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All Journal JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora SEIKO : Journal of Management & Business JOURNAL OF SCIENCE AND SOCIAL RESEARCH CIVITAS: Jurnal Studi Manajemen Jurnal Akademi Pariwisata Medan JURNAL PENELITIAN PENDIDIKAN SOSIAL HUMANIORA Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) JPM: JURNAL PENGABDIAN MASYARAKAT Journal of Science and Education (JSE) Jurnal Ekonomi Jurnal Pengabdian Masyarakat Akademisi Jurnal Pengabdian Masyarakat Inovasi Jurnal Ilman: Jurnal Ilmu Manajemen BISMA Cendekia Asean International Journal of Business JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi International Journal of Law, Policy and Governance Jurnal Pengabdian Kompetitif Jurnal Pengabdian Masyarakat Eka Prasetya Proceedings of The International Conference on Multidisciplinary Science Journal of Management and Economics Research Rahmah
Edi Winata
Sekolah Tinggi Ilmu Manajemen Sukma
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Development of a culture based tourist village in the Tenun tourism village of Padang Genting Dian Dranyta; Edi Winata
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

The aim of this research is to find out how to develop a culture-based tourism village in the Padang Genting Weaving Tourism Village. This research uses a data analysis method in the form of qualitative descriptive analysis, which analyzes data to analyze and interpret facts, symptoms and events that occur in the field, as well as natural observations whose main aim is to observe and also understand the Development of Culture-Based Tourism Villages. at the Padang Genting Weaving Tourism Village. Based on the results of the research and discussion, it can be stated that the Padang Genting Tourism Village has the opportunity to develop culture-based tourism products. The tourism product is in the form of a series of tourism activities that can be packaged into tour packages. The cultural-based tourism activity in Padang Genting is to provide traditional songket weaving experiences to visitors, both domestic and foreign tourists.
The Effect Of Price And Facilities On Staying Decisions At Grand Mercure Maha Cipta Medan Angkasa Hotel Manao, Asri Rindiani; Edi Winata
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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Abstract

The pupose of this study was to determine whether there is an effect of price and facilities on the choice of guests who stay. The sample of this study were 98 visitors who visited the Grand Mercure Maha Cipta Medan Angkasa Hotel in April-May 2024, sampling using the accidental sampling method, namely anyone who accidentally meets the researcher can be used as a sample, if it is deemed that the person who happened to be met is suitable as a data source. Data analysis uses Multiple Linear Regression tests, while data processing uses SPSS. The results showed that partially price had an effect on staying decision, facilities also had a positive and significant effect on staying decision, while simultaneously price and facilities had a positive and significant effect on staying decision.
STRATEGI MEMBANGUN KARAKTER MELALUI KEGIATAN KREATIFITAS PADA ANAK SEKOLAH DASAR Nazmah, Nazmah; Winata, Edi; Lubis, Desy Irana Dewi
Jurnal Pengabdian Kompetitif Vol. 1 No. 2 (2022): Inovasi Pengabdian Masyarakat untuk Pemberdayaan UMKM dan Komunitas
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/pengabdiankompetif.v1i2.1213

Abstract

Masa anak-anak adalah masa yang menyenangkan. Bermain adalah hal yang lumrah untuk anak-anak. Pengabdian masyarakat yang dilakukan pada SD Negeri 060929 Medan dengan metode belajar sambil bermain. Dengan metode ini Setelah dilakukan pendekatan dan pengelompokan siswa dalam permainan ini, hasil yang diperoleh yaitu siswa menjadi lebih aktif ketika diajak belajar sambil bermain dan mereka lebih kompak dalam sebuah kelompok dan menjaga kerjasama kelompok masing-masing. Kerjasama dan tanggung jawab setiap siswa semakin terlihat ketika diberi tantangan dan dijanjikan hadiah. Anak-anak lebih ekpresif dan bertanggung jawab atas tugas yang diberikan.
Pendampingan Revitalisasi Pendapatan melalui Sabun Kunyit, Solusi Inovatif Kesinambungan Pendapatan Ibu Rumah Tangga Meliza, Juli; Zuhri, Zuhri; Winata, Edi; Ariesa, Yeni; Krisna Marpaung, Fenny
Rahmah : Jurnal Pengabdian Masyarakat Vol. 1 No. 2 (2025): Rahmah : Jurnal Pengabdian Masyarakat
Publisher : Jaanur ElBarik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65065/mt60yf59

