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All Journal Journal of Business and Management Journal of Educational, Health and Community Psychology Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan (Journal of Natural Resources and Environmental Management) The Asian Journal of Technology Management (AJTM) Ilomata International Journal of Management Kontigensi: Jurnal Ilmiah Manajemen Law Development Journal Jurnal Sylva Lestari Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Consumer Study and Applied Marketing International Research Journal of Business Studies Journal of Multidisciplinary Academic Business Studies
Nur Budi Mulyono
School of Business and Management, Institut Teknologi Bandung, Indonesia,
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Public Health Social Sciences

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EVALUASI LOYALITAS PENGUNJUNG TERHADAP ATRAKSI BERBASIS TEKNOLOGI UNTUK PARIWISATA BERKELANJUTAN DI TAMAN SAFARI INDONESIA PASCA COVID-19 Hasibuan, Ratna Sari; Soekmadi, Rinekso; Purnomo, Herry; Mulyono, Nur Budi
Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan (Journal of Natural Resources and Environmental Management) Vol 15 No 4 (2025): Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan (JPSL)
Publisher : Pusat Penelitian Lingkungan Hidup, IPB (PPLH-IPB) dan Program Studi Pengelolaan Sumberdaya Alam dan Lingkungan, IPB (PS. PSL, SPs. IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jpsl.15.4.604

Abstract

Taman Safari Indonesia (TSI) merupakan salah satu tempat wisata dan lembaga konservasi yang terkena dampak COVID-19. TSI adalah lembaga yang berdedikasi pada konservasi ex-situ dengan penekanan pada lingkungan. Pandemi tahun 2020 menyebabkan penurunan jumlah wisatawan di TSI sebesar 53% dibandingkan dengan tahun 2019, yang berarti dana sangat dibutuhkan untuk keberlangsungan TSI. Atraksi wisata berbasis teknologi telah dikembangkan, terutama yang menggunakan aplikasi Augmented Reality (AR), sebagai upaya untuk meningkatkan kuantitas dan pengalaman pengunjung. Hal ini dikarenakan adanya kekhawatiran pihak pengelola akan isu zoonosis dan kekhawatiran wisatawan akan kesehatan mereka. Tujuan dari penelitian ini adalah untuk menguji bagaimana pengalaman wisatawan di destinasi pariwisata berbasis teknologi mempengaruhi kepuasan dan loyalitas mereka terhadap TSI. PLS-SEM adalah metodologi yang digunakan, dengan jumlah responden sebanyak 384 orang. Setelah mencoba aplikasi augmented reality pada perangkat yang diberikan, responden mengisi kuesioner yang menyertainya berdasarkan kesan mereka terhadap atraksi AR. Temuan penelitian menunjukkan bahwa pengunjung akan lebih mungkin untuk kembali ke TSI jika mereka lebih puas. Program augmented reality memungkinkan responden untuk mendapatkan pengalaman baru, belajar tentang hewan, dan merasa nyaman saat menggunakannya. Hal ini membuat mereka senang, setia, dan cenderung menggunakan AR di TSI di masa depan.
Improving customer satisfaction in service quality evaluation using the carter framework: A case study of SS Umrah and Travel in Indonesia Qurani, Hamzah Romzul; Mulyono, Nur Budi
Journal of Multidisciplinary Academic Business Studies Vol. 2 No. 4 (2025): August
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jomabs.v2i4.3526

Abstract

Purpose: This study aims to analyze the service quality of SS Umroh Travel and its impact on customer satisfaction by applying the SERVQUAL model, extended with the CARTER framework. Research methodology: Using a quantitative approach and survey method, data were collected from 240 respondents who used SS Umroh services. Results: Negative gaps were found in all service quality dimensions, with assurance showing the largest gap, followed by Reliability and Tangibility. The regression results indicated that empathy significantly influenced customer satisfaction, whereas strict compliance had a negative effect. Three priority areas for improvement were identified: Assurance, Empathy, and Tangibility. Recommended strategies include staff training, SOP development, improved accessibility, and monitoring systems, supported by the Plan–Do–Check–Act (PDCA) cycle for continuous quality improvement. Conclusion: SS Umroh Travel has a basic service system, but negative gaps indicate unmet customer expectations. Assurance and Empathy are critical to building trust and satisfaction, making their improvement vital for competitiveness. Limitations: The study is limited to one company, relies on self-reported surveys, and lacks longitudinal data, which reduces generalizability. Contribution: This study theoretically integrates SERVQUAL and CARTER in religious tourism service evaluation. Practically, it offers strategic recommendations for SS Umroh and similar operators to enhance their service quality and customer satisfaction.
DEVELOPING WORK ORDER MANAGEMENT SYSTEM WITH CIRCULAR ECONOMY APPROACH USING ASAP METHOD Tomi, Tomi; Mulyono, Nur Budi
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.4916

Abstract

CV PG STTT is a garment manufacturing company that specializes in producing chemical laboratory coats and technical PDL (Personal Duty Line) shirts. The company operates on a make-to-order system. However, its production processes remain entirely manual, resulting in challenges related to production monitoring, tracking, and recording. Furthermore, the company still adheres to a linear economy model, where production waste is discarded without being repurposed. To address these issues, the implementation of an extended work order management system using a circular economy approach offers a viable solution. This approach not only minimizes production waste but also enhances the monitoring of production processes. The extended work order management system is developed using the Accelerated SAP (ASAP) methodology. The research follows several stages, including observation, interviews, analysis, and the proposal of a system design through configuration and adjustment of manufacturing modules, followed by testing the manufacturing modules. The outcome of this study is an ERP system on Odoo with customized module to align with the company's business processes and proposed workflows. This system simplifies production processes at CV PG STTT while promoting sustainability and supporting the transition to a circular economy.
Corporate Digital Competencies for Digital Banking Innovation: Case Studies in Indonesian Banking Sector Irawan, Bambang Andri; Tjakraatmadja, Jann Hidajat; Ghazali, Achmad; Mulyono, Nur Budi
Journal of Educational, Health and Community Psychology Vol 11 No 4 December 2022
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/jehcp.v11i4.24856

Abstract

Banking sector in Indonesia has enormous potential to grow. The large unbanked population, quick mobile & internet penetration, and advancement of digital technologies have propelled a fast-moving trend toward digital banking innovation. Banks and other financial service providers in Indonesia are anticipating this trend by preparing a roadmap to convert their business models, products, and services into full or partial digital financial propositions to meet the new customer’s expectations. This study investigates the required digital competencies at a corporate level that banking organizations need to prepare prior to stepping into digital transformation. Four Indonesian banks with different states of digital transformation have been selected as case studies for this qualitative study. This is an ongoing study, nevertheless, some initial findings and observations will be presented. While several previous research have discussed some parts of this study, the authors believe that no past research presented the whole set of corporate digital competencies especially in digital banking context. The outcome of this study is expected to be of value to the academics as well as to business.
Co-Authors Achmad Ghazali Agus, Anna Amalyah Ahmad, Fithri Halim Arli, Faris Zharfan Azzahra, Nafisah Gatot Yudoko Harun, Hanif Rahman Hasibuan, Ratna Sari Herry Purnomo Imaniya, Taliya Irawan, Bambang Andri Jann Hidajat Tjakraatmadja Joko Santoso Keiko Nakashima Maharani Maharani, Maharani Miranda, Nabila Mira Nugraha, Indra Qurani, Hamzah Romzul Rafiqi, Bagus Rinekso Soekmadi Takeshi Arai Thomas, Vanessa Tomi, Tomi Utomo Sarjono Putro