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All Journal Jurnal EMT KITA MBIA Value: Jurnal Manajemen dan Akuntansi Economics and Digital Business Review Journal of Innovation in Community Empowerment (JICE) Dinamika Journal of International Conference Proceedings Jurnal Manajemen dan Dinamika Bisnis Innovative: Journal Of Social Science Research Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Amron Amron
Fakultas Ekonomi Dan Bisnis, Universitas Dian Nuswantoro, Semarang
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Dampak Social Media Marketing, Influencer Marketing, dan Live Streaming Shopping Terhadap Keputusan Pembelian Cetaphil pada Tiktok Shop Nazwa Ayu Khairani; Amron Amron; Artha Febriana; Hertiana Ikasari
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 1 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i1.10991

Abstract

The research aims to examine how Social Media Marketing, Influencer Marketing, and Live Streaming Shoppings on consumers’ purchasings decision regarding Cetaphil product on TikTok Shop platform. The sampling technique employed was purposive sampling, targeting respondents who actively use TikTok, have been exposed to promotional content for Cetaphil products, and have prior experience purchasing through TikTok Shop. This data collected using questionnaires, also the analysis is conducted with SmartPLS 4.0 utilizing Partials Least Squares Structural Equations Modeling (PLS-SEM) method. The result indicate the Social Media Marketing, Influencer Marketing, and Live Streaming Shopping exert a positive and significant effect on purchasing decisions. These finding suggest thats marketing efforts delivered through creative social media content, the involvement of highly credible influencers, and real-time interaction facilitated by live streaming effectively encourage consumers to purchase Cetaphil products on TikTok Shop. Consequently, the integration of social media marketing, influencer marketing, and live streaming strategies is considered increasingly effective in enhancing consumer purchasing decision for Cetaphil products onTikTok Shop platform.
Analisis Peran Elemen Marketing Mix Jasa Terhadap Keputusan Menggunakan Jasa Perbankan pada BSI Wilayah Pekalongan Emira Imania Utami; Amron Amron; Dwi Eko Waluyo; Pradana Jati Kusuma
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 8 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i8.12389

Abstract

This research examines the influence of the process, people, and physical evidence elements on consumers' purchasing decisions at Bank Syariah Indonesia in the City and Regency of Pekalongan. A quantitative approach was applied using data collected from 108 respondents, which were analyzed using SmartPLS through the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The results reveal that all three service marketing mix components exert a positive and significant impact on purchasing decisions. Notably, the process element emerges as the most dominant factor in shaping customers' buying choices. These results highlight the importance of optimizing service processes to enhance customer decision-making. This study contributes theoretically to the marketing management literature regarding consumer behavior in the Islamic banking industry, as well as practically to Bank Syariah Indonesia in developing marketing strategies and optimizing digital-based services.
Analisis Peran Elemen Marketing Mix Jasa Terhadap Keputusan Menggunakan Jasa Perbankan pada BSI Wilayah Pekalongan Emira Imania Utami; Amron Amron; Dwi Eko Waluyo; Pradana Jati Kusuma
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 8 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i8.12389

Abstract

This research examines the influence of the process, people, and physical evidence elements on consumers' purchasing decisions at Bank Syariah Indonesia in the City and Regency of Pekalongan. A quantitative approach was applied using data collected from 108 respondents, which were analyzed using SmartPLS through the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The results reveal that all three service marketing mix components exert a positive and significant impact on purchasing decisions. Notably, the process element emerges as the most dominant factor in shaping customers' buying choices. These results highlight the importance of optimizing service processes to enhance customer decision-making. This study contributes theoretically to the marketing management literature regarding consumer behavior in the Islamic banking industry, as well as practically to Bank Syariah Indonesia in developing marketing strategies and optimizing digital-based services.
Analisis Strategi Kepemimpinan Sekolah Dalam Meningkatkan Motivasi Dan Kinerja Guru dengan Metode Swot dan Qspm pada Sma 2 Slawi Della Isti Aulia; Amron Amron
Economics and Digital Business Review Vol. 5 No. 1 (2024)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i1.959

