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ANALISIS FAKTOR (MARKETING MIX) TERHADAP KEPUTUSAN PEMBELIAN PRODUK JENANG KELAPA MUDA DI TOKO RISELL JOMBANG Nirmala Faradisa Salsa; Septi Ambar Indraningtia Sukma; Miftachul Chusnah
Sigmagri Vol. 5 No. 2 (2025): Desember
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/sigmagri.v5i2.1580

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui apa saja faktor yang mempengaruhi keputusan pembelian jenang kelapa muda di Toko Risell Jombang dan juga untuk mengetahui apa saja faktor yang paling bepengaruh terhadap keputusan pembelian jenang kelapa muda di Toko Risell Jombang. Penelitian ini termasuk dalam metode kuantitatif deskriptif. Pada penelitian ini menggunakan Uji Instrumen, Uji Asumsi Klasik, Uji Analisis Regresi Linier Berganda dan Uji Hipotesis. Hasil dari penelitian ini menunjukkan bahwa nilai t hitung variabel produk 2,363 > 1,986 dan nilai Signifikansinya sebesar 0,001 < 0,05; nilai t hitung variabel harga 2,391 > 1,986 dan nilai Signifikansinya sebesar 0,003 < 0,05; nilai t hitung variabel lokasi 0,021 < 1,986 dan nilai Signifikansinya sebesar 0,021 > 0,05; nilai t hitung variabel promosi 2,129 > 1,986 dan nilai Signifikansinya sebesar 0,001 < 0,05. Sehingga dapat disimpulkan bahwa variabel harga merupakan faktor utama yang memiliki pengaruh tertinggi dalam keputusan pembelian jenang kelapa muda di Toko Risell Jombang dengan nilai t hitung sebesar 2,391 > 1,986 dan nilai Signifikansinya 0,003 < 0,05; kemudian disusul dengan variabel produk dengan nilai t hitung 2,363 > 1,986 dan nilai Signifikansinya sebesar 0,001 < 0,05; dan juga disusul dengan variabel promosi dengan nilai t hitung 2,129 > 1,986 dan nilai Signifikansinya sebesar 0,001 < 0,05. Berdasarkan Uji F diperoleh nilai Uji F hitungnya adalah 16,943 > 2,195 dan tingkat Signifikansinya 0,000 < 0,05 maka dapat dinyatakan bahwa variabel produk, harga, lokasi, dan promosi memiliki pengaruh secara simultan terhadap keputusan pembelian jenang kelapa muda di Toko Risell Jombang.
Pengaruh Atribut Rasa, Harga, Tekstur Daging dan Ukuran Buah Salak Terhadap Keputusan Pembelian (Studi Kasus Pada Desa Jatirejo Kecamatan Diwek Kabupaten Jombang) Nurul Qomariyah; Miftachul Chusnah; Septi Ambar Indraningtia Sukma
Sigmagri Vol. 5 No. 2 (2025): Desember
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/sigmagri.v5i2.1587

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis atribut-atribut yangmempengaruhi dalam keputusan pembelian dari segi rasa, harga, tekstur danukuran dalam keputusan pembelian buah salak Desa Jatirejo. Pada penelitian inimenggunakan Analisis Deskriptif, Uji Instrumen, Uji Asumsi Klasik, AnalisisRegresi Linear Berganda dan Uji Hipotesis. Hasil dari penelitian ini menunjukkanbahwa Nilai t hitung variabel rasa 3,859 > 1,985 dan nilai signifikan 0,000 > 0,05;nilai t hitung variabel harga 1,876 < 1,985 dan nilai signifikan 0,064 > 0,05; nilai thitung variabel tekstur daging buah 2,015 > 1,985 dan nilai signifikan 0,047 <0,05; nilai t hitung variabel ukuran buah 1,701 < 1,985 dan nilai signifikan 0,092 >0,05;. Dapat disimpulkan bahwa variabel yang berpengaruh positif signifkanadalah rasa dengan nilai 3,859 > 1,985 dan nilai signifikan 0,000 < 0,05. Variabeltekstur dengan 2,015 > 1,985 dan nilai signifikan 0,047 < 0,05. Berdasarkan Uji fdiperoleh nilai fhitung 73,053 > F tabel 2,47 dan tingkat signifikan 0,000 < 0,05.Maka dinyatakan bahwa dari variabel rasa, harga, tekstur daging buah danukuran memiliki pengaruh yang signifikan terhadap keputusan pembelian padabuah salak Desa Jatirejo.
Analysis of Income and Feasibility of Rice Farming in Kepuhdoko Village Jombang Afifuddin Afif; Yessita Puspaningrum; Miftachul Chusnah
AGARICUS: Advances Agriculture Science & Farming Vol. 6 No. 2 (2026): August
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/4t5c0211

