Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Administrasi Bisnis JURNAL ILMU SOSIAL Jurnal Ilmu Administrasi Bisnis
Sendhang Nurseto
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Diponegoro
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 26 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 26 Documents
Search

 1   2   3 
PENGARUH LINGKUNGAN KERJA, MOTIVASI KERJA DAN UPAH TERHADAP PRODUKTIVITAS KERJA (Studi Kasus pada Karyawan Bagian Produksi Perum Perhutani Industri Kayu Brumbung) Santosa, Satria Teguh; Hidayat, Wahyu; Nurseto, Sendhang
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 4, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (163.453 KB)

Abstract

Increased labor productivity is a key factor for the development of a company in order to progress. Definition of productivity itself is a total output resulting from the use of a certain quantity of labor, or the quantity of total output compared with the quantity of labor. One important factor that must be considered firms in an effort to increase the productivity of labor is comfort working environment. Comfortable working environment will be able to generate enthusiasm and excitement employee. Motivational support, a good working environment and conducive and fun will encourage employees to work well too and also recompense in the form of wages more than sufficient to be one of the critical success factors of labor productivity. Therefore, three things need to be considered in improving employee productivity by Perum Perhutani Wood Industry Brumbung. Work environment, motivation and reward have an influence either directly or indirectly in increasing the productivity of labor.This type of research is Explanatory Research. The research sample of 110 respondents. Samples were taken using a non-probability sampling techniques or methods census. Data were analyzed qualitatively and quantitatively using a data collection instrument (questionnaire) was previously tested through validity and reliability test. While the results of the data analysis is done through the analysis of tables, simple linear regression analysis, multiple linear regression analysis, t test, F test with SPSS.The results showed that the work environment , motivation and reward both partially and simultaneously significant effect on work productivity . Based on the calculation of data analysis through a simple regression test concluded that the work environment affect the productivity of labor, work motivation effect on work productivity, and wages influence the work productivity as well as through multiple regression test concluded that the work environment, motivation and reward effect on work productivity shows significant results.
PENGARUH KUALITAS PELAYANAN DAN NILAI NASABAH TERHADAP KEPUASAN NASABAH ( Studi Kasus pada Nasabah Produk Tabungan Simpedes BRI Unit Tugu Semarang) Setiarini, Dita Septi; Nurseto, Sendhang
Jurnal Ilmu Administrasi Bisnis Volume 6, Nomor 3, Tahun 2017
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (234.57 KB)

Abstract

offer services but also products offered by the bank. Simpedes is one of the savings products offered by BRI for the village community which then extends to the urban community using the savings products. However, customers of Simpedes savings product at BRI Unit Tugu Semarang have decreased. This is due to several complaints on customer ratings on Simpedes product services. This study aims to determine the effect of service quality and customer value on customer satisfaction in customers of savings products Simpedes BRI Unit Tugu Semarang.This type of research is explanatory research, the method of data collection using interviews, data collection tools using a questionnaire with a sample of 100 respondents, customers are saving on Simpedes savings products. The sampling technique by purposive sampling. Data were analyzed by using validity test, reliability test, coefficient of determination, simple linear regression, multiple linear regression, T test, and F test with the help of SPSS 16.0 program.The results of this study can be concluded that partially these variables have a significant effect on customer satisfaction. Service Quality affects customer satisfaction with t count (7,568)> t table (1,9845). The value of customer influence on customer satisfaction with t count (8,373)> t table (1,9845). Simultaneously, the variable of service quality and customer value have an effect on customer satisfaction with result of F count (73,837) > F table (3,0902).Suggestions that can be given in the research is the BRI Tugu Unit need to improve the service quality by adding employees who assist customer transactions at the teller, adding facilities for space services such as chairs and drinking water and provide attractive interest rates on Simpedes savings products.
PENGARUH SALURAN DISTRIBUSI DAN PROMOSI TERHADAP KINERJA PEMASARAN (STUDI KASUS PADA UKM FURNITURE KOTA SEMARANG) Sendhang Nurseto
Jurnal Administrasi Bisnis Vol 5, No 2 (2016)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v5i2.16237

