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All Journal Journal of Economic, Bussines and Accounting (COSTING) JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Primanomics : Jurnal Ekonomi & Bisnis Jesya (Jurnal Ekonomi dan Ekonomi Syariah) eCo-Buss Management Studies and Entrepreneurship Journal (MSEJ) JURNAL ILMIAH KOHESI JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Puan Indonesia Postgraduate Management Journal Conference on Business, Social Sciences and Technology (CoNeScINTech) Jurnal Pengabdian Kepada Masyarakat Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
MAULI SIAGIAN
UNIVERSITAS PUTERA BATAM
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Veterinary Other

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Pengaruh Kualitas Produk, Influencer Marketing Dan Customer Reviews Terhadap Keputusan Pembelian Produk Viva Kosmetik Di Kota Batam M. Fadel Fauzi; Mauli Siagian
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i6.8768

Abstract

Di era industri saat ini banyak perusahaan kosmetik yang memperhatikan perkembangan terkini dalam menghasilkan produk untuk dijual. Sebagai pemilik bisnis, tentu perlu memahami produk yang dijual. Konsumen mengharapkan produk berkualitas dengan harga yang sesuai. Penggunaan influencer yang berintegritas bisa menarik konsumen dalam membeli produk. Sebelum konsumen melakukan pembelian produk, maka mereka mempertimbangkan dari ulasan pelanggan sebelumnya untuk meyakinkan produk tersebut sesuai atau tidaknya. Tujuan penelitian ini adalah guna memahami pengaruh kualitas produk, influencer marketing dan customer reviews terhadap keputusan pembelian pada hand & body lotion viva kosmetik di Kota Batam. Peneliti menerapkan desain penelitian deskriptif dengan pendekatan kuantitatif. Peneliti menerapkan teknik pengambilan sampel non-probability sampling dengan purposive sampling. Data didapatkan dari proses menyebarkan kuesioner sejumlah 204 responden kepada konsumen yang melakukan pembelian produk hand & body lotion viva kosmetik di Kota Batam. Hasilnya menjelaskan variabel kualitas produk, influencer marketing dan customer reviews mempengaruhi signifikan dan simultan terhadap keputusan pembelian produk hand & body lotion Viva Kosmetik di Kota Batam.
Pengaruh Pengalaman Belanja Online, Gaya Hidup, dan Kualitas Produk Terhadap Keputusan Pembelian Skincare Npure di E-Commerce TikTok Shop Annensi Perawati; Mauli Siagian
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 2 (2026): April 2026
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i2.6211

Abstract

This study aims to analyze the influence of online shopping experience, lifestyle, and product quality on purchasing decisions for Npure skincare products through the TikTok Shop e-commerce platform. The research method used is a quantitative approach with descriptive characteristics, which aims to systematically and objectively identify and measure causal relationships between variables. This study involved 204 respondents who are active TikTok Shop users and have experience purchasing Npure skincare products. The sampling technique was carried out using purposive sampling with certain criteria, and considering the Jacob Cohen approach to ensure the adequacy of the sample size. The data processing process was carried out through validity and reliability tests, classical assumption tests, regression analysis, and hypothesis testing to determine the magnitude of the influence of each independent variable on purchasing decisions. The results showed that online shopping experience contributed 29.7% of the influence on purchasing decisions, followed by consumer lifestyle with 29.0%, and product quality with 25.5%. Simultaneously, these three variables were able to explain 76.5% of the variation in purchasing decisions, as indicated by the coefficient of determination (R²), while the remainder was influenced by other factors outside the research model. Thus, it can be concluded that online shopping experience, lifestyle, and product quality partially or together have a significant influence on the decision to purchase Npure skincare on the TikTok Shop e-commerce.  
EMPLOYEE RETENTION STRATEGIES IN THE FACE OF ECONOMIC FLUCTUATIONS Yusnaini; Mauli Siagian; Iyad Abdallah Al- Shreifeen
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 3 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Retaining your best employees when the economy is unstable is not easy. Companies need special strategies to make their employees feel at home and productive. The study in this research uses the literature method. The results show that employee retention strategies include adjusting salaries and benefits, providing opportunities for employees to grow, improving employee welfare and creating a comfortable working atmosphere. These strategies not only make employees more loyal, but also help companies survive economic problems. In the end, companies that care about their employees will be stronger in the face of fierce business competition. In essence, taking good care of your employees is an important investment in your company's future.
The Influence of Communication, Work Conflict and Work Discipline on Employee Performance at PT Galuh Buana Sukses Asiang Asiang; Mauli Siagian
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 3 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i3.3847

