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All Journal The Indonesian Journal of Business Administration EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL MANAJEMEN MOTIVASI BULETIN AL-RIBAATH JURNAL PRODUKTIVITAS JURNAL MANAJEMEN BISNIS Pena Kreatif : Jurnal Pendidikan Jurnal Abdi Insani International Journal of Management Science and Information Technology (IJMSIT) IIJSE KOPEMAS IECON: International Economics and Business Conference
Fita Kurniasari
Universitas Muhammadiyah Pontianak
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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PELATIHAN RELAWAN TANGGAP BENCANA UNTUK PENINGKATAN KESIAPSIAGAAN LEMBAGA DESA PEDULI GAMBUT DI DESA SUNGAI RASAU, KABUPATEN MEMPAWAH Raudhatul Fadhilah; Putri Yuli Utami; Fita Kurniasari; Masriani Masriani; Andi Ihwan; Muhammad Ishak Jumarang; Tiara Tiara; Herniawati Herniawati; Sultra Tari; Muhammad Gibran; Irfan Maftuh
Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #5 2024 Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #5
Publisher : Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #5 2024

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Desa Sungai Rasau menghadapi risiko tinggi kebakaran lahan gambut yang menyebabkan kerusakan lingkungan dan membahayakan kesehatan masyarakat. Saat ini, desa belum memiliki tim relawan yang terlatih untuk respons cepat dalam mengatasi kebakaran. Untuk meningkatkan kesiapsiagaan masyarakat, program pelatihan relawan tanggap bencana dilaksanakan, bertujuan membekali peserta dengan keterampilan teknis seperti penggunaan alat pemadam kebakaran, pemadaman kebakaran, dan koordinasi dalam situasi darurat. Pelatihan diikuti oleh 20 peserta selama satu hari, mencakup sosialisasi risiko kebakaran, praktik penggunaan alat pemadam kebakaran, simulasi kebakaran lahan, serta latihan komunikasi darurat. Hasil survei pascapelatihan menunjukkan peningkatan signifikan pada peserta: 90% lebih memahami risiko kebakaran, 80% terampil menggunakan mesin pemadam kebakaran dan 85% merasa lebih siap berkoordinasi dalam keadaan darurat. Pelatihan ini berhasil meningkatkan kesiapan relawan dalam menghadapi kebakaran lahan gambut dan memperkuat kapasitas Lembaga Desa Peduli Gambut (LDPG) serta keterlibatan masyarakat. Diharapkan, program ini menjadi model bagi desa lain dalam membangun budaya kesiapsiagaan bencana di tingkat desa.
The Impact of Location and Price on Purchase Decisions for Kencana Park Housing in Kubu Raya Regency (West Kalimantan) Mulanda, Yunike; Kurniasari, Fita
Jurnal Manajemen Bisnis Vol. 12 No. 1 (2025): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v12i1.962

Abstract

This study analyzes the impact of Location and Price on Purchase Decisions for Kencana Park housing in Kubu Raya Regency. Kencana Park offers strategic accessibility, being close to Transmart, Qubu Resort, Sekolah Tinggi Bahasa Bersama, Supadio Airport, and several universities in Pontianak. The housing also features PDAM, 24-hour security, CCTV, playgrounds, commercial areas, wide roads, and green spaces. Its specifications include reinforced concrete foundations, lightweight steel roof frames, metal sheet roofs, aluminum windows, ceramic floors, and IMB-certified property status. Using an associative approach, the study surveyed 79 respondents, analyzing data through multiple regression analysis with SPSS 25. Tests conducted include validity, reliability, normality, linearity, and multicollinearity. Hypothesis testing using t-test and F-test confirmed that Location and Price significantly and positively influence Purchase Decisions, both individually and collectively.
The Effect of Technological Innovation on Business Sustainability Based on Society 5.0 Dimension: New Decision Making Methods Fuad, Muhammad; Darusman, Darusman; Kurniasari, Fita; Agung Madepo, Mahardika
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1493