Abstract

Every year the realization of expected production is not in accordance with the desired target. Realization of production every year on average only reaches 90 % of the target. The resulting production also fluctuated every year, almost every year has decreased. These results are certainly not as expected, where craftsmen certainly want to increase production annually. Another phenomenon that shows the weakness of the development of furniture SMEs in Semarang. It was also supported by previous studies that include : a) Lack of distribution channels used , b) Lack of promotional activities that have been performed. The problems in this research are ; a) How does the Infuence of Distribution Channels to Marketing Performance?, b) How does the Infuence of Promotion to Marketing Performance?, c) How does the Infuence of  Distribution Channels and Promotion to Marketing Performance simultaneously? Results from this study are, there is an influences of distribution channels for marketing performance , with 5,751 t value and significance 0.000 < 0.005 . There is an influenceof promotion on the performance of the marketing campaign with 8,631 t value and significance 0.000 <0.005 . There is the influence of distribution channels and promotion simultaneously on marketing performance with F count 38.788 and significance 0.000 <0.005 . Suggestions can be submitted by the authorare ; Until now, SMEs Furniture Semarang have enough distributors. There are even some who are able to distribute their products to outside the city .However , according to the researchers there are some things that could be improved . Among other things need to improve is the convenience for the customer visiting the store . Promotion is done by entrepreneurs pretty good , among others, the most Infuenceive is through word of mouth . But it would be better if employers follow the exhibition events held in major cities on a regular basis.
THE EFFECT OF SERVICE QUALITY AND CUSTOMER VALUE TO CUSTOMER SATISFACTION (Case Study on Simpedes Savings Products Customer of BRI Unit Tugu Semarang) Dita Septi Setiarini; Sendhang Nurseto
Jurnal Administrasi Bisnis Vol 6, No 2 (2017)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v6i2.16612

Abstract

In the competitive situation of banks, banks as an industry engaged in services not only offer services but also products offered by the bank. Simpedes is one of the savings products offered by BRI for the village community which then extends to the urban community using the savings products. However, customers of Simpedes savings product at BRI Unit Tugu Semarang have decreased. This is due to several complaints on customer ratings on Simpedes product services. This study aims to determine the effect of service quality and customer value on customer satisfaction in customers of savings products Simpedes BRI Unit Tugu Semarang.This type of research is explanatory research, the method of data collection using interviews, data collection tools using a questionnaire with a sample of 100 respondents, customers are saving on Simpedes savings products. The sampling technique by purposive sampling. Data were analyzed by using validity test, reliability test, coefficient of determination, simple linear regression, multiple linear regression, T test, and F test with the help of SPSS 16.0 program.The results of this study can be concluded that partially these variables have a significant effect on customer satisfaction. Service Quality affects customer satisfaction with t count (7,568)> t table (1,9845). The value of customer influence on customer satisfaction with t count (8,373)> t table (1,9845). Simultaneously, the variable of service quality and customer value have an effect on customer satisfaction with result of F count (73,837) > F table (3,0902).Suggestions that can be given in the research is the BRI Tugu Unit need to improve the service quality by adding employees who assist customer transactions at the teller, adding facilities for space services such as chairs and drinking water and provide attractive interest rates on Simpedes savings products.In the competitive situation of banks, banks as an industry engaged in services not only offer services but also products offered by the bank. Simpedes is one of the savings products offered by BRI for the village community which then extends to the urban community using the savings products. However, customers of Simpedes savings product at BRI Unit Tugu Semarang have decreased. This is due to several complaints on customer ratings on Simpedes product services. This study aims to determine the effect of service quality and customer value on customer satisfaction in customers of savings products Simpedes BRI Unit Tugu Semarang.This type of research is explanatory research, the method of data collection using interviews, data collection tools using a questionnaire with a sample of 100 respondents, customers are saving on Simpedes savings products. The sampling technique by purposive sampling. Data were analyzed by using validity test, reliability test, coefficient of determination, simple linear regression, multiple linear regression, T test, and F test with the help of SPSS 16.0 program.The results of this study can be concluded that partially these variables have a significant effect on customer satisfaction. Service Quality affects customer satisfaction with t count (7,568)> t table (1,9845). The value of customer influence on customer satisfaction with t count (8,373)> t table (1,9845). Simultaneously, the variable of service quality and customer value have an effect on customer satisfaction with result of F count (73,837) > F table (3,0902). Suggestions that can be given in the research is the BRI Tugu Unit need to improve the service quality by adding employees who assist customer transactions at the teller, adding facilities for space services such as chairs and drinking water and provide attractive interest rates on Simpedes savings products.
Pengaruh Saluran Distribusi dan Promosi Terhadap Kinerja Pemasaran (Studi Kasus Pada UKM Furniture Kota Semarang) Sendhang Nurseto
Jurnal Administrasi Bisnis Vol 7, No 2 (2018)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v7i2.22695

