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All Journal Jurnal Administrasi Bisnis JURNAL ILMU SOSIAL Jurnal Ilmu Administrasi Bisnis
Sendhang Nurseto
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Diponegoro
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH PROMOSI, KUALITAS PRODUK DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN SEPEDA MOTOR YAMAHA MIO (STUDI KASUS PADA KONSUMEN DEALER SUMBER BARU MOTOR MUNTILAN) Kholifah, Nur; Waluyo, Handoyo Djoko; Nurseto, Sendhang
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 2, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

This study aims to determine the effect of promotion, product quality, and product’s design to the purchasing decision on Yamaha Mio at Sumber Baru Motor Dealer Muntilan. The population of this study are the consumers who purchased Yamaha Mio motorcycles. The samples of this study were 96 respondents that taken by purposive sampling. The data collection technique is done by using a questionnaire. This thesis measurement scale was using Likert scale. The data analysis was simple linear regression and multiple regression. The promotion variables influence the purchasing decisions at 78.3 percent. The quality of the product variables affects the purchase decisions at 51.5 percent. The product design variables influence the purchasing decisions at 81.6 percent. The promotion variable, product quality, and product design influenced to the buying decision for 85.9 percent. This means that the increasing of the promotion, the product quality, and the product design is expected to increase the purchasing decision. Based on this research, Sumber Baru Motor Dealer Muntilan trying to create exciting promotions and improve the quality of the product as well as the product’s design of Yamaha Mio motorcycle which believed has a positive impact on purchasing decisions.
ANALISIS SIKAP KONSUMEN TERHADAP ATRIBUT PRODUK KORAN SUARA MERDEKA Setyowati, Ratih Widi; Suryoko, Sri; Nurseto, Sendhang
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 2, Tahun 2013
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

PT. Suara Merdeka Press Semarang creates the products, Suara Merdeka newspaper with all the attributes that is stick; so that it can attach for providing a choice to society for determine the attitude in selecting paper products that is suitable with people desire and their needs.   The purpose of this study is to determine how the attitude from consumer toward product attributes that is offered by the newspaper Suara Merdeka, in intrinsic attributes and extrinsic attributes.This study used descriptive research type survey method. The writer taken 100 respondents as a sample, the characteristics of respondents that are selected constitute the readers who do not subscribe read newspaper Suara Merdeka in Semarang area. The sampling method that is used is Accidental Sampling, and it use analysis method with method of attitudes Fishbein.   The result shows that overall scores of consumer attitudes discovered like toward intrinsic attributes in Suara Merdeka newspaper. If it is viewed from the intrinsic attributes of global dimensions, then the consumer attitude towards the content and the types of news, feature attributes, includes like category, whereas aesthetic attributes includes ordinary category. From the consumer attitudes discovered that consumer like with extrinsic attributes Suara Merdeka newspaper. If it is viewed from the global dimension of extrinsic attributes, then the attitudes of consumers towards service reliability is an ordinary attribute, attribute of value self-expression, attributes of easiness and attributes of cost, three of them includes in like category. The conclusion from this research is that the general, the consumer attitudes towards attributes intrinsic and extrinsic attributes Suara Merdeka newspaper including like category. However, Suara Merdeka still need conducting an improvements to the global dimension that is the dimension of the details has consumer attitudes which includes in the ordinary category.
ANALISIS PERBANDINGAN KINERJA KEUANGAN PT. BRI AGRO, TBK. SEBELUM DAN SESUDAH AKUISISI Istiani, Dian Ayu; Saryadi, Saryadi; Nurseto, Sendhang
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 3, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

PT. BRI Tbk. acquired PT. Bank Agroniaga, Tbk. related to the single presence policy of Bank Indonesia. To still protect public confidence in the PT. BRI Agro, Tbk., the bank must be in good health. The purposes of this study to find out whether there are differences in the financial performance and condition the health of PT. BRI Agro Tbk. before and after the acquisition. This study only using analysis CAEL of CAMEL, because we did not analyze management. The variables are CAR, BDR, ROA, BOPO, CR and LDR. The sample is a monthly financial report of PT. BRI Agro Tbk. published by Bank Indonesia during two years before and two years after the acquisition. The method to test the hypothesis using paired sample t-test. The results showed all the variable t is greater than t table is 2.069 and health level condition t is greater than t table is 2.365. So, there are significant differences between before and after the acquisition. We recommend PT. BRI Agro,Tbk. can maintain CAR, ROA, CR, LDR, decreased BDR and improve ROA.
PENGARUH MOTIVASI, DISIPLIN KERJA TERHADAP PRODUKTIVITAS KARYAWAN PADA PT. KIMIA FARMA PLANT SEMARANG Huda, Raisha Sukma; Nugraha, Hari Susanta; Nurseto, Sendhang
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 4, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

