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All Journal JURNAL MANAJEMEN AGRIBISNIS Journal of Indonesian Applied Economics Journal of Food System and Agribusiness (JoFSA) Mitra Mahajana: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat (ABDIRA) Anjoro : International Journal of Agriculture and Business Jurnal Sains Agribisnis AKM: Aksi Kepada Masyarakat Indonesian Community Journal Agribusiness Journal JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Jurnal Ilmiah Membangun Desa dan Pertanian Wiratani : Jurnal Ilmiah Agribisnis
Farizah Dhaifina Amran
Program Studi Agribisnis, Fakultas Pertanian, Universitas Muslim Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Nursing Public Health Social Sciences Veterinary Other

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Kepercayaan Konsumen Sebagai Mediator antara Promosi, Cash On Delivery, dan Keputusan Pembelian Online Produk Kecantikan Lokal Tsalis Kurniawan Husain; Farizah Dhaifina Amran; Mais Ilsan; Laili Aqila; Indri Amelia
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 11 No. 1 (2026)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v11i1.2481

Abstract

In the competitive e-commerce landscape, local brands like Mabello Indonesia utilize promotions and Cash on Delivery (COD) to drive sales. This study examines the influence of these factors on purchasing decisions through consumer trust, focusing on local beauty products in Makassar, Indonesia. Using a quantitative SEM-PLS (Structural Equation Modeling–Partial Least Squares) approach, data were collected from 100 young e-commerce users. Results: Promotions significantly influence purchasing decisions, with consumer trust acting as a significant mediator. However, consumer trust does not significantly mediate the relationship between COD and purchasing decisions. This suggests that for digital-native consumers, COD has shifted from a risk-mitigation tool to a mere logistical convenience. Practical Implications: Local MSMEs should prioritize authentic, culturally grounded promotions to foster long-term trust while maintaining COD services to ensure transaction certainty.
Maksimisasi Keuntungan pada Usaha Hidroponik Tsalis Kurniawan Husain; Farizah Dhaifina Amran
Jurnal Ilmiah Membangun Desa dan Pertanian Vol. 9 No. 2 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jimdp.v9i2.966

Abstract

Cultivating vegetables using the hydroponic method is essential in developing Indonesia's agricultural sector. Vegetables are a type of food that is consumed at any time, so there is always a stable demand all the time. The ever-increasing demand and awareness of the importance of nutritious food make hydroponics an attractive option. The potential for high demand for vegetables opens up many business opportunities to meet people's needs, including cultivating hydroponic vegetables. This research aims to analyze the actual profits of hydroponic businesses and the maximum profits they can generate. The research location is in Deedad Hidroponik, Tamalate District, Makassar City, from July to October 2023. Primary data was collected through interviews and direct observation of owners and employees, and secondary data was obtained from previous studies related to this research. Linear programming analysis via the Simplex Method is used to analyze Deedad Hidroponik's profit maximization. Profit analysis involves production costs, inputs, production results, and business revenues. The research results show that Deedad Hidroponikis can generate profits of IDR 6,980,492 from various types of vegetables. Deedad Hidroponik's source of profit comes from the production of 4 kinds of vegetables: lettuce, bok choy, kale, and spinach. Through a linear programming approach, Deedad Hidroponikwill achieve maximum profits if they plant vegetables with a combination of 625 planting holes for lettuce, 302 planting holes for bok choy, 257 planting holes for kale, and 260 planting holes for spinach; therefore, they could increase profits to IDR 7,496,783 with the potential increase of 7.38%. This shows that selecting vegetable types and resource allocation can be optimized to achieve maximum profits.
Consumer preferences for rice attributes in Makassar City (case study of Daya Traditional Market, Terong Traditional Market, and Pabaeng-baeng Traditional Market) Farizah Dhaifina Amran
Anjoro: International Journal of Agriculture and Business Vol. 6 No. 1 (2025): Anjoro
Publisher : Agribusiness Department, Agriculture and Forestry Faculty, Universitas Sulawesi Barat, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/anjoro.v6i1.4923

