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Journal : Quantitative Economics and Management Studies

The Influence of Price, Product Quality, Brand Image towards Customers Buying Decision on Citra Pesona Shop Winda Agusriana Sari; Yudi Prayoga; Rizki Syahputra
Quantitative Economics and Management Studies Vol. 3 No. 3 (2022)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (298.027 KB) | DOI: 10.35877/454RI.qems939

Abstract

This study aims to analyze the Influence of Price, Product Quality, and Brand Image Towards Buyer Decisions In Stores Image Charm and know the connection and contribution of every factor influencing purchase decisions on Shop Image Charm. The method in This research is quantitative. In this research, the population is customers of Shop Image Charm, with as many as 100 respondents. Method analysis data conducted is linear regression simple, and Test Hypothesis (Partial test, Simultaneous test, and Coefficient of Determination). The results of the t-test show that the independent variables Price and Product Quality affect the Purchase Decision partially (own) seen from the comparison score Sig which is smaller than 0.05 and score t-count bigger from t-table. In contrast, the Brand image variable has no partial effect (by itself). To the Purchase Decision at the Citra Pesona Store. Based on the test results Simultaneously, it is known that the value of Sig (0.000) is less than (0.05), and if the value of f count (41.899) is greater than the value of f table (2.70) then it can be seen that the Price, Product Quality, and Brand Image Together (simultaneously) have an effect positive and significant to Buying Decision on Image Shop Charm
The Effect of Leadership, Motivation, and Work Environment on Performance of Employees at Panai Central Camat Office Rika Rika; Rizki Syahputra; Christine Herawati Limbong
Quantitative Economics and Management Studies Vol. 3 No. 5 (2022)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (518.199 KB) | DOI: 10.35877/454RI.qems957

Abstract

This study was conducted to determine the effect of Leadership (X1), Motivation (X2) and Work Environment on Work Performance (Y) at the Panai Tengah District Office. This research is a type of quantitative research. The population used in this study were all employees at the Panai Tengah District Office. The sample consists of 34 samples of respondents. Data were analyzed using multiple linear regression analysis techniques. The results of the study were obtained where (1) the Leadership Variable (X1) did not have a positive and significant/significant effect on work performance where the number of t count < t table was 1,943 > 2,042. (2) Motivation variable (X2) has no positive and significant/significant effect on work performance where the number of t count < t table is 0.881 < 2.042. (3) The Work Environment Variable (X3) does not have a positive and significant/significant effect on work performance where the number of t count < t table is 0.483 < 2.042. (4) Leadership (X1), Motivation (X2), and Work Environment (X3) variables have a positive and significant/significant effect on work performance (Y) simultaneously where the number of F count > F table is 3.230 > 2.922. The value of the R2 coefficient of 0.169 means that Leadership (X1), Motivation (X2), and Work Environment (X3) affect work performance by 16.9%, while 83.1% is influenced by others. F table is 3,230 > 2,922. The value of the R2 coefficient of 0.169 means that Leadership (X1), Motivation (X2), and Work Environment (X3) affect work performance by 16.9%, while 83.1% is influenced by others. F table is 3,230 > 2,922. The value of the R2 coefficient of 0.169 means that Leadership (X1), Motivation (X2), and Work Environment (X3) affect work performance by 16.9%, while 83.1% is influenced by others.