Article Per Year (5 Year)
p-Index From 2020 - 2025
1.347
P-Index
This Author published in this journals
All Journal JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) International Journal of Economy, Education and Entrepreneurship (IJE3) International Journal of Engagement and Empowerment (IJE2) Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan International Journal of Multidisciplinary Research and Literature (IJOMRAL)
Wihartika, Doni
Unknown Affiliation
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

Published : 9 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 9 Documents
Search

 1 
HUBUNGAN KUALITAS PRODUK, HARGA, DISTRIBUSI DAN STRATEGI PROMOSI TERHADAP KEPUTUSAN MEMBELI KORAN JUALBELI Wihartika, Doni
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 2, No 2 (2016): VOLUME 2 NO 2 TAHUN 2016
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (724.97 KB)

Abstract

ABSTRACTFormulation of the problemas follows: (1) Has product quality related with buying decision on Koran JualBeli? (2)Has price related with buying decision on Koran JualBeli? (3) Has distribution related with buying decision on Koran JualBeli? (4) Has promotion strategy related with buying decision on Koran JualBeli? (5) Are there relationships between product quality, price, distribution and promotion strategy of  Koran JualBeliwith buying decision of Koran JualBeli? The place of research is in DTX which is located in Bogor, West Java. The result shows that the product (X1) and the promotion strategy (X4) are not partially correlated with the buying decision (Y), while the price (X2) and the distribution (X3) are partially correlated with the buying decision (Y).  Keywords: Koran JualBeli, Buying Decision, Distribution, Promotion Strategy
HUBUNGAN KUALITAS PRODUK, HARGA, DISTRIBUSI DAN STRATEGI PROMOSI TERHADAP KEPUTUSAN MEMBELI KORAN JUALBELI Doni Wihartika
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 2, No 2 (2016): Vol 2, No 2 (2016)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (724.97 KB) | DOI: 10.34203/jimfe.v2i2.448

Abstract

ABSTRACTFormulation of the problemas follows: (1) Has product quality related with buying decision on Koran JualBeli? (2)Has price related with buying decision on Koran JualBeli? (3) Has distribution related with buying decision on Koran JualBeli? (4) Has promotion strategy related with buying decision on Koran JualBeli? (5) Are there relationships between product quality, price, distribution and promotion strategy of Koran JualBeliwith buying decision of Koran JualBeli? The place of research is in DTX which is located in Bogor, West Java. The result shows that the product (X1) and the promotion strategy (X4) are not partially correlated with the buying decision (Y), while the price (X2) and the distribution (X3) are partially correlated with the buying decision (Y). Keywords: Koran JualBeli, Buying Decision, Distribution, Promotion Strategy
STUDI KEPUASAN PELANGGAN TERHADAP KINERJA JASA LAYANAN PDAM DENGAN METODE IMPORTANCE PERFORMANCE ANALYSIS Dion Achmad Armadi; Hendro Sasongko; Doni Wihartika
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 5, No 1 (2019): Vol 5, No 1 (2019)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (824.407 KB) | DOI: 10.34203/jimfe.v5i1.1274

Abstract

Customer satisfaction, emotional bonding, trust, choice reduction and habit, too history with company is a key factor for convince the customer to use product and services continue, the other factors can make customers become loyal to the quality of products and promotions. This study aims to measure the performance of services provided by regional companies such as PDAM to the community, the level of customer satisfaction is a reflection of the company's performance, a measurable data is needed that is taken directly to customers. With the help of the Importance Performance Analysis method, performance can be measured and easily understood by decision makers. So that poor performance can be seen and anticipated for future needs. Customer satisfaction of PDAM reaches 74.49% with the main priority that needs to be improved from the services provided are the ability of Social Media Admin Website Officers with performance indicator values of 2.93 and importance indicator values of 3.10. (D.Quadrant Concentrate Here).
USER INTERACTION IN CISCO WEBEX APPLICATION BUILDING CUSTOMER ENGAGEMENT BEHAVIOR: CASE STUDY OF STUDENT EXCHANGE PROGRAM INDONESIA-MALAYSIA Wihartika, Doni; Andria, Fredi; Silviani, Leni
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 4 No. 2 (2024): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v4i2.288

