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ESTETIKA MASKULIN DAN EKSKLUSI PEREMPUAN DALAM FILM EKO-KRITIK SEORANG KAMBING (2016) Ratna Noviani
Jurnal Kawistara Vol 9, No 3 (2019)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/kawistara.46551

The eco-critical film, Seorang Kambing (Tunggung Banjaransari, 2016), is part of eco-cinema, which mainly talks about problems of water crisis throughout its narrative. Eco-cinema has not only audio-visual presentations regarding environmental issues, but also functionalizes aesthetic choices, which could encourage viewers to have mindful and critical awareness of ecological problems. This article is aimed to examine how the film narrative of Seorang Kambing reproduces gender problems around the issue of water crisis. This article uses Stella Bruzzi’s (2013) concept of masculine aethetics in the cinema and the approach of eco-feminism, which critically reveals the connections between the oppressions of the nature and those toward women. By applying narrative analysis, which is presented by Helen Fulton (2005), this article reveals that masculine aethetics are functionalized predominantly in the film to narrate the problems of water crisis. Paradoxically, Seorang Kambing, as an intended eco-critical film, seems to simply overlook the significant roles of women around the issue of water crisis. In addition, the film reproduces the exclusion of women from the discourse of water crisis.

Dari Kuasa Kapitalisme Tradisional Menuju Kendali Kapitalisme Digital: Studi Kasus Desainer Grafis Online Otodidak di Dusun Kaliabu Bangsa, Petrus Gogor; Udasmoro, Wening; Noviani, Ratna
Sasdaya: Gadjah Mada Journal of Humanities Vol 8 No 2 (2024): 2024 Nomor 2
Publisher : Humanities Studies, Post-Graduate Program, Faculty of Cultural Sciences, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/sasdaya.14256

This study examines how self-taught online graphic designers in Kaliabu Village, Salaman District, Magelang Regency, Central Java, navigate the challenges and dependencies arising from digital platforms, particularly 99designs. Using a case study and in-depth interviews, the research reveals that, while digital technology appears to open new opportunities and empower individuals, it often reinforces control and exploitation within the digital economy. Most Kaliabu designers, lacking formal technical or creative education, leverage 99designs to access the global market, relying on self-developed skills to compete. Despite utilizing their informal capital, they are constrained by the platform's stringent rules. Although 99designs offers broad economic access, it imposes terms that limit designers' autonomy and innovation. Dependence on the platform forces designers to constantly adapt to its policies and face intense competition. The crowdsourcing system of 99designs, where projects are awarded through open competitions, exacerbates these dynamics, pushing designers to compete for every job. In the digital capitalist context, their informal capital often fails to overcome the platform's control and exploitation. This study highlights that while Kaliabu's self-taught designers can compete globally, they must navigate the balance between the freedom and control offered by digital technology. Digital technology enables participation in the digital industry but also presents challenges of control and exploitation that need addressing.

Parenting and production of anxiety on social media: Analysis of parenting on Instagram @parentalk.id Machmiyah, Siti; Udasmoro, Wening; Noviani, Ratna
Journal of Social Studies (JSS) Vol. 20 No. 2 (2024): Journal of Social Studies (JSS)
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jss.v20i2.78026

This article discusses the phenomena parenting of the anxiety production constructed by @parentalk.id as a result of interacting with parenting social media accounts. In the digital era, social media has become a primary source of information for many parents seeking guidance and support in raising their children. However, the content often emphasizes ideal standards of parenting that can trigger feelings of anxiety among parents. This study uses a qualitative approach with critical multimodal discourse analysis of the Instagram social media account @parentalk.id. The research findings show that the Instagram account @parentalk.id generates anxiety among parents through its content, which portrays ideal parenting standards. The account acts as a "regime" that limits parents' freedom, guiding them towards the account's constructed ideas of ideal parenting. The account also shapes the parenting narrative by disciplining the parents themselves. Uncertainty in modernity is also used as a tool to produce anxiety in parenting. Additionally, the study found that child health is a key content theme that can trigger anxiety among parents.

The Deep Mediatization of Student Loans: A Case Study of Digital-based Lending Practice in Indonesia Noviani, Ratna; Jesica, Elok Santi
Jurnal Kawistara Vol 14, No 3 (2024)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/kawistara.97248

The emergence of digital technology has significantly transformed the lending landscape. One example of the rising influence of digital lending practice targeting university students in Indonesia is Cicil. This digital-based lending platform provides a Peer-to-Peer (P2P) lending service that aims to cater to higher education students who have been frequently excluded from various lending programs. This study explores the deep mediatization of loans within the ecosystem of digital platforms and how it transforms lending practices, as provided by Cicil. Utilizing the concept of deep mediatization by Andreas Hepp (2020) and a case study method, this study reveals that the logic of digital media has been adapted to and transformed lending practices. The practices of lending are becoming driven by datafication and connectivity between loan providers, users, and the digital platform ecosystem, leading to a spatially disembedded financial transaction and generating a sense of participatory and inclusivity in lending practices.

