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All Journal Efektor Jurnal ABDINUS : Jurnal Pengabdian Nusantara Al-Muamalat: Jurnal Hukum dan Ekonomi Syari'ah JENTRE JENTRE: Journal of Education, Administration, Training and Religion As-Sakinah Jurnal Hukum Keluarga Islam KIC SENMEA Prosiding Simposium Nasional Manajemen dan Bisnis
Leksono, Poniran Yudho
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Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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The Effect of Electronic Word of Mouth (E-WOM), Online Consumer Review (OCR), and Trustworthiness on Consumer Purchasing Decisions Through The Shopee Marketplace Alviana, Tasya Nurisma; Leksono, Poniran Yudho
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/tjvha778

Abstract

Research aim : This study aims to test and analyze the effects  of Electronic Word of Mouth (E-WOM), Online Consumer Review (OCR), and Trustworthiness on Consumer Purchasing Decisions through  the Shopee Marketplace. Design/Method/Approach : This research is a type of quantitative descriptive research. The population of this study is students of the Management Study Program of Universitas Nusantara PGRI Kediri, with a sample of 40 respondents. This research was conducted by survey method  on Management Study Program Students of Universtas Nusantara PGRI Kediri who had made transactions through  the  shopee marketplace. The sampling technique uses data analysis techniques using multiple linear regression tests. Data processing is carried out using SPSS 23. Research Finding : The results of this study prove that Electronic Word of Mouth (E-WOM), Online Consumer Review (OCR), and Trustworthiness simultaneously have a significant effect on Consumer Purchasing Decisions through  the Shopee Marketplace for Management Study Program Students of Universitas Nusantara PGRI Kediri.
Analysis of Motivation, Work Discipline and Work Environment on the Performance of Nganjuk Regency Environmental Service Employees Aprillia, Dita Damayanti; Leksono, Poniran Yudho
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/strztv73

Abstract

Research aim: The aim of this research is to deepen the understanding of the influence of motivation, discipline and work environment on employee performance. Design/Method/Approach: The approach used in this research is a quantitative approach with a positivist design. Data for the process of filling out questionnaires from respondents and using the SPSS application for calculations as a method. The population used was all employees and the samples obtained were 127 samples. Research Finding: Research findings in multiple regression analysis show that Motivation (X1), Work Discipline (X2), and Work Environment (X3) partially influence the dependent variable (Y), namely Employee Performance. Meanwhile, the Ha test simultaneously means that Work Discipline (X2), Work Environment (X3), and Motivation (X1), have an effect on Y on Employee Performance. Motivation has a good and big influence on performance, research shows that work discipline has a real and significant influence. Work discipline has a significant effect on good employee performance. Theoretical contribution/originality: This research will be useful to help agencies and can increase the reader's insight and knowledge in making decisions. Research Limitations: The research is limited to predetermined variables which only discuss work discipline, motivation and the work environment of performance managers at the Environmental Service.
Consumer Purchasing Decisions in Review of Price, Service Quality, and Location at Candaria Kediri Souvenir Shop Prasetiyo, Nabila Ayu Permatasari; Leksono, Poniran Yudho
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/7e6stz72

Abstract

Research purposes : This study aims to examine and evaluate consumer purchasing decisions in terms of price, service quality, and location at the Candaria Kediri souvenir shop. Design/Method/Approach: A quantitative descriptive approach is the basis of this research. The population studied were consumers who had made at least one purchase at Toko Oleh-Oleh Candaria Kediri. The number of samples in this study was 40 people. The data source was obtained through a questionnaire distributed to customers of Toko Oleh-Oleh Candaria Kediri. The sample was selected randomly, using a simple random sampling technique, while data analysis was carried out using the multiple linear regression method. Data processing was carried out using SPSS version 25. Research Findings: The results of the study show that price, service quality and location together have a large contribution to the purchasing decisions of consumers who shop at the Candaria Kediri Souvenir Shop. Theoretical contribution/Originality: Simultaneous measurement of price, service quality, and location variables in purchasing decisions. Practical/Policy Implications: Readers should gain deeper insights into how price, service quality, and location influence purchasing decisions, which in turn may enhance firm competitiveness. Research limitations: This study is limited to Candaria Souvenir Shop in Kediri and focuses on the variables of price, service quality, and location. Only consumers who have made at least one purchase participated in this study.
Analysis of Reviews, Brand image, and Product Quality on Purchasing Decisions for OMG Lip Cream Among UNP Kediri Students. dwi, chandra; Leksono, Poniran Yudho
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6160