Abstract

In the world of organizations and companies, employee performance is one of the key factors that determines the success of an entity. Employee performance is an effort that has been made by employees in carrying out the duties assigned based on their abilities and experience in completing their tasks. PT Galuh Buana Sukses is a company that provides heavy equipment rental and repair services, as for the heavy equipment rented by this company such as forklifts and cranes. Apart from being a service provider, PT Galuh Buana Sukses is also experienced in working on logistical support, construction support, oil & gas support and others. PT Galuh Buana Sukses experienced internal problems related to communication, work conflicts, and work discipline that had an effect on the performance of its employees. The purpose of this study is to find out whether there is an influence of communication, work conflict and work discipline on employee performance at PT Galuh Buana Sukses both partially and simultaneously. This study uses quantitative research with saturated sampling techniques. The results of this study are that there is a positive and significant influence of communication on employee performance. There is a positive and significant effect of work conflict on employee performance. There is a positive and significant influence of work discipline on employee performance. There is a simultaneous or simultaneous influence between communication, work conflicts and work discipline on employee performance at PT Galuh Buana Sukses.
PERAN LINGKUNGAN DAN PERGAULAN TERHADAP PRESTASI SISWA SEKOLAH SMA NEGERI 1 BATAM Wasiman Wasiman; Asron Saputra; Poppy Okta Fiana Putri; Mauli Siagian; Nelly Chandrawati Manalu
PUAN INDONESIA Vol. 8 No. 1 (2026): Jurnal PUAN Indonesia Vol. 8 No. 1 Juli 2026
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v8i1.531

Abstract

The community service program held at SMA 1 Kota Batam, with the theme "The Role of the School Environment and Social Networks in Student Achievement," is quite an interesting topic in the era of technology and Generation Z. The objectives of this community service program are: 1) to provide education and understanding about the importance of student awareness of the school environment, and 2) to provide students with an understanding of the importance of socializing with friends at school and in the community. A comfortable school environment is crucial, considering that the influence of the school environment, such as the physical environment, including the school building, adequate facilities, and infrastructure, significantly impacts student academic and non-academic achievement. The implementation of appropriate learning methods for Generation Z is also necessary to prevent boredom and fatigue in the classroom. Good school social networks can increase student motivation and achievement. Student social groups can shape students' character in learning. This is important because character is formed through group and collaborative learning activities, which students engage in to improve achievement. Furthermore, the role of teachers in shaping students' character, leading to commitment and continuous improvement in school and community achievement, is also crucial.
EXPLORING THE RELATIONSHIP BETWEEN SOCIAL MEDIA ENGAGEMENT, LIFESTYLE, COFFEE CULTURE TO CAFÉ VISIT INTENSITY AMONG STUDENTS David Humala Sitorus; Wasiman Wasiman; Mauli Siagian
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 14 No 1 (2025): Volume 14 Nomor 1 Tahun 2025
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v14i1.10899