Abstract

The objectives of this study are: 1) Identifying consumer characteristics who purchase rice in Makassar City. 2) Determine the rice quality preferred by consumers. 3) Analyzing the rice attributes that consumers prefer. 4) Assess which attributes are prioritized during rice purchasing decisions. This research was conducted in Makassar City at three different traditional markets: Daya Traditional Market, Terong Traditional Market, and Pabaeng-baeng Traditional Market, with a total of 100 respondents. The data analysis method used is descriptive analysis and conjoint analysis. The results of the study are: 1) The characteristics of respondents are dominated by female respondents with the average age of 42 years, entrepreneur, high school education level, average income of IDR 4,407,470/month, number of family members of 3 people, purchase frequency of 2 times per month, and rice consumption of 16 kg per month. 2) The types of rice quality chosen by respondents are physical characteristics such as size, grain shape, color, and aroma. 3) The rice attributes that consumers prefer are premium rice quality, soft rice, clean, medium shape, pandan-scented rice, shelf life <1 month, price between IDR 12,000–13,000 per kg and rice with a degree of milky whiteness. 4) The rice attribute that consumers consider most in purchasing rice is the quality, with a test value of 22.161. These findings have implications for producers and marketers to enhance the sensory and functional quality of rice, aligning it with consumer expectations. Future research should investigate consumer behavior over time and across different market segments.
ANALISIS NILAI TAMBAH PENGOLAHAN KEDELAI MENJADI TEMPE DI KOTA MAKASSAR Farizah Dhaifina Amran; Iskandar Hasan; Ulfia Puspitasari Darwis; Muhammad Arhim
Jurnal Sains Agribisnis Vol 4 No 2 (2024)
Publisher : Universitas Muhammadiyah Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55678/jsa.v4i2.1676

Abstract

Kedelai memiliki banyak kegunaan, terutama sebagai bahan utama dalam industri makanan yang kaya akan protein nabati salah satunya diolah menjadi tempe. Penelitian ini bertujuan (1) Mendeskripsikan proses pengolahan kedelai menjadi tempe. (2) Mengidentifikasi jumlah produksi tempe. (3) Menganalisis rendemen produksi tempe. (4) Menganalisis pendapatan pada Home Industri Tempe Prima. (5) Menganalisis besar nilai tambah pengolahan kedelai menjadi tempe pada Home Industri Tempe Prima. Informan dalam penelitian ini adalah pemilik dan seluruh karyawan Home Industri Tempe Prima. Penelitian dilakukan pada Bulan Mei-Juli 2024. Metode analisis data yaitu analisis deskriptif, analisis pendapatan dan analisis nilai tambah metode hayami. Hasil penelitian yakni, 1). Proses pengolahan kedelai menjadi tempe menggunakan cara tradisional dengan meliputi proses pencucian, perebusan, perendaman, penggilingan, penirisan dan pendinginan, pengemasan dan fermentasi. 2). Jumlah produksi tempe setiap bulan sebesar 1.050 kg. 3) Rendemen kedelai menjadi tempe pada Home Industri Tempe Prima sebesar 150%. 4). Pendapatan Home Industri Tempe Prima dalam memproduksi tempe selama satu bulan produksi sebesar Rp. 12.176.000. 5). Besarnya nilai tambah produksi tempe pada home indutsri tempe prima sebesar Rp. 22.830/bulan produksi dengan rasio nilai tambah 65,88%.
DAMPAK REVIEW PRODUCT, INFLUENCER, DAN CONTENT MARKETING DI MEDIA SOSIAL INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI KABUPATEN BONE Shabira Nurdaniyah; Sitti Rahbiah; Farizah Dhaifina Amran
Jurnal Sains Agribisnis Vol 5 No 2 (2025)
Publisher : Universitas Muhammadiyah Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55678/jsa.v5i2.2234