Abstract

Research aim: This study aims to measure or analyze the existence and absence of the influence of Review, Brand Image, and product quality partially and simultaneously on the purchase decision of OMG Lip Cream in UNP Kediri Students. Design/Methode/Approach: This study uses a quantitative approach with a non-probability sampling technique. The population of this study includes all students who have used OMG Lip Cream products, with a sample of 40 respondents who have purchased the product. The data were analyzed using classical methods, assumption tests, multiple linear regression, determination coefficients and hypothesis tests. The analysis process was carried out using the SPSSv23 application, which made it easier to process the data of this research. Research Finding: The results of this study show that reviews do not have a partial influence on the purchase decision of OMG Lip Cream products. On the other hand, brand image and product quality partially have an influence on purchasing decisions. However, simultaneously the variables of reviews, brand image, and product quality positively and significantly affect purchases. Theoretical contribution/Originality: Reviews have a significant role in increasing consumer trust in OMG Lip Cream. Positive reviews from previous users can influence the process of finding information and evaluating alternatives, ultimately driving consumer intent to make a purchase. On the other hand, product quality also plays a role in supporting purchasing decisions through marketing attributes such as brand image, which is influenced by the company's image, product, and users. Attractive aspects of product design and consistency of quality are important factors in forming a positive perception in the eyes of consumers. By offering a more diverse variety of products equipped with accurate information and maintaining superior quality, OMG Lip Cream can cater to different consumer preferences while increasing the frequency of purchases. Practitionel/Policy implication: This study provides practical implications for UNP Kediri students who use OMG Lip Cream. Research limitations: : This research only focuses on reviews, brand image, and product quality as independent variables, while purchasing decisions are set as bound variables.
Purchase Decisions Reviewed From Brand Image, Price, and Promotion of Alfi Putra BOY Cigarettes Dwi Anggana, Zulhasnie Yogi; LEKSONO, PONIRAN YUDHO
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6173

Abstract

Research objectives: this study aims to find out the Purchase Decision in Review of Brand Image, Price, and Promotion partially and simultaneously Against Alfi Putra BOY Cigarettes Design/Method/Approach: this study uses a quantitative method with a causal approach. With a population of 40 respondents for Alfi Putra BOY cigarette consumers. The data analysis technique of this study uses classical assumption tests, multiple linear regression tests, determination coefficients, and hypothesis tests with SPSS software Research Findings: The results of this study show that brand image and price have a significant influence on purchase decisions partially, while promotion does not show a significant influence partially. Simultaneously, these three variables have a significant influence on purchase decisions. Theoretical contribution/originality: this study provides insight that promotion is not always a significant determining factor, depending on the context of the product and the market. This underscores the importance of adapting marketing strategies according to the characteristics of local consumers. Practitioner/Policy Implications: This research highlights the importance of strengthening brand image through consistent branding and increased product visibility. Competitive pricing proves to be a significant factor in purchasing decisions, so market analysis is necessary to determine attractive prices and reflect the value of the product. Even though promotion is less significant, a creative promotion strategy is still needed. Research limitations: This study is limited to a small sample size, namely 40 respondents, and the coverage of the area only includes Wonodadi village, Blitar Regency. In addition, the variables analyzed include only brand image, price, and promotion, so other factors that may influence purchasing decisions have not been researched. These limitations can be corrected in advanced research by expanding the samples, regions, and variables of the analysis.
Member satisfaction is reviewed from the quality of service, communication, and trust in the East Java Independent Cooperative Mojokerto Putra, Andre Praditya; Leksono, Poniran Yudho
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6269