One of the parameters that affect the performance of employees is the motivation and discipline of work, because it is instrumental in improving a work effectiveness. A company can not develop if the productivity of employees also increased in view of the increasing levels of competition in the business world. Motivation and discipline have an influence in increasing produktiitas employees. Because it is, motivation and discipline is an important concern by the company to improve productivity at PT. Kimia Farma Plant. Where the company is engaged in the manufacture of the pharmaceutical industry to produce oil and cosmetics.               This research uses explanatory research approach to 48 respondents with sampling techniques Probability Sampling. Sampling techniques (sampling techniques) that provide equal opportunity for each element of the population to be elected as members of the sample. Data collection techniques in this research using interview techniques, questionnaire and literature study. The data obtained were analyzed quantitatively by using analytical tools in the form of the cross table, validity, reliability, simple linear regression, multiple linear regression and hypothesis testing with T test and F test               The conclusion from this study is that there is influence between motivation and discipline to work productivity in PT. Kimia Farma Plant Semarang. Influence motivation towards productivity by 58.3%, the effect on the productivity of work disipin of 62.5%. Saran, the company needs to improve the productivity by increasing motivation through direct observation at regular intervals employees and improve discipline by improving the application and perform a closer scrutiny of the violations. But in this case the management should give consideration greater motivation, considering the influence of motivation on productivity is lower than disciplinary influence on productivity.
PENGARUH DIMENSI BRAND EQUITY DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MIE SEDAAP KEMASAN BAG (Studi Kasus pada Mahasiswa S1 dan Sekolah Vokasi Universitas Diponegoro) Yanti, Winda Irza; Nurseto, Sendhang
Jurnal Ilmu Administrasi Bisnis Volume 6, Nomor 4, Tahun 2017
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Era of globalization becomes a challenge that must be faced by PT. Wings as a manufacturer of Mie Sedaap packaging bag, due to increasingly fierce competition and consumers have many diverse choices. Based on Top brand Index data, Mie Sedaap packaging bag obtained a value of 13.5% in 2013, then in 2014 increased to 14.4%, then in 2015 increased to 15.9%. But in 2016 the percentage decreased to 12.5%. From result of data analysis known that brand equity category equal to 74% stated enough. Promotion category is known as 52% states quite interesting. Variable brand equity effect on purchasing decision equal to 51,2%. Promotion variables affect the purchase decision by 19.2%. Brand equity and promotion variables affect the purchase decision by 51.2%. This means that the better the brand equity and promotion, it is expected to improve purchasing decisions. Era globalisasi menjadi tantangan yang harus dihadapi oleh PT. Wings sebagai produsen Mie Sedaap kemasan bag, karena persaingan yang semakin ketat dan konsumen memiliki banyak pilihan yang beragam. Berdasarkan data Top brand Index Mie Sedaap kemasan bag memperoleh nilai persentase sebesar 13,5% di tahun 2013, kemudian di tahun 2014 naik menjadi 14,4%, lalu di tahun 2015 naik menjadi 15,9%. Tapi di tahun 2016 persentasenya turun menjadi 12,5%. Dari hasil analisis data diketahui bahwa kategori brand equity sebesar 74% menyatakan cukup. Kategori promosi diketahui sebesar 52% menyatakan cukup menarik. Variabel brand equity berpengaruh terhadap keputusan pembelian sebesar 51,2%. Variabel promosi berpengaruh terhadap keputusan pembelian sebesar 19,2%. Variabel brand equity dan promosi berpengaruh terhadap keputusan pembelian sebesar 51,2%. Hal ini berarti menunjukkan bahwa semakin baik brand equity dan promosi, maka diharapkan dapat meningkatkan keputusan pembelian.
PENGARUH CITRA MEREK, KUALITAS PRODUK DAN PELAYANAN PURNA JUAL TERHADAP LOYALITAS KONSUMEN (Studi pada Pengguna Handphone Samsung di Kota Semarang) Putra, Endica Arnandhitya; Nurseto, Sendhang
Jurnal Ilmu Administrasi Bisnis Vol 8, No 1 (2019): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

