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AJI PRABOWO
Institut Bisnis Dan Komputer Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pengaruh Artificial Intelligence Marketing pada Pemasaran Online Adiwima Zebua; Aji Prabowo; Emilia Emiliana Gulo; M.Budi Rafi; Alfiana Dayanti Ndruru; Yoan Charoline Harahap; Damai Pasrah Giawa
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5701

Abstract

Era digital dan perkembangan teknologi kecerdasan buatan (Artificial Intelligence/AI) telah mengubah wajah pemasaran online secara fundamental. Penerapan strategi pemasaran berbasis AI seperti rekomendasi produk otomatis, chatbots interaktif, personalisasi konten, dan analisis prediktif menawarkan potensi meningkatnya efektivitas kampanye pemasaran dan keterlibatan konsumen. Penelitian ini bertujuan untuk mengeksplorasi dan mengukur pengaruh AI marketing terhadap kinerja pemasaran online, dengan fokus pada variabel seperti minat beli konsumen, loyalitas pelanggan, serta efektivitas saluran digital. Metode yang digunakan adalah survei kuantitatif terhadap pengguna platform e-commerce serta analisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa penerapan AI marketing memberikan pengaruh positif signifikan terhadap minat beli dan loyalitas pelanggan di lingkungan online. Namun demikian, terdapat variabel moderasi seperti kepercayaan terhadap teknologi dan persepsi risiko (termasuk privasi data) yang memengaruhi kekuatan pengaruh tersebut. Penelitian ini memberikan implikasi praktis bagi pemasar digital untuk mengoptimalkan pemanfaatan AI dengan mempertimbangkan aspek etika, privasi, dan transparansi guna mencapai hasil yang berkelanjutan.
Analisa Pengguna Aplikasi Keuangan Digital dan Literasi Keuangan dalam Perencanaan Keuangan Mahasiswa Aji Prabowo; Erni Evi Hernawati Harianja; Fanalui Zisokhi Ndruru; Gerardus Fangosara Daeli; Hasarman Boy Gulo
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5836

Abstract

Penelitian ini menganalisis hubungan antara penggunaan aplikasi keuangan digital dan literasi keuangan dalam perencanaan keuangan mahasiswa. Melalui pendekatan kualitatif dengan studi literatur dan analisis data sekunder, hasil penelitian menunjukkan bahwa mayoritas mahasiswa (88%) menggunakan aplikasi E-Wallet seperti GoPay, DANA, dan OVO, namun hanya untuk fitur dasar seperti pembayaran dan top-up. Kurangnya pemanfaatan pada fitur investasi dan pinjaman di aplikasi keuangan digital menyebabkan adanya kesenjangan pemahaman mahasiswa, terhadap sarana keuangan yang kompleks. Berdasarkan penelitian, terdapat tiga tantangan utama, yaitu tampilan aplikasi yang terlalu kompleks, rendahnya pengetahuan mengenai literasi keuangan, dan ketergantungan yang berlebihan pada fungsi transaksi dasar. Sebagai solusi, penulis menyarankan pendekatan menyeluruh dengan mendesain ulang aplikasi tingkat fitur sesuai dengan literasi pengguna, serta menciptakan program edukasi kolaboratif seperti fintech-kampus yang berbasis pada studi kasus, dan model pendampingan praktis seperti komunitas SALVI UI yang telah terbukti meningkatkan pemahaman mengenai produk investasi melalui metode learning-by-doing. .
Sinergy of Community Participation, Government Support and Environmental Awareness on Local Wisdom Based Sustainable Ecotourism Village Aji Prabowo; Silaen, Montaris; Putri, Desyana
Entita: Jurnal Pendidikan Ilmu Pengetahuan Sosial dan Ilmu-Ilmu Sosial Vol. 7 No. 2 (2025)
Publisher : IAIN Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/ejpis.v7i2.21999

Abstract

Local wisdom-based tourism plays an important role in sustainable development; however, Tomok Tourism Village in Samosir still faces challenges such as low community participation, limited government support, and a lack of environmental awareness. This study aims to analyze the roles of community participation, government support, and environmental awareness in fostering local wisdom-based sustainable ecotourism in Tomok Tourism Village, Samosir. A mixed-methods approach was employed, combining quantitative surveys of 100 respondents analyzed using SEM-PLS with qualitative interviews and field observations involving 10 informants to capture socio-cultural contexts. Quantitative results reveal that community participation has a significant and dominant effect on sustainable ecotourism (path coefficient = 0.495; p-value 0.000 < 0.05), while environmental awareness also shows a significant positive influence (path coefficient = 0.362; p-value 0.000 < 0.05). In contrast, government support, though positive in direction, does not significantly affect sustainability (path coefficient = 0.148; p-value 0.208 > 0.05). Qualitative findings reinforce these results by showing that local communities actively participate in tourism management based on a strong sense of ownership and cultural values, while government involvement is often limited to regulatory and short-term assistance. Respondents also emphasized that environmental awareness among both residents and visitors has begun to improve through collective initiatives to maintain cleanliness and reduce plastic waste. Overall, sustainable ecotourism in Tomok is primarily driven by active community involvement and environmental consciousness, while the government’s role remains suboptimal. The study suggests the need to strengthen community capacity, enhance environmental education, and reposition the government’s role from regulator to facilitator in achieving sustainable ecotourism.
Penguatan Literasi Pendidikan dan Kesadaran Lingkungan dalam Memajukan Desa Hiliganoita yang Berkelanjutan Aji Prabowo; Hasarman Boy Gulo; Forisman Bawamenewi; Wita Julindar Hia; Erni Evi Hernawati Harianja; Desi Rahel Stpl
Jurnal Pengabdian Masyarakat Bhinneka Vol. 4 No. 4 (2026): Juli
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v4i4.1294

