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All Journal JAM : Jurnal Aplikasi Manajemen JURNAL MAKRO MANAJEMEN EKUITAS (Jurnal Ekonomi dan Keuangan) Public Corner Jurnal Pengabdian Masyarakat Indonesia Assyarikah : Journal of Islamic Economic Business Jurnal Abdi Masyarakat Indonesia Masyrif : Jurnal Ekonomi, Bisnis dan Manajemen IIJSE Hudan Linnaas: Jurnal Ilmu Sosial dan Humaniora Assyarikah: Journal Of Islamic Economic Business Jurnal Ekonomi, Bisnis dan Manajemen
Zainurrafiqi Zainurrafiqi
Fakultas Ekonomi Dan Bisnis, Universitas Madura, Indonesia
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences

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PENGARUH INNOVATION CAPABILITY DAN BLUE OCEAN STRATEGY TERHADAP COMPETITIVE ADVANTAGE DAN BUSINESS PERFORMANCE Zainurrafiqi Zainurrafiqi; Siti Salama Amar
Assyarikah: Journal of Islamic Economic Business Vol 2, No 2 (2021): Assyarikah
Publisher : Al-Amien Prenduan for Islamic Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28944/assyarikah.v2i2.438

Abstract

Batik SMEs in Pamekasan Regency need the right strategy in realizing Competitive Advantage and Business Performance, Innovation Capability and Blue Ocean Strategy are two things that can be considered by Pamekasan Regency Batik SMEs to realize Competitive Advantage and Business Performance. The present research was Eksplanatory research. The purpose of this research is to analyze the role of Innovation Capability and Blue Ocean Strategy as antecedents of Competitive Advantage. The data is distributed to 300 managers of Batik SMEs in Pamekasan Regency. Data analysis was carried out using the Structural Equation Model (SEM). The results of data analysis show that Innovation Capability has a positive and significant effect on Competitive Advantage, Blue Ocean Strategy has a positive and significant effect on Competitive Advantage and Competitive Advantage has a positive and significant impact on Business Performance.
PENGARUH KEPEMIMPINAN TRANSFORMASIONAL TERHADAP KINERJA KARYAWAN DENGAN MOTIVASI KERJA SEBAGAI VARIABEL INTERVENING (SURVEY PADA KARYAWAN PT. MARINAL INDOPRIMA SUMENEP) Moh Herman Djaja; Zainurrafiqi Zainurrafiqi
Assyarikah: Journal of Islamic Economic Business Vol 2, No 1 (2021): Assyarikah
Publisher : Al-Amien Prenduan for Islamic Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28944/assyarikah.v2i1.367

Abstract

In the current era of industry 4.0, the competition for various businesses is increasingly dynamic, for that companies are required to always improve their management so that they can survive and run, so they do not lose in the competition. In order for the company's goals to be achieved, it is necessary to improve the quality of the employee's performance itself, one of the factors that affect employee performance is the leader. A leader who is able to control organizational processes by providing motivation that is able to influence employee performance to achieve organizational goals. The purpose of this study is to determine how much influence transformational leadership has on employee performance through work motivation. This study uses a quantitative method with a descriptive approach. The sample used was 50 respondents, with saturated sampling technique. The type of data used in the form of primary data in the form of questionnaires and secondary data in the form of documents. Analysis of the data used is a path analysis model with SPSS version 21. The results of this study indicate that Transformational Leadership has a positive and significant effect on employee performance. Motivation has a positive and significant effect on employee performance. Transformational Leadership has a positive and significant effect on Motivation, and Transformational Leadership has a positive and significant effect on Employee Performance with Motivation as an intervening variable. 
GOOD GOVERNANCE IMPLEMENTATION IN REALIZING QUALITY OF PUBLIC SERVICES WITH INTEGRITY Mohammad Redy; Zainurrafiqi Zainurrafiqi
Masyrif : Jurnal Ekonomi, Bisnis dan Manajemen Vol 4, No 1 (2023): Masyrif : Jurnal Ekonomi, Bisnis dan Manajemen
Publisher : Institut Dirosat Islamiyah Al-Amien Prenduan Sumenep

