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All Journal Bricolage : Jurnal Magister Ilmu Komunikasi Darmabakti Cendekia: Journal of Community Service and Engagements Warta Ikatan Sarjana Komunikasi Indonesia Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Layanan Masyarakat (Journal of Public Service) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) INJECT Interdisciplinary Journal of Communication
Dina Septiani
Departemen Komunikasi, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Airlangga Jl. Dharmawangsa Dalam Kampus B Universitas Airlangga, Surabaya– 60286
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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INTEGRATED MARKETING COMMUNICATION STRATEGY FOR SME (SMALL AND MEDIUM ENTERPRISES) OF TRADITIONAL HERBAL AND BEVERAGES Rani Sukma Ayu Suteja; Liestianingsih Dwi Dayanti; Angga Prawadika Aji; Santi Isnaini; Yayan Sakti Suryandaru; Titik Puji Rahayu; Andria Saptyasari; Irfan Wahyudi; Ratih Puspa; Nurul Ratna Sari; Dina Septiani; Nisa Kurnia Illahiati
Darmabakti Cendekia: Journal of Community Service and Engagements Vol. 3 No. 2 (2021): DECEMBER 2021
Publisher : Faculty of Vocational Studies, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1803.426 KB) | DOI: 10.20473/dc.V3.I2.2021.49-54

Abstract

Background: This program begins with observation on SME of traditional herbal and beverages in Kampung Genteng Candirejo Surabaya. Early observation shows difficulties faced by SME to market their products. Objective: This program is expected to provide information and education about marketing communication strategies for SME of traditional herbal and beverages in Kampung Herbal Candirejo Surabaya. Method: Early observation is to find problems, conducting seminar and workshop, and also evaluating community empowerment. Results: Audiences understand about the impotances of marketing communication and innovation. They also improve their skills in using integrated marketing communication to sell their products to customers. Conclusion: This community service program has achieved its goals.
PELATIHAN KOMUNIKASI PEMASARAN DALAM RANGKA PEMBERDAYAAN EKONOMI MASYARAKAT PETANI MENTE DESA SOKET LAOK, KABUPATEN BANGKALAN, MADURA Rani Sukma Ayu Suteja; Santi Isnaini; Liestianingsih Dwi Dayanti; Yayan Sakti Suryandaru; Yuyun Wahyu Izzati Surya; Andria Saptyasari; Titik Puji Rahayu; Dina Septiani; Nisa Kurnia Illahiati; Angga Prawadika Aji; Igak Satrya Wibawa
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 4 No. 2 (2020): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v4i2.2020.312-317

Abstract

Desa Soket Laok adalah desa yang berada di Kecamatan Tragah, Kabupaten Bangkalan Madura yang memiliki sekitar 4173 jiwa penduduk. Desa Soket Laok masih dapat dibilang daerah yang tertinggal dan belum dapat memaksimalkan potensi desa untuk kesejahteraan warganya. Potensi besar dari desa Soket Laok adalah mente. Akan tetapi, petani mentenya sendiri kurang paham bagaimana mengolah dan menjual mente tersebut ke luar wilayah Soket Laok. Selain itu, kurangnya pemahaman dalam penggunaan teknologi informasi dan komunikasi juga menjadi salah satu permasalahan. Oleh karena itu, Departemen Komunikasi FISIP UNAIR melaksanakan kegiatan pengadian masyarakat berjudul Pelatihan Komunikasi Pemasaran dalam Rangka Pemberdayaan Ekonomi Masyarakat Petani Mente Desa Soket Laok, Kabupaten Bangkalan, Madura. Pelatihan ini meningkatkan pemahaman para peserta kegiatan tentang pentingnya komunikasi pemasaran.
PELATIHAN BRANDING DALAM RANGKA PEMBERDAYAAN EKONOMI MASYARAKAT PETANI MENTE DESA SOKET LAOK, KABUPATEN BANGKALAN, MADURA Santi Isnaini; Dina Septiani; IGAK Satrya Wibawa; Rani Sukma Ayu Suteja; Irfan Wahyudi; Andria Saptyasari; Suko Widodo; Kristian Jaya Hamonangan Pasaribu
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 5 No. 2 (2021): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v5i2.2021.418-425

