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All Journal MIX : Jurnal Ilmiah Manajemen International Research Journal of Business Studies (E-Journal) Jurnal Dinamika Ekonomi dan Bisnis PRODUCTUM : Jurnal Desain Produk (Pengetahuan dan Perancangan Produk) EQIEN - JURNAL EKONOMI DAN BISNIS JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Studi Akuntansi dan Keuangan Indonesia (SAKI) Jurnal Pemberdayaan Masyarakat Indonesia (JPMI) Ruang Cendekia : Jurnal Pengabdian Kepada Masyarakat Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi PMSDU Jurnal Sains Terapan Pariwisata International Research Journal of Business Studies Pinisi Journal of Entrepreneurship Review
Sonny Agustiawan
Universitas Prasetiya Mulya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Veterinary Other

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Pengembangan Usaha Lampu Hias Pipa Mg Craft Melalui Kegiatan Pengabdian Kepada Masyarakat Universitas Prasetiya Mulya Ramadhan, Achmad Rifqi; Sutjiadi, Hansen; Anggie, Hendry; Paseru, Reydia Adriel; Yul, Selly; Katrina, Sonya; Yenchristie, Stephanie; Agustiawan, Sonny
Journal Pemberdayaan Masyarakat Indonesia Vol 1 No 2 (2019): Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Publisher : Pusat Pengabdian kepada Masyarakat (PPKM) Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1043.06 KB) | DOI: 10.21632/jpmi.1.2.334-351

Abstract

Community Development is a lecture activity held by Prasetiya Mulya University for semester 5 students. On this occasion our group obtained business partners in the Wangunjaya Village, Cugenang District. Who owns the business consists of decorative lights which have raw materials consisting of paralon pipes made of PVC (Polyvinyl Chloride). Starting from the operational aspects, financial, human resources to marketing. The target that our group have discussed is to expand the scope of this business, so that the number of people who know this product and its development can increase significantly. In terms of operations, our partner have been able to produce up to 100 products per month after occupying a new place. Before he moved to the new place, our partner was only able to produce 50 products per month. For finance, our partner use Value-Based Pricing strategies to determine the selling price of each product. In addition, we also managed to increase our partner's monthly income from Rp 2.375.000,- to Rp 4.257.300,-. Then, for the marketing department, our group had suggested our partner to uses social media like Instagram to market our products. Instagram is used to promote existing products, while more information about products and special orders can be done via WhatsApp. And for the human resources section, our partners managed to increase the number of employees from 2 employees to 5 employees
Strategi Improvement Packaging Dalam Meningkatkan Minat Beli Konsumen dan Penjualan Produk Usus Ayam Crispy Di Kabupaten Kuningan Hiero, Albert Christoval; Christopher Aldrich; Cyrilla Latif; Yesaya, David; Putri, Jesselyn Mega; Olivier, Jonathan; Simaremare, Melda; Djohan, Sophia Kineta; Agustiawan, Sonny
Pengabdian Masyarakat Sumber Daya Unggul Vol. 1 No. 3 (2023): Volume 1 Nomor 3 Tahun 2023
Publisher : Lembaga Penelitian dan Publikasi Ilmiah, Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37985/pmsdu.v1i3.74

Abstract

Kemasan merupakan salah satu aspek yang penting dalam meningkatkan daya tarik konsumen untuk membeli sebuah produk. Kemasan produk pada usaha Aroma Crispy (Archi) yang masih bening dan polos dapat dikembangkan supaya kegiatan pemasaran memperoleh hasil yang maksimal terutama ke luar kota apabila ingin memperluas pasar. Penelitian ini bertujuan untuk mengetahui strategi improvement packaging dalam meningkatkan minat beli konsumen dan penjualan produk usus ayam crispy di kabupaten Kuningan. Variabel di penelitian ini adalah kemasan produk usus ayam crispy. Penelitian ini menggunakan jenis penelitian kualitatif dengan jumlah responden penelitian sebanyak 263 orang. Dari hasil penelitian menunjukkan bahwa 43% orang memilih aspek kemasan produk menjadi salah satu aspek yang diperhatikan ketika ingin membeli suatu produk. Kemasan terbaru dari produk usus ayam crispy juga memberi kemajuan dalam peningkatan penjualan produk setiap bulannya dan peningkatan pendapatan Archi. Kemasan yang menarik berpengaruh positif dalam memperkuat citra merek dan membuat produk terlihat lebih profesional dan berkualitas.
Succession Intention in Continuing Family Business in Indonesia during the Covid-19 Pandemic Pribadi, Henry; Agustiawan, Sonny Agustiawan
International Research Journal of Business Studies Vol. 14 No. 3 (2021): December 2021-March 2022
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.14.3.267-282

