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All Journal Jurnal Master Pariwisata (JUMPA) Jurnal Sosioteknologi Asia-Pacific Management and Business Application Journal of Socioeconomics and Development International Journal of Applied Sciences in Tourism and Events Journal of Indonesian Tourism, Hospitality and Recreation SOSHUM : Jurnal Sosial dan Humaniora [Journal of Social Sciences and Humanities] Journal of Tourism Destination and Attraction Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Global Research on Tourism Development and Advancement (GARUDA) International Journal of Applied Sciences in Tourism and Events Masyarakat Pariwisata: Journal of Community Services in Tourism Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Made Handijaya Dewantara
Universitas Prasetiya Mulya
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Collaboration Framework for Digital Onboarding Program in Indonesian SMEs: An Exploration Research Gunawan, Vania Pradipta; Trilaksono, Teddy; Prawiradipura, Herdy Jaya; Suhartanto, Eko; Rahayu, Sri; Dewantara, Made Handijaya
APMBA (Asia Pacific Management and Business Application) Vol. 13 No. 3 (2025)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2025.013.03.3

Abstract

This study investigates the effectiveness and challenges of Indonesia's digital onboarding program for Small and Medium Enterprises (SMEs) aimed at enhancing market access via digital marketplaces. Using a qualitative approach, data were collected through in-depth interviews and focus group discussions (FGDs) with 15 SME owners, representatives from four major e-commerce companies, and policymakers from the Ministry of Industry. Findings highlight significant gaps between planning and implementation, requiring tailored workshop materials, better coordination with marketplace enablers, and structured monitoring and evaluation (MONEV) systems. Success factors include appropriate marketplace selection, community engagement, and government support, while challenges involve monitoring difficulties, a lack of continuous mentorship, and digital literacy gaps. Managerial implications stress the importance of developing standardized training materials in collaboration with relevant associations, establishing clear learning outcomes and fostering continuous mentorship by successful SME champions. The findings of this study also contribute to policy makers and facilitators involved in this program by creating a framework for sustainable collaboration to ensure its long-term success and sustainability.
Model Destination Branding Berbasis Preferensi Generasi Z terhadap Daya Tarik Wisata Museum di Bali Dinar Sukma Pramesti; Made Handijaya Dewantara; Febriana Febriana
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 2 (2025): Mei: Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i2.3913

Abstract

Based on the analysis of tourist visits to several museums in Bali, it is evident that the visitation numbers are still low. This study aims to develop a destination branding model based on the preferences of Generation Z tourists to increase visits to museums in Bali. This is a qualitative study, employing data collection techniques such as questionnaires, interviews, and literature reviews. Theories such as tourist gaze, storynomic tourism, and event tourism are applied to enrich understanding and develop the destination branding model. The research findings suggest the importance of integrating components such as attractions, accessibility, amenities, and ancillary to enhance tourist interest in museums in Bali. Additionally, interactive activities, event organization, informative narratives, and tourist reviews can strengthen the appeal of museums in Bali for Generation Z. The proposed destination branding model prioritizes segmentation, targeting, and positioning according to the preferences of Generation Z, with the hope of increasing museum visits and enriching visitor experiences. Although limited to domestic Generation Z tourists and museums in Bali, this study provides a significant contribution to the development of destination branding strategies relevant to the characteristics of Generation Z and can be applied in the cultural tourism context of Bali.
Co-Authors Alavi Ali Ambara Purusottama Aulia Ardista Wiradarmo Auliamarsi, Annisa Rheananda Bernardinus Realino Yudianto Dewa Gede Sidan Raeskyesa Dina Mayasari Soeswoyo, Dina Mayasari Dinar Sukma Pramesti Eveline Gaby Sutanto Febriana Febriana Gaud, Christian Enriquez Hanesman Alkhair I Dewa Made Agung Kerta Nugraha Inrid Agelia Floriana Wera Irman Jayawardhana Liliana Dewi Lutfiah Nur Ainun Maria Zefanya Sampe Meisyahritaa, Tengku Dinda Mellia Jeneetica Natasha Dyah Ayuningtyas Nyoman Krisna Wati Peni Zulandari Suroto Prastowo, Gregorius Dimas Hapsoro Prawiradipura, Herdy Jaya Putu Swasti Asparini Redha Widarsyah Rizqa Tsania Rudi Handoko Sisilia Alvionita SRI RAHAYU Suhartanto, Eko Teddy Trilaksono Tuguinay, Jovanie Vania Pradipta Gunawan