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All Journal MIX : Jurnal Ilmiah Manajemen Journal of Information System, Applied, Management, Accounting and Research BERNAS: Jurnal Pengabdian Kepada Masyarakat Indonesian Community Service and Empowerment Journal (IComSE) Journal of Economics, Management, Business And Accounting (JEMBA) International Journal of Research and Applied Technology (INJURATECH) Jurnal Pengabdian Kepada Masyarakat Klabat Journal of Management
Muhammad Iffan
Departemen Manajemen, Universitas Komputer Indonesia, Indonesia
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Kajian Model Pengembangan SDM Pariwisata Di Kawasan Jatigede Kec. Darmaraja Kab. Sumedang Isniar Budiarti; Muhammad Iffan; Kani Mahardika; Selfa Septiani Aulia; Lia Warlina; Sufa'atin Sufa'atin
Indonesian Community Service and Empowerment Journal (IComSE) Vol 2 No 1 (2021): Indonesian Community Service and Empowerment Journal (IComSE)
Publisher : Divisi Pengabdian dan Pemberdayaan Masyarakat (DP2M) UNIKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (862.054 KB) | DOI: 10.34010/icomse.v2i1.4706

Abstract

Munculnya keresahan masyarakat yang terkena dampak dari pembangunan Waduk Jatigede sebagai salah satu destinasi yang menjadi prioritas pengembangan skala nasional yang diarahkan sebagai kawasan strategis pariwisata ekonomi khusus di Kabupaten Sumedang. Kegiatan ini dilakukan untuk mengkaji pengembangan model SDM pariwisata yang ada di desa karangpakuan dan paku alam sebagai desa yang memiliki potensi untuk menjadi Desa Wisata. Lokasi kegiatan dilakukan di Dua desa ini yang menjadi relokasi dari adanya pembangunan Waduk Jatigede. Metode yang digunakan Deskriptif kualitatif dengan cara melakukan wawancara Pemdes, Bumdes, Masyarakat sekitar, Kompepar, kelompok tani dan karang taruna; klasifikasi data; analisis SWOT. Hasil kegiatan diperoleh bahwa kedua desa di kawasan jatigede ini memiliki kekuatan wisata budaya, wisata Alam dan wisata ziarah, namun kesiapan masyarakat belum optimal karena kekurangan keterampilan dan kemampuan SDM. Perlu dilakukan promosi melalui undangan media lokal nasional dan internasional, ataupun Promosi menggunakan platform digital, hal ini bisa dijadikan sebagai peluang UMKM dan pengrajin makan pada saat mengadakan kegiatan kebudayaan, namun kendala yang dihadapi oleh kedua Desa Wisata ini adalah ketidaksiapan SDM. Hasil kegiatan ini adalah kajian model SDM pariwisata di karang pakuan dan pakualam yang menyangkut 3 (tiga) aspek, yaitu Attitude (Sikap), Skill (Keterampilan); dan Knowledge (Pengetahuan). Kata kunci: Desa Wisata, Model SDM Pariwisata
Pengembangan Business Model Canvas bagi Usaha Kecil Triple 3 Music Bandung Muhammad Iffan
Indonesian Community Service and Empowerment Journal (IComSE) Vol 3 No 1 (2022): Indonesian Community Service and Empowerment Journal (IComSE)
Publisher : Divisi Pengabdian dan Pemberdayaan Masyarakat (DP2M) UNIKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (453.845 KB) | DOI: 10.34010/icomse.v3i1.5936

