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All Journal Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) Jurnal Mantik Buana Ilmu Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah BUDGETING : Journal of Business, Management and Accounting GEMA : Jurnal Gentiaras Manajemen dan Akuntansi International Journal of Applied Finance and Business Studies West Science Business and Management Jurnal Bisnis dan Manajemen West Science Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Simki Economic
Citra Savitri
Universitas Buana Perjuangan Karawang
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : West Science Business and Management

 1 
The Influence of Marketing Communication and Affiliate Marketing on Product Purchase Intention on Instagram @swulann01 Melinia Yanuar; Citra Savitri; Syifa Pramudita Faddila
West Science Business and Management Vol. 2 No. 02 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i02.885

Abstract

The problem in this study is the decline in the performance of Sri Wulan's Shopee affiliate program in recent months, which is inversely proportional to the Insight profile and Instagram story and even Sri Wulan's followers who continue to increase every month. This study aims to determine how influential and significant the variables of marketing communication and marketing affiliation are on product purchase interest on Sri Wulan's Instagram, where marketing communication here focuses on Shopee affiliate marketing Instagram Sri Wulan as an affiliator in the field of fashion style. The method used in this research is quantitative with the Structural Equation Model (SEM) analysis tool using Smart-PLS software version 4. The sample collection technique in this research uses non-probability sampling, namely purposive sampling using the Slovin formula, so that the sample results are 400 respondents with a Likert scale. Based on the results of hypothesis testing, it is found that there is a significant relationship between marketing communication on buying interest in fashion products, there is also a significant relationship between affiliate marketing on buying interest in fashion products for followers of Sri Wulan's Instagram account (@swulann01).
The Influence of Product Quality, Brand Image and Lifestyle on Iphone Purchasing Decisions For Generation-Z in Karawang Haekal Fitrayassa; Citra Savitri; Syifa Pramudita Faddila
West Science Business and Management Vol. 2 No. 02 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i02.901

Abstract

In Indonesia, the iPhone became the ruler of the smartphone market share of 11.81%. However, the iPhone has a relatively expensive price for teenagers or gen-z, although with a high price there are still many who crave this smartphone, this study aims umtuk determine the extent to which product quality, brand image, and lifestyle affect iPhone purchasing decisions in Generation-z in Karawang. This study uses a quantitative approach. The population studied based on domicile in Karawang, the number of samples used as many as 200 respondents. The determination of sampling technique in research is nonprobability sampling through purpose sampling. The results of this study stated that the quality of product brand image and lifestyle significantly influence the decision to buy an iPhone in Generation-z in Karawang. Further research may consider other factors such as cultural influences, social environment and price competitiveness in influencing iPhone purchase decisions.
Co-Authors Abdullah Fatah Ahmad Fahri Ahmad Maulana Yusuf Aimmatul Khulwani Dedi Mulyadi Dewi Hudiyah Dewi Ratna Suminar Ellin Permatasari Enjang Suherman Haekal Fitrayassa Ina Krissina Yuliani Indra Rukmana Irma Nurul Ulfaida Kan Myeongu Leo Abdul Azis Mega Yulita Putri Melinia Yanuar Muhamad Aditya Nugraha Muhamad Paisal Aristama Muhamad Rafsanjani Muhammad Adhimawan Wijaya Muhammad Eza Faisal Muhammad Nuch Ghifffary Herawan Mumun Maemunah Neni Sumarni Netti Nurlenawati Rena Augia Putri Rieke Retnosary Rindiyani Julia Setiasih Salma Aulia Mulyawati Sihabudin Sihabudin Sulung Adidya Alhabsy Suroso Syifa Pramudina Faddila Syifa Pramudita Faddila Syifa Pramudita Faddila Syifa Pramudita Fadila Syifa Pramudita Fadila Tiwang Wiliansach Wike Pertiwi Yeni Fajrin Yunita Eka Sari Yustika Aulia Haryanti