Abstract

The rapid pace of technological advancement is significantly influencing the global digital landscape. The emergence of the COVID-19 pandemic has revolutionized our communication methods, leading to a shift from in-person to online interactions. This transition has necessitated using various platforms such as Cisco Webex, Zoom, and Google Meet for educational and meeting activities. A study was conducted to investigate the subscription behaviour of users towards the Cisco Webex application. Employing an exploratory, descriptive approach and qualitative methods, the research focused on students at the Faculty of Economics and Business at Pakuan University, including Malaysian exchange students. A purposive sample of ten students participated in the study, providing data through interviews. The findings revealed that environmental factors influenced all ten respondents, constituting 100% of the participants.
DEVELOPMENT STRATEGY FOR VILLAGE ENTERPRISE (BUMDES) USING SWOT ANALYSIS IN CIHIDEUNG ILIR VILLAGE Agustina, Nina; Andria, Ferdisar; Wihartika, Doni; Syafaat, Fitra
International Journal of Multidisciplinary Research and Literature Vol. 3 No. 5 (2024): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v3i5.257

Abstract

This research, conducted in Cihideung Ilir Village, Ciampea District, Bogor Regency, at Ngahiji Village-Owned Enterprise (BUMDes) in June 2022, unveils the exceptional resource potential of BUMDes Ngahiji. While the enterprise currently requires assistance in understanding business planning and financial management, its potential for growth and development is undeniable. The research aims to not only analyze the potential of BUMDes Ngahiji but also to identify internal and external factors that affect its development and map alternative business strategies that it can employ. The methods used are SWOT analysis. The results of this research are expected to be a beacon of hope, serving as an essential reference in managing and promoting village potential, and supporting economic development and community empowerment and institutions
STRENGTHENING THE CAPACITY OF HEALTHY RICE MSMES THROUGH DIGITAL MARKETING AS A MODERN MARKETING STRATEGY Solihin, Dede; Sofi’i, Imam; Septiani, Fauziah; Astuti, Widia; Gandung, Muhammad; Muharam, Hari; Pranowo, Agus Setyo; Wihartika, Doni; Yusnita, Nancy
International Journal of Engagement and Empowerment (IJE2) Vol. 4 No. 3 (2024): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v4i3.188

Abstract

Strengthening the capacity of healthy rice Micro, Small, and Medium Enterprises (MSMEs) and the growing market demand for healthy and quality products are essential. However, many healthy rice MSMEs still need help marketing their products effectively, especially in the digital era. One solution to increase competitiveness and expand the market is implementing digital marketing. This study analyzes how digital marketing can be an effective marketing strategy for healthy rice MSMEs to increase their business capacity. The method used in this study is a qualitative approach with case studies on several healthy rice MSMEs that have started implementing digital marketing. Data collection techniques were conducted through in-depth interviews with MSME owners and observation and analysis of the digital marketing content used. The study results show that using digital marketing, such as social media, marketing through websites, and e-commerce platforms, can increase product visibility, expand the market, and strengthen relationships with consumers. In addition, implementing the right digital marketing strategy can improve sales and competitiveness of healthy rice MSMEs in the modern market. This study suggests that healthy rice MSMEs should optimize digital marketing as part of their marketing strategy
THE REPRESENTATION OF CONSUMER GREEN PURCHASE INTENTION IN THE VALUE OF GREEN PRODUCT QUALITY AND GREEN BRAND IMAGE ON CUSTOMERS AT THE BODY SHOP TEA PRODUCTS IN SOUTH TANGERANG Sari, Ade Ratna; Gursida, Hari; Wihartika, Doni
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 5 No. 1 (2025): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v5i1.371

