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All Journal specta: Journal of Photography, Arts, and Media Jurnal Ilmiah Akuntansi Manajemen Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI INTEGRITAS : Jurnal Pengabdian Jurnal Inovasi Penelitian Jurnal Pengabdian Multidisiplin Jurnal Ilmu Sosial dan Humaniora Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Proceedings of Jogjakarta Communication Conference (JCC) AIQU: Journal Multidiscipliner of Science Jurnal Pengabdian Riset Masyarakat Madani Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Hastuti Hastuti
Universitas Muhammadiyah Buton
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Fenomena Fear of Missing Out (FoMO) pada Perilaku Konsumtif Generasi Z di Media Sosial Instagram Mahasiswa Universitas Muhammadiyah Buton Zahra Qoniah; Muh. Rizal Ardiansah Putra; Hastuti Hastuti
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 5 No. 1 (2026): Maret 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v5i1.6924

Abstract

The phenomenon of Fear of Missing Out (FoMO) has increasingly become a behavioral pattern among Generation Z along with the rapid growth of social media usage. This study aims to analyze the influence of FoMO on consumptive behavior related to digital shopping activities on Instagram among university students. The research applied a qualitative method with a phenomenological approach. Participants were selected using a snowball sampling technique based on their Instagram usage intensity and online purchasing experience. Data were collected through in-depth interviews, digital observation, and documentation, then analyzed using data reduction, data display, and conclusion verification. The findings indicate that FoMO emerges through a combination of algorithmic exposure, such as Instagram Stories, Reels, personalized advertisements, and continuous social comparison with influencers and peers. These triggers encourage impulsive purchasing behavior driven by the need for social validation, self-presentation, and alignment with online trends rather than functional needs. Most participants admitted purchasing products to maintain digital presence and enhance online identity. In conclusion, FoMO significantly shapes students’ consumption behavior and highlights that digital consumption is increasingly connected to identity construction, social validation, and perceived status within the social media environment.
Negotiating Authenticity in Instagram Influencer Endorsements: Audience Trust, Purchase Intention, and Digital Promotion Desmanur Tsalatsa; Harry Fajar Maulana; Hastuti Hastuti
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

The growth influence of marketing on social media has transformed the way brands communicate with audiences, particularly on visually driven platforms such as Instagram. Within this environment, authenticity has emerged as a critical factor influencing audience engagement and the effectiveness of endorsement messages. This study aims to examine how authenticity is constructed in influencer endorsement practices and how audiences interpret and respond to such authenticity in the context of Instagram. This research employs a qualitative approach using in-depth interviews and digital observation to explore the perspectives of influencers, audience members, and small business owners who have collaborated with influencers. Data was analyzed using thematic analysis to identify patterns of meaning related to authenticity, trust, consumer response, and business impact in influencer endorsement communication.  The findings reveal that audiences interpret authenticity primarily through honest communication, natural storytelling, and the perceived sincerity of influencers when presenting products. Authenticity plays a central role in building audience trust, which subsequently shapes how audiences evaluate endorsement messages and influences their intention to try or purchase promoted products. The results also indicate that influencer endorsements can generate significant promotional benefits for small businesses by increasing visibility, online engagement, and consumer interest. These findings suggest that authenticity functions as a relational communication process that mediates the relationship between influencers, audiences, and commercial partners. Understanding authenticity as a negotiated and interactive construct provides important insights into digital marketing strategies and contributes to the broader study of influencer communication in the digital economy.
OPTIMIZING GENERATION Z MOBILITY THROUGH CULTURAL TOURISM IN BAUBAU CITY: BUILDING INTERCULTURAL COMMUNICATION IN THE DIGITAL ERA Wa Nurfida; Sry Mayunita; Maria Ulfa; Hastuti Hastuti; Zahwa Ferdana
Jurnal Pengabdian Masyarakat Sabangka Vol 5 No 01 (2026): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v5i01.2219

Abstract

Generation Z as active users of digital technology, tends to be disconnected from local cultural values, so an approach that combines culture and technology is needed to create a higher cultural awareness. The purpose of this study is to analyze the impact of cultural tourism activities on intercultural understanding and communication among Generation Z in Baubau. The method used in this study is a qualitative approach with observation techniques, in-depth interviews, and surveys of cultural tourism program participants. The data obtained were analyzed to assess changes in cultural understanding, active participa tion, and intercultural interaction through digital media. The results show that this cultural tourism program successfully increased Generation Z's interest in local cultural heritage and strengthened intercultural communication through digital platforms. Participants demonstrated an increased understanding of cultural diversity and were able to use social media to share cultural experiences, which in turn created more inclusive interactions and opened up space for more constructive intercultural dialogue. This research contributes to the development of a cultural tourism model that is relevant for Generation Z in the digital era.
ANALISIS ISI PESAN PENDIDIKAN PARENTING DISIPLIN POSITIF PADA MEDIA SOSIAL TIKTOK @RENSIA_SANVIRA DENGAN MENGGUNAKAN MEDIA FOTO Viki Yana; Ansar Suherman; Hastuti Hastuti
specta Vol 9, No 2 (2025): Specta: Journal of Photography, Arts, and Media
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/specta.v9i2.17826

Abstract

Tujuan dari penelitian ini adalah untuk mengidentifikasi jenis pesan edukasi pola asuh disiplin positif yang disampaikan Rensia Sanvira di akun media sosial TikTok miliknya.  Penelitian ini menggunakan metode penelitian kualitatif, yang menggunakan model analisis isi untuk analisis konten.  Akun TikTok @rensia_sanvira secara efektif membagikan pesan-pesan edukasi pola asuh disiplin positif melalui banyak konten edukasi. Simpulan bentuk pesan edukasi pola asuh disiplin positif difokuskan pada empat konsep utama disiplin positif: menentukan tujuan jangka panjang, memberikan kehangatan dan struktur, memahami cara anak berpikir dan merasa, dan menyelesaikan masalah. Akun ini juga dikenal sebagai akun imbalan imbalan imbalan imbalan imbalan imbalan imbalan imbalan. Konten yang diunggah tidak hanya memberikan pemahaman teoritis tentang disiplin yang bermanfaat, tetapi juga memberikan contoh praktis yang dapat diterapkan dalam kehidupan sehari-hari.
Co-Authors Alzarliani, Waode Ansar Suherman, Ansar Desmanur Tsalatsa Erliana Dewi Husnah Katjina I Wayan Sujana Intan Aulia Maharani Irma Purnamayanti Isan Tamsir L.M. Azhar Sa'ban La Jidi Leni Leni Lia Hanifa Maria Ulfa Muh. Rizal Ardiansah Putra Nastia Nastia Rahmad Hasmin. H Silvia Silvia Sry Mayunita Viki Yana Wa Nurfida Wa Ode Vindi Zahra Qoniah Zahwa Ferdana