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Journal : Premium: Insurance Business Journal

PENGGUNAAN CHATGPT PADA PROSES PEMBELAJARAN PADA MATA KULIAH PEMASARAN DIGITAL UNTUK MENINGKATKAN KEMANDIRIAN MAHASISWA DI STMA TRISAKTI Sidik, Syahrial; Wahyuari, Wahyuari; Laratmase, Antonia Junianty; Suhendar, Bagus
Premium Insurance Business Journal Vol. 11 No. 1 (2024): PREMIUM INSURANCE BUSINESS JOURNAL
Publisher : P3M Trisakti School of Insurance (TSI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35904/premium.v11i1.57

Abstract

New technologies, like ChatGPT, are changing the way we learn in school. Some people really like it, but others don't like it as much. Many people are talking about how ChatGPT affects education. The purpose of this study is to examine how the use of ChatGPT in the learning process can increase student independence at STMA Trisakti. This is really important because students are one of the people who use ChatGPT. The type of research used is descriptive-quantitative. The sample used is the pre-test and post-test results of all STMA Trisakti students in digital marketing courses, totaling 34 respondents. The data analysis techniques used in the study were a validity test, a reliability test, a prerequisite test, and a hypothesis test (a paired sample test) to see which one had the biggest increase. The results showed that there was a significant difference between the pre-test and post-test scores on whether the use of Chat GPT in the learning process can increase student independence at STMA Trisakti. These results can be used to conclude that the knowledge score in the learning process increases student independence at Stma Trisakti.
LAYANAN MOBILE SIMARI TERHADAP KEPUASAN ANGGOTA DI KOPERASI JASA SYARIAH MAMBAUL RIZKI INVESTAMA, CABANG KARAWANG, JAWA BARAT Sidik, Syahrial; Wahyuari, Wahyuari; Sapolo, Supriyadi; Kurniartha, Alvernia
Premium Insurance Business Journal Vol. 10 No. 2 (2023): PREMIUM INSURANCE BUSINESS JOURNAL
Publisher : P3M Trisakti School of Insurance (TSI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35904/premium.v10i2.200

Abstract

This study evaluates member satisfaction with Mobile SIMARI services at Mambaul Rizki Investama Sharia Services Cooperative, Karawang Branch, West Java. In the era of digitalization, Sharia Services cooperatives are adopting technology to simplify financial transactions. The SIMARI Mobile service was launched to provide easy transactions for cooperative members through features such as cardless cash withdrawals, credit top-ups, and bill payments. Using the Importance Performance Analysis (IPA) and Customer Satisfaction Index (CSI) methods, this study measures member satisfaction with Mobile SIMARI services. IPA results show that KJ2 and KJ6 services need to be improved, while other services are satisfactory. The CSI results show that the member satisfaction level reached 83.95%, indicating that this service is very satisfying. This research makes a significant contribution to the development of marketing strategies for Islamic services cooperatives, emphasizing the importance of digital technology integration in increasing member satisfaction and loyalty. The findings can serve as a reference for other cooperatives looking to adopt similar technologies to improve their service quality. Thus, Mambaul Rizki Investama Islamic Services Cooperative can be a pioneer in innovative and socially responsible business practices.