Abstract

In the current digital era, business actors need new strategies to survive in business competition, one of which is by following the development of e-commerce in order to expand the market. Triple 3 Music Bandung is a small business engaged in selling musical instruments and podcasts. The aim of this article was to convey understanding to Triple 3 Music Bandung and other parties about the business development. The method chosen in this Community Service activity was to conduct interviews with the owner of Triple 3 Music Bandung and make observations on these businesses in order to determine business development strategies using Business Model Canvas analysis. The result of this activity is the proposed of a new strategy that can be implemented in the development of the Triple 3 Music Bandung business based on the nine elements in the Business Model Canvas. The business strategy that has been implemented by the business owner of Triple 3 Music Bandung is quite good, however, it is necessary to develop a business strategy to maximize potential. It is hoped that with the new business strategy, Triple 3 Music Bandung can strengthen its market position and can increase its competitive advantage in competition with similar businesses so as to improve business performance. Keywords: Business Model Canvas, Small Enterprise
PENGARUH KETERAMPILAN KEWIRAUSAHAAN DAN KARAKTERISTIK INDIVIDU TERHADAP KEBERHASILAN USAHA ( SURVEI PADA INDUSTRI GENTENG KECAMATAN JATIWANGI KABUPATEN MAJALENGKA ) Andrean Pradipta H; Muhammad Iffan
Journal of Economics, Management, Business and Accounting (JEMBA) Vol 1 No 1 (2021): Journal of Economics, Management, Business and Accounting
Publisher : Fakultas Ekonomi dan Bisnis Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (276.965 KB) | DOI: 10.34010/jemba.v1i1.5021

Abstract

Tujuan adanya peneIitian ini adalah untuk meneliti bagaimana kondisi keterampilan kewirausahaan dan karakteristik individu serta keberhasilan usaha pada industri genteng Jatiwangi dan menguji seberapa besar pengaruh keterampilan kewirausahaan dan karakteristik individu terhadap keberhasilan usaha. Dalam penelitian ini yang menjadi objek yaitu para pelaku usaha industri genteng yang berada di Kecamatan Jatiwangi Kabupaten Majalengka yang terbilang 67 orang, memakai metode sampel jenuh, data yang diterapkan di peneIitian ini yaitu data primer dengan cara penyebarak kuisioner dan untuk Analisa menggunakan Teknik regresi berganda dan sebelum di itu dilakukan maka pertama diwajibkan dilakukan uji asumsi klasik dahulu dilakukan. Hasil dari temuan ini terdapat pengaruh yang kuat baik secara parsial maupun simultan pada uji R square terdapat hasil 0,855 atau 85.5% dan sisanya sebesar 14,5% dari variable yang tidak di teliti.
PENGARUH LOKASI USAHA DAN KOMPETENSI KEWIRAUSAHAAN TERHADAP KEBERHASILAN USAHA Muhammad Iffan; Srifana Suharlin
Journal of Economics, Management, Business and Accounting (JEMBA) Vol 2 No 1 (2022): Journal of Economics, Management, Business and Accounting
Publisher : Fakultas Ekonomi dan Bisnis Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jemba.v2i1.6884

Abstract

The motivation behind the exploration led is to find out the impact of the business area and innovative skills on business achievement at the Coffee Shop in Sumur Bandung District, both partially and simultaneously. There is a population of 39 business actors and obtained 39 respondents using saturated example methods where everyone from the population is examined. The research in this study uses graphs and is certain. Through this strategy will find out the great relationship between factors and produce conclusions from the object being researched. This exploration shows the impact between Business Location and Entrepreneurship Competence on Business Success at Coffee Shops in Bandung Well District, this is shown by T calculating more important than T table and can be resolved there is a positive impact between Area and Business Capability on Business Results at Coffee Shop in Bandung Well District.
DIGITAL CUSTOMER SERVICE: THE EFFECTIVENESS OF COMMUNICATION IN TECHNOLOGY REVOLUTION 4.0 Alya Reizanda Bakari; Catherine Hellen Christina; Davina Putri Ninditya; Muhammad Iffan
International Journal of Research and Applied Technology (INJURATECH) Vol 1 No 2 (2021): International Journal of Research and Applied Technology (INJURATECH)
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/injuratech.v1i2.6770