Abstract

This community service activity aims to empower housewives through the production and sale of natural turmeric-based soap, which has the potential to increase family income. The activity method consists of several stages, including participant recruitment, training in turmeric soap making, and product marketing guidance. Data used included a survey of initial income, soap production levels, and additional income after sales. The results of the activity showed that participants were able to produce good quality soap and earn significant additional income. This activity had a positive impact on the household economy of participants, with an average increase in income of 30%. In addition, this activity also raised awareness of the importance of using natural, environmentally friendly products. These findings support the importance of empowering housewives through innovative products based on natural ingredients, which can serve as a model for economic empowerment programs in other regions
Pemberdayaan Komunitas Wisata Desa Melalui Manajemen Media Sosial Berbasis Data Winata, Edi
Jurnal Pengabdian Masyarakat Inovasi Vol. 4 No. 2 (2025): August 2025
Publisher : Sekolah Tinggi Ilmu Manajemen Sukma Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35126/jpmi.v4i2.987

Abstract

This community service program aims to improve digital literacy in the community through social media training, particularly for MSMEs. Based on an initial survey, participants had a high level of social media usage but did not fully understand content management strategies and the use of insight features. After the training, there was a significant increase in three key indicators: understanding of social media insights (from 70% to 93%), consistency of content uploads (from 40% to 68%), and audience interaction (up to 55%). These results demonstrate the success of this hands-on, participatory, and practice-based training approach. Comparison with recent research literature supports this finding, which suggests that digital training plays a crucial role in empowering MSMEs. However, this activity has limitations, including limited training time and varying levels of participant literacy. Follow-up programs and ongoing mentoring are recommended for optimal impact.
Strategi Kurir Shopee Dalam Menjaga Hubungan Pelanggan (Customer Relation) Ditinjau Dari Perspektif Administrasi Perkantoran Alyad'ul Siregar; Edi Winata
JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Vol. 3 No. 4 (2026): April
Publisher : CV. Muris Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62421/jibema.v3i4.252

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana strategi kurir Shopee Express dalam menjaga hubungan baik dengan pelanggan dilihat dari perspektif administrasi perkantoran. Penelitian ini berangkat dari beberapa masalah yang sering terjadi di lapangan, seperti keluhan pelanggan terhadap komunikasi kurir, keterlambatan pengiriman, alamat yang kurang jelas, dan sistem pelacakan yang belum selalu sesuai dengan kondisi sebenarnya. Metode yang digunakan adalah kualitatif deskriptif, dengan pengumpulan data melalui wawancara, observasi, dan dokumentasi kepada lima kurir Shopee Express di wilayah Medan Johor. Hasil penelitian menunjukkan bahwa kurir menjaga hubungan pelanggan dengan cara berkomunikasi secara ramah dan jelas, menanggapi keluhan dengan cepat, serta tetap bersikap profesional saat bekerja. Dukungan administrasi perkantoran seperti SOP, pelatihan, koordinasi dengan admin, dan pelaporan digital juga membantu kurir bekerja lebih teratur dan menjaga hubungan baik dengan pelanggan.
QRIS DAN PENGARUHNYA TERHADAP IMPULSIVE BUYING PADA MASYARAKAT KOTA MEDAN Kartika Sari Lubis; Edi Winata; Fahmi Sulaiman
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 1 (2025): February 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i1.2745