The Deep Mediatization of Student Loans: A Case Study of Digital-based Lending Practice in Indonesia Noviani, Ratna; Jesica, Elok Santi
Jurnal Kawistara Vol 14, No 3 (2024)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/kawistara.97248

The emergence of digital technology has significantly transformed the lending landscape. One example of the rising influence of digital lending practice targeting university students in Indonesia is Cicil. This digital-based lending platform provides a Peer-to-Peer (P2P) lending service that aims to cater to higher education students who have been frequently excluded from various lending programs. This study explores the deep mediatization of loans within the ecosystem of digital platforms and how it transforms lending practices, as provided by Cicil. Utilizing the concept of deep mediatization by Andreas Hepp (2020) and a case study method, this study reveals that the logic of digital media has been adapted to and transformed lending practices. The practices of lending are becoming driven by datafication and connectivity between loan providers, users, and the digital platform ecosystem, leading to a spatially disembedded financial transaction and generating a sense of participatory and inclusivity in lending practices.

The Transformation of Online Academic Graphic Designers into Petite Bourgeoisie within the Digital Capitalism Ecosystem Bangsa, Petrus Gogor; Udasmoro, Wening; Noviani, Ratna
Journal of Urban Society's Arts Vol 12, No 1 (2025): April 2025
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/jousa.v12i1.13471

Academic graphic designers possess strong cultural capital from higher education and deep knowledge of design. This capital includes academic qualifications, high technical skills, and extensive social networks. Internet technology opens global opportunities for them to leverage these skills. Through various digital platforms, they can showcase their work, obtain international projects, and join global communities. These platforms provide them with wide market access, enabling independent work and significant income. However, behind this freedom, they must follow platform rules that reduce their autonomy. Many academic designers then employ junior designers to expand their business, transforming into petite bourgeoisie within the digital economy, controlling junior labour while still subjected to the control of large digital capitalists. This practice creates a tiered exploitation, where senior designers extract more value from less experienced junior designers. This transformation shows that although internet technology and digital platforms open up significant opportunities, they also bring new challenges in the form of injustice and exploitation in the workforce, placing academic graphic designers at the intersection of economic freedom and structural dependency. Transformasi Desainer Grafis Akademis Online Menjadi Borjuasi Mungil dalam Ekosistem Kapitalisme Digital. Desainer grafis akademis memiliki modal kultural kuat dari pendidikan tinggi dan pengetahuan desain yang mendalam. Modal ini termasuk kualifikasi akademik, kemampuan teknis tinggi, dan jaringan sosial luas. Teknologi internet membuka peluang global bagi mereka untuk memanfaatkan keterampilan ini. Melalui berbagai platform digital, mereka bisa memamerkan karya, mendapatkan proyek internasional, dan bergabung dengan komunitas global. Platform ini memberi mereka akses pasar luas, memungkinkan kerja independen dan penghasilan signifikan. Namun, di balik kebebasan ini, mereka harus mengikuti aturan platform yang mengurangi otonomi mereka. Banyak desainer akademis kemudian mempekerjakan desainer junior untuk memperbesar usaha, berubah menjadi borjuis kecil dalam ekonomi digital, mengendalikan tenaga kerja junior namun tetap tunduk pada kontrol kapitalis digital besar. Praktik ini menciptakan eksploitasi berjenjang karena desainer senior mendapatkan nilai lebih dari desainer yunior yang kurang berpengalaman. Transformasi ini menunjukkan bahwa meskipun teknologi internet dan platform digital membuka peluang besar, mereka juga membawa tantangan baru berupa ketidakadilan dan eksploitasi dalam tenaga kerja, menempatkan desainer grafis akademis di antara kebebasan ekonomi dan ketergantungan struktural.