Abstract

Research objectives: This study aims to test and analyze Member Satisfaction Reviewed from the Quality of Service, Communication, and Trust in the East Java Mojokerto Independent Cooperative. Design/Method/Approach: This research is a type of quantitative descriptive research. The population of this study is Employees of the East Java Independent Cooperative Mojokerto, with a sample of 40 respondents. This research was conducted using a questionnaire method distributed to East Java Independent Cooperative Employees in Mojokerto. The sampling technique uses a data analysis technique using simple random sampling, and the data analysis technique uses a classical assumption test and a multiple linear regression test. Research Findings: The results of this study prove that the Competence of Service, Communication, and Trust simultaneously affects the satisfaction of members of the East Java Mojokerto Independent Cooperative Theoretical contribution/originality: Simultaneous measurement of variable quality of service, communication, and trust in member satisfaction. Implications of Practice / Policy: It is hoped that readers will gain a deeper understanding of the quality of service, communication and trust that have an impact on member satisfaction, which will ultimately increase the competitiveness of the cooperative. Limitations of the study: The limitations in this study include several aspects. First, the scope of the research that only focuses on the members of the East Java Mojokerto Independent Cooperative can limit the generalization of the findings to other cooperatives with different characteristics. Second, data collection that relies on questionnaires and interviews may be influenced by the subjectivity of respondents, so that the results obtained may not reflect the actual conditions. Third, this study only examines member satisfaction from three variables, namely service quality, communication, and trust, without considering other factors such as product innovation, member participation, or cooperative financial stability that can also affect satisfaction. Therefore, further research with a broader scope and a more comprehensive approach is needed to provide a deeper understanding.
Analysis of the Influence of Taste, Quality of Ingredients, and Price on Customer Satisfaction of Meatballs of Rezeki Nganjuk Teddy, Teddy; Leksono, Poniran Yudho
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6301

Abstract

Research Objectives: This study aims to analyze the influence of taste, ingredient quality, and price on customer satisfaction at Bakso Rezeki Nganjuk.Design/Method/Approach: This study uses a quantitative approach with survey techniques and questionnaire dissemination involving restaurant customers as respondents using the Lemeslow formula, with 97 respondents and using a statistical testResearch Findings: Based on these findings, it can be analyzed use statistical procedures so determine the predictive generalizations that have been made, that taste, and price have a significant influence on customer satisfaction, with taste being the most dominant factor. Meanwhile, the quality of the materials is not significant to customer satisfaction due to the absence of definite knowledge for the customer.Theoretical/Originality contribution: This research provides important insights for MSME managers to focus on improving Taste, Product Quality, and Appropriate Price to maintain Customer SatisfactionPractical/Policy Implications: results this study show that taste, quality of ingredients and price have a significant influence on customer satisfaction  so there are implications that can be applied by the management of Bakso Rejeki, namely increasing customer satisfaction, improving taste, increasing taste consistency, choosing quality raw materials and managing the right price.Research limitations: Too little time and insufficient manpower so that this study is not optimal. This research is far from perfect, so further research is expected to be done better than before.
Analysis of Organizational Commitment, Compensation and Job Satisfaction on Official Performance at the Nganjuk Regency Cooperatives and Micro Enterprises Office Dariyanti, Suci; Leksono, Poniran Yudho
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6332

Abstract

Research-aim : The-purpose of-this study isto test whether Organizational Commitment, Compensation and Job-Satisfation-on Official-Peformance at-the Nganjuk Regency Coperatives-and Micro-Enterpries Office Design/Methode/Approach: The method-i this-study is-quantitative-based. -Samples were taken using the samplin technique The sampling techniqe used by the researcher was saturated sampling technique and a sampleof 44 respondents was obtained from the results of filling out a questionnaire to Officials of the Nganjuk Regency-Cooperatives and Micro-Enterprises-Office Analysis and data processing using SPSS 25 software Research Finding : The variables of Organizational-Commitment, Compensation andJob Satisfactionpartially and-simultaneously have a significant-effect on-Official performancs at the Nganjuk Regency-Cooperatives and Micro-Enterprises-Office Theoretical contribution/Originality : The researcher hopes that the resuls of-this study can Nganjuk Regency-Cooperatives and Micro-Enterprises-Office develop knowledge Nganjuk Regency-Cooperatives and Micro-Enterprises-Office and the basis of thinking to help make a solution to overcome the phenomenon that occurs in this research. In addition, it can also be a study material for future research development, especially in the field of coaching and Official performance development Practitionel/Policy implication : The hope-is for future researchers to furthe develop fromthe limitation of-this study, such as data-obtained is only-sourced fromquestionnaires and limited-sampleis and more relevant examiner variables. Research limitation : The limitations of-this study-are that the variables used are less than optimal to represent and the research object is limited to Officials of the Nganjuk Regency Cooperatives and Micro Enterprises Office  
Consumer Purchasing Decisions in Review of Digital Marketing, Product Quality, and Location at Anugrah Farm Kediri Cow's Milk Gymnastiar, Elang Maulana; Leksono, Poniran Yudho
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6341