Abstract

The Covid-19 pandemic disrupted many industries and created a different reality of function in terms of several aspects, including family business and sucession. This paper discusses how family business successor intentions regarding succeeding the family business in the near future has been affected by the pandemic. The subjects of our study are senior undergraduate business students that could potentially become successors in their family business. Our model is based on the Intention Model from the Theory of Perceived Behaviors, modified from our previous study with Intention to succeeding family business as the dependent variable. Data of 203 valid respondents was collected through quantitative survey and analyzed using a multiple linear regression model. The results of our study show that, during the pandemic, the intention of the heirs of the family business in succeeding his/her family business will be determined by the successor’s own attitude in succeeding family business, campus education, familiness, and resiliency of family business situation in facing the pandemic.
Strategi pengembangan dan implementasi perencanaan bisnis sanggar rias anggun pasca pandemi Covid-19 Arifine, Antonius Matthew; Darmaja, Michael; Taslim, Kezia; Tandy, Han Surya; Cahyani, Ni Made Ari; Miarsono, Melati Bunga; Nathanael, Kevin; Agustiawan, Sonny
Ruang Cendekia : Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 3 (2022): Ruang Cendekia : Jurnal Pengabdian Kepada Masyarakat
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/ruangcendekia.v1i3.243

Abstract

Pandemi covid-19 memberikan dampak yang signifikan terhadap keberlanjutan UMKM tak terkecuali pada industri tata rias dan dekorasi acara. Banyak kegiatan ditunda dan dibatasi pelaksanaannya yang menyebabkan terhambatnya perkembangan usaha pada industri ini. Hal tersebut secara tidak langsung merupakan faktor penyebab menurunnya pendapatan per tahun salah satu mitra community development 2022 ‘Sanggar Rias Anggun’ yang mencapai 95%. Metode penelitian ini adalah penelitian kualitatif dengan jenis data primer diperoleh melalui wawancara dan observasi online serta data sekunder dari jurnal penelitian sebelumnya dan telaah literatur. Hasil dari kegiatan PKM ini adalah, pertama dari aspek operasional berhasil mengurangi HPP sebesar Rp9.906 atau 37.95% dari Rp26.105 menjadi Rp16.199, dan pengembangan skill mitra melalui pembelajaran 2 video make up setiap bulannya, Kedua, dari aspek SDM terbentuknya perhitungan durasi pelaksanaan jasa dan jumlah freelance yang dibutuhkan sesuai skema rundown pelaksanaan jasa. Ketiga dari aspek keuangan, total pendapatan mitra per Mei 2022 naik 132% dibandingkan dengan 2021 dengan target sales dapat tercapai 60%, terbentuknya template HPP/COGS dan target sales, Mitra mengerti dan memahami penggunaan aplikasi pencatatan digital BukuKas dan google sheet sebesar 80%. Keempat dari aspek pemasaran, meningkatkan brand awareness mitra melalui pengelolaan konten pada sosial media dan strategi pemasaran yang paling efektif untuk mitra adalah word of mouth melalui kolaborasi. Terakhir terbentuknya Standard Operating Procedure yang komprehensif dari semua aspek pengembangan.
Pengembangan aspek finansial, pemasaran dan operasional bisnis usaha konveksi oleh elitz setelah pandemi Covid-19 Septiana, Ade Dina; Jonatan, Aurelius; Oktavianda, Christalia; Ali, Daniarrahman; Kalila, Shabrina Zahra; Morren, Winson; Andriana, Yovita; Agustiawan, Sonny
Ruang Cendekia : Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 4 (2022): Ruang Cendekia : Jurnal Pengabdian Kepada Masyarakat
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/ruangcendekia.v1i4.260

