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All Journal Jurnal Manajemen dan Organisasi JURNAL SISTEM INFORMASI BISNIS JAM : Jurnal Aplikasi Manajemen Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Buletin Ilmiah Litbang Perdagangan JABE (Journal of Applied Business and Economic) Jurnal Disrupsi Bisnis Policy Brief Pertanian, Kelautan, dan Biosains Tropika
Stevia Septiani
Departemen Manajemen Fakultas Ekonomi Dan Manajemen Institut Pertanian Bogor
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Social Sciences

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AHP Approach To Developing a New Natural Toothpaste Product Indrawan, Dikky; Septiani, Stevia; Arista, Galih Saputra; Rakhmat, Asep; Sari, Yessie W; Nuzulia, Nur A; Wahyuni, Wulan T; Batubara, Irmanida; Purwanto, Y. Aris
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 10 No. 3 (2024): JABM, Vol. 10 No. 3, September 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.3.1049

Abstract

Background: A new approach to marketing an inventive product is needed as the development of a new natural toothpaste product is challenging. When choosing herbal-based products, consumers value taste and flavor, preferring natural, appealing flavors over synthetic flavors. Health advantages are also noteworthy, especially, herbal smells promote well-being and satisfaction.Purpose: The study main objective aimed to examine how the Analytic Hierarchy Process (AHP) was used to create a new natural toothpaste product. The study also aimed to design a strategy for innovative toothpaste commercialization based on nanohydroxyapatite (nanoHAP) and Curcuma aeruginosa.Design/methodology/approach: The AHP technique used to evaluate and prioritize elements of natural ingredient, and consumer preferences. The study framework identified herbal toothpaste benefits with known oral health benefits, such as antibacterial, anti-inflammatory, and desensitizing qualities, as well as consumer preferences for tooth paste. These attributes were ranked according to their performance using the AHP framework.Findings/Result: The results of the study stated that the new natural toothpaste, based on nanoHAP and Curcuma aeruginosa, was designed based on quality natural ingredients and consumer preference for naturalness, influencing formula design and marketing efforts. The strategy to develop new toothpaste aimed to provide a holistic health solution, emphasizing natural components and general health perspectives. This strategy could capture the attention of the target market and outpace competitors, attracting customers interested in natural health products.Conclusion: This study addresses the possibility of using nanoHAP alongside Curcuma aeruginosa in a natural toothpaste product that can enhance the remineralization and antibacterial characteristics of the dental product. The research suggests incorporating nanoHAP with Curcuma aeruginosa in a natural toothpaste product for holistic health solutions. Strategies include targeted marketing, loyalty programs, and strategic partnerships, ensuring a comprehensive and data-driven approach to reach and engage target audiences.Originality/value (State of the art): The AHP facilitates complete review, data-driven planning, and commercial viability for commercialization strategy. AHP aids in balancing functional benefits with quantifying subjective assessments, and incorporating customer feedback to increase product success in the competitive oral care industry. Keywords: nanohydroxyapatite (nanoHAP), curcuma aeruginosa, consumer preferences, functional benefits, commercialization strategy
THE ROLE OF DINING ATMOSPHERE IN SHAPING CONSUMER TRUST AND LOYALTY TO IMPROVE THE COMPETITIVENESS OF LOCAL COFFEE SHOPS Septiani, Stevia; Slamet, Alim Setiawan; Farhana, Farhana
Jurnal Aplikasi Manajemen Vol. 18 No. 3 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.03.04

Abstract

The development of lifestyle, information technology, and the industrial revolu- tion 4.0 also play a role in shaping the increasing demand for domestic coffee consumption. At this time, the coffee shop business is growing, starting from the SME scale to the global brand scale. Besides the quality of coffee, several other things can attract consumers to visit a local coffee shop, one of which is the dining atmosphere. To increase the role of local coffee shops, this study aims to analyze consumer profiles, analyze consumer buying behavior, and analyze the effect of dining atmosphere and product quality on customer trust and repurchase intention. Primary data collection was carried out using the convenience and purposive sampling method, with the criteria being respondents who were domiciled in Bogor and had visited six coffee shops studied. The population in this study were all consumers in those coffee shops. The number of samples in this study was 426 respondents, who had met the theoretical requirements of the SEM model. The main data processing method used is Structural Equation Modeling analysis. It is known that there are differences in the SEM model results at local and global coffee shops. In the global coffee shop dining atmosphere and product quality significantly affect customer trust. Whereas at the local coffee shop, only the dining atmosphere affects consumer trust. In the next study, the dining atmosphere model can be sharpening with further testing of demographic factors as the moderating variable.
Co-Authors Alim Setiawan Arista, Galih Saputra Arivia, Khairunisa Suci Aryani, Meydiana Triwidha Asep Rakhmat Asep Rakhmat Dikky Indrawan Drajat Martianto Eka Dasra Viana Farhana, Farhana Galih Saputra Arista Galih Saputra Arista Indrawan, Dikky Irmanida Batubara Lindawati Kartika Ma'mun Sarma Maulana, Salsabila Muhammad Ridwan Mukhamad Najib Namira Nurul Alhakim Nur A Nuzulia Nuzulia, Nur A Priyanto, Hery Purnawati Hustina Rachman R. Dikky Indrawan Rahmah, Mutiar Rakhmat, Asep Retno Indraswari Retno Indraswari Sari, Yessie W Slamet, Alim Setiawan Ujang Sumarwan Ujang Sumarwan Wahyuni, Wulan T Wilson H. Limbong Wulan T Wahyuni Yessie W Sari