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All Journal Visual Communication Design ANDHARUPA Jurnal Penelitian Pendidikan Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Besaung : Jurnal Seni Desain dan Budaya Indonesian Journal for Social Responsibility Kalatanda : Jurnal Desain Grafis dan Media Kreatif Society : Jurnal Pengabdian dan Pemberdayaan Masyarakat PROFICIO: Jurnal Pengabdian Masyarakat eProceedings of Art & Design Jurnal Desain
Apsari Wiba Pamela
Universitas Telkom
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Other

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PESAN IKLAN TELEVISI PARIWISATA INDONESIA MELALUI SEMIOTIKA ROLAND BARTHES: TVC “TMII – JELAJAH CERITA INDONESIA” Apsari Wiba Pamela; Nina Nursetia Ningrum
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia Vol. 11 No. 02 (2025): Vol. 11 No. 2 (2025): Juni 2025
Publisher : Dian Nuswantoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/andharupa.v11i02.12087

Abstract

Sejak berakhirnya pandemi COVID-19 di Indonesia, pemerintah tengah gencar memulihkan kondisi ekonomi pariwisata di Indonesia dengan memperbaiki citra pariwisata. Dari beberapa program pemerintah melalui ekonomi pariwisata tersebut, TMII salah satu projek yang digarap dan dilakukan pengembangan wisata. TMII melakukan renovasi dan juga rebranding yang saat ini dikenal dengan `Wajah Baru TMII`. Rebranding yang dilakukan diiringi dengan berjalannya promosi melalui iklan berupa TVC yang berfungsi untuk menarik pengunjung dan sebagai awareness atas perubahan yang telah dilakukan TMII kepada khalayak. Penelitian ini bertujuan untuk menganalisis makna pesan yang terkandng di dalam iklan TVC `TMII Jelajah Cerita Indonesia` menggunakan pendekatan teori semiotika dari Roland Barthes. Analisis dilakukan dengan mengidentifikasi makna denotasi, konotasi dan mitos yang terkandung dalam elemen audio dan visual pada TVC ini. Hasil dari penelitian ini bahwa TVC `TMII Jelajah Cerita Indonesia` tidak hanya berfungsi sebagai media promosi tetapi juga menjadi sarana untuk memperkuat nilai nasionalisme dan kesadaran akan kekayaan budaya Indonesia.
Visual semiotic analysis of Nusantara cultural elements in the Aniwayang Desa Timun animation opening song Raden Daru Ramadinoto; Apsari Wiba Pamela; Rizka Rachmawati
Jurnal Desain Vol 13 No 2 (2025): Jurnal Desain
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jd.v13i2.841

Abstract

This study is motivated by concerns over the erosion of local cultural values among Indonesian youth due to the massive influx of foreign popular culture. Meanwhile, Aniwayang Studio has successfully adapted traditional wayang culture into a contemporary medium of animation. This innovative success is validated by significant global achievements, including appearances at the World Osaka Expo 2025 and the Kineko International Children's Film Festival in Japan, alongside recognition and support from the Indonesian Ministry of Education and Culture. Employing a qualitative descriptive method and the Charles Sanders Peirce semiotic approach the research seeks to understand how the studio adapts wayang and Nusantara culture by analyzing the visual and auditory signs within the animation. Data were collected through observation and documentation of the “Opening Song” episode of Serial Desa Timun. The findings indicate that the visual design, including the two-dimensional profiled characters, batik motifs, and a limited black color palette on a cream-brown background, effectively function as icons and indices of traditional wayang kulit (shadow puppet) theater. The appearance of various objects, along with the use of gamelan music acts as a strong index and symbol of Nusantara cultural heritage. The analysis suggests that the animation recontextualizes traditional wayang elements into a modern, accessible, and culturally rich format. The study concludes that this innovative approach positions "Aniwayang" as a good reference for cultural preservation, evidenced by its significant achievements. This research serves as a globally recognized case study for understanding how to revitalize cultural identity through digital media.
Perancangaan Strategi Iklan Tvc Pigeon Jelly Tint Dalam Meningkatkan Brand Awareness Untuk Remaja Wanita Regina Aurelia Drastiana Ningtyas; Rahmiati Aulia; Apsari Wiba Pamela
KalaTanda Vol 8 No 1 (2026): September 2026
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/kalatanda.v4i1.11938

Abstract

According to a survey conducted by ZapClinic and MarkPlus with 6,460 respondents in 2020, 45.5% of women aged 15-19 have started using beauty products. Lip products are among the most popular in the beauty industry. Jelly Tint is a lip tint product released by Pigeon Teens, which contains a formula beneficial for lip care. The lack of awareness among young women about Jelly Tint is due to the ineffective placement of its promotional media. Based on this issue, the author developed a TVC advertising strategy for Jelly Tint, along with appropriate media placement. The author employed qualitative methods by interviewing several sources related to the development of this advertising strategy and quantitative methods by distributing questionnaires to gather data on brand awareness of Jelly Tint. The analysis methods used were SWOT and AISAS. The result is a proposed TVC advertising strategy, accompanied by supporting advertising strategies.
Co-Authors Abyan, Shadiq Adya Mulya Prajana Aisyah, Najwa Aisyi Syafikarani Alisa Dwi Putri Annisa Mayra Detrias Aulia, Rahmati aulia, rahmatia Budi Haswati, Sri Maharani Budi, Sri Maharani Chiquita Sabrina Az Zahra Drastiana Ningtyas, regina aurelia Fariz, Nauval Al Fortuna, Imel Meitha Ghossan, Muhammad Hidayatulah, Muhamad Taufik Isyah, Siti Fitriah Nur Ligar Muthmainnah Lubis, Muhammad Hafizan Najara Nasution, Syafira Evani Arfan Nina Nursetia Ningrum Oki Hamka Suyatna Pernata, Muhammad Daffa Sena Putra Adrianto, Rizky Putra, Alfian Dwi Putri Dzakiyyah Putri Rahayu, Sherina Raden Daru Ramadinoto Rahmiati Aulia Rayhan Danindro, Muhammad Regina Aurelia Drastiana Ningtyas Reza Ramadani Firman Rizka Rachmawati Rizky Putra Adrianto Rojesh Mangaraja Soalohon Nasution Runik Machfiroh Sari, Inaswinda Sekarputri, Febrina Millenianda Sri Nurbani Syazwina Sava Khairani Tsani adriansyah ramadhan Widyatma, Muhammad Syafrizal Yelly Andriani Barlian Yulrifanto, Rifky