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All Journal JURNAL PROMOSI KESEHATAN INDONESIA MIX : Jurnal Ilmiah Manajemen Ekonomi Bisnis Jurnal Kreativitas PKM Jurnal Medika Malahayati Jurnal Ilmiah Manajemen Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Abdidas JUDICIOUS: Journal of Management Jurnal Abdimas ADPI Sosial Dan Humaniora Jurnal Abdimas ADPI Sains dan Teknologi Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Jurnal Ekonomika dan Manajemen Jurnal Kesehatan Kusuma Husada Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat International Journal of Entrepreneurship, Business, and Creative Economy Jurnal Pengabdian Masyarakat Jajama (JPMJ) Jurnal Kebidanan (JBd) Poltekkes Kemenkes Maluku Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Jurnal Pengabdian Bukit Pengharapan Digital Innovation : International Journal Of Management Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat International Journal Business, Management and Innovation Review
Dewi Murtiningsih
Universitas Mercu Buana
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Journal : JUDICIOUS: Journal of Management

 1 
Analisis Pengaruh Kualitas Pelayanan, Kepercayaan, Perceived Value dan Kepuasan Mahasiswa terhadap Loyalitas Mahasiswa Dewi Murtiningsih; Widi Wahyudi
JUDICIOUS Vol 2 No 2 (2021): Judicious
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/jdc.v2i2.462

Abstract

This study aims to determine the effect of service quality on student loyalty; To determine the effect of trust on student loyalty; To determine the perceived value of student loyalty; To determine the effect of student satisfaction on student loyalty; To determine the effect of service quality, trust, perceived value of student satisfaction on student loyalty. This research is included in the type of explanatory research. The sample in this study amounted to 100 students. Questionnaires were used as a tool to collect respondent data, which were then tested using validity and reliability tests. The analytical tool used is linear regression analysis with SPSS Version 21 software. The results show that service quality has no effect on student loyalty, trust has no effect on student loyalty, perceived value has no effect. on student loyalty, student satisfaction affects student loyalty, and to know simultaneously service quality, trust, perceived value and student satisfaction affect student loyalty.
Pengaruh Word of Mouth, Harga, Kualitas Produk terhadap Keputusan Pembelian Minuman kopi Dewi Murtiningsih
JUDICIOUS Vol 4 No 1 (2023): Judicious
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/jdc.v4i1.1215

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh word of mouth  terhadap keputusan pembelian, harga terhadap keputusan pembelian, kualitas produk terhadap keputusan pembelian serta untuk mengetahui pengaruh word of mouth , harga, kualitas produk terhadap keputusan pembelian. Jenis penelitian ini adalah asosiasi deskriptif, sampel dari penelitian ini berjumlah 100 responden yang ditentukan dengan rumus MLE, Teknik pengambilan sampel menggunakan simple random sampling, data diperoleh dengan penyebaran kuesioner dan kemudian di analisis menggunakan SPSS Versi 26. Hasil penelitian menunjukkan bahwa word of mouth  berpengaruh terhadap keputusan pembelian, harga berpengaruh signifikan terhadap keputusan pembelian, kualitas produk tidak berpengaruh terhadap keputusan pembelian dan secara simultan word of mouth , harga, kualitas produk berpengaruh signifikan terhadap keputusan pembelian. Orisinalitas dalam penelitian ini adalah bahwa kualitas produk tidak berpengaruh signifikan terhadap keputusan pembelian, tetapi secara simultan kualitas produk berpengaruh signifikan terhadap keputusan pembelian.
Green Marketing, Kualitas Pelayanan, Word of Mouth, Keputusan Pembelian Minuman Kopi Murtiningsih, Dewi; Putra, Yananto Mohadi
JUDICIOUS Vol 4 No 2 (2023): Judicious
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/jdc.v4i2.1450

Abstract

This study aims to determine the: does green marketing influence purchase decission?, does servive quality influence purchase decission?, does word of mouth influence purchase decission?, does green marketing, service quality, word of mouth influence purchase decission?. The type of research is descriptive association, the sample of this study includes 100 respondents determined by the MLE formula, and researcher use a sample of 110 with the consideration that if there was a defect in the questionnaire then the sample size would still ben fullfilled; the sampling technique is simple random sampling; the data is obtained by distributing a questionnaire and then analyzing it using SPSS Version 26. Green marketing influence purchase decission, service quality influence purchase decission, word of mouth influence purchase decission; green marketing, service quality, word of mouth influence purchase decission. Future research is expected to add the number of samples, expand the research object, and add relevant topics; future research is expected to process data with different analysis tools.
Co-Authors Agung Hudaya Ahmad Badawi Ana Christian Silaban Andayani, Lies Andriansyah Bachtillah Bina Kurniawan Daru Lestantyo Elizabeth Yohanes Faturrachman Al Rommy Feby Lukito Wibowo Firman Fauzi Hendrati Dwi Mulyaningsih Junaedi Junaedi Lohana Juariyah Lucky Nugroho Nurul Hidayah Pradessty, Adzhana Dhiva Ririn Wulandari Robby Dharma Rona Tumiur Mauli Caroline Satiyem, Satiyem Silaban, Anna Christin Supriyatno Supriyatno Usino, Wendi Usino, Wendi Usino Vidya Ayu Diporini Wahyudi, Widi Wendi Usino Yananto Mihadi Putra