Abstract

This study aims to analyze the income level and financial feasibility of rice farming in Kepuhdoko Village, Tembelang District, Jombang Regency. Rice farming is the primary livelihood of most rural communities and plays a significant role in supporting household income. However, farmers face various challenges such as rising production costs, limited labor, and fluctuating selling prices. This research employed a survey method with a simple random sampling technique involving 30 rice farmers. Primary data were collected through structured interviews, while secondary data were obtained from related institutions and literature. Data analysis included production cost analysis, revenue analysis, income calculation, and business feasibility using the Revenue Cost Ratio (R/C Ratio). The results indicate that the average total revenue per planting season is IDR 15,771,609 with total production costs of IDR 3,310,455, resulting in a net income of IDR 12,461,154 per season. The R/C Ratio value of 4.95 shows that rice farming in the study area is economically feasible and highly profitable. These findings confirm that small-scale rice farming remains financially viable when managed efficiently and supported by good productivity and favorable market prices. Keywords: Income; Feasibility; Rice Farming; R/C Ratio
logi Saklar Lampu Penerangan Jalan Otomatis Berbasis Timer dengan RTC (Real Time Clock) Miftachul Chusnah; Nouval Davaudin Saskara; Isman Ismail; Lang Elang Timur Demokrat; Muhamad Iqbal Aldiansyah; Ibrah Maulana Azizii
Jumat Informatika: Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): April
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasif.v6i1.5322

Abstract

In Sidokaton village, public street lighting still needs attention. The condition of street lighting that is sometimes forgotten to be turned on not only endangers the safety of residents but can also hinder economic and social activities. So, it is necessary to introduce and train the application of automatic tools for street lighting that are equipped with a timer using RTC (Real-Time Clock). This tool can be set to turn street lights on and off automatically according to a predetermined time, saving energy and ensuring optimal lighting every night. In this activity program, the target is the community and village government in Sidokaton Village. The implementation of the activity of implementing automatic street lighting technology with a timer using RTC was held at the Sidokaton Village Hall. This activity was attended by 33 participants, consisting of the community and village government officials on August 23, 2024. The implementation of the activity uses the Participatory Action Research method which aims to attract the enthusiasm of the community and the Sidokaton Village government. Community service activities in Sidokaton Village were carried out through several stages, namely coordination with partners (village officials and village communities), preparation of materials and implementation of community service activities through the application of automatic tools for street lighting equipped with a timer using RTC (Real-Time Clock). This activity succeeded in increasing the insight and creativity of the Sidokaton Village community in utilizing technology to improve their quality of life. The participants actively interacted with the speakers and showed a high interest in implementing this technology in their village. The design of an automatic street lighting tool with a timer using RTC is expected to be implemented independently by the village community in the future.  
Penerapan Sistem Inventaris Aset Desa Berbasis Website di Budugsidorejo Kecamatan Sumobito kabupaten Jombang Miftachul Chusnah; Muhamad Husnun Ni`an; Golan Iruretta Dewangga; Ahmad Maulana Fajar; Mamluk Ahtul Hidayah
Jumat Informatika: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): Agustus
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasif.v6i2.6337

Abstract

Village asset management is an essential component in supporting development and community services. However, manual practices often lead to limited access, data loss, and lack of transparency. This community service program aimed to modernize asset governance through the implementation of a web-based inventory system in Budugsidorejo Village. The main objective was to improve the efficiency of recording processes, provide accurate data, minimize risks of errors, and strengthen transparency for the community. The implementation process involved field analysis, system design, web application development, socialization with village officials, and training sessions to ensure optimal use of the system. The developed platform features asset data recording, centralized storage, tiered access rights, and automated reporting, all designed to support administrative and reporting needs. The results indicate that village officials are now able to manage inventory data more effectively and systematically, while reporting processes have become faster and easier. Furthermore, the community can access information more openly, which enhances public trust. The introduction of this system not only improves efficiency in asset management but also reinforces accountability and transparency of the village government as a foundation for sustainable development.
Farmers' Knowledge and Skills in Shallot Farming in Pucang Simo Village, Jombang Regency   Ari Dwi Putra; Yessita Puspaningrum; Miftachul Chusnah
AGARICUS: Advances Agriculture Science & Farming Vol. 6 No. 2 (2026): August
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/bvz1y347

