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All Journal Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) JPM (Jurnal Pemberdayaan Masyarakat) Edukasi Islami: Jurnal Pendidikan Islam Jurnal Penamas Adi Buana J-MACC : Journal of Management and Accounting Jurnal EDUTECH Undiksha Dialektika: Jurnal Ekonomi dan Ilmu Sosial Al-Kharaj: Journal of Islamic Economic and Business Jurnal Manajemen Bisnis, Akuntansi dan Keuangan EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat Manajemen : Jurnal Ekonomi
Suharyanto
Universitas PGRI Adi Buana Surabaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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The Influence of TikTok Shop and Brand Awareness on the Purchase Intentions of Mybellin Blush-On Ida Ilham Ramadhan; Suharyanto
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.10093

Abstract

This study aims to determine and analyze the influence of TikTok Shop and Brand Awareness on the Purchase Intention of Maybelline blush-on products among students of the Faculty of Economics and Business at PGRI Adi Buana University Surabaya. The rapid development of social media, especially TikTok, has changed marketing strategies and consumer behavior through the concept of social commerce which integrates entertainment, interaction, and transactions within a single digital platform. This research used a quantitative approach with a survey method by distributing questionnaires to 90 female students of the Faculty of Economics and Business at PGRI Adi Buana University Surabaya who actively use TikTok and have seen or interacted with Maybelline blush-on products through TikTok Shop. The sampling technique used was non-probability sampling with an accidental sampling method. Data analysis was conducted using multiple linear regression analysis with SPSS, including validity tests, reliability tests, classical assumption tests, t-tests, and F-tests. The results of this study indicate that TikTok Shop has a positive and significant effect on purchase intention, Brand Awareness has a positive and significant effect on purchase intention, and TikTok Shop and Brand Awareness simultaneously have a significant effect on purchase intention of Maybelline blush-on products among students of the Faculty of Economics and Business at PGRI Adi Buana University Surabaya
PENGARUH DIGITAL MARKETING DAN KUALITAS LAYANAN TERHADAP LOYALITAS KONSUMEN PADA APLIKASI GRAB Alana Rahma Yanti; Brunhilde Clairine Dheareida Kueain; Um Farum Faridah; Suharyanto Suharyanto
Manajemen: Jurnal Ekonomi Vol. 7 No. 1 (2025): Manajemen : Jurnal Ekonomi
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/xxbvzh24

Abstract

Perkembangan teknologi informasi menjadi faktor esensial dalam berbagai bidang kehidupan, khususnya dalam mempermudah akses masyarakat terhadap informasi yang dibutuhkan. Hal ini berkontribusi pada peningkatan efisiensi dalam aktivitas sehari-hari yang mendukung tercapainya kesejahteraan. Salah satu penerapan teknologi informasi yang sedang berkembang pesat adalah di sektor layanan digital, termasuk penggunaan aplikasi transportasi online seperti Grab. Penelitian ini bertujuan untuk mengeksplorasi dan memahami pengaruh Digital Marketing serta Kualitas Layanan terhadap Loyalitas Konsumen pengguna aplikasi Grab. Metode yang digunakan dalam studi ini adalah metode kuantitatif dengan penerapan analisis statistik untuk menguji hipotesis, baik secara individual (parsial) maupun bersamaan (simultan). Data diperoleh melalui pengisian kuesioner secara acak yang melibatkan 60 responden konsumen Grab, menggunakan teknik purposive sampling. Analisis data dilakukan dengan regresi linear berganda, asumsi klasik, koefisien determinasi, serta uji t dan uji F, dengan bantuan perangkat lunak IBM SPSS versi 25. Hasil penelitian ditemukan bahwa Digital Marketing memiliki pengaruh positif dan signifikan terhadap Loyalitas Konsumen, yang mengindikasikan adanya dampak nyata dan membenarkan hipotesis yang diajukan. Sejalan dengan temuan tersebut, Kualitas Layanan juga menunjukkan pengaruh positif dan signifikan terhadap Loyalitas Konsumen yang kembali mengkonfirmasi hipotesis penelitian. Secara keseluruhan, hasil penelitian ini menegaskan bahwa baik Digital Marketing maupun Kualitas Layanan secara bersama-sama memberikan kontribusi yang signifikan terhadap pembentukan Loyalitas Konsumen. Dengan demikian, hipotesis yang menyatakan adanya pengaruh positif dan signifikan dari Digital Marketing dan Kualitas Layanan terhadap Loyalitas Konsumen dapat diterima dan terbukti benar
Penguatan Pengelolaan Keuangan BUMDes Sebagai Upaya Menuju Desa Mandiri di Desa Kebontunggul Mojokerto Aristha Purwanthari Sawitri; Taudlikhul Afkar; Martha Suhardiyah; Suharyanto
Jurnal Pemberdayaan Masyarakat Vol 5 No 2 (2020): November
Publisher : Direktorat Penelitian dan Pengabdian kepada Masyarakat (DPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jpm.v5i2.4324

Abstract

The purpose of the implementation of this community service activity is to provide an understanding of the financial management of BUMDes. The problem faced by partners is that bumdes financial management has not been properly managed, resulting in the optimal governance of BUMDes in the partner village. The un availability of accommodated resources in the village is one of the causes of the unsanying of local potential in partner villages and their surroundings. This method of community service implementation is carried out by providing training on the importance of accounting management as a form of business management accountability and providing assistance to partners in compiling financial statements in accordance with financial accounting standards (SAK). The result of this community service activity is that BUMDes managers are able to compile BUMDes financial statements in a simple way including cash statements, income statements, capital change reports and financial position statements. Although the results of financial reporting compiled by partners are still very simple, this reporting has been done with SAK and it is expected that in the future the management of the partner's financial system is well organized.
Co-Authors Alana Rahma Yanti Aristha Purwanthari Sawitri Brunhilde Clairine Dheareida Kueain Didik Subijantoro Fachrudy Asj'ari Fadilah Puspita Fauziyah Fauziyah Fitria Inzaghi Heny Afifatul Mu'asyaroh I Ketut Surabagiarta I Made Bagus Dwiarta Ida Ilham Ramadhan Kadori Krisna Murti Anugraha Martha Suhardiyah Nashrudin Latif Nashrudin Latif Robi’ati Fauziyah Rufi’i Sabariah Siska Wulandari Siti Istikhoroh Siti Samsiyah Sugijanto Supriyanto Taudlikhul Afkar Um Farum Faridah Widiar Onny Kurniawan