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Integrasi strategi live streaming dan modul customer service untuk meningkatkan kapasitas pemasaran digital UMKM ecoprint ramah lingkungan Krisnaresanti, Aldila; Naufalin, Lina Rifda; Iskandar, Dadang; Pratiwi, Septi Elang
Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Vol 8 No 3 (2025)
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jipemas.v8i3.24230

Abstract

Kegiatan pengabdian bertujuan mengoptimalkan pemasaran digital UMKM Ecoprint Banyumas melalui strategi live streaming dan penerapan Modul Customer Service. Metode yang digunakan adalah participatory action research dengan melibatkan mitra IRT L_difa Fashion & Craft. Kegiatan dimulai dengan sosialisasi mengenai pentingnya digital marketing, marketplace, live streaming, dan layanan pelanggan. Dilanjutkan dengan pelatihan yang mencakup penggunaan peralatan live streaming, perencanaan konten, serta pengenalan fitur-fitur live streaming di e-commerce. Tahap akhir berupa penerapan teknologi, di mana mitra mempraktikkan keterampilan yang telah diperoleh serta mengintegrasikan modul layanan pelanggan dalam interaksi dengan konsumen. Hasil kegiatan menunjukkan peningkatan pemahaman dan keterampilan mitra dalam memanfaatkan media digital untuk promosi, yaitu mitra mampu melakukan live streaming dan mampu meningkatkan jumlah konten pada media sosial. Kendala teknis meliputi sinyal internet tidak stabil, keterbatasan perangkat, serta keterampilan komunikasi yang masih perlu ditingkatkan. Mitigasi dilakukan melalui penyediaan perangkat tambahan, simulasi komunikasi, serta penjadwalan live streaming yang lebih fleksibel. Program ini berhasil memperkuat kapasitas mitra dalam pemasaran digital.
Factors Influencing Teacher Readiness in Implementing Authentic Assessment of Merdeka Belajar Curriculum Naufalin, Lina Rifda; Anggraeni, Ade Irma; Krisnaresanti, Aldila; Janah, Miftahul
Dinamika Pendidikan Vol 18, No 2 (2023): December 2023
Publisher : Fakultas Ekonomi, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/dp.v18i2.46968

Abstract

This research aims to provide a factual analysis of the extent to which teachers are ready to apply the Merdeka Belajar Curriculum in terms of authentic assessment. Descriptive statistical analysis is a data analysis technique that uses software SmartPLS-based partial least squares (PLS-SEM). The population of this study was high school or equivalent teachers in Banyumas Regency, with 55 samples using the convenience sampling technique. As a result of research and discussion, it can be concluded that there is an influence from understanding the concept of authentic assessment and the ability to determine essential learning aspects to be assessed. Deciding which learning is crucial to assess also influences the ability to design assessment instruments. Meanwhile, the ability to design assessment instruments impacts the ability to prepare assessment documents, and the skills in administering assessment documents also influence the ability to analyze assessment results. The researchers recommend that schools continue to assist teachers in this regard and provide them with as much training as possible on the use of authentic assessment instruments in light of their findings.
The Influence of Project Based Entrepreneurship Education, Income Expectations, and Family Support on Entrepreneurship Interest Elya Salma Yasmina; Herman Sambodo; Cut Misni Mulasiwi; Lina Rifda Naufalin
Economic Education Analysis Journal Vol. 14 No. 2 (2025): Economic Education Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/eeaj.v14i2.26351

Abstract

This study aims to analyze the influence of project-based entrepreneurship education, income expectations, and family support on the entrepreneurial interest of class XII students of SMK Negeri 1 Bulakamba. The background of this study is the low interest of students in entrepreneurship. The method used is a quantitative survey with a sample of 219 respondents through proportional random sampling techniques. The results of this study indicate that project-based entrepreneurship education has a positive and significant effect on entrepreneurial interest; income expectations have a positive and significant effect on entrepreneurial interest; family support has a positive and significant effect on entrepreneurial interest. These findings provide important implications for schools and teachers to continue to develop the quality of project-based entrepreneurship education and improve students' understanding of the potential income from entrepreneurship. Families are also expected to provide support in fostering this interest. Students are expected to be active in participating in entrepreneurial activities, have positive thoughts about business prospects, and be able to convince their families of their choices. This study has limitations, one of which is the use of Google Forms media which requires an internet connection, while some respondents experience access constraints. Researchers help provide connections as a solution. On the other hand, there are other factors outside the research variables that may influence entrepreneurial interest, so further research is expected to add variables to obtain more comprehensive results.
Profit Sharing System in Islamic Banking Before, During, and After Covid-19 Pandemic, any Moderation? Taudlikhul Afkar; Ulfa Puspa Wanti Widodo; Wisudanto; Lina Rifda Naufalin; Ferry Hariawan
JASF: Journal of Accounting and Strategic Finance Vol. 8 No. 1 (2025): JASF (Journal of Accounting and Strategic Finance) - June 2025
Publisher : Accounting Department, Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jasf.v8i1.569

Abstract

Purpose: Explain the consistency of the implications of NPF on Profitability with Profit-sharing System of Islamic Banking through mudharabah financing and musharakah financing before, during, and after the Covid-19 pandemic. Method: Quantitative approach is used in this study with. The number of observations is 14 Islamic banks in Indonesia. This study uses combined financial statement data time series from the Financial Services Authority (OJK) for the 2018-2024 period. The data analysis technique uses Moderating Regression Analysis (MRA) with the JAMOVI tool to further examine the contribution of NPF before, during, and after the covid-19 pandemic through Slope Analysis. Findings: First finding explains that NPF before and after covid-19 pandemic weakened profitability through profit-sharing system with mudharabah financing, while NPF during the covid-19 pandemic did not weaken profitability. Second finding explains that NPF before and during the covid-19 pandemic did not weaken profitability, while NPF after the covid-19 pandemic weakened profitability through profit-sharing system with musharakah financing. Novelty/Value: Originality of this study is the consistency of the implications of NPF moderation on the profitability of Islamic banks in Indonesia through profit-sharing system with different times, namely before, during, and after the Covid-19 pandemic, because there is not yet consistency in the statement of NPF's role in Islamic Banks before.