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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal EMT KITA MBIA Jutisi: Jurnal Ilmiah Teknik Informatika dan Sistem Informasi Value: Jurnal Manajemen dan Akuntansi Economics and Digital Business Review Journal of Innovation in Community Empowerment (JICE) Dinamika Journal of International Conference Proceedings Jurnal Manajemen dan Dinamika Bisnis Innovative: Journal Of Social Science Research Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Amron Amron
Universitas Dian Nuswantoro, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Dampak Social Media Marketing, Influencer Marketing, dan Live Streaming Shopping Terhadap Keputusan Pembelian Cetaphil pada Tiktok Shop Nazwa Ayu Khairani; Amron Amron; Artha Febriana; Hertiana Ikasari
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 1 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i1.10991

Abstract

The research aims to examine how Social Media Marketing, Influencer Marketing, and Live Streaming Shoppings on consumers’ purchasings decision regarding Cetaphil product on TikTok Shop platform. The sampling technique employed was purposive sampling, targeting respondents who actively use TikTok, have been exposed to promotional content for Cetaphil products, and have prior experience purchasing through TikTok Shop. This data collected using questionnaires, also the analysis is conducted with SmartPLS 4.0 utilizing Partials Least Squares Structural Equations Modeling (PLS-SEM) method. The result indicate the Social Media Marketing, Influencer Marketing, and Live Streaming Shopping exert a positive and significant effect on purchasing decisions. These finding suggest thats marketing efforts delivered through creative social media content, the involvement of highly credible influencers, and real-time interaction facilitated by live streaming effectively encourage consumers to purchase Cetaphil products on TikTok Shop. Consequently, the integration of social media marketing, influencer marketing, and live streaming strategies is considered increasingly effective in enhancing consumer purchasing decision for Cetaphil products onTikTok Shop platform.
Analisis Peran Elemen Marketing Mix Jasa Terhadap Keputusan Menggunakan Jasa Perbankan pada BSI Wilayah Pekalongan Emira Imania Utami; Amron Amron; Dwi Eko Waluyo; Pradana Jati Kusuma
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 8 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i8.12389

Abstract

This research examines the influence of the process, people, and physical evidence elements on consumers' purchasing decisions at Bank Syariah Indonesia in the City and Regency of Pekalongan. A quantitative approach was applied using data collected from 108 respondents, which were analyzed using SmartPLS through the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The results reveal that all three service marketing mix components exert a positive and significant impact on purchasing decisions. Notably, the process element emerges as the most dominant factor in shaping customers' buying choices. These results highlight the importance of optimizing service processes to enhance customer decision-making. This study contributes theoretically to the marketing management literature regarding consumer behavior in the Islamic banking industry, as well as practically to Bank Syariah Indonesia in developing marketing strategies and optimizing digital-based services.
Analisis Strategi Kepemimpinan Sekolah Dalam Meningkatkan Motivasi Dan Kinerja Guru dengan Metode Swot dan Qspm pada Sma 2 Slawi Della Isti Aulia; Amron Amron
Economics and Digital Business Review Vol. 5 No. 1 (2024)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i1.959

Abstract

SMA 2 Slawi merupakan salah satu sekolah menengah atas yang sudah memiliki akreditasi A di wilayah Kabupaten Tegal. Penelitian ini bertujuan untuk merumuskan strategi kepemimpinan sekolah secara internal dan eksternal yang mempengaruhi motivasi dan kinerja guru SMA 2 Slawi dengan metode deskriptif kualitatif. Salah satu pengaruh dari faktor internalnya adalah minimnya pengetahuan mengenai teknologi yang saat ini menjadi sarana dan prasarana pembelajaran. Sedangkan faktor eksternalnya adalah Persaingan dengan sekolah-sekolah lain dalam mendapatkan sumber daya dan dukungan. Kemudian, menetapkan strategi yang sesuai untuk meningkatkan kinerja dengan menggunakan metode analisis SWOT dan QSPM. Matriks IFE memperoleh hasil 3,15 sedangkan matriks EFE memperoleh 2,83. Dan matriks QSPM menghasilkan strategi Optimalisasi sarana & prasarana, keterlibatan dewan sekolah, dan pemanfaatan teknologi untuk program kerjasama.
Literasi Digital Dan Kesiapan Kewirausahaan Melalui Pelatihan Digital Marketing Bagi Siswa SMA Negeri 3 Semarang Elia Resha Fatmawati; Amron; Mahmud; Roymon Panjaitan; Febrianur Ibnu Fitroh Sukono Putra
The Journal of Innovation in Community Empowerment Vol 8 No 1 (2026): Journal of Innovation in Community Empowerment (JICE)
Publisher : Universitas Jenderal Achmad Yani Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30989/jice.v8i1.1993