This research is aimed to know the impact of brand image, product quality and after sales service to the Samsung handphone customers loyalty in Semarang. The type of this research is explanatory research,the data collecting technique is quisioners with 100 respondends as the sample, purposive sampling and accidental technique are used. The chosen respondends are customers who buy and use Samsung handphone in Semarang. Methodology used to analyze the main data is validity test, reliability test, correlation coefficient, determination coefficient, simple linear regression, double linear regression and significance test (test t and F).The research result shows that brand image has signifficance impact to customers loyalty for 28.1%. The product quality has 38,9% impact on customer loyalty. After sales service has 25,4 % impact to customers loyalty. Simultaneously, brand image,product quality, and aftersales service has signifficant impact to customers loyalty for 48,1 % while the rest is influnced by other factors beside brand image, product quality, and after sales service. It means that the better the brand image,product quality and after sales service the higher the loyalty of Samsung handphone customers.
PENGARUH NILAI PELANGGAN DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN (Studi kasus pada penumpang KA Kaligung Mas di Stasiun Poncol Semarang) Ikasari, Ajeng Utami; Suryoko, Sri; Nurseto, Sendhang
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 2, Tahun 2013
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

KA Kaligung Mas is a local train, route Semarang - Tegal Tegal –Semarang. departing from Semarang Poncol Station as first Station. In an effort to maintain relationships with customers, service quality is the key to retaining customers and providing high value through customer value. The problem in the center of competition in the transportasion industry is the decrease of the train passenger from 2010-2012, in 2011 decrease 36% and 2012 decrease 50% from the first year 2010. Customers will compare the quality of services provided by the facility what they are and what value they get from KA Kaligung Mas. This study aimed to determine the effect of Customer Value and Quality Service to Customer Satisfaction KA Kaligung Mas . The population in this study is the customers Kaligung Mas passenger trains.. The research sample was taken 100 first responders and sampling techniques accidental sampling is then conducted purposive sampling. Measurement scales using Likert scale. In the analysis of the data using simple linear regression and multiple regression test with the help of the program PASW 18.00. Testing the hypothesis the researchers used Customer Value and Quality Service has positive and significant impact on customer satisfaction, either partially or simultaneously. Views of Variable Quality of Service with the 5% significance obtained t value table is 1.6606, where the t value of (8.289)> t table (1.6606) so the hypothesis received the greatest impact on customer satisfaction in the amount of 41.2% and with a 5% significance obtained t value table is 1.6606, where the t value (5.933)> t table (1.6606) so the hypothesis is accepted. Variable influence on Customer Value Customer Satisfaction 26.4%. Simultaneously, variable Customer Value and Service Quality on Customer Satisfaction effect of 43.3%. This means better service quality and customer value is high, it may increase Customer Satisfaction. The suggestions for increase comfort, through improved facilities such as a lack of cold air, train departure time in order to improve over time, pay attention to the condition of facilities such as seating and cleanliness of the car, improving quality in serving the passengers to be more comfortable when it is in train and is expected to always maintain reputation of the company in order to increase customer confidence.  
PENGARUH KOMPENSASI DAN PENGEMBANGAN KARIR TERHADAP KINERJA KARYAWAN PT NASMOCO MAGELANG Mafrokhah, Tri Rahayu; Nugraha, Hari Susanta; Nurseto, Sendhang
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 4, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Business global era requires companies to have employees who are high quality and have a good performance . Compensation received by employees and the implementation of career development is a factor that can improve employee performance. PT Nasmoco Magelang is one car company Toyota which has a fairly high level of sales. Based on preliminary survey found problems regarding compensation and career development that is not in accordance with the wishes of employees . The purpose of this study was to determine the effect of variable compensation and career development partially and simultaneously on employee performance. The analysis tool used is quantitative analysis includes correlation , simple linear regression , multiple linear regression , koerfisien test of determination ( R2 ) and the significance test with SPSS 16.0 . The test results demonstrate the compensation and career development and simultaneous partial effect on employee performance. Simultaneously compensation and career development affects the performance of employees is the coefficient of determination of 51.4 %. Based on the results of multiple linear regression test career development have the greatest influence on employee performance with a significance of 0.000. PT Nasmoco Magelang is expected to adjust the amount of bonuses and incentives with the performance of each employee, As well as informing CAN do career development To employees well and that more attention to education
INFLUENCE OF CUSTOMER SERVICE AND VALUE TO CUSTOMER SATISFACTION PDAM TIRTA MOEDAL SEMARANG Tambunan, Linggom; Waluyo, Handoyo Djoko; Nurseto, Sendhang
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 1, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Pdam Tirta Moedal semarang is a local drinking water companies that move in the fields clean water sales. As a company supplier of clean water, in addition to the local revenue, the supply of water taps Tirta Moedal Semarang also aims to meet the needs of the community will clean water, used for household needs, office,  building government building, the school, places of worship and other business purposes. Research aims to understand the value of the influence of customer service and customer satisfaction PDAM Tirta Moedal Semarang. Type research that is used is namely eksplanatory research to the population of active customers PDAM Tirta Moedal Semarang. Sample the ones involved are as many as 100 people the sample collection by applying a technique uses the method purposive (engineering the determination of the sampling method of sample) done with certain consideration. Engineering data collection in the research by using interviews and questionnaires. The results of research we can conclude that partial evaluation for such variables here influential significantly to customer satisfaction. The service for satisfaction pelaanggan where t count as much as 8,817 > t table (1,9845). The value of customer customer satisfaction where the value of t count 5,126 > t table (1,9845). Simultaneously all the variables influential significantly to customer satisfaction with the results of the count ( 40,119 ) > f table ( 3,089 ). Advice that can be given in research this is a company need to increase service quality in terms of technical and non company technical, so that the customers that appears good will and the customer will be satisfied.
PENGARUH PRODUK DAN HARGA TERHADAP KEPUASAN PELANGGAN DALAM MENGGUNAKAN TELKOM SPEEDY DI KOTA SEMARANG Fadilla, Fitriadewi Nuraini; Rodhiyah, Rodhiyah; Nurseto, Sendhang
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 2, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