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28944/masyrif.v4i1.1180

Abstract

The  purpose  of  this  study  was  to  determine  the  effect  of  the  implementation  of  good  governance  on  the  quality  of public  services  at  the  Department  of  Population  and  Civil  Registration  of  Pamekasan  Regency.  This  research  is classified as explanatory research with a quantitative approach. The sample used was 95 respondents with purposive sampling technique. The type of data used is primary data, namely data collection using a questionnaire. Analysis of the  data  used  is  Linear  Regression  with  SPSS.  The  results  of  this  study  indicate  that  the  application  of  good governance  has  a  positive  effect  on  the  quality  of  public  services  at  the  Department  of  Population  and  Civil Registration of Pamekasan Regency.  
Enhancing Business Sustainability Through Organizational Resilience and Green Supply Chain Integration: A Mixed-Methods Approach Zainurrafiqi; Gazali; Hakim, Rachman; Risal, Zef; Retnoningsih, Dwi; Pipatrapa, Anirut; Pawar, Avinash; Effiyaldi
Jurnal Aplikasi Manajemen Vol. 23 No. 2 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.2.14

Abstract

In a rapidly evolving business environment, firms are increasingly challenged to adapt and innovate to maintain competitiveness. Green supply chain integration has emerged as a strategic approach for firms to align operational processes with sustainability objectives. At the same time, organizational resilience is recognized as a critical capability for navigating environmental and market disruptions. Despite the growing importance of these factors, studies exploring their combined impact on sustainable business performance remain limited. Grounded in dynamic capabilities theory, this study investigates the roles of green competitive advantage and organizational resilience in fostering sustainable performance through an explanatory sequential mixed-methods design. Initially, a quantitative survey involving 450 SME managers in Madura was conducted to empirically test the research model using structural equation modeling (SEM). Subsequently, qualitative interviews with selected managers provided nuanced insights into the mechanisms underpinning these relationships. Findings affirm that green supply chain integration and organizational resilience significantly enhance sustainable business performance, with green competitive advantage serving as a key intermediary that strengthens this relationship. This study demonstrates that embedding green supply chain practices directly into core business strategies improves SMEs' adaptability to environmental changes and increases operational efficiency, providing measurable competitive advantages in dynamic market environments.
Vibe Marketing and AI-Generated Content: Examining Consumer Trust, Perceived Authenticity, and Purchase Intention in the Age of Artificial Intelligence Zainurrafiqi Zainurrafiqi; Istianah Asas; Enza Resdiana; Isnain Bustaram; Adriani Kusuma; Nurul Hidayati; Aang Kunaifi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.8910

Abstract

This study aims to analyze the impact of vibe marketing and AI-generated content on consumer trust, perceived authenticity, and purchase intention. The sample consists of 200 consumers aged 18-45 who actively use digital platforms. The research uses a quantitative method with analysis through WarpPLS. The results show that vibe marketing has a positive effect on consumer trust, which in turn increases purchase intention. Additionally, AI-generated content influences perceived authenticity, which also affects consumers' purchase intention. The study also finds that consumer trust acts as a mediator in the relationship between vibe marketing and purchase intention. These findings provide important insights for developing more effective and ethical AI-based marketing strategies.
PENGARUH TRANSACTIONAL LEADERSHP DAN TRANFORMATIONAL LEADERSHP TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR DAN KINERJA KARYAWAN Gazali Gazali; Zainurrafiqi Zainurrafiqi
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 7 No 4 (2023): December
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/j25485024.y2023.v7.i4.5734

