Article Per Year (5 Year)
p-Index From 2021 - 2026
3.86
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Keuangan Bioedukasi: Jurnal Pendidikan Biologi DERIVATIF Akuisisi : Jurnal Akuntansi FIDUSIA : JURNAL KEUANGAN DAN PERBANKAN Sinar Sang Surya: Jurnal Pusat Pengabdian kepada Masyarakat Jurnal Manajemen DIVERSIFIKASI International Journal of Advanced Multidisciplinary PROSIDING SEMINAR NASIONAL PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT (SNPPM) UNIVERSITAS MUHAMMADIYAH METRO Studi Akuntansi dan Bisnis Indonesia
Yateno -
Universitas Muhamamdiyah Metro
Religion Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences

Published : 44 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 44 Documents
Search

 1   2   3   4   5 
PENGARUH PELAYANAN TERHADAP KEPUASAN MAHASISWA DENGAN SOP (STANDAR OPERASIONAL PROSEDUR) SEBAGAI VARIABEL MODERASI PADA STAFF BAU UNIVERSITAS MUHAMMADIYAH METRO Fuadi, Selamet; Yateno, Yateno; Pertiwi, Tya
Derivatif : Jurnal Manajemen Vol 19, No 1 (2025): April
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v19i1.2543

Abstract

Kepuasan Mahasiswa adalah suatu perasaan senang, lega dan puas dari mahasiswa terhadap perguruan tinggi selama ia melaksanakan studi. Kepuasan mahasiswa juga sangat mempengaruhi penilaian mahasiswa terhadap Universitas. Tercapainya tujuan suatu perusahaan atau perguruan tinggi tidak hanya dengan teknologi tetapi sumber daya manusianya. Untuk mencapai suatu kepuasan mahasiswa, perguruan tinggi berperan penting memberikan pelayanan yang baik terhadap mahasiswa.  Baik itu layanan akademik, administrasi, perpustakaan maupun layanan yang lain. Dalam penelitian ini, masih ada beberapa kendala terkait pelayanan yang diberikan kepada mahasiswa oleh pihak perguruan tinggi. Oleh sebab itu, penelitian ini mempunyai tujuan untuk mengetahui apakah pelayanan berpengaruh terhadap kepuasan mahasiswa dan untuk mengetahui apakah peran Standar Operasional Prosedur (SOP) terhadap pelayanan dengan kepuasan mahasiswa. Sampel yang digunakan pada penelitian ini adalah mahasiswa UKM di Universitas Muhammadiyah Metro yang berjumlah 81 mahasiswa. Pengumpulan data menggunakan kuesioner dan wawancara. Analisis data menggunakan uji validitas, uji reliabilitas, uji normalitas, uji linieritas dan uji MRA dengan menggunakan program SPSS 26. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh positif dan signifikan antara pelayanan terhadap kepuasan mahasiswa dan SOP (Standar Operasional Prosedur) dapat memoderasi atau memperkuat pelayanan terhadap kepuasan mahasiswa.Kata Kunci: Pelayanan, Kepuasan Mahasiswa, SOP (Standar Operasional Prosedur)
Product Variety and Price on Purchase Decisions at a Retail Grocery Store in Indonesia Aldi Mahendra; Yateno Yateno; Jati Imantoro
Studi Akuntansi dan Bisnis Indonesia Vol 1 No 4 (2025): October
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM), STIE Krakatau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61401/sabi.v1i4.507

Abstract

Purpose: This study examines the partial and simultaneous effects of product variety and price on consumer purchase decisions at Toko Firantika, a rural grocery store in Mesuji District, Lampung Province, Indonesia, amid growing competition from modern retail and online commerce. Methodology: This study employed a quantitative survey. Data were collected from 97 consumers selected through accidental non-probability sampling method. The sample size was determined using Cochran’s formula at a 95% confidence level and a 10% margin of error. Data were gathered using a structured Likert-scale questionnaire (1–5) and analyzed through multiple linear regression with classical assumption tests using IBM SPSS Statistics version 25. Results: Product variety positively and significantly influenced purchase decisions (β= 0.242; t= 2.499; p= 0.014). Price also positively and significantly affected purchase decisions (β= 0.349; t= 4.324; p= 0.000) and was the dominant predictor. Simultaneously, both variables significantly influenced purchase decisions (F= 13.675; p= 0.000), explaining 22.5% of the variance (R²= 0.225). Product size variety and price affordability were the strongest indicators of their respective constructs. Conclusions: Product variety and price are significant and complementary determinants of consumer purchase decisions in rural grocery retailing. Limitations: The model explains only 22.5% of the purchase decision variance, indicating the influence of other factors. Contribution: This study provides empirical evidence on the determinants of purchase decisions in rural MSME grocery retail and practical insights for enhancing competitiveness through product assortment and pricing strategies.
EKSPLORASI SENSORY MARKETING DAN EWOM DALAM ULASAN MOBILE TERHADAP NIAT BELI: LITERATURE REVIEW Yateno Yateno
Derivatif : Jurnal Manajemen Vol. 20 No. 1 (2026): April
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v20i1.2938