Abstract

This study aims to examine the influence of green product quality and green brand image on the green purchase intention of consumers of The Body Shop products in South Tangerang City. The research method used is a qualitative approach with in-depth interview techniques with The Body Shop customers who are environmentally conscious. The results of the study indicate that positive perceptions of the quality of natural and certified green products and a strong and environmentally responsible brand image contribute significantly to shaping consumers' green purchase intentions. Social and emotional factors also play a major role in supporting green purchasing decisions, where consumers feel that purchasing green products is an expression of self-identity and social responsibility. Although product prices tend to be higher, consumers who are already aware of the value of sustainability are still willing to pay a premium price. This study provides important implications for business actors in developing green marketing strategies with a focus on improving product quality and strengthening green brand images in order to increase the purchase intentions of consumers who are increasingly concerned about the environment.
THE INFLUENCE OF GREEN PRODUCT QUALITY, GREEN BRAND TRUST AND GREEN BRAND IMAGE ON GREEN PURCHASE INTENTION AND ITS IMPLICATIONS ON GREEN PURCHASE BEHAVIOR (A STUDY ON CUSTOMERS OF THE BODY SHOP PRODUCTS IN SOUTH TANGERANG CITY Sari, Ade Ratna; Gursida, Hari; Wihartika, Doni
International Journal of Multidisciplinary Research and Literature Vol. 4 No. 4 (2025): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v4i4.357

Abstract

A study has been conducted with the title The Influence of Green Product Quality, Green Brand Trust and Green Brand Image on Green Purchase Intention and Its Implications on Green Purchase Behavior (Study on The Body Shop Product Customers in South Tangerang City. This study aims to determine the Influence of Green Product Quality, Green Brand Trust and Green Brand Image on Green Purchase Intention and Its Implications on Green Purchase Behavior. The research sample was 370 respondents. The data collection technique used in this study was by distributing questionnaires to obtain data, with reference to the Likert scale. This study uses the Quantitative Method with Smart PLS Testing. The results of the study show that Green Product Quality has a positive and significant influence on Green Purchase Intention, Green Brand Trust has a positive and significant influence on Green Purchase Intention , Green Brand Image has a positive and significant influence on Green Purchase Intention , Green Product Quality  has a positive and significant influence on Green Purchase Behavior , Green Brand Trust has a positive and significant influence on Green Purchase Behavior, Green Brand Image has a positive and significant influence on Green Purchase Intention , Green Product Quality  has a positive and significant influence on Green Purchase Behavior positive and significant influence on Green Purchase Behaviour, Green Product Quality has a positive and significant influence on Green Purchase Behaviour through Green Purchase Intention, Green Brand Trust has a positive and significant influence on Green Purchase Behaviour through Green Purchase Intention, Green Brand Image has a positive and significant influence on Green Purchase Behaviour through Green Purchase Intention , and Green Purchase Intention has a positive and significant influence on Green Purchase Behaviour.
Strategi Optimalisasi Pemasaran Desa Wisata Purwabakti Melalui Penggunaan Media Sosial The Optimization strategy of Social Media Use in Purwabakti Tourist Village Yudha, Aditya Prima; Andrianto, Nizam Mohammad; Wihartika, Doni; Luluatin, Zomrotul Mariam; Xavieranisa, Najwa; Purnama, Indah
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 4, No 5 (2024): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v4i5.824

