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All Journal Jurnal EMT KITA CCIT (Creative Communication and Innovative Technology) Journal Jurnal Manajemen dan Bisnis Baja (JUMANIS BAJA) Jurnal Ilmiah Sains dan Teknologi (SAINTEK) Journal Sensi: Strategic of Education in Information System CICES (Cyberpreneurship Innovative and Creative Exact and Social Science) Journal Cerita: Creative Education of Research in Information Technology and Artificial Informatics Community Development Journal: Jurnal Pengabdian Masyarakat JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Indonesian Journal Accounting (IJAcc) International Transactions on Education Technology (ITEE) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Blockchain Frontier Technology (BFRONT) International Transactions on Artificial Intelligence (ITALIC) Journal Collabits Interdisciplinary Explorations in Research Journal (IERJ) Sustainable
Erliyani, Ita
Universitas Raharja
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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Social Media-Based Digital Marketing Management: A Literature Review of Strategies, Challenges, and Opportunities Erliyani, Ita
Jurnal EMT KITA Vol 10 No 3 (2026): JULY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i3.6606

Abstract

The rapid growth of social media has driven significant transformations in digital marketing practices and modern marketing management. Social media is no longer used solely as a promotional tool but has evolved into a strategic platform for brand building, consumer engagement, and market expansion, particularly for Micro, Small, and Medium Enterprises (MSMEs). This study aims to systematically review the literature on social media-based digital marketing management by focusing on strategies, challenges, and opportunities faced by organizations. A literature review method was employed by analyzing relevant national and international journal articles. The findings indicate that key strategies widely discussed in the literature include content marketing, engagement-driven strategies, influencer marketing, and data-driven decision-making. Nevertheless, several challenges persist, such as limited digital skills, difficulties in measuring marketing performance, content management constraints, and reputational risks in social media environments. Conversely, opportunities related to market expansion, marketing personalization, social commerce integration, and digital capacity building offer substantial potential for MSMEs. This study contributes to the theoretical development of digital marketing management by synthesizing fragmented research findings and provides practical insights for business practitioners and policymakers in managing social media-based digital marketing more effectively.
Manajemen Pemeliharaan Arsip di SMPN 23 Palembang Andrias Andrias; Ita Erliyani; Handriadi Handriadi; Alfan Bachtiar; Ema Ambiapuri
Sustainable Vol. 5 No. 2 (2022): Sustainable
Publisher : Lembaga Penjaminan Mutu, IAIN Syaikh Abdurrahman Siddik Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32923/kjmp.v5i2.3009

Abstract

Tujuan penelitian ini adalah untuk mengetahui proses perencanaan dan pengorganisasian pemeliharaan arsip di SMPN 23 Palembang. Jenis penelitian yang digunakan adalah penelitian kualitatif. Data dikumpulkan melalui observasi, wawancara, dokumentasi, dan triangulasi data. Jenis pendekatan penelitian ini adalah deskriptif kualitatif. Data dianalisis dengan menggunakan pengumpulan, reduksi, penyajian, dan verifikasi data. Hasil penelitian menunjukkan bahwa manajemen pemeliharaan arsip telah dilaksanakan dengan cukup baik. Hal ini dapat dilihat dari empat fungsi manajemen yang dilaksanakan yaitu perencanaan dan pengorganisasian pemeliharaan arsip. Perencanaan pemeliharaan arsip meliputi 1) perancangan lokasi penyimpanan arsip dengan menentukan posisi rak yang berdekatan dengan unit pengolah yang bersangkutan; 2) menyiapkan peralatan seperti map dan pemilik plastik untuk menyimpan arsip agar aman secara fisik dan informasi. Kemudian pengorganisasian meliputi 1) pemberkasan arsip aktif dimulai dengan identifikasi pustaka dari kepala tata usaha, yaitu menerima arsip yang masuk dan membaginya ke setiap unit pengolah berdasarkan jenis arsip aktif; 2) memeriksa kelengkapan pustaka dengan melihat lembar disposisi dan lampiran arsip.
The Influence Of The Work Environment On Employee Performance With Digital Culture As A Moderating Variable Setyowati Subroto; Ita Erliyani; Try Citra Puspitasari Lubis; Rahmat Aji Nuryakin; Gusneli Gusneli
Interdisciplinary Explorations in Research Journal Vol. 4 No. 2 (2026)
Publisher : PT. Sharia Journal and Education Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62976/ierj.v4i2.2048

