Article Per Year (5 Year)
p-Index From 2021 - 2026
2.534
P-Index
This Author published in this journals
All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri FOKUS: Jurnal Kajian Keislaman dan Kemasyarakatan Owner : Riset dan Jurnal Akuntansi Enrichment : Journal of Management Transekonomika : Akuntansi, Bisnis dan Keuangan JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Formosa Journal of Science and Technology (FJST) Formosa Journal of Applied Sciences (FJAS) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Journal of Artificial Intelligence and Digital Business Community: Jurnal Pengabdian Pada Masyarakat Business and Investment Review Neraca Manajemen, Akuntansi, dan Ekonomi AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Holistik Jurnal Kesehatan
Nuril Aulia Munawaroh
Pascasarjana Fakultas Ekonomi dan Bisnis Universitas Brawijaya Malang
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences

Published : 18 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Formosa Journal of Science and Technology (FJST)

 1 
How is the Development of Integrated Marketing Communication (IMC) Research on MSMEs in Indonesia from 2017 to 2023: A Bibliometric Analysis Approach Muttaqien, Zaenul; Sudarmiatin, Sudarmiatin; Munawaroh, Nuril Aulia
Formosa Journal of Science and Technology Vol. 3 No. 4 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v3i4.9172

Abstract

This study employed secondary data extracted from scholarly articles in both Indonesian and English sourced through Google Scholar. Utilizing the Publish or Perish software, the inquiry centered on the keywords "Integrated Marketing Communication" and "MSME" without initially setting a specific time frame. The preliminary search returned 125 papers spanning from 2009 to 2024. Following this, refinement criteria were applied, leading to the identification of 53 articles meeting the predefined criteria for inclusion in the analysis. Subsequently, Zotero software was utilized to augment the metadata of these articles, encompassing author names, titles, publication journals, and abstracts. The dataset underwent descriptive statistical analysis to delineate the number of publications, research methodologies, publication types spanning from 2017 to 2023, alongside the top 10 articles based on citation count.
Co-Authors Afif Nur Rahmadi, Afif Nur Arida, Ririn Wahyu Arief Noviarakhman Zagladi Dewi, Anita Sumelvia Diana Ambarwati Faraby, Irza Kiswa Fatchur Rohman Firdaus , Fernanda Putra Idris, Ahmad Imam Mukhlis Kuniawati, Endah Ludi Wishnu Wardana Miftahul Munir, Miftahul Murdiyanto, Edi Muttaqien, Zaenul Prasasti, Karari Budi Putimelinda, Widya Rachma, Alzena Nancy Tri Ramadhan, Tri Sugiarti Sari, Oftaviani Nurlela Srikalimah, Srikalimah Sudarmiatin Tama, Gensa Fredy Taufik Akbar Wachidah, Siti Faridatul Wardhani, Rike Kusuma Widyawan, Agit Yudiarto Perdana Putra, Yudiarto Perdana