Abstract

This study aims to analyze the relationship between technological innovation, business decision-making, and sustainability in the context of Society 5.0. Mixed methods approaches are used to gain a deep and diverse understanding of these complex interactions. The data collection was done through online surveys and in-depth interviews. Quantitative analysis uses regression to examine the relationship between technological innovation adoption and sustainable business decision-making. Qualitative analysis was performed using a thematic approach to interview transcripts. The results of the analysis show that there is a positive and significant correlation between the level of technological innovation adoption and the effectiveness of sustainable business decision-making. Qualitative results reveal stakeholder views on the impact of technological innovation on business implementation and decision-making challenges. The conclusion of this study highlights the important role of technological innovation in achieving sustainable business goals, providing guidance for the development of adaptive business strategies in an age of technological change and society.
TRANSFORMASI LIMBAH TUTUP BOTOL PLASTIK MENJADI TAS KREATIF UNTUK KEMANDIRIAN EKONOMI DAN PELESTARIAN LINGKUNGAN Fadhilah, Raudhatul; Utami, Putri Yuli; Kurniasari, Fita; Masriani, Masriani; Ihwan, Andi; Jumarang, Ishak; Tiara, Tiara; Herniawati, Herniawati; Tari, Sultra; Gibran, Muhammad; Maftuh, Irfan
Jurnal Abdi Insani Vol 12 No 4 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i4.2372

Abstract

Desa Sungai Rasau faces issues with plastic waste accumulation, particularly bottle cap waste, which poses environmental risks due to its non-biodegradable nature. The Kosabangsa Program was initiated as a solution to address this problem while also fostering entrepreneurial skills among students at Madrasah Ibtidaiyah Swasta Nahdhotul Athfal. Through a cross-sectoral collaborative approach, the program involves universities, schools, and the local community in transforming plastic bottle cap waste into creative bags. The applied methods include training, hands-on product creation, and marketing guidance. The results demonstrate a significant skill improvement, with 75% of participants able to independently create the bags and 90% reporting enriched learning experiences due to the collaboration. This program has the potential to serve as a sustainable model that integrates education, economic empowerment, and environmental awareness among students.
Enhancing Sustainable Business Practices: Triple-Layer Business Model Canvas Analysis of SEGITIGA Coffee Fita Kurniasari; Mahardika Agung Madepo; Ariya Naím
IECON: International Economics and Business Conference Vol. 3 No. 1 (2025): International Conference on Economics and Business (IECON-3)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/k9cy6j58

Abstract

This study explores how an MSME is able to develop its business sustainability. The increasing concern for environmental issues by consumers makes coffee shops need to take steps to accommodate this. This research focuses on a coffee shop, SEGITIGA Coffee, in Pontianak city that has been operating for 9 years by modifying its business model. This study combines PESTEL environmental scanning with IFE-EFE strategic analysis to refine the Triple Layer BMC model. The study captures first-hand perspectives from coffee shop entrepreneurs through in-depth qualitative research conducted during September-November 2024. The study found that SEGITIGA Coffee has successfully implemented initial eco-friendly practices—leveraging digital tools and recycled materials—demonstrating its commitment to sustainability. However, significant untapped potential remains, as these efforts operate below optimal efficiency and impact. This study demonstrates that strategic partnerships with external stakeholders can enhance SEGITIGA Coffee’s sustainability performance. By systematically integrating eco-friendly practices into its core business model, the company can not only reduce its environmental footprint but also differentiate itself in an increasingly eco-conscious market. These improvements are not merely operational upgrades but represent a transformative opportunity to future-proof the business. This research helps small businesses adopt sustainability while staying profitable. It offers practical solutions for entrepreneurs, supports policymakers creating green business programs, and aids researchers studying sustainable models in developing economies.
The Effect of Price and Visual Design on Purchasing Decisions and Its Implications on Consumer Satisfaction of Virtual Items in the Online Game Mobile Legends: Bang Bang Among Gen Z in Pontianak City Ade Muammar Ichlasul Amal; Fita Kurniasari
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6874

