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The Effect of Technological Innovation on Business Sustainability Based on Society 5.0 Dimension: New Decision Making Methods Fuad, Muhammad; Darusman, Darusman; Kurniasari, Fita; Agung Madepo, Mahardika
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1493

This study aims to analyze the relationship between technological innovation, business decision-making, and sustainability in the context of Society 5.0. Mixed methods approaches are used to gain a deep and diverse understanding of these complex interactions. The data collection was done through online surveys and in-depth interviews. Quantitative analysis uses regression to examine the relationship between technological innovation adoption and sustainable business decision-making. Qualitative analysis was performed using a thematic approach to interview transcripts. The results of the analysis show that there is a positive and significant correlation between the level of technological innovation adoption and the effectiveness of sustainable business decision-making. Qualitative results reveal stakeholder views on the impact of technological innovation on business implementation and decision-making challenges. The conclusion of this study highlights the important role of technological innovation in achieving sustainable business goals, providing guidance for the development of adaptive business strategies in an age of technological change and society.

The Influence Of Rebranding And Brand Ambassador Nct Dream On Gen Z Purchasing Decisions On Tos Tos Products In Pontianak City Dewi Citra Sekar Asih; Fita Kurniasari
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 3 (2024): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i3.5476

This study aims to find out the influence of rebranding and brand ambassador NCT Dream on the purchase decision of Gen Z on Tos Tos products in Pontianak City. This research uses associative methods with a quantitative approach. The sample used as many as 100 respondents who are Generation Z consumers and reside in Pontianak City. Sampling technique is purposive sampling. Research results show that the rebranding variable has a significant positive effect on the purchasing decision variable. As well, the brand ambassador variable has a significant positive influence on the purchasing decision variable.

PELATIHAN RELAWAN TANGGAP BENCANA UNTUK PENINGKATAN KESIAPSIAGAAN LEMBAGA DESA PEDULI GAMBUT DI DESA SUNGAI RASAU, KABUPATEN MEMPAWAH Raudhatul Fadhilah; Putri Yuli Utami; Fita Kurniasari; Masriani Masriani; Andi Ihwan; Muhammad Ishak Jumarang; Tiara Tiara; Herniawati Herniawati; Sultra Tari; Muhammad Gibran; Irfan Maftuh
Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #5 2024 Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #5
Publisher : Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #5 2024

Show Abstract | Download Original | Original Source | Check in Google Scholar

Desa Sungai Rasau menghadapi risiko tinggi kebakaran lahan gambut yang menyebabkan kerusakan lingkungan dan membahayakan kesehatan masyarakat. Saat ini, desa belum memiliki tim relawan yang terlatih untuk respons cepat dalam mengatasi kebakaran. Untuk meningkatkan kesiapsiagaan masyarakat, program pelatihan relawan tanggap bencana dilaksanakan, bertujuan membekali peserta dengan keterampilan teknis seperti penggunaan alat pemadam kebakaran, pemadaman kebakaran, dan koordinasi dalam situasi darurat. Pelatihan diikuti oleh 20 peserta selama satu hari, mencakup sosialisasi risiko kebakaran, praktik penggunaan alat pemadam kebakaran, simulasi kebakaran lahan, serta latihan komunikasi darurat. Hasil survei pascapelatihan menunjukkan peningkatan signifikan pada peserta: 90% lebih memahami risiko kebakaran, 80% terampil menggunakan mesin pemadam kebakaran dan 85% merasa lebih siap berkoordinasi dalam keadaan darurat. Pelatihan ini berhasil meningkatkan kesiapan relawan dalam menghadapi kebakaran lahan gambut dan memperkuat kapasitas Lembaga Desa Peduli Gambut (LDPG) serta keterlibatan masyarakat. Diharapkan, program ini menjadi model bagi desa lain dalam membangun budaya kesiapsiagaan bencana di tingkat desa.

