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All Journal Indonesian Journal of Economics and Bussiness INTEKNA Jurnal Ilmiah Universitas Batanghari Jambi Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business CARADDE: Jurnal Pengabdian Kepada Masyarakat Journal of Economic, Management, Accounting and Technology (JEMATech) Gorontalo Management Research Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management Aptisi Transactions on Management Business Innovation and Entrepreneurship Journal MANAJEMEN DEWANTARA JURNAL LENTERA BISNIS Dinasti International Journal of Management Science Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management BASKARA: Journal of Business and Entrepreneurship Coopetition : Jurnal Ilmiah Manajemen Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Study & Management Research FRIMA: Festival Riset Ilmiah Manajemen & Akuntansi Sewagati Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Penelitian Pendidikan Indonesia Journal of Ekonomics, Finance, and Management Studies
Hartelina
Universitas Singaperbangsa Karawang
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Journal : Aptisi Transactions on Management

 1 
Pengaruh Kualitas Produk dan Layanan Purna Jual Terhadap Kepuasaan Pelanggan Sepeda Motor Yamaha Pada PT Ramarayo Perdana Karawang Depiana, Evi; Hartelina, Hartelina
APTISI Transactions on Management (ATM) Vol 5 No 1 (2021): ATM (APTISI Transactions on Management: January)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v5i1.1363

Abstract

The rise of trade in this era makes the market tougher competition to make companies have to take appropriate steps and strategies in order to win competition with competitors in the market. This was also experienced by motorcycles, one of which was a Yamaha motorcycle which experienced a decline in sales in 2019 from month to month. Many factors affect it. In this study the variables used are product quality, after sales service, and customer satisfaction. This research uses a descriptive approach, and verification. Samples obtained were 383 respondents who were consumers of PT Ramarayo Perdana Karawang by using purposive sampling technique, data analysis used in this study was the validity test, reliability test, classic assumption test, and path analysis. The results of this study indicate the quality of products and after-sales services have a strong enough relationship, which is equal to 50.3%. then partially product quality has an effect of 39.3 then partially after sales service has an effect of 15.3% on customer satisfaction. Together the quality of products and after sales service has an effect of 50.3% which is the contribution of other variables not examined. Then it can be seen that product quality is more dominant in influencing customer satisfaction. PT Ramarayo Perdana Karawang is advised to pay more attention to Product Quality and After Sales Service for customer satisfaction.
LAYANAN PURNA JUAL TERHADAP LOYALITAS PELANGGAN DENGAN VALUE CO-CREATION SEBAGAI VARIABEL INTERVENING PADA PENGGUNA SMARTPHONE IP Hussein, Fachri; Hartelina, Hartelina
APTISI Transactions on Management (ATM) Vol 5 No 1 (2021): ATM (APTISI Transactions on Management: January)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v5i1.1436

Abstract

Apple Inc. company is a big company but that doesn't mean Apple can underestimate newcomers. This iPhone smartphone sold in the city of Karawang has decreased sales in 2019 every month. The variables used are after-sales service, customer loyalty, value co-creation. The problem in this research is to find out how much influence after-sales service has on the value co-creation of the iPhone smartphone. To find out how much influence value creation has on customer loyalty of iPhone smartphones. To find out how much influence after-sales service has on customer loyalty through the co-creation of the iPhone smartphone. This research uses a descriptive approach and verification. A sample of 100 respondents who are iPhone smartphone users using purposive sampling technique, the result is that after-sales service and co-creation value has a strong enough effect, amounting to 47.1%. Meanwhile, Value Co-Creation has a direct effect of 50.9%. The indirect effect of after-sales service on customer loyalty is 18.8%
Co-Authors Aji Mulyadin Alfiani Darliah, Marina Nofeline Anggia Putri Anggia tasya putri Arieyanti Syamputri Ayuning Tyas, Susy Banuara Nadeak Darodjat, Tubagus A Dede Jajang Suyaman Depiana, Evi Didit Supriadi Didit Supriadi Didit Supriyadi Dimasuharto, Nugroho DJ Suyaman Eddy Purnomo Esti Rahmawati Fakhri Mujahid Maolani Flora Oktayovie Nuzulul Ramadhina Hafsari Prabhmanaik Faddila Hawignyo Hawignyo Hersona Gw , Sonny Hersona GW, Sonny Hersona, Sonny Hussein, Fachri Intan Puspitasari Jajang Suyaman , Dede Karim, Fajri Alamsyah Khisomudin, Muhammad Lina Sukmasari Lumban Batu, Reminta Moh Fachrizal Nurhanansyah Muttaqin, Mohammad Fajar Nadeak, Banuara Natalia Sumule Nunung Nurhasanah Pangesti Indriyanti, Veronica Pauji, Ipan Prasetyo, Yanu Qolbi, Ridwan Rasdayanti, Fitri Reminta Lumban Batu Sonny Hersona Sri Hartini Sri Mulyati Sri Suartini Sri Wahyuni Jumhodikromin Sukron Suprapti, Heni Susetyani, Mugi Syifa Pramudita Faddila Syifa Pramudita Faddila Tedy Purwanto Thuwi Wulakrisna Widiarti Widiarti Wulakrisna, Thuwi Yanu Prasetyo Yasar Firdaus Yeni Yeni