Abstract

This study investigates the relationship between Social Media Engagement, Lifestyle, and Coffee Culture on Café Visit Intensity among university students. Using a quantitative explanatory design, data were collected from 100 respondents at the University of Putera Batam and analyzed through multiple regression. The results reveal that Social Media Engagement and Coffee Culture significantly and positively influence Café Visit Intensity, whereas Lifestyle demonstrates no significant effect. Furthermore, the combined model indicates a statistically significant joint influence of all three variables on café visitation behavior. These findings contribute to the understanding of digital-mediated consumption among youth and highlight the importance of social and cultural factors in shaping students’ behavioral patterns toward café visitation in urban contexts.
PENGUATAN JIWA WIRAUSAHA SISWA SMK HANG NADIM MELALUI PELATIHAN KONTEN KREATIF DAN PROMOSI DIGITAL PRODUK KULINER DAN FASHION Mauli Siagian; Wasiman Wasiman; David Humala Sitorus; Neni Marlina Br Purba
PUAN INDONESIA Vol. 7 No. 2 (2026): Jurnal Puan Indonesia Vol 7 No 2 januari 2026
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v7i2.459

Abstract

This community service activity aims to strengthen the entrepreneurial spirit of students at Hang Nadim Vocational High School through training and mentoring in creative content production and digital promotion of culinary and fashion products. The program was designed in response to the challenge of students’ limited digital promotion skills, which have resulted in a restricted marketing reach for their products. The implementation method employed a participatory approach encompassing needs analysis, theoretical and practical training in digital marketing, content creation mentoring, and outcome evaluation. The results indicate a significant improvement in participants’ understanding of digital promotion strategies and their ability to produce creative content for social media. Approximately 90% of the participants were able to create engaging and effective promotional content. The impact of this activity includes increased entrepreneurial motivation, enhanced creativity, and improved student competence in utilizing digital platforms for business development. Therefore, this program successfully fostered a spirit of digital entrepreneurship among students at Hang Nadim Vocational High School as preparation for facing future challenges in the creative economy.
PERAN REMAJA DALAM MENGURANGI SAMPAH PLASTIK DI LINGKUNGAN SEKOLAH Wasiman; Alice Erni Husein; Realize Realize; Mauli Siagian; Asron Saputra
PUAN INDONESIA Vol. 7 No. 2 (2026): Jurnal Puan Indonesia Vol 7 No 2 januari 2026
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v7i2.474

Abstract

Community Service is an obligation that must be carried out by a lecturer as a form of responsibility for the knowledge they have so that they can share knowledge with the community. The implementation of community service with the title The Role of Teenagers in Reducing Plastic Waste in Schools is an invitation to live a clean culture from an early age and cleanliness is a shared responsibility that must always be instilled from an early age. Instilling cleanliness at an early age will shape the culture and character of adolescents in life at school or in society and is a reflection of a form of concern for a clean environment so as to provide awareness in a clean environment. The role of adolescents in creating a clean environment, namely: 1) Throwing trash in the place provided by the school, 2) inviting other school friends to maintain the cleanliness of the school, 3) Providing education about the importance of clean living in the school environment, 4) the principles of Reduce (Reducing waste) Reuse (Reusing) and Recycle (Recycling) and explaining to students about separating waste according to its type. A clean school culture is also the responsibility of all parties in the school and this reflects a shared awareness that must always be considered and always educated to all students so that a clean environment becomes an absolute must for all parties.
PENGARUH KUALITAS PRODUK, KREATIVITAS IKLAN DAN DAYA TARIK TERHADAP KEPUTUSAN PEMBELIAN WARDAH DI SHOPEE Hermalina Boru Hasibuan; Mauli Siagian
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/emwx8524

Abstract

Due to the fierce rivalry brought about by Indonesia's beauty industry's explosive growth, customer choices play a crucial role in a brand's success. A number of elements, such as the attractiveness of the goods, the inventiveness of the advertising, and the quality of the product itself, impact these purchase decisions. The purpose of this study is to examine how consumers' decisions to buy Wardah products—one of the top halal cosmetic brands available on the Shopee e-commerce platform—are influenced by factors such as product quality, creative advertising, and attractiveness. Regression analysis techniques are used in this study's quantitative approach to examine the hypotheses. Information was gathered from customers who bought Wardah goods on Shopee. The results of the study show that attraction, advertising originality, and product quality all significantly and favorably affect consumers' decisions to buy. Additionally, concurrent research demonstrates that attraction, advertising originality, and product quality all significantly impact consumers' decisions to buy Wardah items on Shopee.
MENINGKATKAN KARAKTERISTIK  ANAK  MELALUI PROGRAM  EKTRAKURUKULER DI PERUMAHAN BUANA IMPIAN 2 KOTA BATAM Wasiman; Sunarto Wage; Mauli Siagian
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol. 5 No. 1 (2024): Jurnal Pengabdian kepada Masyarakat
Publisher : LPPM Universitas Kahuripan Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51158/w6h48r73