The Impact of Location and Price on Purchase Decisions for Kencana Park Housing in Kubu Raya Regency (West Kalimantan) Mulanda, Yunike; Kurniasari, Fita
Jurnal Manajemen Bisnis Vol. 12 No. 1 (2025): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v12i1.962

This study analyzes the impact of Location and Price on Purchase Decisions for Kencana Park housing in Kubu Raya Regency. Kencana Park offers strategic accessibility, being close to Transmart, Qubu Resort, Sekolah Tinggi Bahasa Bersama, Supadio Airport, and several universities in Pontianak. The housing also features PDAM, 24-hour security, CCTV, playgrounds, commercial areas, wide roads, and green spaces. Its specifications include reinforced concrete foundations, lightweight steel roof frames, metal sheet roofs, aluminum windows, ceramic floors, and IMB-certified property status. Using an associative approach, the study surveyed 79 respondents, analyzing data through multiple regression analysis with SPSS 25. Tests conducted include validity, reliability, normality, linearity, and multicollinearity. Hypothesis testing using t-test and F-test confirmed that Location and Price significantly and positively influence Purchase Decisions, both individually and collectively.

The Impact Of Work Stress And Compensation On Employee Retention At Pt Anzon Autoplaza In Pontianak Purwaningsih, Maya; Kurniasari, Fita
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i2.7140

This study investigates the impact of work stress and compensation on employee retention at PT Anzon Autoplaza in Pontianak. As a prominent automotive dealership, PT Anzon Autoplaza has faced challenges related to high employee turnover despite its growth. This research aims to analyze how job stress and compensation affect employee retention and to propose strategies to improve job satisfaction and reduce turnover. A quantitative approach was employed, utilizing surveys and interviews with employees and HR personnel, focusing on data from 2020 to 2023. Results indicate a significant positive correlation between work stress and employee turnover, with inadequate compensation further exacerbating this relationship. The study also found that employees who reported high levels of work stress were more likely to have lower job satisfaction and a higher intention to leave. These findings underscore the need for PT Anzon Autoplaza to address work stressors and enhance compensation packages to improve retention. The insights provided aim to assist PT Anzon Autoplaza in developing effective strategies to stabilize its workforce and enhance overall employee satisfaction.

The Effect of Technological Innovation on Business Sustainability Based on Society 5.0 Dimension: New Decision Making Methods Fuad, Muhammad; Darusman, Darusman; Kurniasari, Fita; Agung Madepo, Mahardika
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1493

This study aims to analyze the relationship between technological innovation, business decision-making, and sustainability in the context of Society 5.0. Mixed methods approaches are used to gain a deep and diverse understanding of these complex interactions. The data collection was done through online surveys and in-depth interviews. Quantitative analysis uses regression to examine the relationship between technological innovation adoption and sustainable business decision-making. Qualitative analysis was performed using a thematic approach to interview transcripts. The results of the analysis show that there is a positive and significant correlation between the level of technological innovation adoption and the effectiveness of sustainable business decision-making. Qualitative results reveal stakeholder views on the impact of technological innovation on business implementation and decision-making challenges. The conclusion of this study highlights the important role of technological innovation in achieving sustainable business goals, providing guidance for the development of adaptive business strategies in an age of technological change and society.

TRANSFORMASI LIMBAH TUTUP BOTOL PLASTIK MENJADI TAS KREATIF UNTUK KEMANDIRIAN EKONOMI DAN PELESTARIAN LINGKUNGAN Fadhilah, Raudhatul; Utami, Putri Yuli; Kurniasari, Fita; Masriani, Masriani; Ihwan, Andi; Jumarang, Ishak; Tiara, Tiara; Herniawati, Herniawati; Tari, Sultra; Gibran, Muhammad; Maftuh, Irfan
Jurnal Abdi Insani Vol 12 No 4 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i4.2372

Desa Sungai Rasau faces issues with plastic waste accumulation, particularly bottle cap waste, which poses environmental risks due to its non-biodegradable nature. The Kosabangsa Program was initiated as a solution to address this problem while also fostering entrepreneurial skills among students at Madrasah Ibtidaiyah Swasta Nahdhotul Athfal. Through a cross-sectoral collaborative approach, the program involves universities, schools, and the local community in transforming plastic bottle cap waste into creative bags. The applied methods include training, hands-on product creation, and marketing guidance. The results demonstrate a significant skill improvement, with 75% of participants able to independently create the bags and 90% reporting enriched learning experiences due to the collaboration. This program has the potential to serve as a sustainable model that integrates education, economic empowerment, and environmental awareness among students.