Abstract

The development of technology has changed the way of interpersonal communication into digital communication. Technological speed can be in the form of technology applications, computers, social media, robots and the public environment. Digital customer service is one of the creative innovations and practical solutions to self-service with new technologies found in the current digital revolution 4.0. Effectiveness is a goal or success in achieving goals or objectives based on what has been set. The effectiveness of communication can be seen based on the effectiveness of the message received and can be understood by the customer. The purpose of this study was to determine the effectiveness of digital Customer Service as an example of the 4.0 communication technology revolution in helping its use to get maximum service. This research uses qualitative research methods with descriptive studies. While the concept used is the effectiveness of communication from Andre Hardjana. The results of this study are the effectiveness of communication in the application of digital customer service in the community with new technology. This research was conducted to determine the effectiveness of communication in the application of digital customer service in the midst of the communication transition of the digital revolution 4.0.
The Impact of Covid-19 on the Digitalization of Micro, Small and Medium Enterprises Muhammad Iffan; Retna Fadhilah; Isti Adzah Tarapti; Fitri Shaharani
JISAMAR (Journal of Information System, Applied, Management, Accounting and Research) Vol 6 No 3 (2022): JISAMAR: August 2022
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v6i3.849

Abstract

The purpose of this research is to find out the impacts the coronavirus pandemic has on digitization in the Micro, Small, and Medium Enterprises business world. The method used for this research was a descriptive method with a qualitative approach. The results show that various ways have been done by Micro, Small, and Medium Enterprises actors in dealing with this pandemic, such as by selling offline, online, or a combination of the two. However, internet access and the digital readiness index of these business actors show that these Micro, Small, and Medium Enterprises are not fully ready to immediately switch to digital. Based on data, most of Micro, Small, and Medium Enterprises have started trying to sell online. The decrease in turnover of Micro, Small, and Medium Enterprises and cooperatives due to Covid-19 has been very significant since its appearance at the end of 2019 so that innovation is needed to be able to run the UMKM business. The use of the internet is felt to help Micro, Small, and Medium Enterprises to run a business, especially during a pandemic.
The Effect of Artificial Intelligence and Gamification on Online Purchase Intention Mediated by Customer Experience: Study on Indonesian Marketplace Users Raeni Dwi Santy; Muhammad Iffan
MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 1 (2023): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2023.v13i1.015

Abstract

Objectives: This study aims to analyze the effect of Artificial intelligence and gamification on online purchase intention, as well as the role of customer experience as a variable that mediates the effect of artificial intelligence and gamification on online purchase intention. The marketing approach in today's era tends to lean towards digital personalization using Artificial intelligence and gamification to improve customer engagement and experience. This is ongoing with the fast rate at which technology has been expanding. The development of artificial intelligence has increased consumer happiness even more, making it even more crucial in the contemporary environment. Also, Gamification has clearly been identified as a method of influencing consumer behavior. The use of game design elements in non-game contexts is known as gamification. Gamification and persuasive technologies have been used for business purposes and to influence customer behavior.Methodology: The method used in this study is a quantitative method using survey research with marketplace users in Indonesia as the object of the research. Data collection which was used is the cross-sectional method by distributing online questionnaires from Google Forms. The research sample was selected using the purposive sampling method in order to obtain 272 respondents from various users (Tokopedia, Shopee, Lazada, Blibli, and Bukalapak users). The data analysis that is used is the path analysis Structural Equation Model (SEM) by SmartPLS 3.0 software. The first stage in data analysis is to recapitulate data on the characteristics of the respondents. The next step is to measure the validity and reliability using discriminant validity, convergent validity, composite reliability, and Cronbach's alpha. Then, to test the inner model, a Goodness of Fit test was carried out through R-Square and significance testing by interpreting path analysis values, T-values, and P-Values.Finding: In this research conducted on marketplace users in Indonesia, it was found that Artificial Intelligence and Gamification are determinants of Customer Experience but these two variables cannot directly support Online Purchase Intention. Further findings indicate that Customer Experience can be an important determining factor for Online Purchase Intention. Customer experience can strengthen the online purchase intention among marketplace users.Conclusion: The result of this study shows that Artificial intelligence and gamification cannot affect online purchase intention directly but artificial intelligence and gamification can affect online purchase intention indirectly through customer experience
PENGARUH ORIENTASI KEWIRAUSAHAAN DAN DIVERSIFIKASI PRODUK TERHADAP KEBERHASILAN USAHA Muhammad Iffan; Luthfia Anggita
Klabat Journal of Management Vol 3 No 2 (2022): Klabat Journal of Management
Publisher : Faculty of Economics and Business, Universitas Klabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (278.052 KB) | DOI: 10.60090/kjm.v3i2.865.46-55