Abstract

UU Nomor 20 Tahun 2003 Pasal 3 tentang Sistem Pendidikan Nasional  bertujuan untuk mencerdaskan kehidupan masyarakat yang didasarkan pada budi pekerti dan kepribadian warga negara Indonesia. Dengan adanya kegiatan ekstrakurikuler yang ditentukan oleh Kementerian Indonesia akan membantu meningkatkan karakter siswa. Permendikbud Nomor 62 Tahun 2014 kegiatan ekstrakurikuler adalah kegiatan  yang diikuti siswa di luar jam pelajaran dengan diawasi dan dibimbing sekolah. Kegiatan ekstrakurikuler dilaksanakan dengan tujuan untuk mengembangkan secara optimal potensi, bakat, minat, keterampilan, individualitas, kerjasama dan kemandirian siswa dalam rangka mendukung tercapainya tujuan pendidikan. Melalui penelitian tinjauan pustaka diketahui bahwa pendidikan karakter adalah pendidikan nilai, pendidikan moral, pendidikan budi pekerti dan pendidikan watak  yang bertujuan untuk mengembangkan kemampuan siswa sekolah. Pengembangan karakter siswa di sekolah berlangsung melalui kegiatan  sekolah dan peran guru serta orang tua dalam membimbing aktivitas anak di sekolah dan di masyarakat. Pendidikan tidak hanya harus membuat anak menjadi cerdas, namun juga harus  menciptakan nilai-nilai luhur dan karakter bangsa. Penanaman nilai-nilai luhur dan budi pekerti harus dimulai sejak dini agar kelak dapat menjadi anak kebanggaan negara. Permasalahan kemerosotan moral dan karakter anak di sekolah membutuhkan inovasi dalam pendidikan karakter untuk meringankan berbagai krisis moral. Indikator kinerja melalui kegiatan ekstrakurikuler yang rutin memungkinkan anak mewujudkan nilai-nilai perilaku yang positif atau baik. Di sisi lain, peran guru dapat dipenuhi melalui kegiatan pembelajaran dan keteladanan. Berdasarkan kesimpulan tersebut, maka kegiatan sehari-hari memerlukan pengawasan dan kerjasama yang baik antara  sekolah, komite sekolah, dan orang tua untuk memantau setiap aktivitas anak di sekolah dan di masyarakat melalui kegiatan ekstrakurikuler.
Co-Authors Agnesia Nanda Alice Erni Husein Annensi Perawati Aprillia Syah Putri Asiang Asiang Asron Saputra Betharia Claudina Situmorang Cecilia Tan Cici Astriani Br Manullang David Humala Sitorus Deshita Yohana Dessy Shinta Dhiya Ulha Qiyah ELFRIDA FITRIANA L Handoko, Koko Hermalina Boru Hasibuan Hikmah Hikmah Iyad Abdallah Al- Shreifeen Karlina Karlina M. Fadel Fauzi Meliani Meliani Nelly Chandrawati Manalu Parlindungan Siregar Poppy Okta Fiana Putri Purba, Neni Marlina BR Putu Hari Kurniawan Realize, Realize Ronaldo Duha Simanjuntak, Pastima Siong June Suci Amalia Sunarto Wage Umi Nadia Kartika Vanness Chuang Wasiman Wasiman Wasiman Wasiman, Wasiman Wintaria Almanda Yusnaini