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All Journal Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Jurnal Manajemen dan Profesional E-JRM Jurnal Karya untuk Masyarakat (JKuM) Asian Journal of Management, Entrepreneurship and Social Science
Nurhidayah Nurhidayah
Universitas Islam Malang
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Harga, Pelayanan dan Store Atmosphere Terhadap Kepuasan Pelanggan Diva Store Nandyto Pramudya Pratama; Nurhidayah Nurhidayah; Arini Fitria Mustapita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Along with the development of the era, innovation continues to be carried out in the field of technology and industry. Likewise, the clothing industry is growing rapidly in Indonesia. The fashion industry will continue to grow along with the development of the industry and the fashion itself. The fashion industry is very flexible because at a certain time or season it has certain characteristics as well so that it is very dependent on the trends that occur at that time or season. Technological developments, especially in the industrial sector, will open up greater opportunities to be creative in the fashion sector. Diva Store is a form of business engaged in the fashion sector, especially in the sale of apparel and accessories for all walks of life. Diva Store is a reference store in the Blitar area due to good service and affordable prices. The purpose of this study was to determine the simultaneous effect of price, service, and store atmosphere on Diva Store customer satisfaction. The population in this study were Diva Store customers who had made purchases more than 2 times and had a job status. The approach method uses a non-probability sampling technique, namely purposive sampling which is a sample collection technique based on certain criteria using a questionnaire distributed to 80 respondents and using the SPSS analysis tool. The results of the study show that partially the price, service, and store atmosphere have a significant effect on Diva Store customer satisfaction. Simultaneously price, service, and store atmosphere have a significant effect on Diva Store customer satisfaction. Keywords: Price, Service, and Store Atmosphere 
Pengaruh Brand Ambasador Dan Kesadaran Merek Terhadap Keputusan Pembelian Di Tokopedia (Studi kasus Mahasiswa Fakultas Ekonomi dan Bisnis Unisma angkatan 2019) Muhammad Yusril Hafidz; Nurhidayah Nurhidayah; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Tokopedia is Indonesia's largest digital start-up in the trading sector. One of Indonesia's most popular marketplaces is Tokopedia. Progressively well known among general society, Tokopedia has prevailed with regards to turning into a compelling unicorn in Indonesia and Southeast Asia. Repurpose of  this study to ascertain and evaluate the impact of Brand Ambassadors and brand awareness on Tokopedia students' purchasing decisions. This study employs quantitative techniques. The populace in this review were Unisma understudies class of 2019, the staff of financial matters and business. Techniques for gathering data through the distribution of questionnaires Using the Lemeshow formula and a purposive sampling method, 100 students from the 2019 Faculty of Economics, Unisma, and Business classes provided the sample for this study. The factors in this study were Brand Envoy (X1), Brand mindfulness (X2), and Buy Choice (Y). Instrument test, normality test, classic assumption  test, multiple  linear  regression  analysis test, hypothesis test, and coefficient of determination test are the data analysis methods that are utilized with the assistance of SPSS 25 software for Windows. According to the findings of this study,brand ambassadors have a positive and significant effect on buying decisions, and brand awareness is also positively and significantly influenced by brand ambassadors. Additionally, purchasing decisions are significantly influenced by brand awareness. Keywords: Brand  ambassador, Brand awareness and Purchase decision
