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PENGARUH KEMANDIRIAN PRIBADI WIRAUSAHA DAN KOMPETENSI WIRAUSAHA TERHADAP KEBERHASILAN USAHA PADA DISTRO DI THE HALLWAY SPACE KOTA BANDUNG Rizal Firmansyah; Muhammad Iffan
Journal of Economics, Management, Business and Accounting (JEMBA) Vol 3 No 1 (2023): Journal of Economics, Management, Business and Accounting
Publisher : Fakultas Ekonomi dan Bisnis Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jemba.v3i1.10104

Abstract

Tujuan penelitian ini adalah untuk mengetahui tanggapan responden mengenai Kemandirian Pribadi Wirausaha, Kompetensi Wirausaha, dan Keberhasilan Usaha, serta untuk mengetahui pengaruh Kemandirian Pribadi Wirausaha dan Kompetensi Wirausaha terhadap Keberhasilan Usaha Pada Distro di The Hallway Space, baik secara parsial maupun parsial serentak. Penelitian ini menggunakan metode deskriptif dan verifikatif dengan pendekatan kuantitatif, meliputi uji validitas, uji reliabilitas, analisis regresi linier berganda, analisis koefisien korelasi, analisis koefisien determinasi, dan pengujian hipotesis dengan menggunakan uji-t dan uji-F. Sampel dalam penelitian ini adalah 40 orang pelaku usaha. Teknik pengumpulan data dengan menyebarkan kuesioner dan melakukan wawancara dengan pemilik usaha. Hasil penelitian menunjukkan bahwa Kemandirian Pribadi Wirausaha, Kompetensi Wirausaha, dan Keberhasilan Usaha pada Distro di The Hallway Space Kota Bandung secara umum termasuk dalam kategori cukup. Hasil pengujian hipotesis menunjukkan bahwa Kemandirian Pribadi Wirausaha dan Kompetensi Wirausaha berpengaruh positif dan signifikan terhadap Keberhasilan Usaha baik secara parsial maupun simultan. Penelitian ini diharapkan dapat menjadi acuan bagi pelaku usaha untuk dapat meningkatkan Keberhasilan Usaha dengan mempertimbangkan Kemandirian Pribadi Wirausaha dan Kompetensi Wirausaha sebagai faktor penentu.
Penguatan Daya Saing UMKM Pengepul Buah Mangga di Kabupaten Majalengka dengan Memanfaatkan Pemasaran Digital Eddy Soeryanto Soegoto; Umi Narimawati; Herman Soegoto; Muhammad Iffan; Windi Novianti; Deni Nurdiansyah
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2023)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v4i3.6213

Abstract

UMKM pengepul buah mangga di Kabupaten Majalengka menghadapi berbagai tantangan dalam persaingan pasar yang ketat. UMKM tersebut kesulitan untuk berkembang dan bersaing dengan perusahaan besar karena ketergantungan pada strategi pemasaran konvensional, akses pasar yang terbatas, dan kurangnya visibilitas. Tujuan dari pengabdian masyarakat ini adalah untuk memberikan pemahaman kepada pelaku UMKM pengepul buah mangga di Kabupaten Majalengka tentang konsep pemasaran digital dan cara menggunakannya untuk meningkatkan daya saing usaha. Pengabdian masyarakat dilakukan dalam beberapa tahap yang direncanakan dan terstruktur, seperti persiapan, pelaksanaan, dan evaluasi. Setiap tahap bertanggung jawab atas keberhasilan dan dampak positif dari kegiatan pengabdian. Dengan diselenggarakannya kegiatan pengabdian kepada masyarakat ini, diharapkan UMKM pengepul buah mangga di Kabupaten Majalengka dapat terus berkembang dan menghadapi persaingan dengan menggunakan teknologi dan memaksimalkan pemasaran digital untuk meningkatkan daya saing. Pada akhirnya, dengan menggunakan teknologi dan pemasaran digital, UMKM pengepul buah mangga di Kabupaten Majalengka diharapkan dapat meningkatkan akses pasar, visibilitas, efisiensi operasional, dan memaksimalkan penjualan
THE POWER OF DIGITAL INFLUENCERS - HOW BRAND ENGAGEMENT AND EXPECTED VALUE DRIVE PURCHASE INTENTION ON SOCIAL MEDIA: CASE OF INDONESIA Muhammad Iffan; Umi Narimawati; Agus Riyanto
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 14 No. 1 (2026)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v14i1.861