Abstract

The city of Bandung is one of the most creative cities in Indonesia so that this city is one of the cities that is able to create and develop various types of business opportunities. The creative industry sector is a major contributor to regional income and economy so that economic development in the city of Bandung shows a relatively high increase. Creative industry entrepreneurs, especially the fashion sector in the city of Bandung, opened their business by establishing a clothing store in the form of a distribution outlet. This has resulted in intense competition in the fashion industry. The purpose of this research report is to find out and analyze how the influence of Entrepreneurship Orientation and Product Diversification on Business Success at Parahyangan Distro Bandung. The object of this research is the business owners of the Parahyangan distribution in Bandung with the number of business owners 131 with a total sample of 57 business owners. The results of the study on these findings simultaneously and partially with the r Square test obtained the results of 0.553 or 55.3% and based on the value of 44.7% which influenced other factors not examined. Keywords: Business Success, Entrepreneurship Orientation, Product Diversification Kota Bandung menjadi salah satu kota paling kreatif di Indonesia sehingga kota ini merupakan salah satu kota yang mampu menciptakan dan mengembangkan berbagai jenis peluang usaha. Sektor industri kreatifnya menjadi penyumbang besar terhadap pendapatan dan perekonomian daerahnya sehingga perkembangan ekonomi di kota Bandung menujukkan peningkatan yang tergolong tinggi. Para pengusaha industri kreatif khususnya bidang fashion di Kota Bandung membuka usaha mereka dengan mendirikan toko pakaian berupa Distro (Distribution Store). Hal ini mengakibatkan ketatnya persaingan dalam industri fashion. Tujuan adanya laporan penelitian ini untuk mengetahui dan menganalisis bagaimana pengaruh Orientasi Kewirausahaan dan Diversifikasi Produk terhadap Keberhasilan Usaha pada Distro Parahyangan Bandung. Objek dalam penelitian ini adalah para pelaku usaha distro parahyangan Bandung dengan jumlah pelaku usaha 131 dengan perhitungan jumlah sampel 57 pemilik usaha. Hasil Penelitian mengenai temuan ini secara simultan dan secara parsial dengan uji r Square mendapatkan hasil 0,553 atau 55,3% dan sisanya dengan nilai 44,7% yang dipengaruhi faktor lainnya yang tidak diteliti. Kata kunci: Diversifikasi Produk, Keberhasilan Usaha, Orientasi Kewirausahaan
Penguatan Daya Saing UMKM Pengepul Buah Mangga di Kabupaten Majalengka dengan Memanfaatkan Pemasaran Digital Eddy Soeryanto Soegoto; Umi Narimawati; Herman Soegoto; Muhammad Iffan; Windi Novianti; Deni Nurdiansyah
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2023)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v4i3.6213