Abstract

The ability of farmers to apply efficient and sustainable agricultural techniques depends critically on their knowledge and abilities. The purpose of this study was to evaluate shallot farmers' knowledge and abilities in Pucang Simo Village, Jombang, Indonesia. Thirty shallot farmers were chosen from a population of 150 farmers to participate in a descriptive quantitative study. Questionnaires, interviews, observations, and documentation were used to gather data.The research instrument was tested using Pearson's Product-Moment validity test and Cronbach's Alpha reliability test. Of the 30 questionnaire items, 23 were found to be valid (r-count > 0.374), while the instrument demonstrated high reliability with a Cronbach's Alpha coefficient of 0.915. Descriptive statistical analysis was used to determine the mean scores of farmers' knowledge and skills based on their educational level. The results showed that farmers generally possessed high levels of knowledge and skills across all educational groups. Mean knowledge scores ranged from 2.48 to 3.00, while mean skill scores ranged from 2.00 to 3.00 on a three-point Likert scale. Although most respondents had completed only elementary education, they demonstrated a high level of competence in implementing shallot farming practices. These findings suggest that practical farming experience and continuous learning may help strengthen farmers' competencies regardless of their formal educational background. The study provides useful insights for agricultural extension programs aimed at improving farmers' knowledge and technical skills to support sustainable shallot farming.
The Effect of Adding Natural Coloring from Mangosteen Peel (Garcinia mangostana L.) on the Organoleptic Characteristics of Putu Ayu Cake Alvin Rosyid Auwaliansyah; Miftachul Chusnah
AGARICUS: Advances Agriculture Science & Farming Vol. 6 No. 2 (2026): August
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/xtzq8573

Abstract

Mangosteen peel (Garcinia mangostana L.) is an agricultural waste product that has the potential to be used as a natural additive in food products because it contains natural pigments and various bioactive compounds. This study aims to determine the effect of adding mangosteen peel extract on the organoleptic characteristics of putu ayu cake, including color, texture, taste, and aroma, and to determine the treatment that produces the best organoleptic characteristics. The study used a quantitative experimental approach with a Completely Randomized Design (CRD) consisting of three treatments, namely P, Q, and R, with three replications. Organoleptic testing was conducted using the hedonic test method involving 15 untrained panelists. The research data were analyzed using Analysis of Variance (ANOVA) at a significance level of 5% and continued with the Least Significant Difference Test (LSD) of 5% if there were significant differences between treatments. The results showed that the addition of mangosteen peel extract had an effect on the level of panelists' preference for the organoleptic characteristics of putu ayu cake. Based on the determination of the best treatment in the draft, treatment R obtained the highest value in the color parameter of 11.93, texture of 12.00, taste of 12.47, and aroma of 13.00. Thus, treatment R was declared the best and most acceptable treatment by the panelists. This study shows that mangosteen peel extract has the potential to be used as a natural additive in the development of putu ayu cake products while increasing the added value of mangosteen peel waste.
Pengenalan Alat Pengukur Kesuburan Tanah Sederhana kepada Petani Desa Johowinong Mojoagung Jombang Zulfikar Zulfikar; Miftachul Chusnah; Khusna Niswatul Mufidah; Agus Wahyudi; Eni Aprelia
JUMAT PERTANIAN: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): April
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasper.v5i1.4180

