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All Journal Jurnal Dinamika Sosial Budaya Referensi : Jurnal Ilmu Manajemen dan Akuntansi Jurnal STIE Semarang (Edisi Elektronik) SOLUSI Literatus JURNAL BARUNA HORIZON Jurnal Pengabdian Kepada Masyarakat Dharma Sevanam : Jurnal Pengabdian Masyarakat
Sri Yuni Widowati
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Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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PETIKAN DAWAI GITAR DI TENGAH PANDEMI COVID-19: INKLUSI KEUANGAN UMKM Saifudin Saifudin; Ulfa Nur Safitri; Sri Yuni Widowati
Solusi Vol. 20 No. 2 (2022): April
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v20i2.4924

Abstract

The purpose of this study was to determine the financial management of MSMEs during the Covid-19 pandemic. This research was conducted at the GRBK UMKM in Kadilangu Village, Trangkil District, Pati Regency.This type of research uses a qualitative case study method, with data collection using in-depth interview techniques, direct observation and documentation. Testing the credibility of the data using the data source triangulation technique and the data triangulation technique. The informants in in-depth interviews were as many as 3 (three) participants who were considered to understand, understand and master information related to the problems that occurred in the study.The results of this study indicate that the financial management of GRBK MSMEs during the Covid-19 pandemic applies financial management by implementing 4 indicators, namely the use of the budget, recording, reporting, and controlling. The company's financial performance is in good condition. Financial management is carried out independently by the owner with manual but routine record. However, it is not in accordance with the accounting regulated in SAK ETAP. SAK EMKM is due to the lack of financial literacy and inclusion for GRBK business owners.
STRATEGI PENJUALAN ANEKA JAJANAN TRADISIONAL (Studi Kasus Pada Toko Novi Snack Cabang Tlogosari) Edy Mulyantomo; Sri Yuni Widowati; Novia Diah Andriani
Solusi Vol. 19 No. 4 (2021): October
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v19i4.3903

Abstract

ABSTRAKPenelitian ini dilakukan disalah satu toko aneka snack yang berada di Semarang yaitu Novi Snack Tlogosari. Mengenai penerapan atau penyusunan strategi penjualan. Tujuan dari penelitian ini adalah untuk menganalisis bagaimana penyusunan strategi penjualan dan apa yang menghambat dan mendukung penerapan steategi penjualan pada toko Novi Snack Tlogosari. Penelitian ini menggunakan triangulasi sumber dan triangulasi metode studi kasus dengan pendekatan kualitatif, dengan   menggunakan triangulasi sumber dan triangulasi metode yaitu wawancara, observasi dan dokumentasi. Penelitian informan didasarkan pada perbandingan dengan berbagai sumber, metode atau teori. Informan dalam penelitian ini berjumlah tiga orang. Dari hasil kegiatan penelitian ini menunjukan bahwa penyusunan atau penerapan strategi penjualan aneka jajanan tradisional pada Toko Novi Snack Tlogosari berjalan dengan baik dan sesuai dengan harapan. Dan terbukti mampu meningkatkan pendapatan dan penjualan di Toko Novi Snack Tlogosari.  Keyword : strategi penjualan, segementasi pasar, diferensiasi produk.
Co-Authors Agus Sunaryo Aprih Santoso Desi Anjarwati Edy Mulyantomo Emaya Kurniawati Endah Yunianti Eviatiwi Kusumaningtyas Sugiyanto Muhamad Irfan faidh Nir Setyo Wahdi Novia Diah Andriani RATNA WIJAYANTI Saifudin Saifudin Saifudin Saifudin Teguh Ariefiantoro Ulfa Nur Safitri Ulin Ulfa utaminingsih, adijati Yulianti2 Yulianti2 Yunita Noviasari