Abstract

Abstract: Quick Response Indonesia Standard (QRIS) is one of the payment methods used by server-based electronic money applications, electronic wallets or mobile banking and has the potential to expand the acceptance of national non-cash payments more efficiently. The growing innovation towards digital payment has in fact changed people's lifestyles, especially in Medan city, which has led to impulsive buying behaviour, which is an irrational purchase and is associated with a quick and unplanned purchase, followed by a conflict of thoughts and emotional impulses. About 41% of Generation Z customers are impulsive shoppers, followed by 34% of Millennials and 32% of Generation Xers. The urgency of this research is to analyse the behavioural model of using the QRIS application as an effort to avoid impulsive buying. Based on the PwC (Pricewaterhouse Coppers) survey related to Global Consumer Insight, it illustrates how the digital payment system is turning into a trend or what is commonly called a cashless society. The survey results noted that 47% of respondents in Indonesia currently use digital payments. The purpose of this study is to avoid impulsive buying for QRIS users with the Unified Theory of Acceptance and Use of Technology (UTAUT) model in the context of information technology acceptance which integrates the technology acceptance domain into one user behaviour as the main dependent variable. This research method combines quantitative and qualitative analysis (mix method) conducted in Medan City with the object of research is QRIS users in making offline transactions who make transactions at Coffeeshop which is visited by Generation Z, namely Starbucks, Zircon Chill Coffee Shop, Doppio Coffee Shop, Palms Medan Coffee Shop, Mano Indonesia, Lorong Coffeeshop, FORE, and Hardapana Cffeeshop) and Fashion Stores at Sun Plaza and Deli Park Mall and the help of Structural Equation Model Partial Least Square (SEM PLS) as the method used to see behavioural relationships. The results of the study state that QRIS affects impulsive buying in people in Medan city. The testing of hypotheses to research this proves that the performance of expectancy or expectations of them were found significant performance intention or intention users behavior.This means performanace expectancy affect behavior intention that the use of the digital qris very fast and efficient. Keywords: QRIS, Impulsive Buying, Mobil Banking, Cashless society, global consumer                  insight. Abstrak: Quick Response Indonesia Standard (QRIS) merupakan salah satu metode pembayaran yang digunakan oleh aplikasi uang elektronik berbasis server, dompet elektronik atau mobile banking dan berpotensi memperluas penerimaan pembayaran nontunai nasional secara lebih efisien. Inovasi yang berkembang terhadap digital payment faktanya merubah gaya hidup masyarakat khususnya di kota Medan yang menimbulkan perilaku impulsive buying yaitu pembelian tidak rasional dan diasosiasikan dengan pembelian yang cepat dan tidak direncanakan, diikuti oleh adanya konflik fikiran dan dorongan emosional. Sekitar 41% pelanggan Generasi Z adalah pembelanja impulsive, diikuti oleh 34% generasi Milenial dan 32% Generasi X. Urgensi penelitian ini adalah untuk melakukan analisis model perilaku penggunaan aplikasi QRIS sebagai upaya untuk menghindari impulsive buying. Berdasarkan survei PwC (Pricewaterhouse Coppers) berkaitan dengan Global Consumer Insight memberikan gambaran betapa sistem pembayaran digital berubah menjadi tren atau yang biasa disebut dengan cashless society. Hasil survey mencatat 47% responden di Indonesia saat ini menggunakan digital payment. Tujuan penelitian ini untuk menghindari impulsive buying bagi pengguna QRIS dengan model Model Unified Theory of Acceptance and Use of Technology (UTAUT) dalam konteks penerimaan teknologi informasi yang mengintegrasikan domain penerimaan teknologi ke dalam satu perilaku pengguna sebagai variabel dependen utama. Metode penelitian ini menggabungan analisis kuantitatif dan kualitatif (mix method) yang dilakukan di Kota Medan dengan objek penelitian adalah pengguna QRIS dalam melakukan transaksi offline yang melakukan transaksi di Coffeeshopyang banyak didatangi oleh Generasi Z yaitu Starbucks, Zircon Chill Coffee Shop, Doppio Coffee Shop, Palms Medan Coffee Shop, Mano Indonesia, Lorong Coffeeshop, FORE, dan Hardapana Cffeeshop) serta Fashion Store di Sun Plaza dan Deli Park Mall dan bantuan Structural Equation Model Partial Least Square (SEM PLS) sebagai metode yang digunakan untuk melihat hubungan perilaku Pengujian hipotesis pada penelitian ini membuktikan bahwa performance expectancy atau ekspektasi kinerja berpengaruh signifikan postif terhadap behavior intention atau niat pengguna. Hal ini berarti performanace expectancy mempengaruhi behavior intention bahwapenggunaan pembayaran digital QRIS sangat cepat dan efisien. Kata kunci: QRIS,  Pembelian  Impulsiive,  Mobile  Banking,  Uang  Tunai,  Masyarakat,  Global
Co-Authors Abdul Razak Nasution Ade Rahma Ayu Ainul Hayat Sirait Akbar, Rizki Al Alyad'ul Siregar Ananda, Rahayu Sri Ariesa, Yeni Arihta Rido Alfrendo Sembiring Asih, Dimi Setia Ayu, Ade Rahma Bety Noftaruli Desy Irana Dewi Lubis, Desy Irana Dewi Dian Dranyta Dinda Sylvia br Sembiring Fahmi Sulaiman Gultom, Jesica Margaret Hanifatul Jannah Sinulingga Iman, Saniah Nurul Indri Elysa Putri Iswandi Idris Juli Meliza Kartika Sari Lubis Kartika Sari Lubis Klaransia br Ginting lubis, kartika sari Manao, Asri Rindiani Marpaung, Fenny Krisna Nasution, Novita Aulia Sari Nawawi Ahmad Nazmah Nazmah, Nazmah Noftaruli, Bety Nurhayati Nurhayati Pinem, Sabrina Poppy Harly S Qori Fadhillah Ricky Syahputra Bangun Ririn Chairani Sinaga Roni Golda Meir Hutahaean Ropita Anriany Lingga Satria, Januar Budi Sirait, Ainul Hayat Siti Aisah Siti Syahsudarmi Sri Riski Handayani Zaudrey, Muhammad Zuhri Zuhri, Zuhri Zuliansyah Putra