Abstract

SMA 2 Slawi merupakan salah satu sekolah menengah atas yang sudah memiliki akreditasi A di wilayah Kabupaten Tegal. Penelitian ini bertujuan untuk merumuskan strategi kepemimpinan sekolah secara internal dan eksternal yang mempengaruhi motivasi dan kinerja guru SMA 2 Slawi dengan metode deskriptif kualitatif. Salah satu pengaruh dari faktor internalnya adalah minimnya pengetahuan mengenai teknologi yang saat ini menjadi sarana dan prasarana pembelajaran. Sedangkan faktor eksternalnya adalah Persaingan dengan sekolah-sekolah lain dalam mendapatkan sumber daya dan dukungan. Kemudian, menetapkan strategi yang sesuai untuk meningkatkan kinerja dengan menggunakan metode analisis SWOT dan QSPM. Matriks IFE memperoleh hasil 3,15 sedangkan matriks EFE memperoleh 2,83. Dan matriks QSPM menghasilkan strategi Optimalisasi sarana & prasarana, keterlibatan dewan sekolah, dan pemanfaatan teknologi untuk program kerjasama.
Literasi Digital Dan Kesiapan Kewirausahaan Melalui Pelatihan Digital Marketing Bagi Siswa SMA Negeri 3 Semarang Elia Resha Fatmawati; Amron; Mahmud; Roymon Panjaitan; Febrianur Ibnu Fitroh Sukono Putra
The Journal of Innovation in Community Empowerment Vol 8 No 1 (2026): Journal of Innovation in Community Empowerment (JICE)
Publisher : Universitas Jenderal Achmad Yani Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30989/jice.v8i1.1993

Abstract

Literasi digital produktif dan keterampilan kewirausahaan digital merupakan kompetensi penting bagi siswa di era ekonomi digital. Namun, hasil identifikasi di SMA Negeri 3 Semarang menunjukkan bahwa siswa masih dominan menggunakan media digital secara konsumtif dan belum memahami digital marketing secara sistematis. Kegiatan pengabdian ini bertujuan untuk meningkatkan pemahaman dan keterampilan dasar digital marketing melalui pendekatan project-based learning. Kegiatan pengabdian bersifat incidental selama 2 hari melibatkan 50 siswa kelas XI dari ekstrakurikuler Kewirausahaan dan KIR. Pelatihan meliputi materi segmentasi pasar, branding, pembuatan konten, copywriting, dan analisis tren. Hasil evaluasi menunjukkan peningkatan skor rata-rata dari 57,3 menjadi 82,6. Peningkatan tertinggi terjadi pada indikator pembuatan konten digital. Siswa juga berhasil menghasilkan proyek mini kewirausahaan digital dan menunjukkan peningkatan motivasi serta kepercayaan diri. Kegiatan ini menunjukkan bahwa pelatihan digital marketing berbasis praktik efektif dalam membentuk kompetensi digital dan pola pikir kewirausahaan siswa.
Co-Authors Adelia Nirmala Cahya Aqib Abdulmalik Ariati Anomsari Artha Febriana Artha Febriana Della Isti Aulia Dwi Eko Waluyo Elia Resha Fatmawati Emira Imania Utami Febrianur Ibnu Fitroh Sukono Putra Hafizh Rifat Anandasutisna Hertiana Ikasari Imayllina Auliya Putri Ivanka Prisca Lorinda Mahmud Mahmud Nazwa Ayu Khairani Nova Indri Ayu Pradana Jati Kusuma Prayitno Prayitno Roymon Panjaitan Sih Darmi Astuti Sulistiani Sulistiani Tiya Dwi Rachmanti Vincent Didiek Wiet Aryanto