Pengaruh Metode Pembayaran, Discount, Dan Brand Ambassador Terhadap Keputusan Pembelian Scarlett Di TikTok Shop (Studi Kasus Pada Mahasiswa FEB Unisma Angkatan 2019) Nia Wanda Kumala; Nurhidayah Nurhidayah; Abdullah Syakur Novianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research is conducted with the aim of examining the impact of payment methods, discounts, and the presence of brand ambassadors on purchasing decisions related to Scarlett products from the TikTok Shop. The study employs a quantitative research approach and focuses on students from the 2019 class at the Islamic University of Malang who have made at least one purchase of Scarlett products through the TikTok Shop. To ensure the quality of the research, validity and reliability tests have been conducted. The analysis of this study includes classical assumption testing, multiple linear regression analysis, statistical tests, and the calculation of the coefficient of determination. In this research, the independent variables consist of payment methods, discounts, and the presence of brand ambassadors, while the dependent variable is the purchasing decisions made regarding Scarlett products on the TikTok Shop. Keywords: Metode Pembayaran, Discount,  Brand Ambassador
Pengaruh Kepuasan Dan Kepercayaan Terhadap Minat Beli Ulang Pada E-Commerce Shopee (Studi Pada Mahasiswa FEB Unisma Angkatan Tahun 2017) Fina A’immatur Rifki; Muhammad Ridwan Basalamah; Nurhidayah Nurhidayah
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted to determine the effect of Satisfactiom, Trust, on Repurchase at Shopee in the Faculty of Business Economics, Islamic University of Malang. This research uses explanatory research and quantitative approaches. Malhotra's theory is used to take samples, total sample of 90 people is found.To solve the problem in this study, using the validity test, reliability test, normality test, multiple linear regression test, multicollinearity test, heteroscedasticity test, classic assumption test. research using multiple linear regression analysis with the help of SPSS 26. The results of this study are the of Satisfactiom, Trust, affect Repurchase simultaneously, partially the Kepuasan variable has no effect on Impulse Buying, while Shpping Kepercayaan and . partially affect the Impulse Buying at Shopee at the Faculty of Business Economics, Islamic University of Malang. Keywords: Satisfaction and Trust in Buying Interest 
Pengaruh Literasi Keuangan Dan Lingkungan Sosial Terhadap Minat Berinvestasi Saham Syariah (Studi Kasus Pada Mahasiswa Universitas Islam Malang Angkatan 2022) Siti Mutmainnah; Nurhidayah Nurhidayah; Sulton Sholehuddin
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research is to find out and analyze how financial literacy and social environment influence the interest in investing in Islamic stocks at the Islamic University of Malang. The population in this study were 2022 Non-Faculty of Economics and Business Students of the Islamic University of Malang. This sampling technique uses purposive sampling which is a sample collection technique based on certain criteria with 94 respondents. The analysis technique uses multiple linear regression analysis. The results of this study indicate that financial literacy has a significant effect on the interest in investing in Islamic stocks and the social environment has a significant effect on the interest in investing in Islamic stocks. (Times New Roman; font 12; sentence case, justified, single space, 200 words) Keyword: Financial Literacy, Social Environment, Invesment Interest.
Eco-Friendly: Pelatihan Pengelolaan Limbah Organik Menjadi Eco- Enzyme Nurhidayah Nurhidayah; Mohamad Bastomi; Abu Sofyan; Difla Nur Maulida; Syanggie Faizal Putra
Jurnal Karya untuk Masyarakat (JKuM) Vol 4, No 1 (2023): Jurnal Karya untuk Masyarakat
Publisher : STARKI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36914/jkum.v4i1.874

Abstract