Abstract

Research aim: The purpose of this study is to examine how Anugrah farm purchasing decisions are impacted by digital marketing, product quality, and location. Design/Method/Approach: This study uses multiple linear regression analysis as part of a quantitative methodology.  Using the Accidental Sampling technique, 30 respondents were given questionnaires to complete in order to collect data. Research Finding: The results showed that partially Digital Marketing, Product Quality, and Location have a significants influence on purchasing decisions. Simultaneously, the three variables also influence purchasing decisions with an Adjusted R² value of 81.0%.  Theoretical contribution/Originality: This research adds insight into the importance of Digital Marketing, Product Quality, and Location as strategic factors in influencing purchasing decisions, especially in the small and medium enterprise sector engaged in fresh milk production.  Practitionel/Policy implication: Anugrah Farm can increase sales by utilizing more digital platforms such as TikTok, improving product quality through standardization, and considering distribution locations to expand the market.  Research limitation: The results of this study cannot be broadly extrapolated because it only uses three independent variables and a small sample size.  It is advised that more study be done to include additional factors like price and promotion.
Co-Authors Al Pauzi, Putra Aliami, Sri Alviana, Tasya Nurisma Amrizal Amrizal Ana, Yusiana Aprillia, Dita Damayanti Ardianita, Laura Nanda Arnanda, Wulan Dewi Azis, Nova Farizal Azizah, Ainun Nur Bambang Agus Sumantri, Bambang Agus Basthoumi Muslih Bramanta, Valen Rengga Dariyanti, Suci Dewanti, Melina Astri Dewi, Diyah Ayu Rahmawati Dian Kusumaningtyas, Dian Dwi Anggana, Zulhasnie Yogi Dwi, Chandra Ema Nurzainul Hakimah, Ema Nurzainul Fauji, Diah Ayu Septi Febriana, Dennik Ferdynand, Dicky Fertina, Shella Firmansah, Dion Gusviani, Dika Gymnastiar, Elang Maulana Hendra Yulia Rahman, Hendra Yulia Hidayati, Erviana Nurul Ichsannudin Jailani, Mohammad Kurniawan, Rony Lestari, Ericha Puspha Ayu M. Thohar Al-Abza Maskulin, Ananda Etis Meythasari, Fifi Muhamad Haris, Fatwa Nadim, Norix Aringga Novirahayu, Sri Yuana Nurhalimah, Fitria Oktaviani, Hepi Aji Pradita, Fanesha Dwianggi Prasetiyo, Nabila Ayu Permatasari Prasetya, Stefanus Arnael Putra Pratama, Ilham Putra Puspitasari, Armanda Lucky Putapang, Hasrul Putra, Andre Praditya Putra, Putrama' Arifrahman Putri, Amelia Risma Putri, Liana Dian RESTIN MEILINA Reta, Tiara Angga Rini, Yesi Ayu Puspita Samari Samari, Samari Santi, Aditya Fatmala Sari, Betta Permata Sari, Nindy Kurnia Sasongko, M. Zuhdi SB, Sigit Wisnu Septiana, Siska Septiani, Lia Setiawan, Candra Fery Setiawati , Rini Eka Sigit Ratnanto Silalahi, Amat Pintu Batu Sudarsono, Riko Sukmaningtias, Bella Kartika Agustina Suwarni Suwarni Teddy, Teddy Varadiba, Dara Vijaya, Rahul Wahyu Widodo Wihara, Dhiyan Septa Winata, Aguk Widhi Yasin, Usnul Yudha Pratama, M Edo Zella, Shintia Nur Zulistiani