Abstract

Bogor is one of the regions in West Java Province that has a lot of tourist potential for visitors. A total of 10.6 million tourists visited Bogor Regency throughout 2023. This figure represents a 25% increase from the previous year, which was approximately 8 million in 2022. Tourist villages are currently becoming a trendy alternative for tourism, promoting the concept of interaction between nature, culture, and local communities. According to information from the Department of Culture and Tourism of Bogor Regency, there are currently 70 potential tourist villages in the Bogor Regency area that will be developed, spread across 40 sub-districts. Purwabakti Village is one of the potential tourist villages in the Bogor Regency area that offers the beauty of hilly landscapes, rice fields, rivers, and local wisdom. This potential is not accompanied by the number of tourists visiting. The level of tourist visits in the Purwabakti tourist village is still very low. This is because the community is not yet aware of the tourism potential of the Purwabakti tourist village. The managers of the Purwabakti tourist village have not yet optimized their digital marketing. The Purwabakti tourist village's management has yet to effectively leverage the available social media platforms. This is evident from the small and inconsistent number of content posts, as well as the low number of followers. The Instagram social media account is also not yet connected to other marketing platforms such as the website and WhatsApp Business. The community service activities carried out resulted in a flagship tourism package in Purwabakti village, specifically a trekking and camping package in the Riung Kawung area. Riung Kawung is an area in the Purwabakti tourist village that features many Kawung trees, is located by the river, and has open land that can be used as a camping area. The tour package is published on the website and social media Instagram under the name "Riung Kawung Riverside Camp."ABSTRAKBogor merupakan salah satu wilayah di Provinsi Jawa Barat yang memiliki banyak potensi wisata untuk dikunjungi wisatawan. Sebanyak 10,6 juta wisatawan berkunjung ke Kabupaten Bogor sepanjang tahun 2023. Jumlah ini meningkat dari tahun sebelumnya di 2022 yakni sekitar 8 juta atau meningkat sebesar 25 persen. Desa wisata saat ini menjadi trend alternatif wisata dengan mengusung konsep interaksi antara alam, budaya, dan masyarakat lokal. Menurut informasi dari Dinas Kebudayaan dan Pariwisata (Disbudpar) Kabupaten Bogor, saat ini terdapat potensi 70 desa wisata di wilayah Kabupaten Bogor yang akan dikembangkan dan tersebar di 40 Kecamatan. Desa Purwabakti adalah salah satu desa wisata potensial di wilayah Kabupaten Bogor yang menawarkan keindahan alam perbukitan, persawahan, sungai dan kearifan lokal. Potensi ini tidak disertai dengan jumlah wisatawan yang berkunjung. Tingkat kunjungan wisatawan di desa wisata Purwabakti masih sangat rendah. Hal ini disebabkan masyarakat belum mengetahui potensi wisata desa wisata Purwabakti. Pengelola desa wisata Purwabakti belum melakukan pemasaran digital secara optimal. Pengelola desa wisata Purwabakti belum memanfaatkan media social yang ada dengan baik.  Hal ini terlihat dari jumlah postingan content yang sedikit dan tidak kontinyu, serta jumlah followers yang rendah. Media sosial instagram yang dimiliki juga belum terkoneksi pada platform pemasaran lain seperti website dan whatsapp bisnis. Kegiatan pengabdian Masyarakat yang dilakukan menghasilkan paket wisata unggulan di desa Purwabakti yaitu paket wisata trekking dan camping di area Riung Kawung. Riung kawung merupakan suatu area di desa wisata Purwabakti yang terdapat banyak pohon Kawung, berada di tepi sungai dan memiliki tanah lapang yang dapat digunakan sebagai area camping. Paket wisata dipublikasikan pada media website dan media social Instagram dengan nama “Riung Kawung Riverside Camp”.
Co-Authors Ade Ratna Sari, Ade Ratna Aditya Yudha Primantoro, Aditya Yudha Agus Setyo Pranowo Aida Nurhaliza Andria, Ferdisar Andrianto, Nizam Mohammad Dion Achmad Armadi Fitra Syafaat Fredi Andria Gandung, Muhammad Hari Gursida Hendro Sasongko Luluatin, Zomrotul Mariam Muharam, Hari Nina Agustina, Nina Nurhaliza, Aida Oktori Kiswati Zaini Purnama, Indah Septiani, Fauziah Silviani, Leni Sofi’i, Imam Solihin, Dede Widia Astuti Xavieranisa, Najwa yusnita, nancy Zaini, Oktori Kiswati