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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Policy Brief Pertanian, Kelautan, dan Biosains Tropika
Rakhmat, Asep
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Social Sciences

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Pertanian Perkotaan Inovatif: Strategi Menunjang Program Pangan Bergizi Gratis Berbasis Lokal Abdullah, Asaduddin; Indrawan, Dikky; Sari, Anggi Mayang; Rakhmat, Asep
Policy Brief Pertanian, Kelautan, dan Biosains Tropika Vol 6 No 4 (2024): Policy Brief Pertanian, Kelautan dan Biosains Tropika
Publisher : Direktorat Kajian Strategis dan Reputasi Akademik IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agro-maritim.0604.1036-1040

Abstract

Policy brief ini menyoroti urgensi pengembangan pertanian perkotaan inovatif di Indonesia sebagai respons terhadap tantangan ketahanan pangan dan pemenuhan gizi di perkotaan. Pertanian perkotaan inovatif tidak hanya menawarkan solusi dalam meningkatkan ketersediaan pangan, tetapi juga berperan penting dalam mewujudkan pangan bergizi berbasis lokal dan melestarikan kearifan lokal, khususnya menunjang program pangan bergizi gratis. Selain itu, pertanian perkotaan inovatif juga berkontribusi pada pengurangan kemiskinan dan perbaikan kualitas lingkungan. Namun, implementasinya masih terkendala oleh keterbatasan kebijakan yang ada. Oleh karena itu, diperlukan perubahan kebijakan yang komprehensif, termasuk integrasi pertanian perkotaan dalam tata ruang kota, peningkatan kapasitas masyarakat, dukungan infrastruktur dan teknologi, serta peningkatan kesadaran publik akan pentingnya pertanian perkotaan inovatif dalam mewujudkan ketahanan pangan, pemenuhan gizi berbasis lokal, dan pelestarian kearifan lokal.
Choosing Herbal Toothpaste: Study on Consumer Behavior and Preferences in The Greater Jakarta Area Septiani, Stevia; Indrawan, Dikky; Arista, Galih Saputra; Rakhmat, Asep; W Sari, Yessie; A Nuzulia, Nur; T Wahyuni, Wulan
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 3 (2022): JABM Vol. 8 No. 3, September 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.3.758

Abstract

The research aims are investigating consumers’ psychology and behavioral characteristics and investigating the consumer’s characteristics that affects experienced preferences in the Greater Jakarta Area. Consumer profile and consumer behavior were carried out using descriptive statistics analysis and cross tabulation analysis. Meanwhile, to measure consumer preferences for herbal toothpastes, logistic regression analysis (logit) was used. This survey was conducted on 459 respondents in the Greater Jakarta area. The results of the analysis show that in general the customers of toothpaste products are women aged 25-44 years and have more than 3 family members. The majority of customers are well educated segments, work as private workers and belong to the SES A group. Based on cross tab analysis, it is known that gender (p value = 0.037) and age (p value = 0.025) have a significant correlation in choosing herbal toothpaste. These results were confirmed in the logit analysis where women prefer herbal toothpastes than men. Based on consumer psychological factors, most customers believe in buying toothpaste at offline stores, except for those who are under 30 years old. However, for consumers who live in DKI Jakarta, they prefer to buy toothpaste through online channels compared to those who live outside DKI Jakarta. Keywords: consumer behavior, consumer profile, herbal toothpastes, logistic regression
Co-Authors A Nuzulia, Nur Abdullah, Asaduddin Anggi Mayang Sari Arista, Galih Saputra Indrawan, Dikky Stevia Septiani T Wahyuni, Wulan W Sari, Yessie