Abstract

This study aims to analyze and prove the influence of the work environment on employee performance, as well as examine the role of digital culture as a moderating variable in this relationship. In the era of dynamic digital transformation, organizations are required to modernize both physical and non-physical work environments to maintain productivity levels and human resource capabilities. However, the success of providing a conducive work environment often depends on the extent to which digital culture is adopted and integrated by employees in daily operations. This study uses a quantitative approach with the Partial Least Squares -based Structural Equation Modeling (SEM-PLS) method. Data collection was carried out by distributing structured questionnaires to a sample of employees in the public and private sectors undergoing digital transition. The results of the analysis are expected to show that the work environment has a positive and significant influence on employee performance. In addition, digital culture is projected to play a positive moderating role that strengthens the impact of the work environment on employee performance. The practical implications of this study emphasize the importance of organizational management in building a technology-based cultural climate to optimize the potential of existing facilities and work atmosphere.
Communication Strategy Of The Merah Putih Cooperative Policy In Improving Community Welfare Bonardo Marulitua A; Ade Risna Sari; Bambang Amir Alhakim; Gregorius Cristison Bertholomeus; Ita Erliyani
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 5 No. 1 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 5 Nomor 1 (Juli 2026 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v5i1.7765

Abstract

The Merah Putih Cooperative is a strategic policy instrument based on a people's economy designed to strengthen financial independence and improve community welfare at the local level. However, the effectiveness of this public policy implementation depends heavily on how program messages are disseminated and understood by the target community. This study aims to analyze and describe the communication strategy of the Merah Putih Cooperative policy in improving community welfare, as well as to identify supporting and inhibiting factors in the message transmission process. This study uses a qualitative approach with a descriptive case study method. Data collection was conducted through in-depth interviews with cooperative administrators, local government officials, and community members, as well as participant observation and policy documentation. Data analysis was carried out using data condensation techniques, data presentation, and drawing conclusions based on the theoretical framework of public policy communication strategy analysis. The results of the study indicate that the communication strategy implemented includes a combination of mass communication media and a local wisdom approach (dialogic-participatory). Face-to-face socialization through community forums proved to be the most effective channel in building trust and credibility of the institution. However, communication barriers in the form of technical-operational barriers and varying levels of community financial literacy remain major challenges. This study concludes that adaptive, community-based policy communication strategies can increase active citizen participation, ultimately positively impacting the economic and social well-being of communities. The implications of this research emphasize the importance of sustainable integration of digital and conventional communication channels for regional economic policymakers
Co-Authors Achani Rahmania Az Zahra Ade Risna Sari Afif Alfiyanto Alfan Bachtiar Alfian Bachtiar Andri Cahyo Purnomo Andrias Bambang Amir Al Hakim Bonardo Marulitua A Dedy Iskandar Dendy Jonas Desy Apriani Djodi Setiawan Eliyana, Fanni Ema Ambiapuri Faizi, Idham Noor Fajar Shodiq Gregorius Cristison Bertholomeus Gusneli Gusneli HANDRIADI HANDRIADI Hanum, Gilang Kartika Hidayat, Khairul Lukman Hakim Mita Triana Putri Muhammad Faisal Muhammad Zakki Mardhi Natasya Aprila Yusuf Novi Rifkhah Prastiwi Nurhayati Nurhayati Nuril Hilaliyah Rahmat Aji Nuryakin Ramadhona, Nova Rosdiana Rosdiana Rukun Santoso Setyowati Subroto Siti Maesaroh Siti Maesaroh Siti Maesaroh Subandi, Ulfah Hartini Suwarto Suwarto Titys Wicaksono Wibowo Tobi Nurhidayat Try Citra Puspitasari Lubis Widiya Sapitri Widya Safitri Winda Afriandini wulandari, siti afifah Yosi Fitria Ningsih