Abstract

Kegiatan Kuliah Kerja Nyata ini bertujuan untuk meningkatkan literasi pendidikan, menumbuhkan kesadaran lingkungan, dan memperkuat partisipasi sosial masyarakat di Desa Hiliganoita, Kecamatan Bawolato, Kabupaten Nias. Permasalahan utama yang dihadapi masyarakat meliputi masih terbatasnya pendampingan belajar bagi peserta didik sekolah dasar, rendahnya kesadaran masyarakat terhadap kebersihan dan pengelolaan sampah lingkungan, serta perlunya dukungan pada kegiatan sosial kemasyarakatan desa. Metode pelaksanaan dilakukan melalui pendekatan partisipatif yang meliputi observasi lapangan, wawancara, perancangan program berbasis kebutuhan masyarakat, pelaksanaan kegiatan pendidikan, lingkungan, dan sosial, serta evaluasi hasil kegiatan. Program yang dilaksanakan mencakup kegiatan mengajar di sekolah dasar, les privat, edukasi kebersihan lingkungan, pembuatan dan pemasangan plang edukasi sampah, pendampingan posyandu, serta keterlibatan dalam kegiatan sosial desa. Hasil kegiatan menunjukkan adanya peningkatan partisipasi belajar peserta didik, tumbuhnya kepedulian masyarakat terhadap kebersihan lingkungan, serta meningkatnya keterlibatan masyarakat dalam kegiatan sosial. Dengan demikian, program KKN ini memberikan kontribusi nyata dalam mendukung terwujudnya Desa Hiliganoita yang lebih cerdas, peduli lingkungan, dan berkelanjutan.
Strategies to Strengthen Financial Governance at Hotel Barbara Samosir in Support of Sustainable Tourism Karina Silaen; Arisman Parhusip; Lasman Eddy Bachtiar; Winda Simanjuntak; Andreas Jorghy Parapat; Aji Prabowo
Outline Journal of Community Development Vol. 4 No. 1: July 2026
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/vyazwz23

Abstract

Hotel Barbara Samosir is one of the accommodation service providers in the Lake Toba tourism area, playing a vital role in supporting the development of sustainable tourism. Despite its significant potential, initial observations indicate that the financial governance system implemented remains relatively simple and has not yet fully adopted the principles of transparency, accountability, and efficiency. This community service activity was conducted on May, 26–27, 2026, with the aim of strengthening the managerial capacity and financial governance of Hotel Barbara Samosir’s management team through training, mentoring, and the application of good financial governance principles. The partner involved in this program was the management of Hotel Barbara Samosir, consisting of financial staff, administrative staff, and the hotel owner. The implementation method included several stages: needs identification, training in preparing simple financial reports, mentoring in the implementation of digital financial applications, and evaluating the effectiveness of the activities. The results of the program showed a significant improvement in the staff’s understanding of the importance of systematic financial recording, operational cost efficiency, and the hotel’s readiness to adopt sustainable business practices. This activity demonstrates that strengthening financial governance is a fundamental step in developing a professional, transparent, and economically sustainable hospitality sector in the Samosir tourism area.
Peran Faktor Keuangan Internal Terhadap Pembiayaan Mudharabah melalui Likuiditas : Studi Dana Pihak Ketiga dan Non Performing Financing Desyana Putri; Ainul Yusna Harahap; Nur Fadhilah Ahmad Hasibuan; Aji Prabowo
Jurnal Wira Ekonomi Mikroskil Vol. 16 No. 01 (2026): Volume 16 Nomor 01 Edisi April 2026
Publisher : Fakultas Bisnis Universitas Mikroskil

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55601/jwem.v16i1.2012

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Dana Pihak Ketiga (DPK) dan Non Performing Financing (NPF) terhadap pembiayaan mudharabah dengan Financing to Deposit Ratio (FDR) sebagai variabel intervening pada Bank BCA Syariah periode 2015–2024. Penelitian ini menggunakan pendekatan kuantitatif dengan metode explanatory research serta data sekunder berbentuk time series. Analisis data dilakukan menggunakan regresi linear dan uji mediasi dengan bantuan perangkat lunak Econometric Views (EViews). Hasil penelitian menunjukkan bahwa DPK berpengaruh signifikan terhadap pembiayaan mudharabah, sedangkan NPF tidak berpengaruh signifikan. Selain itu, FDR terbukti mampu memediasi pengaruh DPK terhadap pembiayaan mudharabah, namun tidak mampu memediasi pengaruh NPF. Temuan ini menunjukkan bahwa kemampuan bank dalam menghimpun dana dan mengelola likuiditas memiliki peran penting dalam meningkatkan pembiayaan berbasis bagi hasil, sementara risiko pembiayaan tidak secara langsung memengaruhi penyaluran pembiayaan mudharabah.
Performance Analysis of RSA–RC4 Hybrid Encryption Using the EM2B Key Generator Elwin Purba Elwin; Aji Prabowo; Jesman Ritonga
The IJICS (International Journal of Informatics and Computer Science) Vol. 10 No. 2 (2026): July
Publisher : Universitas Budi Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30865/ijics.v10i2.9992