Abstract

Literasi digital produktif dan keterampilan kewirausahaan digital merupakan kompetensi penting bagi siswa di era ekonomi digital. Namun, hasil identifikasi di SMA Negeri 3 Semarang menunjukkan bahwa siswa masih dominan menggunakan media digital secara konsumtif dan belum memahami digital marketing secara sistematis. Kegiatan pengabdian ini bertujuan untuk meningkatkan pemahaman dan keterampilan dasar digital marketing melalui pendekatan project-based learning. Kegiatan pengabdian bersifat incidental selama 2 hari melibatkan 50 siswa kelas XI dari ekstrakurikuler Kewirausahaan dan KIR. Pelatihan meliputi materi segmentasi pasar, branding, pembuatan konten, copywriting, dan analisis tren. Hasil evaluasi menunjukkan peningkatan skor rata-rata dari 57,3 menjadi 82,6. Peningkatan tertinggi terjadi pada indikator pembuatan konten digital. Siswa juga berhasil menghasilkan proyek mini kewirausahaan digital dan menunjukkan peningkatan motivasi serta kepercayaan diri. Kegiatan ini menunjukkan bahwa pelatihan digital marketing berbasis praktik efektif dalam membentuk kompetensi digital dan pola pikir kewirausahaan siswa.
THE INFLUENCE OF ENVIRONMENTAL, SOCIAL, GOVERNANCE & INSTITUTIONAL OWNERSHIP ON FIRMVALUE WITH FIRM SIZE AS A MODERATION VARIABLE Aisyah Ayu Sigit Wijaya; Herry Subagyo; Nila Tristiarini; Amron Amron; Piji Pakarti
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 2 (2025): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i2.2988

Abstract

Introduction: Firm value reflects the firm's capacity to improve efficiency and strategy in resource utilization; various aspects are capable of encouraging an increase in firm value, including environmental, social, governance, and institutional ownership. Recent PricewaterhouseCoopers (PwC) Indonesia data illustrates this transformation in corporate reporting practices. As of December 30, 2022, 653 listed companies submitted their 2021 Sustainability Reports, representing 79% of all listed companies. This marked a dramatic 324% increase compared to the 154 companies that produced such reports in 2021 (www.pwc.com). This substantial growth demonstrates the rapidly evolving corporate landscape where sustainability reporting has transitioned from an optional practice to an essential business component. Methods: The research applies a quantitative approach, utilizes saturated sampling, and analyzes the data using panel data regression. Results: The finding that environmental, social, and governance affect the value of the firm's ESG Leader Index. Firm size moderates the effect of environmental, social, and governance factors on firm value, and firm size is unable to moderate the influence of institutional ownership on firm value. Keywords: Environmental Social Governance, Institutional Ownership, Firm Value, Firm Size, ESG Leader Index
Peran Strategi Kolaborasi, Influencer Marketing, dan Visual Branding Terhadap Keputusan Pembelian Produk Fashion Lokal Thanksinsomnia Arlanda Muhammad Hakim; Amron Amron; Linda Ayu Oktoriza; Elia Resha Fatmawati
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 1 (2026): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i1.8892

Abstract

This quantitative study aims to analyze the role of collaboration strategies, influencer marketing, and visual brandingin influencing the purchase decision for the local fashion brand Thanksinsomnia. Primary data were collected from 158 respondents in Semarang City via online and offline questionnaires using a purposive sampling technique. Data analysis was conducted using the Structural Equation Modeling (SEM) approach. The hypothesis testing results reveal that both collaboration strategies and visual branding exert a positive and significant influence on consumer purchasing decisions. Conversely, the influencer marketing variable was found to have no significant effect on purchasing decisions. The proposed research model demonstrates a remarkably high predictive capability in explaining the variation in the purchasing decision variable. This finding underscores that, within the context of a local fashion brand targeting Generation Z, strategic partnerships and a consistent visual identity are more dominant drivers than reliance on influencer-based promotions. The study contributes theoretically and offers practical recommendations for the local fashion industry to prioritize creative collaboration and authentic visual branding.
Menelisik Peran Keunggulan Produk dan Pengalaman Pengguna: dalam Perspektif Theory Of Planned Behavior Seftarina Azzahra; Roymon Panjaitan; Amron Amron; Haunan Damar
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 1 (2026): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i1.10569

Abstract

This study investigates the impact of augmented reality (AR), product superiority, and user experience on consumer satisfaction, focusing on the use of L’Oréal cosmetics’ Virtual Try-On feature within an e-commerce platform. It delves deeply into how these three factors influence satisfaction both directly and through mediating effects, drawing on the Theory of Planned Behavior (TPB) and the Theory of Reasoned Action (TRA) to provide a comprehensive perspective on consumer behavior in interactive, technology-driven shopping environments. A quantitative methodology was employed, surveying 100 respondents who have experienced L’Oréal’s AR feature. The data were analyzed using SEM-PLS to construct and empirically validate a structural model of the relationships among the constructs. The results demonstrate that AR significantly enhances consumer satisfaction, both directly and indirectly via product superiority and user experience, each serving as key mediators. Additionally, the study’s theoretical foundation highlights that contemporary consumer technology adoption is shaped by perceived usefulness, convenience, and experiential value during digital interactions, reinforcing the model’s relevance for understanding the factors driving consumer satisfaction with AR technologies.
Co-Authors Adelia Nirmala Cahya Aisyah Ayu Sigit Wijaya Aqib Abdulmalik Ariati Anomsari Arlanda Muhammad Hakim Arofi, Muhammad Labib Zaenal Artha Febriana Azizi, Husin Fadhil Damar, Haunan Della Isti Aulia Dwi Eko Waluyo Elia Resha Fatmawati Emira Imania Utami Febrianur Ibnu Fitroh Sukono Putra Hafizh Rifat Anandasutisna Herry Subagyo Hertiana Ikasari Imayllina Auliya Putri Ivanka Prisca Lorinda Mahmud Mahmud Muhammad Naufal Nazwa Ayu Khairani Nila Tristiarini, Nila Nova Indri Ayu Oktoriza, Linda Ayu Paramita, Cinantya Piji Pakarti Pradana Jati Kusuma Prayitno Prayitno Roymon Panjaitan Seftarina Azzahra Sih Darmi Astuti Sulistiani Sulistiani Tiya Dwi Rachmanti Vincent Didiek Wiet Aryanto