Abstract

Tujuan program pengabdian masyarakat adalah mendampingi mitra usaha bisnis pakaian “Elitz” mengembangkan usaha dengan cara menganalisis kendala-kendala yang dialami mitra dan memberikan solusi bisnis yang tepat dan relevan untuk mengatasi masalah tersebut. Melalui program ini, terdapat 3 aspek yang diperhatikan yaitu keuangan, pemasaran dan operasional. Dalam program ini, kelompok mengidentifikasi masalah utama dari mitra yang mencakup aspek keuangan dimana mitra mengalami kekurangan dalam efisiensi melakukan proses perhitungan produk mitra. Dalam melakukan identifikasi masalah, kelompok menggunakan analisa SWOT Matrix dalam membantu proses analisa agar solusi yang diberikan merupakan solusi yang tepat dan relevan. Selain itu, kelompok juga memaksimalkan penggunaan teknologi untuk membantu berjalannya bisnis. Selain dalam aspek keuangan, kelompok juga melakukan identifikasi masalah terhadap aspek lainnya dan juga mengajukan solusi-solusi yang dapat bantu menekan masalah yang ada. Program pengabdian masyarakat ini dilaksanakan selama 6 bulan (Januari - Juni 2022), selama jangka waktu ini kelompok akan melakukan digitalisasi dalam pencatatan uang (pembukuan)yang lebih sederhana serta berstruktur, membantu mempermudah proses perhitungan biaya yang digunakkan , dan mengenalkan digital marketing untuk mitra termasuk pembuatan Instagram untuk memaksimalkan pemasaran usaha.
Balanced Scorecard and Succession in Family Business Alvinyuan Oei; Rezy Fabiansyah Fauzi; Rifeald Romauli Sinaga; Sonny Agustiawan
Studi Akuntansi dan Keuangan Indonesia Vol 9 No 1 (2026): Studi Akuntansi dan Keuangan Indonesia (SAKI) - In Progress
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyses the long-term sustainability capability of a family business through a qualitative approach that integrates a Balanced Scorecard framework and succession theory. A case study on PT. ABC compares organizational performance under first generation and second generation to evaluate the influence of succession on business continuity. The findings indicate that implementing a structured, merit-based approach for selecting and developing future leaders leads to a significant improvement in company’s performance. Moreover, second generation made significant progress by implementing changes that positively influence company’s overall performance. Findings on this study contribute to existing literature by highlighting the significance of comprehensive succession planning and competency development in promoting sustainable longevity of family business.
Transforming Higher Education Management through Evidence Based and Data Oriented Approaches Galih Putra Cesna; Sonny Agustiawan; Aropria Saulina Panjaitan; Suryari Purnama; Ramiro Santiago Ikhsan
Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi Vol 4 No 2 (2026): March
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/mentari.v4i2.951

Abstract

Amid the rapid advancement of digital transformation, higher education institutions are increasingly required to enhance management effectiveness and decision-making quality through the adoption of data-driven innovations. The background of this study highlights the importance of employing an evidence based approach to address the complex managerial and academic challenges faced by universities. The main objective of this research is to analyze how the implementation of data-oriented approaches can drive transformation in higher education governance, particularly in improving institutional performance, administrative efficiency, and strategic planning. This study employs a mixed method approach by combining quantitative analysis of institutional data with 50 qualitative interviews involving academic leaders to explore the relationship between data utilization and institutional management outcomes. The findings reveal that universities implementing robust data governance systems and optimizing analytical tools experience significant improvements in decision-making effectiveness, resource allocation, and stakeholder engagement, resulting in more transparent and adaptive management systems. Furthermore, the study finds that the success of data-driven management is not solely determined by technological readiness but also by organizational culture, leadership commitment, and the data literacy of personnel. In conclusion, the adoption of evidence-based and data-oriented management approaches can significantly transform higher education institutions into more innovative, responsive, and accountable entities capable of adapting to global changes and challenges in the academic landscape.
A Dyadic Analysis of Governance Complexity in Family Firms Eko Suhartanto; Sonny Agustiawan
Pinisi Journal of Entrepreneurship Review Vol. 4 No. 3 (2026): Pinisi Journal of Entrepreneurship Review
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/pjer.v4i3.352

