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Bakti Setyadi
Univeritas Bina Darma
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Journal : Jurnal Ekonomi

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THE EFFECT OF EMPLOYEE ENGAGEMENT AND JOB SATISFACTION ON EMPLOYEE LOYALTY IN THE CEMENT INDUSTRY Bakti Setyadi; Dewi Sartika
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

Employee loyalty is an important aspect for organizational success, affecting employee retention and overall performance. The purpose of the study was to explore the impact of employee engagement and job satisfaction on employee loyalty and identify the interaction between these factors using survey research method. Using convinance sampling technique, 98 employees from Semen Baturaja Palembang Limited Liability Company in all regions of Palembang were selected as the sample. Data was collected using a validated questionnaire instrument. The data will be analyzed using Smart PLS 3 software, with partial least squares (PLS) regression technique. The results show that Employee Engagement and Job satisfaction together have an influence of 67% on employee loyalty. Recommendations to companies in the manufacturing industry, especially the cement industry, who want to foster a loyal workforce are to focus on improving employee engagement and job satisfaction because it has the potential to have a positive impact on employee retention and overall organizational performance.
Co-Authors Ade Kemala Jaya Ade Kemala Jaya, Ade Kemala Alima Tur Wasiah Andhini Larasati Lesmana Andjeliartini, Nur Indah apriati octorika apri Aryasari, Devita Azizah, Isna Khorul Citra Mayu Wulandari Desmalita, Winda Dewi Sartika Dewi Sartika DEWI SARTIKA Dewi Sartika Djuniar, Lis Doni Pramana Faridah, Elly Fitriasuri Fitriasuri Fitriasuri, Fitriasuri Fitriasuri, Fitriasuri Fitriyani, Rosha Hadiwibowo, Imam Hartantri, Rizki Imam Faisal Adi Negara Indah Purnama, Beauty Indra Satriawan Indriasari, Desi Karmila Utari Lena Mariska M. Titan Terzaghi Maryana, Tinih Merdianto, Efran Mohamad, Syed Ismail Syed Muh. Asriadi AM Muhammad Alfarizi Muhammad Taufik Hidayat Muji Gunarto Poppy Indriani Puspita Sari Putra, Bebinsa Ratri Septianasari Rifqy Adli Fadillah Rosha Fitriani Rosy Armaini Ryo Setyadi Sabeli Aliya Septiani Fransisca Siska Amalda Sulaiman Helmi Sulaiman Sulaiman Syed Ismail bin Syed Mohamad Syed Ismail Syed Mohamad Utari, Karmila Wedadjati, Ratna S. Yahya, Nurhidayah YAYAN SOFYAN