This research purpose to find out the influence of product and price on the decision satisfaction customers using Telkom Speed. This type of research used is explanatory research, with the samples of as many as 100 respondens. Sample decision uses the purposive sampling technique. The analysis technique uses test validity, test realibility, simple linear regression, multiple linear regression. Result of research and discussion be explained product positive effect on customer satisfaction, which is the better product, the higher the customer satisfaction Telkom Speedy. Price positive effect on customer satisfaction, which is the cheaper the price, the higher the customer satisfaction. There is the influence product effect customer satisfaction, and price effect customer satisfaction.
Co-Authors Adibah Hasna, Adibah Agnes B. Sibagariang Agus Hermani Ajeng Utami Ikasari Amalia, Evi Apriatni Endang Prihatini Damayanti, Annisa Rahmadila Dewi Putri Utami, Dewi Putri Dian Ayu Istiani Dita Septi Setiarini Emma Nur Jayanti Fitriadewi Nuraini Fadilla Handoyo Djoko Waluyo Hari Susanta Nugraha Hudatama, Budiarmanda Ikhsan Juventia, Dilla Anggie Linggom Tambunan Maria Citra Nawazirul Lubis Ngatno Ngatno NUR KHOLIFAH Nur Wulan Aprilia Nurulia, Maylinda P, Purwantini Putra, Endica Arnandhitya Raisha Sukma Huda, Raisha Sukma Ratih Widi Setyowati Rodhiyah Rodhiyah Sagala, Nur Cholis Rina Irawan Sari Listyorini Saryadi Saryadi Satria Teguh Santosa, Satria Teguh Setiarini, Dita Septi Sri Suryoko Sukmawati Resa Putri Tri Rahayu Mafrokhah, Tri Rahayu Wahyu Hidayat Widiartanto Widiartanto Yanti, Winda Irza