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FAKTOR-FAKTOR INTERNAL DAN EKSTERNAL YANG BERHUBUNGAN DENGAN PEMILIHAN PASAR PETANI MANGGA Elly Rasmikayati; Aurelia Fadhilah Sari; Rani Andriani Budi Kusumo; Bobby Rachmat Saefudin; Nur Syamsiyah
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 6, No 2 (2020): Juli 2020
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (262.26 KB) | DOI: 10.25157/ma.v6i2.3626

Abstract

The selection of the market that partners with farmers is based on the ability of farmers to attract the attention of buyers. But in reality, most mango farmers have a high dependency to sell their harvest to middlemen. This study aims to analyze internal and external factors related to market selection for mango farmers. This research is a quantitative study conducted in Sedong District, Cirebon Regency, West Java. The research method uses the survey method. The research sample was taken using a simple random sampling technique such that a sample size of 50 people was obtained. The data analysis tool used is crosstabulation analysis. The results showed that internal factors that have a directly proportional relationship to market selection are the level of education, number of trees, ownership of transportation, and activeness in farmer groups, while internal factors that have an inverse relationship with market selection are age and farming experience. The eexternal factors that have a directly proportional relationship to market selection are distance to market, travel time to market, and government contribution. While internal factors such as level of trust, access to information, and activeness in participating in counseling, and external factors such as conducting counseling have no relationship with market selection.
Strategi Pengembangan Usaha Mikro Kecil Menengah (UMKM) Kopi Suka Sangrai Di Kelurahan Suka Asih Kota Bandung Hasbi Salman Elli; Pandi Pardian; Nur Syamsiyah
Jurnal Ilmiah Mahasiswa Agroinfo Galuh Vol 8, No 3 (2021): September 2021
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jimag.v8i3.5619

Abstract

Kopi merupakan salah satu komoditas perkebunan yang sangat populer dan mendunia. Seiring berjalannya waktu, kopi semakin banyak dikenal dan dibudidayakan di seluruh dunia, termasuk Indonesia. Konsumsi komoditas kopi diproyeksikan akan terus meningkat dari tahun 2016 hingga tahun 2020 mendatang. Hal ini dibuktikan dengan kemunculan kedai-kedai kopi yang tersebar di daerah perkotaan khususnya di kota Bandung. Kenaikan jumlah kedai kopi ini menjadi peluang bagi pelaku bisnis kopi, salah satunya yaitu perusahaan prosesor atau roastery. Perusahaan ini memiliki hubungan langsung dengan kedai-kedai kopi untuk menyuplai biji kopi. UMKM Suka Sangrai merupakan salah satu perusahaan pengolahan pasca panen bagian roastery namun saat ini UMKM Suka Sangrai mengalami penurunan output dan kehilangan penjualan. Munculnya usaha senjenis membuat UMKM Suka Sangrai harus dapat berkembang dan terus berinovasi sehingga dapat bertahan dan bersaing. Desain pada penelitian ini menggunakan desain kualitatif dan teknik penelitiannya studi kasus. Analisis yang digunakan yaitu matriks IFE, EFE, IE, SWOT dan QSP. Matriks IFE dan EFE menunjukkan bahwa perusahaan memiliki kondisi lingkungan internal sedang dan lingkungan eksternal sedang. Matriks IE menunjukkan bahwa perusahaan berada pada posisi tahan dan pertahankan. Strategi alternatif yang dirumuskan dari hasil matriks SWOT dan QSP dengan prioritas pertama adalah melakukan diversifikasi produk dengan membuat produk kemasan-kemasan kecil siap seduh dilengkapi dengan tata cara menyajian untuk meningkatkan potensi penjualan dan menjangkau pasar yang lebih luas. 
Economic value of Bandung Orchid Forest, West Java Fikri Nugroho Utomo; Dika Supyandi; Nur Syamsiyah; Ernah Ernah
Sustinere: Journal of Environment and Sustainability Vol. 4 No. 2 (2020): pp. 55-143 (August 2020)
Publisher : Center for Science and Technology, IAIN Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/sustinere.jes.v4i2.102

Abstract

Indonesia has various tourist attractions. Agro-tourism is one of the potential tourism. Orchid Forest is an agro-tourism object that combines pine forest areas with orchid cultivation. Tourist attractions that utilize the potential of natural resources have an unknown economic value. This research aims to know the economic value of Orchid Forest and what factors influence the frequency of visits. This research used an individual travel cost method (ITCM) to estimate the economic value of Orchid Forest. The results indicate factors that significantly influence the frequency of visits are respondents' age and residence distance. The value of consumer surplus is Rp 102,000 and the economic value of Orchid Forest in 2019 was Rp 70,365,618,000. This value will give a new perspective for public authorities for the protection and further development of tourist attractions in the future.