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All Journal CCIT (Creative Communication and Innovative Technology) Journal Jurnal Manajemen dan Bisnis Baja (JUMANIS BAJA) Jurnal Ilmiah Sains dan Teknologi Journal Sensi: Strategic of Education in Information System CICES (Cyberpreneurship Innovative and Creative Exact and Social Science) Journal Cerita: Creative Education of Research in Information Technology and Artificial Informatics Community Development Journal: Jurnal Pengabdian Masyarakat Sustainable: Jurnal Kajian Mutu Pendidikan JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Indonesian Journal Accounting (IJAcc) (JUMPER) International Transactions on Education Technology (ITEE) Blockchain Frontier Technology (BFRONT) International Transactions on Artificial Intelligence (ITALIC)
Erliyani, Ita
Universitas Raharja
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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The Impact Of Entrepreneurial Orientation, Innovation, And Market Orientation On Business Performance Of SMEs Erliyani, Ita; Hamdany, Mohammad Azharie; Muafiq, Farikhul; Bambang
Journal Management & Economics Review (JUMPER) Vol. 3 No. 1 (2025): July
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v3i1.681

Abstract

This study explores the impact of Entrepreneurial Orientation (EO), Innovation, and Market Orientation (MO) on the business performance of Small and Medium Enterprises (SMEs) in Indonesia. Using a sample of 200 SMEs, the study employs Structural Equation Modeling (SEM) to analyze the relationships between these strategic orientations and business performance. The results indicate that EO, Innovation, and MO all have significant positive effects on business performance. EO enhances SME performance by fostering risk-taking, proactiveness, and innovativeness, while Innovation drives growth through product, process, and organizational innovations. MO, which emphasizes customer and competitor insights, further contributes to improved business performance. The study highlights the importance of integrating these orientations to enhance competitiveness and achieve sustainable growth. These findings offer valuable insights for SME managers and policymakers aiming to improve business outcomes in Indonesia.
Co-Authors Achani Rahmania Az Zahra Afif Alfiyanto Alfan Bachtiar Alfian Bachtiar Andri Cahyo Purnomo Andrias Andrias Bambang Dedy Iskandar Dendy Jonas Desy Apriani Djodi Setiawan Eliyana, Fanni Ema Ambiapuri Faizi, Idham Noor Fajar Shodiq Hamdany, Mohammad Azharie HANDRIADI HANDRIADI Hanum, Gilang Kartika Mita Triana Putri Muafiq, Farikhul Muhammad Faisal Muhammad Zakki Mardhi Natasya Aprila Yusuf Novi Rifkhah Prastiwi Nurhayati Nurhayati Nuril Hilaliyah Ramadhona, Nova Rosdiana Rosdiana Rukun Santoso Siti Maesaroh Siti Maesaroh Subandi, Ulfah Hartini Suwarto Suwarto Titys Wicaksono Wibowo Tobi Nurhidayat Widiya Sapitri Widya Safitri Winda Afriandini wulandari, siti afifah Yosi Fitria Ningsih