Enhancing Sustainable Business Practices: Triple-Layer Business Model Canvas Analysis of SEGITIGA Coffee Fita Kurniasari; Mahardika Agung Madepo; Ariya Naím
IECON: International Economics and Business Conference Vol. 3 No. 1 (2025): International Conference on Economics and Business (IECON-3)
Publisher : www.amertainstitute.com

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This study explores how an MSME is able to develop its business sustainability. The increasing concern for environmental issues by consumers makes coffee shops need to take steps to accommodate this. This research focuses on a coffee shop, SEGITIGA Coffee, in Pontianak city that has been operating for 9 years by modifying its business model. This study combines PESTEL environmental scanning with IFE-EFE strategic analysis to refine the Triple Layer BMC model. The study captures first-hand perspectives from coffee shop entrepreneurs through in-depth qualitative research conducted during September-November 2024. The study found that SEGITIGA Coffee has successfully implemented initial eco-friendly practices—leveraging digital tools and recycled materials—demonstrating its commitment to sustainability. However, significant untapped potential remains, as these efforts operate below optimal efficiency and impact. This study demonstrates that strategic partnerships with external stakeholders can enhance SEGITIGA Coffee’s sustainability performance. By systematically integrating eco-friendly practices into its core business model, the company can not only reduce its environmental footprint but also differentiate itself in an increasingly eco-conscious market. These improvements are not merely operational upgrades but represent a transformative opportunity to future-proof the business. This research helps small businesses adopt sustainability while staying profitable. It offers practical solutions for entrepreneurs, supports policymakers creating green business programs, and aids researchers studying sustainable models in developing economies.

The Effect of Price and Visual Design on Purchasing Decisions and Its Implications on Consumer Satisfaction of Virtual Items in the Online Game Mobile Legends: Bang Bang Among Gen Z in Pontianak City Amal, Ade Muammar Ichlasul; Kurniasari, Fita
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6874

In today's world, technology is rapidly advancing, especially among young people. Gaming has developed significantly in Indonesia, particularly in Mobile Legends. Therefore, this study was conducted to determine and analyze the influence of price and visual design on purchasing decisions virtual items. The implications of the Mobile Legends game on consumer satisfaction among Gen Z players of Mobile Legends in Pontianak City. The method used is quantitative, using Structural Equation Modeling (SEM) as a data analysis method, using the Smart-PLS 4 application. Data collection was carried out through distributing questionnaires on Google Form which were shared through closest friends, social media and mobile legends players who played in coffee shops, using a Likert scale, distributing a sample of 100 respondents. This study concluded that price had a significant effect on purchasing decisions with a significant value of 0.024 <0.05. Visual design had a significant effect on consumer satisfaction with a significant value of 0.032 <0.05. Purchasing decisions had a significant effect on consumer satisfaction with a significant value of 0.033 <0.05.

The Influence of Online Shopping Experience and Lifestyle on the Consumptive Behavior of Students at Universitas Muhammadiyah Pontianak Using the TikTok Shop Application Putra, Aldo; Kurniasari, Fita
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.919

This study aims to analyze the influence of online shopping experience and lifestyle on the consumptive behavior of students at Universitas Muhammadiyah Pontianak who shop through the TikTok Shop application. The research uses an associative quantitative approach with a sample of 100 students selected through purposive sampling. Data were collected using a questionnaire tested for validity and reliability. The results of multiple regression analysis show the equation Y = 1.148 + 0.285X₁ + 0.361X₂ with a correlation coefficient (R) of 0.669, indicating a strong relationship, while the coefficient of determination (R²) is 44.8%, meaning that online shopping experience and lifestyle influence consumptive behavior by 44.8%. The F-test results show that both variables simultaneously have a positive and significant effect on consumptive behavior with an F calculated value of 39.328 F table of 3.09. The partial t-test also shows that both online shopping experience (t calculated 3.522) and lifestyle (t calculated 3.852) have a positive and significant effect. In conclusion, easy access and lifestyle trends encourage students to become more consumptive on the TikTok Shop platform. The implication is that students need to improve their financial literacy to shop more wisely. Future research is recommended to add other variables such as the influence of advertising, peer environment, or social media usage intensity to obtain more comprehensive results.

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