Abstract

AbstractSoket Laok is a village located in Tragah District, Bangkalan Regency, Madura. This village has the greatest economic potential in agriculture because the majority of its residents, which are around 4000 people, work as farmers. However, the village, which is not far from the city of Surabaya, is still lagging behind and has not been able to properly utilize the village's potential for community empowerment. Cashew product is the greatest potential by the residents of Soket Laok Village, but the community does not understand how to create and design proper packaging for their cashew products. In addition, Soket laok community also has no experience and knowledge utilising information and communication technology to optimalise the marketing of the cashew products. Therefore, the Communications Department of FISIP Unair conducts a community service program entitled Branding Workshop for Economic Empowerment of the Cashew Farmer in Soket Laok Village, Bangkalan Regency, Madura. This program is an extended program that has been carried out in 2020. This community service focuses on creating and training to manage the community website, training on packaging and brands, as well as registration of brands and business license for their business.Keywords: Economic Potential, Marketing Communications, BrandingAbstrakSoket Laok merupakan salah satu desa yang terletak di Kecamatan Tragah, Kabpupaten Bangkalan, Madura. Desa ini  memiliki potensi ekonomi terbesar di bidang pertanian karena mayoritas warganya yang berjumlah sekitar 4000 jiwa berprofesi sebagai petani. Meskipun demikian, desa yang berada tidak jauh dari Kota Surabaya tersebut masih tertinggal dan belum mampu memanfaatkan dengan baik potensi desa untuk pemberdayaan masyarakat. Produksi mente merupakan potensi terbesar yang dimiliki oleh warga Desa Soket Laok namun para petaninya sendiri belum mengerti cara mengemas produk mente untuk dipasarkan di luar daerah Soket Laok sesuai dengan standar yang berlaku. Ditambah lagi dengan kurangnya pemahaman terkait penggunaan teknologi informasi dan komunikasi juga menjadi faktor kurang optimalnya pemasaran produk mente. Dengan berbagai alasan tersebut, Departemen Komunikasi FISIP Unair kembali mengadakan pengabdian masyarakat bertajuk Pelatihan Branding dalam Rangka Pemberdayaan Ekonomi Masyarakat Petani Mente Desa Soket Laok, Kabupaten Bangkalan, Madura. Kegiatan tersebut merupakan lanjutan dari pengabdian masyarakat yang telah dilaksanakan pada tahun 2020. Pengabdian masyarakat kali ini berfokus pada pembuatan dan pelatihan mengelola website Desa Soket Laok, pelatihan membuat kemasan dan merek, serta pendaftaran merek dan perizinan usaha pada produk yang telah dihasilkan.Kata kunci: potensi ekonomi desa, komunikasi pemasaran, branding,
PUBLIC SPEAKING TRAINING IN THE FRAMEWORK OF INCREASING JOURNALIST COMPETENCE IN SURABAYA Rani Sukma Ayu Suteja; Santi Isnaini; Suko Widodo; Irfan Wahyudi; Dina Septiani; Andria Saptyasari; Nimas Safira Widhiasti Wibowo; Raniah
Jurnal Layanan Masyarakat Vol. 7 No. 2 (2023): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v7i2.2023.264-274

Abstract

Today's journalists are required to have good competence and broad insight.  Not only be able to write factual information, but also have a good public speaking skills.  However, there are still many journalists who do not master public speaking so they often face some obstacles.  They are proficient at finding information in the field, but are nervous or insecure when dealing with other people or sources, so the interviews become unstructured and directed.  A journalist is also often asked to be a speaker in a seminar, training, or workshop, but since they are not used to speak in public, the presentation of the material becomes less interesting.  In fact, journalism is a profession that is expected to be at the forefront of society who must be able to speak loudly, truthfully, honestly, and courageously.  Having good public speaking skills can increase the confidence of journalists in conveying information and ideas, as well as providing education and motivation.  Because public speaking is an important competency, the Communication Department held a community service activity entitled "Public Speaking Training in Increasing Journalist Competence in Surabaya" on 13th and 20th October 2022, at Urban Office Surabaya.  The training was attended by journalists who are members of the Friends of Education Journalists (JSP) community.
Strategi Pengembangan Industri Kreatif Bidang Fashion Pada UMKM Handmade Bag Di Surabaya Tantyawati Tantyawati; Dinar Chandra Puspita; Dina Septiani
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3539

