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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian Buletin Udayana Mengabdi JURNAL KEPARIWISATAAN Jurnal Kepariwisataan dan Hospitalitas Udayana Journal of Social Sciences and Humanities (UJoSSH) Jurnal Penelitian Agama Hindu Jurnal Kepariwisataan Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Jurnal Ilmiah Hospitality Management Media Bina Ilmiah Journal of Business on Hospitality and Tourism Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan
Putu Ratih Pertiwi
Universitas Udayana
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Media Bina Ilmiah

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THE EFFECT OF TOURISM MOTIVATION ON MILLENIALS TOURIST LOYALTY IN BALI Putu Ratih Pertiwi; I Wayan Sukma Winarya Prabawa; I Made Trisna Semara
Media Bina Ilmiah Vol. 19 No. 3: Oktober 2024
Publisher : LPSDI Bina Patria

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Abstract

The relationship of motivation, satisfaction, and post-purchase behavior can play an important role in understanding the level of satisfaction and loyalty of tourists. This study intends to understanding the causal relationship among push and pull motivations, satisfaction and tourist loyalty on millennials tourist in Bali. Structural equation modeling is used to investigate the relationship. Data analysis techniques use computer programs SPSS version 21 and AMOS version 21. This study suggest the tourism authority needs to maintain and to maximize the satisfaction level of millennial tourist so make them to revisit, to extend their stay, to purchase more and to share their satisfaction testimony to others.
Co-Authors Agesedio Wahyu Putra Rusdy Agung Sri Sulistyawati AGUNG SRI SULISTYAWATI, AGUNG SRI Anak Agung Putri Sri Anggriana, Siti Apriliana Devitasari Azwar Z Channa Erlanggashani Dedy Saputra Hertwig Effendie, Mahardhika Wijaya Fanny Maharani Suarka I Gusti Agung Ayu Nita Setianingsih I Gusti Agung Ayu Nitia Priti Shanti I Gusti Ngurah Widyatmaja I Kadek Mas Adi Gunawan I Wayan Sukma Winarya Prabawa Ida Ayu Eka Trisna Putri Ida Bagus Dwi Setiawan Irma Rahyuda Made Bambang Adnyana Muriawan Putra, Agus Ni Made Ariani Ni Putu Ratna Sari Nyoman Ani Trisna Dewi Pranajaya, I Kadek Putu Diah Kesumadewi Semara, I Made Trisna Suwintari, I Gusti Ayu Eka Tjokorda Raka Febrian Tanaya Wayan Adi Pariarta Yanthy, Putu Sucita