Abstract

Melalui pelatihan pembuatan Alat Teknologi terbarukan yang bertemakan “Alat pengukur kesuburan tanah sederhana” diharapkan memberikan suatu inovasi kepada petani berupa alat pengukur kesuburan tanah sederhana. Juga untuk meningkatkan pengetahuan dan pemahaman para petani terhadap inovasi terbarukan dalam mengefektifkan pekerjaan di bidang pertanian. Permasalahan petani di desa Jphowinong adalah menurunnya lahan produksi pertanian karena kurangnya pengetahuan dan informasi tentang tingkat kesuburan tanah pada lahan pertanian, kualitas sumber daya manusia serta pemahaman teknologi yang sangat rendah, sehingga para petani mengalami kesulitan untuk mengembangkan inovasi-inovasi terbarukan dalam pengukuran kesuburan tanah. Metode pelaksanaan kegiatan pengabdian masyarakat in menggunakan Service Learning (SL), diantaranya sosialisasi pelatihan pembuatan Teknologi alat tepat guna pengukuran kesuburan tanah sederhana dan tanya jawab dari berbagai peserta Gapoktan. Pelaksanaan kegiatan pengabdian pada masyarakat ini dilakukan di rumah kepala dusun Johowinong desa Johowinong dengan di dampingi perangkat desa dan ketua kelompok serta dosen pendamping lapangan. dilaksanakan pada tanggal 1 September 2023 dalam bentuk sosialisasi, pelatihan, dan pendampingan melalui tatap muka secara langsung. Produk teknologi alat pengukur kesuburan tanah sederhana memiliki pengaruh dalam proses pekerjaan pertanian karena dapat memudahkan hasil pekerjaan para petani dalam pengelolahan budidaya tanaman jagung dan tebu agar mendapatkan hasil yang optimal, Keberlanjutan program ini perlu dikomunikasikan dan dikoordinaskan dengan pihak Desa dan Ketua Gapoktan desa Johowinong Kecamatan Mojoagung, sehingga dalam jangka waktu kedepannya kegiatan ini akan dilakukan melalui kegiatan pendampingan pembuatan alat pengukur kesuburan tanah sederhana.
Pendampingan Pengelolaan Media Sosial Sebagai StrategiPeningkatan Pemasaran UMKM Miftachul Chusnah; Siti Nur Qomariyah; Muhamad Ali Ridlo; Haya Fatimah; Fadilah Fajar Imama Hariyanti; Rina Amelia Putri; Ruli Masnah
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 7 No. 2 (2026): Agustus
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/tepbcj45

Abstract

Budugsidorejo Village, Sumobito District, Jombang Regency, has a majority of its residents working as farmers and running small businesses (UMKM) like gift bags, traditional herbal drinks, and noodles. The village's economy still relies on agriculture, but the growth of UMKM is starting to create new opportunities for marketing local products. This community service activity aims to improve the marketing strategies of UMKM in Budugsidorejo Village, Jombang, through the use of social media. The partners in this activity are three UMKM engaged in gift bag business, traditional herbal drinks, and noodles. The problem faced is a limited knowledge of using social media like Instagram and TikTok as a tool for digital marketing. The method used is Participatory Action Research (PAR) through mentoring, content creation, and account management. The results of the activity show that the UMKM actors successfully created social media accounts, designed logos, and produced digital content to market their products. There are a significant increase in followers, interactions, and sales, around 50%, shows that social media management can strengthen brand awareness as well as marketing performance. This program contributes to the economic sustainability of SMEs in the digital era.
Pengenalan Teknologi Pengukur Suhu dan Kelembaban Tanah kepada Petani Desa Johowinong Mojoagung Jombang Miftachul Chusnah; Zulfikar Zulfikar; Nur Khafidhoh; Anggy Media Riyanto; Hayatul Ihsan
Jumat Informatika: Jurnal Pengabdian Masyarakat Vol. 4 No. 3 (2023): Desember
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasif.v4i3.4134