Abstract

Industri kreatif di bidang fashion menjadi salah satu sektor yang signifikan dalam kontribusinya terhadap perekonomian negara, termasuk di kota Surabaya. Di kota ini, industri fashion menduduki peringkat tiga tertinggi bersama dengan sektor kuliner dan kriya. Surabaya telah menghasilkan berbagai produk fashion yang beragam untuk memenuhi kebutuhan konsumen, termasuk salah satunya produk handmade bag. Memiliki target pasar yang spesifik, menjadi hal yang cukup menantang bagi para pelaku usaha handmade bag di Surabaya, salah satunya UMKM Pikaco Story. Penelitian ini bertujuan untuk memahami model bisnis yang digunakan oleh UMKM handmade bag di Surabaya dan merumuskan strategi pengembangan industri kreatif ini ke depan. Penelitian ini menggunakan pendekatan kualitatif-deskriptif dengan teknik pengumpulan data melalui wawancara semi-terstruktur, observasi, dan dokumentasi. Analisis data menggunakan matriks analisis SWOT. Diagram analisis SWOT menunjukkan bahwa usaha handmade bag Pikaco Story menempati posisi di antara sumbu strenght dan opportunity, yaitu pada kuadran satu. Ini berarti sangat memungkinkan untuk dapat melakukan ekspansi bisnis dan memperoleh keuntungan secara maksimal. Berdasarkan hasil penelitian tersebut, strategi yang dapat digunakan adalah strategi pengembangan yang agresif, yakni Pikaco Story dapat memanfaatkan kekuatan internal yang dimilikinya untuk mendapatkan keuntungan dari peluang eksternal, guna meningkatkan pertumbuhan bisnisnya di masa depan.
TikTok as a New Media for the Future of Indonesian Creative Work Dliyaun Najihah; Dina Septiani
INJECT (Interdisciplinary Journal of Communication) Vol. 9 No. 1 (2024)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v9i1.1980

Abstract

TikTok is widely favored among numerous individuals as a social media platform. This research seeks to analyze the expansion of TikTok in Indonesia, explore the opportunities it offers to creative professionals in the country, and examine the potential drawbacks and effects associated with uploading short videos on this social media platform. This study is an analytical Systematic Literature Review (SLR) of publication trends related to TikTok, New Media, and Creative Works. The methodology involves scientific mapping through scientometric analysis, qualitative discussions, and bibliometric searches. The study results show that TikTok is one of the digital media in Indonesia that is proliferating. TikTok serves as a new medium for global communication and information exchange, a platform for interaction, sharing, and socializing, a primary destination for users, a social commerce venue, and a portfolio showcase. Indonesian creative workers use TikTok as a promotional and trading medium. However, face-to-face communication through TikTok can reduce the trust of TikTok users when making transactions, conversations, communications, self-actualization and so on. It can also lead to misunderstandings when carrying out long-distance activities without being based on more detailed and specific explanations.
Explaining purchase intention in live streaming commerce: A technology acceptance model perspective Septiani, Dina; Putri, Elsanty; Pradika, Mohammad Fawaid
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 12, No 1 (2026): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v12i1.8847

Abstract

The development of technology will bring changes to people's lives, one of which is in the business sector, business actors are able to compete and market the products they sell more easily through E-commerce. Technology also brings the rapid flow of E-commerce with various features, one of which is the live streaming feature. Shopee Live is one of the famous live streaming features of E-commerce Shopee. This feature helps sellers and customers directly or in real-time. Live streaming can also encourage consumer interest in purchasing products to be purchased because they get detailed service and product explanations from streamers or sellers. Glasses, which are fashion products, are usually sold offline, can now be marketed online using the live streaming feature, This study analyzes the effect of Live Streaming (X) on Purchase Interest (Y) in eyeglass products through E-commerce Shopee using an explanatory quantitative research method that describes the relationship between variables. The measuring instrument used was the distribution of questionnaires to 100 respondents with a purposive sampling technique. Based on the processed data obtained through the hypothesis test (T test), the t-count value was 4.395> t-table 1.984. This means that this study has a significant influence between variables X and Y. This means that live streaming shopee live has an effect on consumer purchasing interest in Djava Optik eyeglass products. Through the credibility of the live host, the richness of the existing media and the interactivity of the live streaming broadcasts provided, consumer purchasing interest in Djava Optik eyeglass products is increasing.
Dari Brosur Ke Tiktok Live: Kajian Literatur Transformasi Strategi Marketing Umkm di Era Digital Rania Cundamanik Wisand; Arthanami Nauli Panggabean; Rahma Sugihartati; Dessy Harisanty; Dina Septiani
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 2 (2026): April 2026
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i2.6499