Nation and the construction of masculinities in the Film Seperti Dendam Rindu Harus Dibayar Tuntas Sari, Genny Gustina; Udasmoro, Wening; Noviani, Ratna
Jurnal Civics: Media Kajian Kewarganegaraan Vol. 22 No. 2 (2025)
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jc.v22i2.87209

Films often represent masculinities influenced by social constructions produced and legitimised by the state. This research examines how the state shapes multiple forms of masculinity through the film Seperti Dendam Rindu Harus Dibayar Tuntas. The film critiques the hegemonic masculinity constructed by the state, while also illustrating that masculinity is not monolithic. Instead, it consists of diverse and sometimes conflicting contextually negotiated constructions. This study uses multimodal discourse analysis to explore the interrelationship between the state, masculinities, and gender representation within the film. The findings reveal that the state plays a significant role in maintaining hegemonic masculinity through policies and regulations that reinforce patriarchal norms. However, the film also opens up spaces for renegotiation, particularly for heterosexual men who fail to conform to dominant standards, allowing them to reclaim recognition within the masculine hierarchy. Furthermore, the film, produced in the Reformation era, set in the Orde Baru era, reflects a transitional moment where representations of masculinity become more fluid and contested. In a patriarchal system, while masculinity is still maintained through social control mechanisms, its boundaries are increasingly permeable, enabling cultural shifts and new gender negotiations. This research contributes to gender and media studies by showing how films, particularly Seperti Dendam Rindu Harus Dibayar Tuntas, can challenge and disrupt patriarchal constructions of masculinity shaped by the state, thereby opening up new avenues for understanding and redefining masculinity.

The politics of masculinity: male virility and social coercion in indonesian cinema Sari, Genny Gustina; Udasmoro, Wening; Noviani, Ratna
Jurnal Komunikasi Vol. 19 No. 3 (2025): VOLUME 19 NO 3 OKTOBER 2025
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol19.iss3.art7

This article analyzes the representation of male virility as a form of social coercion in two Indonesian films: Test Pack (2012) and Seperti Dendam Rindu Harus Dibayar Tuntas (Vengeance Is Mine, All Others Pay Cash,2021). Drawing on Gunther Kress and Theo van Leeuwen's multimodal discourse analysis, the study explores how the two films construct and critique the pressure on men to prove their masculinity through sexual performance. Although set in different political eras, the Orde Baru and the Reformation, both films depict the penis as a symbolic measure of virility. Characters like Rahmat and Ajo Kawir demonstrate that heterosexual men can also experience subordination due to infertility or impotence, challenging dominant ideals of masculinity. Despite their distinct visual and narrative strategies, the two films reveal how virility operates as a persistent mechanism of social control, shaping male identity across time. These findings underscore the role of cinema in reflecting on and questioning gender norms, particularly ideals surrounding male sexual performance.

Hijrah and Islamic Movement in Social Media: A Social Movement Study of Anti-Dating Movement #IndonesiaTanpaPacaran Sari, Trie Yunita; Husein, Fatimah; Noviani, Ratna
DINIKA : Academic Journal of Islamic Studies Vol. 5 No. 1 (2020)
Publisher : Universitas Islam Negeri Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/dinika.v5i1.1673

This article examines a flourishing Islamic youth movement in Indonesia, #IndonesiaTanpaPacaran or Indonesia without Dating. This movement calls for hijrah (literally means an action of moving to another place) from Western dating habits to ta'aruf or an Islamic practice of getting married without dating among the Muslim millennial. This article aims to explain the emergence of this movement. Drawing approach from social movement theory, the writer argues that this movement is culturally embedded since piety, religious commodification and political resistance against existing political nuance are overshadowed the emergence of this anti-dating movement. It is found out that this movement is an offshoot of banned Islamic organization Hizbut Tahrir Indonesia (HTI) that continuously struggles to revive the past transnational rule of khalifah (caliphate) in Indonesia. Consequently, the concept of hijrah in social media campaign does not only to promote Islamic lifestyle like ta'aruf but also to promote caliphate as an alternative to secular democracy. This study is presented given the fact that the research on Islamic youth movement in social media is still lack of attention, despite the so-called hijrah movement is legion and may strategically important to make social change through the use of social media.

DISKURSUS ISLAM DALAM KONSTRUKSI MEDIA Fahmi, Muhammad; Abdullah, Irwan; Noviani, Ratna; Udasmoro, Wening
LiNGUA: Jurnal Ilmu Bahasa dan Sastra Vol 10, No 2 (2015): LiNGUA
Publisher : Laboratorium Informasi & Publikasi Fakultas Humaniora UIN Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/ling.v10i2.3214

This paper aims to examine how the secular media in Surakarta represent Islam in the case of Charlie Hebdo. Therefore, this study used discourse analysis of Theo van Leeuwen focusing on how the subject or actor of the show in the media. This study concluded that the media represent Islam not only with “Western ideology” through idioms such as radical Islamist militants and terrorists, but also with "Islamic ideology". It is done through the construction of Islam as a religion of moderation and delegitimize Charlie Hebdo as magazine satyr abusing freedom. Various strategies are used ranging from strategy passivation to interdetermination. In this case, there are two poles of attraction in both media, namely the Western and Islamic ideology. If both media are quoting from Western sources, the Western ideology dominates the media narrative. Conversely, when both media used Islamic sources, the influence of Islamic ideology dominates the narrative of both media.

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