Abstract

Kegiatan pengabdian kepada masyarakat ini dilakukan di desa Johowinong kecamatan Mojoagumg Kabupaten Jombang, dengan tujuan untuk meningkatkan wawasan pengetahuan tentang teknologi tepat guna pengukuran suhu dan kelembaban tanah. Kegiatan ini dilaksanakan pada bulan September 2023 dengan menghadirkan Gapoktan dari desa Johowinong Mojoagung Jombnag. Jawa Timur. Pelaksanaan kegiatan pengabdian masyarakat ini menggunakan metode ceramah, diskusi/tanya jawab, demonstrasi dan evaluasi untuk mengertahui kemampuan para petani dalam menerima pengetahuan teknologi tersebut . Kegiatan ini memperkenalkan alat sensor suhu dan kelembapan tanah, mencari komponen yang dibutuhkan yaitu NodeMCU ESP 8266, Soil Mosture Hygrometer Module (sensor kelembapan tanah), Sensor ds18b20 (sensor suhu tanah), mencari sampel tanah untuk menguji alat, dan aplikasi platform Blynk membantu menampilkan hasil pembacaan sensor Demonstrasi dilakukan kepada petani desa johowinong dan menjelaskan juga mengenai cara perancangan dan penggunaan alat, sehingga dapat membantu menampilkan hasil pembacaan sensor. Dari kegiatan pengabdian masyarakat ini diharapkan meningkatkan produktivitas dan pendapatan pertanian serta memberdayakan petani dengan pengetahuan dan keterampilan baru terkait teknologi. Dari hasil evaluasi setelah kegiatan hanya 2 peserta dari 12 peserta hadir yang sedikit mengetahui tentang teknologi dalam pertanian. Hal ini menunjukkan para peserta seminar sangat tertarik saat dilakukan demonstrasi dan tanya jawab, para petani membutuhkan informasi tentang cara menyuburkan tanah.
Co-Authors A. Sri Hartanti Afifuddin Afif Agus Suhadi Agus Wahyudi Ahmad Maulana Fajar Aisah Windiani Aisah Aldi Dwi Kurniawan Alvin Rosyid Auwaliansyah Amrini Shofiani Ana Mariatul Khiftiyah Anang Muzakki Yazid Anggi Indah Yuliana Anggy Media Riyanto Ari Dwi Putra Arif Arif Asna Lutfiatul Ummah Bramantio Aris Ade Setiyawan Canggih Nailil Magfiroh Cintia Fitria Hartanti Dyah Ayu Sri Hartanti Elsa Umi Hanifah Elyfia Qurrotu Ayunina Eni Aprelia Fadilah Fajar Imama Hariyanti Fani Ardiansyah Golan Iruretta Dewangga Hanif Mustopa Haya Fatimah Hayatul Ihsan Ibrah Maulana Azizii Ilhamy Aminatus Zuhriyah Inayah Maulidiya Wulandari MZ Intan Nur Roin Wijayanti Isman Ismail Khusna Niswatul Mufidah Khusnul Khotimah Kustia Eka Pratama Lang Elang Timur Demokrat Lisa Rosanti Liweul Wilayah M Ainul Yaqin M Isa Hilalurochmafa Mamluk Ahtul Hidayah Mar’atul Fahimah Mochammad Chumaidi Mochammad Syafiuddin Shobirin Mohammad Abu Yazid B Mohammad Alwi Sihabudin Mohammad Sifa’ Dian Ramadhani Muhamad Agil Munawar Muhamad Ali Ridlo Muhamad Hamdan Syakuro Muhamad Husnun Ni`an Muhamad Iqbal Aldiansyah Muhamad Masdar Tamimi Nirmala Faradisa Salsa Nisa Nabila Rahma Nosma Firdaus Nouval Davaudin Saskara Nur Fadhilah Nur Ismianah Nur Khafidhoh Nur Laili Sa'adah Nurul Aini Nurul Qomariyah Pinkan Rosi Yusnita Puji Rahayu Puput Dwi Wahyunita Purbowo Purbowo Purbowo Purbowo Purbowo Purbowo Purbowo Purbowo Purbowo Purbowo Putri Aniusa Oktaviani Rachmat Maulana Retno Dwi Puspaningrum Rheina Futih Amalia Ria Rizqi Amelia Rian Adi Prayoga Rif'an Hariri Rifda Amaliyah Rifky Kumalasari Rifqi Ahmad Asryl Adhim Rif`an Hariri Rina Amelia Putri Riska Eatimatus Jannah Rizqi Ramadhan Rohmat Hidayat Ruli Masnah Salsabila Dinda Khumairoh Septi Ambar Indraningtia Sukma Siti Fatimah Siti Nur Qomariyah Syaiful Anam Triya Titin Aisiyaturrochiyah Umar Khasan Umi Latifah Vica Soviyana Vindia Nur Azlina Vindia Nur Azlina Putri Syabila Wildan Maulana Al Qirom Yessita Puspaningrum Zulfikar