Abstract

Realization of production every year on average only reaches 90 % of the target. The problems in this research are: a) How does the Infuence of Distribution Channels to Marketing Performance?; b) How does the Infuence of Promotion to Marketing Performance?; c) How does the Infuence of Distribution Channels and Promotion to Marketing Performance simultaneously? Results from this study are, there is an influences of distribution channels for marketing performance, with 5,751 t value and significance 0.000 < 0.005. There is an influence of promotion on the performance of the marketing campaign with 8,631 t value and significance 0.000 <0.005. There is the influence of distribution channels and promotion simultaneously on marketing performance with F count 38.788 and significance 0.000 <0.005. However, according to the researchers there are some things that could be improved. Among other things need to improve is the convenience for the customer visiting the store. Promotion is done by entrepreneurs pretty good, But it would be better if employers follow the exhibition events held in major cities on a regular basis.Realisasi produksi setiap tahun rata-rata hanya mencapai 90% dari target. Permasalahan dalam penelitian ini adalah: a) Bagaimana Pengaruh Saluran Distribusi terhadap Kinerja Pemasaran?; b) Bagaimana Pengaruh Promosi terhadap Kinerja Pemasaran?; c) Bagaimana Pengaruh Saluran Distribusi dan Promosi terhadap Kinerja Pemasaran secara bersamaan?. Hasil dari penelitian ini adalah, terdapat pengaruh saluran distribusi terhadap kinerja pemasaran, dengan nilai t 5,751 dan signifikansi 0,000 <0,005. Ada pengaruh promosi terhadap kinerja kampanye pemasaran dengan nilai t 8,631 dan signifikansi 0,000 <0,005. Ada pengaruh saluran distribusi dan promosi secara simultan terhadap kinerja pemasaran dengan F hitung 38,788 dan signifikansi 0,000 <0,005. Namun, menurut para peneliti ada beberapa hal yang bisa diperbaiki. Di antara hal lain yang perlu ditingkatkan adalah kenyamanan bagi pelanggan yang mengunjungi toko. Promosi yang dilakukan oleh pengusaha cukup baik, tetapi akan lebih baik jika pengusaha mengikuti acara pameran yang diadakan di kota-kota besar secara rutin.
The Influence of Brand Image and Product Quality on Purchasing Decisions for Supermi Products in Semarang City Nurulia, Maylinda; Prihatini, Apriatni Endang; Purbawati, Dinalestari; Nurseto, Sendhang
Jurnal Ilmu Administrasi Bisnis Vol 12, No 4 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2023.39717

Abstract

Supermi merupakan pelopor mi instan di Indonesia yang mengalami penurunan Top Brand Index dari 2018 hingga 2022. Salah satu hal yang mendasari perilaku konsumen dalam melakukan pembelian produk adalah persepsi konsumen terhadap citra dari suatu merek dan tingkatan kualitas produk guna memenuhi kebutuhan konsumen. Berdasarkan permasalahan tersebut maka tujuan penelitian ini adalah untuk mengetahui pengaruh citra merek dan kualitas produk terhadap keputusan pembelian Supermi di Kota Semarang. Jumlah sampel yang digunakan yaitu 100 responden yang merupakan konsumen Supermi di Kota Semarang. Tipe penelitian ini adalah explanatory research dengan teknik Non-probability dan purposive sampling serta diolah menggunakan SPSS versi 21.0. Hasil penelitian menunjukkan bahwa citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian, kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian. Hasil penelitian juga menunjukkan bahwa terdapat pengaruh yang signifikan antara citra merek dan kualitas produk secara bersama-sama terhadap keputusan pembelian.Supermi is a pioneer of instant noodles in Indonesia, which experienced a decline in the Top Brand Index from 2018 to 2022. One of the things that underlies consumer behavior in purchasing products is consumer perception of the image of a brand and the level of product quality to meet consumer needs. Based on these problems, the purpose of this study was to determine the effect of brand image and product quality on Supermi purchasing decisions in Semarang City. The number of samples used is 100 respondents who are Supermi consumers in the city of Semarang. This type of research is explanatory research with non-probability and purposive sampling techniques and is processed using SPSS version 21.0. The results showed that brand image had a positive and significant effect on purchasing decisions, product quality had a positive and significant effect on purchasing decisions. The research results also show that there is a significant influence between brand image and product quality together on purchasing decisions.
Co-Authors Adibah Hasna, Adibah Agnes B. Sibagariang Agus Hermani Ajeng Utami Ikasari Amalia, Evi Apriatni Endang Prihatini Dewi Putri Utami, Dewi Putri Dian Ayu Istiani Dita Septi Setiarini Emma Nur Jayanti Fitriadewi Nuraini Fadilla Handoyo Djoko Waluyo Hari Susanta Nugraha Linggom Tambunan Maria Citra Nawazirul Lubis NUR KHOLIFAH Nur Wulan Aprilia Nurulia, Maylinda P, Purwantini Putra, Endica Arnandhitya Raisha Sukma Huda, Raisha Sukma Ratih Widi Setyowati Rodhiyah Rodhiyah Saryadi Saryadi Satria Teguh Santosa, Satria Teguh Setiarini, Dita Septi Sri Suryoko Sukmawati Resa Putri Tri Rahayu Mafrokhah, Tri Rahayu Wahyu Hidayat Yanti, Winda Irza