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Eka Oktaviani
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Journal : Al-Kharaj: Jurnal Ekonomi, Keuangan

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Analisis Flash Sale Promotion, Online Customer Review, dan Celebrity Endorser Terhadap Purchase Interest pada E-Commerce: Studi pada Aplikasi Shopee Eka Oktaviani; Satrio Sudarso; Misti Hariasih
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 4 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i4.7328

Abstract

This research was carried out to analyze how much influence the Flash Sale Promotion, Online Customer Review, and Celebrity Endorser variables have on Purchase Interest in E-Commerce, namely the Shopee application. The method used is a quantitative method, and the technique used for research is nonprobability sampling using a purposive sampling technique and the number of respondents is 100 people. The test model used by researchers in processing research data is the multiple regression analysis test, including Validity Test and Reliability Test, Normality Test, Multicollinearity Test, Autocorrelation Test, Autocorrelation Test, Heteroscedasticity Test, Multiple Linear Regression Analysis, Partial Significance Test (T Test), Simultaneous Significance Test (F Test), Coefficient of Determination Test (R2). And the data was processed using the IBM SPSS version 29 application. The results of this research show that the flash sale promotion variable partially has no effect on buying interest, while the online customer review and celebrity endorser variables partially have a positive and significant influence on buying interest. Simultaneously, the flash sale promotion, online customer review, and celebrity endorser variables have an influence on the purchase interest variable.
Co-Authors Agus Haryanto Agus Riyanto Amalia, Dwi Ayu Lutfiana Arina Tri Lunggani Azzahra R.M., Mariza Bahrudin, Muhammad Dzikra, Al Baihaqi Adz Endang Mugiastuti Fahrudiana, Firyal Fauziah, Jihan Nur Isnaeni, Fenty Chakimatul Kurniawan, Ruly Eko Kusuma Leana, Ni Wayan Anik Maya Ekaningtias Misti Hariasih Noor Farid Nursiwi Nugraheni Omer, Omer Ahmed Mohamed Purwanto Purwanto Purwanto, Purwanto Radiansyah Rejeki Siti Ferniah Sudarso, Satrio Suroto, Agus Susanti, Retna Tarjoko Tarjoko, Tarjoko Totok Agung Dwi Haryanto Ulinnuha, Zulfa Wulansari, Nur Kholida