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All Journal Economic Education Analysis Journal QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Jurnal Pengabdian kepada Masyarakat Nusantara Wanamukti : Jurnal Penelitian Kehutanan International Journal of Community Service Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Rudence: Rural Development for Economic Resilience JHSS (Journal of Humanities and Social Studies)
Aditya Yudha Primantoro, Aditya Yudha
Universitas Pakuan
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Analysis Of Potential And Development Purwabakti Tourism Village, Bogor District Salmah; Yudha, Aditya Prima; Andria, Fredi; Salsabila, Amalia Salwa
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 9 No. 1 (2025): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i1.23

Abstract

Purwabakti Tourism Village has great tourism potential, but the number of tourist visits is still low. In 2023, the village only received an average of 50 tourists per month, or around 0.19% of the total domestic tourists in Pamijahan Sub-district. Some of the factors that cause the low number of visits are not optimal tourism management, lack of supporting facilities, limited accessibility, and lack of promotion. This study aims to analyze the internal and external factors that influence the development of Purwabakti Tourism Village using SWOT analysis and formulate the right strategy to increase the village's tourism attractiveness. This research uses a descriptive qualitative method with data collection through interviews with the Tourism Awareness Group (Pokdarwis), tourism managers, and representatives of the Bogor Regency Culture and Tourism Office. Field observations were also conducted to assess the condition of village tourism. Data were analyzed using SWOT analysis, then strategies were developed through TOWS Matrix In addition, strategy evaluation was conducted using the IFE (Internal Factor Evaluation) Matrix and the EFE (External Factor Evaluation) Matrix to determine the village's strategic position. The results showed that Purwabakti Tourism Village is in cell 6 in the IE Matrix, so the recommended strategy is the harvest strategy. This strategy focuses on optimizing existing resources to increase revenue without large investments. The main recommendations include improving tourism infrastructure, increasing promotion, and maintaining tourism sustainability. Through the implementation of this strategy, it is expected that the number of tourist visits will increase and the village can contribute more to the local economy.
Digital Technology-Based Marketing For Neglasari Tourist Village Bogor Regency Aditya Prima Yudha; Fitria Virgantari; Agus Setyo Pranowo; Dewi Maharani; Adelio Awwaqin Putra Hasrin; Restu Fadhillah
International Journal Of Community Service Vol. 4 No. 4 (2024): November 2024 (Indonesia - Thailand - Malaysia)
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v4i4.822

Abstract

Tourist villages are currently becoming an alternative form of tourism by promoting the concept of interaction between nature, culture, and local wisdom. Bogor, as one of the regencies in West Java province, has various interesting tourist destinations to visit, both by local and international tourists. The location of Bogor Regency, surrounded by mountains such as Gunung Gede Pangrango, Gunung Halimun, and Gunung Salak, has various natural tourism potentials. One of the tourist villages in Bogor Regency that offers nature tourism is the Neglasari tourist village. The Neglasari tourist village is traversed by the Cisasa River. The flow of the Cisasa River is utilized by the managers of the Neglasari Tourist Village to offer water tourism packages such as body rafting and river tubing. This river tourism business has been operating since 2021. The Neglasari tourist village is not yet very popular and is not frequently visited by tourists. The average visitation rate is only 4-5 groups of visitors or 20-50 people each month. This is due to the lack of massive promotion and marketing. To increase tourist awareness, digital marketing needs to be carried out with a good concept and done sustainably by utilizing digital marketing platforms such as websites and social media. The community service team from the Faculty of Economics and Business, Pakuan University, conducted training and mentoring programs related to digital marketing for Neglasari Tourism Village. The results of this community service activity include the Neglasari Tourism Village website, social media promotion flyers, content marketing guide modules, and promotional videos for Neglasari Tourism Village.
Co-Authors Adelio Awwaqin Putra Hasrin Agus Setyo Pranowo Andrianto, Nizam Mohammad Arie Wibowo Irawan Bernedictus, Bayu Dewi Maharani Dwi Meyliani Riswanti Fitria Virgantari Fredi Andria Luluatin, Zomrotul Mariam Muharam, Hari Muhsin Mushsin, Muhsin Purnama, Indah Restu Fadhillah Salmah Salmah Salmah Salsabila, Amalia Salwa Wihartika, Doni Xavieranisa, Najwa