Abstract

UMKM pengepul buah mangga di Kabupaten Majalengka menghadapi berbagai tantangan dalam persaingan pasar yang ketat. UMKM tersebut kesulitan untuk berkembang dan bersaing dengan perusahaan besar karena ketergantungan pada strategi pemasaran konvensional, akses pasar yang terbatas, dan kurangnya visibilitas. Tujuan dari pengabdian masyarakat ini adalah untuk memberikan pemahaman kepada pelaku UMKM pengepul buah mangga di Kabupaten Majalengka tentang konsep pemasaran digital dan cara menggunakannya untuk meningkatkan daya saing usaha. Pengabdian masyarakat dilakukan dalam beberapa tahap yang direncanakan dan terstruktur, seperti persiapan, pelaksanaan, dan evaluasi. Setiap tahap bertanggung jawab atas keberhasilan dan dampak positif dari kegiatan pengabdian. Dengan diselenggarakannya kegiatan pengabdian kepada masyarakat ini, diharapkan UMKM pengepul buah mangga di Kabupaten Majalengka dapat terus berkembang dan menghadapi persaingan dengan menggunakan teknologi dan memaksimalkan pemasaran digital untuk meningkatkan daya saing. Pada akhirnya, dengan menggunakan teknologi dan pemasaran digital, UMKM pengepul buah mangga di Kabupaten Majalengka diharapkan dapat meningkatkan akses pasar, visibilitas, efisiensi operasional, dan memaksimalkan penjualan
PENGEMBANGAN ASPEK BISNIS PADA KLINIK KESEHATAN Muhammad Iffan
Jurnal Pengabdian Kepada Masyarakat Vol 2 No 1 (2023): JURNAL PENGABDIAN KEPADA MASYARAKAT (PENGMAS)
Publisher : Pusat Penelitian dan Pengabdian pada Masyarakat (P3M)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/pengmas.v2i1.80

Abstract

Artikel ini mendokumentasikan upaya pengabdian masyarakat dalam mengembangkan aspek bisnis di Klinik Kesehatan Diana. Tujuan dari kegiatan ini adalah untuk memberikan pemahaman kepada Klinik Diana mengenai pengembangan aspek bisnis dengan menggunakan Analisis SWOT. Metode yang digunakan dalam pengabdian ini meliputi observasi, wawancara, dan analisis data. Tim pengabdian bekerja sama dengan manajemen dan staf medis Klinik Kesehatan Diana untuk mengidentifikasi masalah dan potensi perbaikan dalam berbagai aspek bisnis. Hasil pengabdian ini menunjukkan beberapa temuan penting antara lain SDM masih belum memahami perngembangan aspek bisnis dengan menggunakan Analisa SWOT, masih kurangnya pengetahuan masyarakat mengenai keberadaan Klinik Diana, dan belum adanya kerjasama dengan lembaga asuransi. Berdasarkan temuan tersebut, tim pengabdi memberikan rekomendasi dengan memberikan pemahaman kepada SDM Klinik Diana mengenai pengembangan aspek bisnis dengan menggunakan Analisis SWOT, melakukan promosi yang berkelanjutan baik secara langsung maupun menggunakan pemasaran digital untuk meningkatkan kesadaran masyarakat terhadap keberadaan Klinik Diana, dan mengakselerasi proses kerjasana Klinik Diana dengan lembaga asuransi. Pengembangan aspek bisnis di Klinik Kesehatan Diana diharapkan dapat memberikan dampak positif yang signifikan bagi masyarakat setempat, memberikan akses yang lebih baik terhadap layanan kesehatan yang berkualitas, dan berkontribusi pada pengembangan sektor kesehatan.
Co-Authors Alya Reizanda Bakari Andrean Pradipta H Aulia, Selfa Septiani Catherine Hellen Christina Davina Putri Ninditya Deni Nurdiansyah Eddy Soeryanto Soegoto Fitri Shaharani Herman Soegoto Isniar Budiarti Isti Adzah Tarapti Kani Mahardika Lia Warlina Luthfia Anggita Raeni Dwi Santy Retna Fadhilah Rizal Firmansyah Srifana Suharlin Sufa Atin Umi Narimawati Windi Novianti