Abstract

Penelitian ini bertujuan untuk mengeksplorasi peran integratif sensory marketing dan electronic word of mouth (eWOM) dalam konteks ulasan mobile serta pengaruhnya terhadap niat beli konsumen. Studi ini menggunakan pendekatan integrative literature review terhadap 29 artikel jurnal terindeks Scopus yang relevan dengan topik perilaku konsumen, pemasaran digital, dan pengalaman konsumen. Proses analisis dilakukan melalui tahap seleksi, ekstraksi data, dan sintesis tematik untuk mengidentifikasi pola hubungan antara stimulus digital dan faktor kontekstual yang memengaruhi keputusan pembelian. Hasil penelitian menunjukkan bahwa ulasan mobile berfungsi sebagai stimulus digital yang tidak hanya menyampaikan informasi, tetapi juga merepresentasikan pengalaman konsumen lain yang membentuk persepsi dan keputusan pembelian. Pengaruh tersebut dipengaruhi oleh berbagai faktor kontekstual, seperti karakteristik produk, teknologi, dan jaringan sosial. Selain itu, integrasi antara sensory marketing, customer experience, dan eWOM menunjukkan bahwa ulasan mobile merupakan bagian penting dalam ekosistem pengalaman konsumen digital. Penelitian ini menyimpulkan bahwa pengaruh ulasan mobile terhadap niat beli bersifat multidimensional dan kontekstual, sehingga memerlukan pendekatan teoritis yang integratif.Kata kunci: sensory marketing, eWOM, ulasan mobile, niat beli, customer experience
The Teacher Strategy of Aqidah Akhlak in Fostering Akhlak Al-Karimah Students as State Islamic Senior High School 1 Indragiri Hilir Yateno Yateno; Hidayat Hidayat; Ahmad Ridwan
International Journal of Advanced Multidisciplinary Vol. 2 No. 1 (2023): International Journal of Advanced Multidisciplinary (April-June 2023)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v2i1.247

Abstract

This study examines the strategies applied by Aqidah Akhlak Teachers in developing the noble character of students at Madrasah Aliyah Negeri 1 Indragiri Hilir, with the following problem formulation: 1. What are the noble character of SMA Negeri 1 Indragiri Hilir students 2. What are the strategies applied by the teacher in fostering noble character students at SMA Negeri 1 Indragiri Hilir 3? What is the form of fostering noble character in Indragiri Hilir State Islamic High School 1? The method used by the author in collecting data includes observation, interviews, and documentation. By using this method, it is hoped that concrete data will be obtained that is by the needs of the authors in research at Madrasah Aliyah Negeri 1 Indragiri Hilir. The collected data were then analyzed through descriptive methods for qualitative data. From the results of the study, it can be concluded: first, exemplary, lectures, discussion advice, and punishment; second, activities to check rules and parent-teacher meetings; third, the supporting and inhibiting factors of the teacher's belief in implementing noble character development strategies for students. The supporting factors are the existence of school traditions, student awareness, teacher cooperation in fostering students' noble character, as well as parental support and motivation. While the inhibiting factors are the background of less supportive students and the social environment (association) that is less supportive.
Co-Authors Ahmad Ridwan Ahmad Ridwan Aldi Mahendra Ali, Ahmad Sefrian Amar Asyam Aal-faras Andria, Ricko Anggraini, Erika Kiki Aninda Amelia Aprilia, Ratna Ardiansyah Japlani, Ardiansyah Azizi, Ferdian Dewi Kurnia Dwi Yuliani Edi Priyanto Eka Saraswati Firmaliana, Ema Ganis Delvia Gustin Padwa Sari, Gustin Padwa Hidayat Hidayat Hidayat Hidayat Jati Imantoro Jati Imantoro, Jati Jawoto Nusantoro Nedi Hendri Nurriati, Nia Pertiwi, Tya Prasetiya, Rudi Putri, Annisa Nanda Rafi, Galeh Nurly Ratmono Ratmono, Ratmono Rini, Arum Puspita Rosid, Andiana Selamet Fuadi Sugeng Suryadi Suryadi Suryadi Suryadi Suwarto Suwarto Wardani, Yunita Setiyo Wasito, Galih Hadi Widya Sartika Sulistiani Windi Larasati Yusman, Al'Rafi Fulqi Zakiyah, Lulu