Abstract

In today's world, technology is rapidly advancing, especially among young people. Gaming has developed significantly in Indonesia, particularly in Mobile Legends. Therefore, this study was conducted to determine and analyze the influence of price and visual design on purchasing decisions virtual items. The implications of the Mobile Legends game on consumer satisfaction among Gen Z players of Mobile Legends in Pontianak City. The method used is quantitative, using Structural Equation Modeling (SEM) as a data analysis method, using the Smart-PLS 4 application. Data collection was carried out through distributing questionnaires on Google Form which were shared through closest friends, social media and mobile legends players who played in coffee shops, using a Likert scale, distributing a sample of 100 respondents. This study concluded that price had a significant effect on purchasing decisions with a significant value of 0.024 <0.05. Visual design had a significant effect on consumer satisfaction with a significant value of 0.032 <0.05. Purchasing decisions had a significant effect on consumer satisfaction with a significant value of 0.033 <0.05.
ANALISIS KEPUASAN PELANGGAN PADA PELAYANAN UNIT TOKO/UKM MART KOPERASI PEGAWAI NEGERI (KPN) KANTOR GUBERNUR KALIMANTAN BARAT Kurniasari, Fita; Maulini, Ria
JURNAL MANAJEMEN MOTIVASI Vol 13 No 2 (2017): JURNAL MANAJEMEN MOTIVASI
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (413.359 KB) | DOI: 10.29406/jmm.v13i2.772

Abstract

ABSTRAKPenelitian ini untuk menganalisis  kepuasan konsumen pada Unit Toko/ UKM Mart Kantor Gubernur Kalimantan Barat yang beralamat di Jl. Ayani Komplek Perkantoran Gubernur Kalimantan Barat. Penelitian ini mengunakan motede survey, yaitu menggunakan observasi, wawancara, kuesioner sebagai alat untuk mengumpulkan data.Variabel  penelitian mengunakan lima dimensi kualitas jasa yang terdiri dari Bukti fisik (Tangible), Keandalan (Reability), Daya Tanggap (Responsiness), Jaminan (Assurance), Empati (Emphaty) melalui beberapa pertanyaan kuesiner. Teknik analisis data menggunakan diagram kartesius.  Hasil analisis  tingkat harapan (Y) dan kinerja yang dirasakan (X)  memperlihatkan  bahwa pelanggan merasa kurang puas dengan kinerja yang diberikan oleh UKM Mart. Ketidakpuasan ini tercemin dari tingkat  harapan (Y) rata- rata sebesar 4,27 dan nilai Kinerja  (X) rata - rata  sebesar 3,56. Artinya, bahwa nilai kinerja pelayanan yang diberikan lebih rendah dibandingkan dengan tingkat harapan responden, sehingga pelanggan kurang puas  dengan  pelayanan  yang  diberikan  oleh Unit Toko/ UKM Mart.Kata kunci: Kepuasan Pelanggan, Kualitas Jasa, Kinerja, Harapan ABSTRACTThis research is to analyze customer satisfaction of UKM Mart at Governor Office of West Kalimantan which located at Jl. Ayani, West Kalimantan, Indonesia. This research uses a survey method, which uses observation, interview and questionnaire as a tool to collect data. The research variables used five service quality dimensions consisting of Tangible, Reliability, Responsiveness, Assurance, Empathy through several questionnaire to measured. Data analysis technique using Cartesian diagram. The results of expectation level analysis (Y) and perceived performance (X) show that customers feel less satisfied with the performance provided by the UKM Mart. This dissatisfaction is reflected from the expectation (Y) average is 4.27 and the value of Performance (X) average is 3.56. The conclusion is the value of service performance provided is lower than the respondent's expectation, so that the customer is not satisfied with the service provided by the UKM Mart.Keyword : Customer Satisfaction, Service Quality, Performance, Expectation
Analisis Institutional Ownership, Independent Commissioner, dan Dividend Policy Pada Nilai Perusahaan Sebagai Strategi Investasi Saham Perusahaan Startup di Indonesia Safitri, Heni; Kurniasari, Fita
JURNAL MANAJEMEN MOTIVASI Vol 15 No 2 (2019): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1143.833 KB) | DOI: 10.29406/jmm.v15i2.1739