Abstract

This study evaluates the computational performance of a hybrid encryption scheme that combines RSA for key protection, RC4 for file encryption, and the EM2B mechanism for deterministic key expansion. The prototype was implemented as a PHP-based application and tested on 35 SQL text files. RC4 was used as the baseline, while the hybrid scheme was assessed using ciphertext size, character count, encryption time, decryption time, and restoration success. The reported averages show that RC4 required 1.33 s for encryption and 1.41 s for decryption, whereas RSA–EM2B–RC4 required 5.30 s and 100.09 s, respectively. The hybrid scheme also produced approximately 4.29 times greater ciphertext storage than RC4 alone. All files were restored to the same reported size after decryption; however, byte-level or hash-based integrity verification was not performed. Therefore, the results demonstrate functional implementation and quantify computational overhead, but they do not establish superior cryptographic security. RC4 is retained only as an experimental legacy baseline because current standards deprecate its operational use. Future evaluation should include authenticated encryption, entropy and randomness testing, key-sensitivity analysis, repeated timing trials, and cryptographic hash verification of restored files.
Sinergy of Community Participation, Government Support and Environmental Awareness on Local Wisdom Based Sustainable Ecotourism Village Aji Prabowo; Montaris Silaen; Desyana Putri
Entita: Jurnal Pendidikan Ilmu Pengetahuan Sosial dan Ilmu-Ilmu Sosial Vol. 7 No. 2 (2025)
Publisher : IAIN Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/ejpis.v7i2.21999

Abstract

Local wisdom-based tourism plays an important role in sustainable development; however, Tomok Tourism Village in Samosir still faces challenges such as low community participation, limited government support, and a lack of environmental awareness. This study aims to analyze the roles of community participation, government support, and environmental awareness in fostering local wisdom-based sustainable ecotourism in Tomok Tourism Village, Samosir. A mixed-methods approach was employed, combining quantitative surveys of 100 respondents analyzed using SEM-PLS with qualitative interviews and field observations involving 10 informants to capture socio-cultural contexts. Quantitative results reveal that community participation has a significant and dominant effect on sustainable ecotourism (path coefficient = 0.495; p-value 0.000 < 0.05), while environmental awareness also shows a significant positive influence (path coefficient = 0.362; p-value 0.000 < 0.05). In contrast, government support, though positive in direction, does not significantly affect sustainability (path coefficient = 0.148; p-value 0.208 > 0.05). Qualitative findings reinforce these results by showing that local communities actively participate in tourism management based on a strong sense of ownership and cultural values, while government involvement is often limited to regulatory and short-term assistance. Respondents also emphasized that environmental awareness among both residents and visitors has begun to improve through collective initiatives to maintain cleanliness and reduce plastic waste. Overall, sustainable ecotourism in Tomok is primarily driven by active community involvement and environmental consciousness, while the government’s role remains suboptimal. The study suggests the need to strengthen community capacity, enhance environmental education, and reposition the government’s role from regulator to facilitator in achieving sustainable ecotourism.
Co-Authors Adiwima Zebua Ainul Yusna Harahap Alfiana Dayanti Ndruru Andreas Jorghy Parapat Arisman Parhusip Arisman Parhusip Astuti, Yulina BACHTIAR, LASMAN EDDY Damai Pasrah Giawa Desi Rahel Stpl Desyana Putri Elwin Purba Elwin Emilia Emiliana Gulo Erisdawati Warasi Erni Evi Hernawati Harianja Erni Evi Hernawati Harianja Fanalui Zisokhi Ndruru Fiannisa, Muharani Forisman Bawamenewi Forliani Zai Gerardus Fangosara Daeli Harahap, Ainul Yusna Hasarman Boy Gulo Hasarman Boy Gulo Hazmanan Khair, Hazmanan Intan Jesman Ritonga Karina Silaen M.Budi Rafi Mariana Mei Tarisna Lawolo Montaris Silaen MUHAMMAD SYAFRIL Muharani Fiannisa Nadeak, Putry H Nilka Sartiani Zega Nur Fadhilah Ahmad Hasibuan Putri, Desyana Ryanda Saputra Sabrina, R SILAEN, KARINA Silaen, Montaris Tarlis, Andi Tiara Satriani Togu Harlen Lbn. Raja Winda Simanjuntak Wita Julindar Hia Yoan Charoline Harahap Yufensius Lifenka Halawa Yuliana Zein Edwin Sihaloho