Abstract

The research aims to find out the influence of digital influencers on purchase intention through brand engagement and brand expected value on Instagram users. Validity and reliability tests as well as path analysis are used in this study. Instagram users who followed social media influencers were participants in the study. The data analysis methods used in this study are loading factor, AVE, cross-loading, and composite reliability tests. Data analysis results show that all variables have good validity and reliability, and the results of hypothetical testing show that digital influencers, brand engagement, and brand expected value have significant influence on purchase intention on Instagram users. This suggests that the digital influence can have positive chain effects, such as increasing consumer engagement with brands, creating expected value for brands, and encouraging customers' desire to buy products. It provides a deeper understanding of how influencer-based marketing strategies can impact consumer behavior related to e-commerce.
Analisis Sistematis tentang Bagaimana Analisis Big Data Mempengaruhi Pengambilan Keputusan Bisnis dalam Sistem Informasi Manajemen Muhammad Iffan; Muhamad Nur Ramadhan; Arjuna Rizaldi
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 16 No. 1: April 2026
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v16i1.19514

Abstract

This study examines how can Big Data Analytics contributes to better business decision-making through the use of Management Information Systems. This research is driven by the urgent need for organizations to make faster and more accurate decisions amidst intense competition as traditional information systems are no longer able to handle large and complex data. This study adopted a literature observation method compiled with PRISMA guidelines which analyzed a total of 20 scientific articles to investigate the latest research that discusses the relationship between analytical capabilities and systems in supporting management processes. The results show that the collaboration between Big Data Analytics and MIS can help companies understand market changes, assess operational efficiency, and formulate strategies based on real-time information. However, issues related to data accuracy, system readiness, and a shortage of skilled personnel remain major obstacles in this research. This study is recommended to understand how the use of analytics in Management Information Systems (MIS) can improve decision-making quality and organizational performance, while emphasizing the importance of balancing technology, human capabilities, and managerial practices. Keywords: Big Data Analytics; Management Information Systems; Decision Making; Business Intelligence; Systematic Literature Review
Analysis of the Implementation of Cyber Security in Improving Online Transaction Security Muhammad Iffan; Vebriani Vonie Zatsiyah
Jurnal Ilmu Keuangan dan Perbankan (JIKA) Vol. 15 No. 2: Juni 2026
Publisher : Program Studi Keuangan & Perbankan, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jika.v15i2.19516

Abstract

Digital transformation in the banking sector has driven an increase in the use of online banking services, but also raised the risk of cyber threats that can disrupt the confidentiality, integrity, and trustworthiness of financial transactions. This study investigates how cybersecurity, viewed from a Management Information Systems (MIS) perspective, can improve digital banking transaction security. A systematic literature review using the PRISMA approach was employed. The method used in this study is a systematic literature review with the Preferred Reporting Items for Systematic Reviews and Meta-Analysis (PRISMA) approach. The article was searched through Google Scholar with the keywords "cybersecurity", "online banking", "management information systems", "PRISMA," and "banking security", covering 2021-2025, limited to peer-reviewed, English-language, full-text articles. Twenty of the 70 articles found met the inclusion criteria and were analyzed. Results show that technologies such as multi-factor authentication, biometrics, encryption, AI, and blockchain increase user trust and reduce fraud risk. Non-technical elements, such as employee training, security regulations, user awareness, and data management, are equally critical to system resilience. The study confirms that a holistic, integrated cybersecurity strategy within banking MIS is essential. Keywords: Cybersecurity; Online Banking; Management Information Systems; PRISMA; Banking Security