Abstract

Indonesia masih bergantung pada impor tepung terigu karena produksi gandum terbatas oleh iklim tropis. Donat Jlo di Bone memasarkan produknya lewat Instagram dengan strategi review produk, influencer, dan content marketing untuk menjangkau berbagai usia. Penelitian ini bertujuan mendeskripsikan produksi, varian, harga, volume penjualan Donat Jlo, serta menganalisis pengaruh review, influencer, dan content marketing baik secara simultan maupun individual terhadap keputusan pembelian. Metode yang digunakan adalah analisis deskriptif, regresi linear berganda, dan uji beda dua. Donat Jlo menawarkan 27 varian topping dengan harga Rp3.250–Rp7.500/pcs dan enam paket seharga Rp35.000–Rp103.000. Hasil penelitian menunjukkan bahwa variabel review product, influencer, dan content marketing secara simultan berpengaruh signifikan terhadap keputusan pembelian konsumen Donat Jlo dengan nilai signifikansi 0,000 (<0,05). Secara parsial, ketiga variabel tersebut juga terbukti berpengaruh signifikan dengan nilai signifikansi masing-masing 0,000 untuk review product, 0,029 untuk influencer, dan 0,001 untuk content marketing. Selain itu, terdapat perbedaan signifikan pada volume penjualan Donat Jlo sebelum dan sesudah menerapkan strategi review product, influencer, dan content marketing di Instagram, yang menunjukkan dampak positif terhadap peningkatan keputusan pembelian.
FAKTOR- FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN DALAM BERBELANJA BAHAN PANGAN SECARA OFFLINE DAN ONLINE DI KOTA MAKASSAR Fadhila Arfinata M; Sitti Rahbiah; Farizah Dhaifina Amran
Jurnal Sains Agribisnis Vol 5 No 2 (2025)
Publisher : Universitas Muhammadiyah Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55678/jsa.v5i2.2235

Abstract

Perkembangan teknologi digital telah mengubah pola konsumsi masyarakat dalam berbelanja bahan pangan, di mana konsumen kini memiliki dua pilihan utama: pembelian secara offline di toko fisik dan secara online melalui platform digital. Penelitian ini bertujuan untuk: (1) menggambarkan volume pembelian bahan pangan (beras, minyak goreng, dan gula pasir); (2) menganalisis karakteristik konsumen; (3) membandingkan harga dan volume penjualan secara offline dan online; (4) mendeskripsikan pengaruh faktor budaya, sosial, pribadi, dan psikologis terhadap keputusan pembelian; serta (5) menganalisis faktor-faktor yang memengaruhi keputusan konsumen dalam berbelanja bahan pangan di hypermart secara offline dan online. Metode yang digunakan adalah deskriptif kuantitatif dan analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa pembelian secara offline masih mendominasi, meskipun tren online menunjukkan peningkatan. Keempat faktor—budaya, sosial, pribadi, dan psikologis—berpengaruh signifikan terhadap keputusan pembelian, dengan faktor psikologis sebagai faktor dominan. Temuan ini memberikan implikasi penting bagi pelaku usaha dan pengelola hypermart untuk mengembangkan strategi pemasaran berbasis omnichannel yang mampu menjawab preferensi konsumen yang semakin kompleks. Selain itu, pembuat kebijakan perlu mendorong penguatan infrastruktur digital dan perlindungan konsumen guna menciptakan ekosistem belanja pangan yang inklusif, efisien, dan berdaya saing tinggi.
Co-Authors Abdul Rasyid, Faradiba Alam Budiman Thamsi Amri, Andi Azrarul Andi Azrarul Amri Asni Amin Dwi Prasetyawati Thana Fadhila Arfinata M Indri Amelia Iskandar Hasan Laili Aqila Mais Ilsan, Mais Muh. Arhim Nurlina Nurmaya Effendi Rosada, Ida Sakinah Sakinah Selpida Handayani Shabira Nurdaniyah Sitti Rahbiah Busaeri Tsalis Kurniawan Husain Tsalis Kurniawan Husain Ulfia Puspitasari Darwis