Abstract

Family firm leadership transitions from founding owners (G1 Owners) to next-generation owners (G2 Owners) introduce severe governance friction during professionalization, particularly when integrating non-family managers (NFMs). Using a qualitative multiple-case study design, this research investigates governance complexity across 11 family firms in Indonesia, analyzing verbatim interview data from 44 informants across four distinct actor categories (G1 Owners, G2 Owners, G1 NFMs, and G2 NFMs). Data analysis reveals five main analytical themes across six dyadic relationships: Legacy Protection vs. Modernization, Centralized vs. Decentralized Authority, Trust-based vs. Meritocracy Assessment, Informal vs. Professional Management, and Experience-based vs. Data-driven Work Methods. Theoretically, this study advances family firm literature by establishing a governance nexus encompassing principal–principal (P-P), principal–agent (P-A), and agent–agent (A-A) configurations, showing that governance friction stems from relationally contingent mechanics rather than uniform owner-manager dynamics. The article highlights context-dependent organizational practices to help firms harmonize founding traditions with modern technocratic standards.
Design of a coffee shop stool utilizing unsorted recycled plastic composites Tubagus Ahmad Dwinandana; Sonny Agustiawan; Hapiz Islamsyah; I Putu Ary Raditya; Nur Fatwa Tajuddin; Yuris Sarifudin
Productum: Jurnal Desain Produk (Pengetahuan dan Perancangan Produk) Vol 9, No 2 (2026)
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/productum.v9i2.19359

Abstract

Plastic waste remains a significant environmental challenge in Indonesia. Although recycling offers a viable solution to reduce plastic waste accumulation, low public participation in waste separation limits the effectiveness of conventional recycling processes. Recently, technologies capable of processing unsorted plastic waste have emerged, including a recycled composite material developed by PT. Daur Ulang Indonesia for potential furniture applications. However, research on product development using this material remains limited. This qualitative study aimed to develop a coffee shop stool utilizing recycled composite material derived from unsorted plastic waste while addressing technical, commercial, and aesthetic requirements. Data were collected through material and manufacturing process exploration, interviews with coffee shop owners, and benchmarking of existing stool designs. Two prototype designs were developed and evaluated through a multi-stage expert validation process. The results indicate that the proposed designs demonstrated promising technical feasibility, commercial potential, and aesthetic acceptance. The study also identified several material-driven design trade-offs, including durability versus weight, assembly simplicity versus structural stiffness, finishing quality versus production cost, and shipping cost versus product weight. These findings provide practical design guidance for developing furniture products using recycled composite materials derived from unsorted plastic waste. Published Date: 2026-08-26
Co-Authors Ade Dina Septiana Ali, Daniarrahman Alvinyuan Oei Andriana, Yovita Anggie, Hendry Antasari Putra Antonius Matthew Arifine Anzhari, Steven Bagus Arifine, Antonius Matthew Aropria Saulina Panjaitan Aurelius Jonatan Austin Bahari Bella Mulyono Bodhihanna, Aldhanti Bryan Wise Lie Cahyani, Ni Made Ari Christa, Bella Christalia Oktavianda Christopher Aldrich Cyrilla Latif Daniarrahman Ali Darmaja, Michael Dickie Sulistya Dini Anggraeni Sirad Djohan, Sophia Kineta Dustin, Enrique Galih Putra Cesna Gunawan, Geraldi Habib, Agus Nur Han Surya Tandy Henry Pribadi Hiemas, Laurencia Hiero, Albert Christoval I Putu Ary Raditya islamsyah, hapiz Isti Budhi Setiawati Jonatan, Aurelius Kalila, Shabrina Zahra Katrina, Sonya Kevin Nathanael Kezia Taslim Kharisma, Shamar Maria Marcia Audrey Lisitianto Melati Bunga Miarsono Miarsono, Melati Bunga Michael Darmaja Morren, Winson Muhammad Revaldi Testarosa Muhammad Setiawan Kusmulyono Muliadi Palesangi Narada, Thendi Nathanael, Kevin Nathanael, Levin Ni Made Ari Cahyani Nicole Trisia Nur Fatwa Tajuddin Oetomo, Sylvia Oktavianda, Christalia Olivier, Jonathan Paseru, Reydia Adriel Patricia Ancilla Putri, Jesselyn Mega Ramadhan, Achmad Rifqi Ramiro Santiago Ikhsan Reyhan, Fahmi Rezy Fabiansyah Fauzi Septiana, Ade Dina Shabrina Zahra Kalila Sianto, Evan Simaremare, Melda Sinaga, Rifeald Romauli Sri Widya Wijanarti Steven Toni Renata Suhartanto, Eko Surya, Catherine Suryari Purnama Sutjiadi, Hansen Tandy, Han Surya Tangkau, Karina Ayu Taslim, Kezia Tubagus Ahmad Dwinandana Prasasta Winson Morren Yenchristie, Stephanie Yesaya, David Yovita Andriana Yudho Hartono Yul, Selly Yuris Sarifudin