Abstract

Tujuan dalam penelitian ini adalah untuk mengetahui pengaruh ownership retention, independent commissioner, dan dividend policy pada nilai perusahaan sebagai strategi dalam pengambilan keputusan investasi pada perusahaan startup di Bursa Efek Indonesia. Sampel dalam penelitian ini yaitu 70 perusahaan startup di Indonesia yang listing di Bursa Efek Indonesia pada tahun 2017-2018. Metode analisis data yang digunakan adalah Pemodelan Persamaan Struktural (SEM) dengan Pendekatan WarpPLS. Sebelum dilakukan interpretasi terhadap hasil pengujian hipotesis, maka model seharusnya memiliki Goodness of Fit.Hasil dari Model Fit dan Quality Indices dapat dilihat bahwa data yang digunakan dalam penelitian memiliki kriteria yang baik dan acceptable. Dalam melakukan investasi pada perusahaan Startup yang terdaftar di Bursa Efek Indonesia, strategi investasi yang dapat digunakan oleh investor maupun calon investor yaitu dengan melihat nilai Ownership Retention sebagai acuan dalam menentukan nilai perusahaan. Selain itu, investor juga dapat melihat nilai Ownership Retention, Intellectual Commissioner dan Dividend Policy yang tinggi karena nilai yang tinggi akan menghasilkan nilai Earning per Share yang tinggi pula.
The Effect of Technological Innovation on Business Sustainability Based on Society 5.0 Dimension: New Decision Making Methods Muhammad Fuad; Darusman Darusman; Fita Kurniasari; Mahardika Agung Madepo
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1493

Abstract

This study aims to analyze the relationship between technological innovation, business decision-making, and sustainability in the context of Society 5.0. Mixed methods approaches are used to gain a deep and diverse understanding of these complex interactions. The data collection was done through online surveys and in-depth interviews. Quantitative analysis uses regression to examine the relationship between technological innovation adoption and sustainable business decision-making. Qualitative analysis was performed using a thematic approach to interview transcripts. The results of the analysis show that there is a positive and significant correlation between the level of technological innovation adoption and the effectiveness of sustainable business decision-making. Qualitative results reveal stakeholder views on the impact of technological innovation on business implementation and decision-making challenges. The conclusion of this study highlights the important role of technological innovation in achieving sustainable business goals, providing guidance for the development of adaptive business strategies in an age of technological change and society.
Co-Authors Abdurrahman Abdurrahman Ade Muammar Ichlasul Amal Agung Madepo, Mahardika Andi Ihwan Ariya Naím Aura Rizky Aditya Darusman Darusman Darusman Darusman Dedi Hariyanto Devi Yasmin Dewi Citra Sekar Asih Dona Saphiranti Eka Wira Putra Enjina Enjina Fadhilah, Raudhatul Fikri Alfitra Gibran, Muhammad Helman Fachri Heni Safitri Herniawati Herniawati Herniawati, Herniawati Indriani Wulandari Irfan Maftuh Jumarang, Ishak Jupin Parlin Koriyantika Koriyantika Lilis Suryani Maftuh, Irfan Mahardika Agung Madepo Mahardika Agung Madepo Masriani . Muh. Ishak Jumarang Muhammad Fuad Muhammad Fuad Muhammad Gibran Mulanda, Yunike Neky Syahriani Putri Yuli Utami Rasina Rasina Ria Maulini, Ria Rohman Rohman Rusmini Rusmini Sabirin Sabirin Samsuddin Samsuddin Sultra Tari Sumiyati Sumiyati Tari, Sultra Tiara Tiara Tiara, Tiara Utin Arisa Maharani Yulianti Purnamasari