Abstract

Digital transformation has driven significant changes in marketing strategies adopted by micro, small, and medium enterprises (MSMEs), particularly among businesses that previously relied on brochures, WhatsApp messages, or word-of-mouth communication to inform consumers about selling locations and schedules. Recent phenomena indicate that MSMEs have begun to shift their approach by utilizing TikTok Live to conduct mobile selling activities in real time, showcase the selling process, and provide up-to-date location information to consumers. This transformation is not merely technological in nature, but is also closely related to human resource capabilities in managing content, building interaction, and utilizing digital features as part of marketing strategies. This study aims to review how the transformation of MSME marketing strategies occurs in the digital era by emphasizing the role of human resource competencies in the utilization of TikTok Live. The study employs a Literature Review (LR) method by analyzing various studies on digital marketing, consumer behavior, live streaming, and human resource capacity development in MSMEs. The findings indicate that TikTok Live offers opportunities for MSMEs to expand market reach, present products directly to consumers, and build interactive relationships with audiences. The effectiveness of its utilization is strongly influenced by human resource capabilities in operating technology, creating engaging content, and communicating persuasively in digital spaces. These findings highlight that digital marketing transformation depends not only on the platform used, but also on the quality of human competencies managing it. This study contributes to the development of MSME marketing strategies and serves as a reference for business practitioners, policymakers, and academics in strengthening human resource capacity in the digital era.
Stigmatisasi Penggemar Budaya Jepang dan Manifestasi Cyberbullying di Platform Media Sosial X Agnes Winda Noventia; Rahma Sugihartati; Dessy Harisanty; Dina Septiani
Warta Ikatan Sarjana Komunikasi Indonesia Vol. 9 No. 1 (2026): Warta Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/yyyhxs13

Abstract

Industri hiburan digital menjadi salah satu sektor penting dalam ekonomi dan budaya global karena menyediakan ruang ekspresi, kontestasi, dan pembentukan identitas melalui platform seperti YouTube, Instagram, hingga TikTok. Di tengah kemudahan akses dan perluasan ekosistem hiburan tersebut, muncul fenomena baru berupa stigma dan praktik cyberbullying terhadap kelompok tertentu, salah satunya penggemar budaya Jepang (wibu) yang kerap distereotipkan dan dijadikan objek ejekan di media sosial. Penelitian ini bertujuan untuk menganalisis bentuk-bentuk stigmatisasi dan manifestasi cyberbullying terhadap penggemar budaya Jepang di platform media sosial yang dilakukan oleh kelompok non penggemar. Penelitian ini menggunakan pendekatan kualitatif yaitu analisis konten terhadap komentar warganet pada konten-konten yang berkaitan dengan jejepangan, serta mengidentifikasi kategori pelabelan negatif, stereotip, dan kekerasan simbolik yang dialami wibu di ruang daring. Kerangka literasi digital digunakan untuk membaca sejauh mana perilaku pengguna media sosial merefleksikan kemampuan memahami, mengevaluasi, dan berperilaku etis di ruang hiburan digital. Hasil penelitian menunjukkan bahwa rendahnya literasi digital, normalisasi humor yang merendahkan, serta budaya sensasi di media sosial berkontribusi pada suburnya stigma dan siklus cyberbullying terhadap penggemar budaya Jepang. Temuan ini diharapkan dapat menjadi dasar pengembangan strategi literasi digital dan kebijakan pencegahan perundungan daring yang lebih peka terhadap komunitas subkultur dalam industri hiburan digital.
Co-Authors Agnes Winda Noventia Angga Prawadika Aji Arthanami Nauli Panggabean Dessy Harisanty Dinar Chandra Puspita Dliyaun Najihah I.G.A.K. Satrya Wibawa Illahiati, Nisa Kurnia Irfan Wahyudi Isnaini, Santi Kristian Jaya Hamonangan Pasaribu Liestianingsih Dwi Dayanti Nimas Safira Widhiasti Wibowo Nurul Ratna Sari Pradika, Mohammad Fawaid Putri, Elsanty Rahayu, Titik Puji Rani Sukma Ayu Suteja Rania Cundamanik Wisand Raniah Ratih Puspa Saptyasari, Andria Sugihartati, Rahma Suryandaru, Yayan Sakti Tantyawati Tantyawati Widodo, Suko Yuyun Wahyu Izzati Surya