Masalah sampah organik yang dihadapi ibu rumah tangga adalah banyaknya sampah yang terbuang percuma dan tidak dikelola dengan baik. Sampah organik biasanya dibuang di tempat terbuka, saluran air atau dibakar. Namun, mengurai sampah melalui proses alami membutuhkan waktu lama dan mahal. Untuk mengatasi masalah tersebut juga dijelaskan kegiatan pengabdian kepada masyarakat yang bertujuan untuk memberikan cara pengelolaan sampah organik sebagai enzim ekologis. Eco-enzyme adalah cairan multifungsi yang dihasilkan dari proses fermentasi limbah organik. Metode yang digunakan dalam kampanye ini adalah melalui sosialisasi, pelatihan dan pendampingan. Acara tersebut berhasil membekali masyarakat dengan keterampilan mengolah sampah menjadi enzim ekologis. Enzim ekologis ini membantu orang menanam sayuran organik karena berasal dari limbah sayuran dan buah yang tidak terpakai. Pembuatan eco-enzyme cocok untuk skala rumahan karena proses pembuatannya sederhana dan tidak berasa, serta limbahnya cepat terurai. Keberhasilan kegiatan ini sangat bermanfaat baik bagi warga maupun lingkungan. ABSTRACT Organic waste is one of the problems many housewives face. There is a lot of organic waste that goes to waste. The management of organic waste is ineffective, and dumping in open spaces, rivers, and incineration are still the main forms. On the other hand, breaking down waste through natural processes requires a long time and costly treatment. This non-profit effort aims to create a way to turn organic household waste into ecological enzymes. Organic waste can be used as raw material for the production of ecological enzymes and can be used as liquid fertilizer for plants. Eco-Enzyme is a multifunctional liquid made from a fermentation process. The delivery method for this training is preparation, training and support. The event successfully promoted community capacity to process waste into ecological enzymes. Considering that Ecozyme itself comes from vegetables and fruits that are no longer used, Ecozyme can help communities grow organic vegetable crops. The production of ecological enzymes is very suitable for the family scale because it is not difficult to produce, simple, does not emit bad smell, and the waste decomposes quickly, so this activity is very beneficial to the community and the environment.
Interaction between Perceived Usefulness and Self-Efficacy towards Sustainability of Sharia P2PL investment Nurhidayah Nurhidayah; Mohamad Bastomi
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 04 (2023): November, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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This study aims to analyze whether there is influence of financial and technological self-efficacy in determining investment sustainability. To add complexity, perceived usefulness moderating variables are used to sharpen the influence on investment sustainability. Respondents are investors who invest through the sharia P2PL application with a total of 171 investors. The collected data were then analyzed using the Moderation Regression Analysis Technique or MRA. - The results of the study prove that financial and technological self-efficacy have an effect on investment sustainability, as well as perceived usefulness having a mediating role that strengthens the interaction of financial and technological self-efficacy on investment sustainability. - Islamic Commercial Banks in Indonesia suggest to improve the financial performance in accordance with sharia principles.
Co-Authors Abdullah Syakur Novianto Abu Sofyan Ahmad Wanto Baihaki Andi Normaladewi Anggre Maulidyatur Rohma Arini Fitria Mustapita Aulia Rizki Dewanti Basalamah, Muhammad Ridwan Bastomi, Mohamad Brily Suharto Risky Cyntya Anggreani Setyawan Dhedy Setiawan Darsono Difla Nur Maulida Dinda Nur Kholifah Safitri Dita Octavia Eris Dianawati Fina A’immatur Rifki Ighfirlana Ighfirlana Khalikussabir, Khalikussabir Meilinda Hamida Hasan Mochamad Firli Ardiansyah Mohammad Bastomi Muhammad Dzunun Almisry Muhammad Ilyas Oktavian Abdul Latif Muhammad Yusril Hafidz Nanda Anisa Rizki Nandyto Pramudya Pratama Nia Wanda Kumala Ni’matul Magfiroh Nur Rizkiroh Septiani Oktavia Dwi Ambarwati Ramadhan, Tri Sugiarti Ramadhona Adi Saputra Ratna Tri Hardaningtyas, Ratna Tri Reiki Vega Diondah Retno Damayanti Rizky Amelia Husniyah Ronny Malavia Mardani Shabilla Nur Azizah Fauzy Shafa Aurelia Azzahra Shofiatul Khasanah Silvy Putri Wulandari Siti Mutmainnah Sulton Sholehuddin, Sulton Syaidatul Khasanah Syanggie Faizal Putra Usman Fauzi Widyanti Kusuma Wardani Yusril Ananta Bahrudin Yuyun Wijiastuti Yuzril Hanafi Aryanata