Abstract

Leadership is concerned with achieving goals by increasing followers based on implementing a tactical plan. Transformational Leadership, Transactional Leadership and Organizational Citizenship Behavior require more attention in the SME context; thus, this study purpose to address this gap, expand the work on employee performance and contribute to the literature with new findings. Based on the line of thought above, this study aims to reveal the most effective leadership styles for the SME sector in Pamekasan and to understand how Transactional Leadership and Transformational Leadership impact Organizational Citizenship Behavior (OCB) and Employee Performance. This is expected to ensure employee achievement and organizational development and progress through the evolution of supervision in the SME sector in Pamekasan. This type of research is Explanatory Research. Data collection method trought interviews. The sampling technique used purposive sampling. The number of samples is 200 employee of SMEs in Pamekasan Regency, and uses data analysis, namely the Structural Equation Model (SEM) with AMOS software. The results of this study indicate that Transactional Leadership has a positive and significant effect on Organizational Citizenship Behavior, Transformational Leadership has a positive and significant effect on Organizational Citizenship Behavior and Organizational Citizenship Behavior positive and significant effect on employee performance.
PENGARUH REGULATORY PRESSURE, ENVIRONMENTALLY FRIENDLY INNOVATION, DAN DEMAND FOR ENVIRONMENTALLY FRIENDLY PRODUCTS TERHADAP DAYA SAING SERTA KINERJA BISNIS BERKELANJUTAN PADA UMKM DI INDONESIA Sukma Umbara tirta Firdaus; Adriana Pakendek; Robiatun Sifa Innisa; Diah Khairunnisa; Wildatun Alifiana Putri; Zainurrafiqi Zainurrafiqi
Hudan Lin Naas: Jurnal Ilmu Sosial dan Humaniora Vol. 6 No. 2 (2025): Jurnal Hudan Linnaas Vol 6 No. 2, 2025
Publisher : Al-Amien Prenduan University, Sumenep

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28944/hudanlinnaas.v6i2.2298

Abstract

This study examines the impact of regulatory pressure, eco-innovation, and eco-friendly product demand on the competitiveness and sustainable business performance of MSMEs in Indonesia, specifically in the Sampang and Pamekasan districts. The study focuses on how these factors interact to enhance sustainable business outcomes.A quantitative approach was employed using a structured survey questionnaire, which was distributed to 495 MSME managers in Sampang and Pamekasan. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software to assess the direct and indirect relationships among the variables.The findings reveal that regulatory pressure, eco-innovation, and eco-friendly product demand all significantly influence the sustainable business performance of MSMEs. Additionally, sustainable competitive advantage was found to mediate the relationship between these factors and business performance, underscoring its role in facilitating long-term business success. This study contributes new insights into the dynamic interactions between environmental regulations and market demands in shaping MSME performance.The study fills a gap in the literature by integrating regulatory pressure, eco-innovation, and eco-friendly product demand within a sustainable competitive advantage framework, offering a fresh perspective on MSME sustainability in Indonesia.This research provides practical implications for policymakers and business owners aiming to enhance MSME competitiveness through green innovation and regulatory compliance. Future research could explore additional mediating variables, such as corporate culture or external partnerships, to further understand MSME sustainability dynamics.
PENGARUH GREEN INNOVATION STRATEGIC ORIENTATION DAN DIGITAL TECHNOLOGY IMPLEMENTATION TERHADAP GREEN COMPETITIVENESS: PERAN MEDIASI GREEN INFORMATION PROACTIVENESS, TRANSPARENCY, DAN FORMALITY PADA UMKM DI MADURA Achmad Imam; Moh Hamzah; Sri Wulandari; Sumratih Aini; Meilinda Anggraeni; Zainurrafiqi Zainurrafiqi
Hudan Lin Naas: Jurnal Ilmu Sosial dan Humaniora Vol. 6 No. 2 (2025): Jurnal Hudan Linnaas Vol 6 No. 2, 2025
Publisher : Al-Amien Prenduan University, Sumenep

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28944/hudanlinnaas.v6i2.2299

Abstract

This study examines the influence of Green Innovation Strategic Orientation (GISO) and Digital Technology Implementation (DTI) on Green Competitive Advantage (GCA) in Micro, Small, and Medium Enterprises (MSMEs) in Madura, focusing on the mediating role of Green Information Proactiveness, Transparency, and Formality. The study aims to address the challenges faced by MSMEs in adopting green innovation and digital technologies, particularly in Sampang and Sumenep, where digital literacy and environmental transparency remain low. A quantitative approach was employed, using a structured questionnaire distributed to 493 MSME managers in Sampang and Sumenep. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software to assess direct and indirect relationships among the variables. The findings indicate that both GISO and DTI significantly enhance GCA, with Green Information Proactiveness, Transparency, and Formality mediating these relationships. This study contributes to understanding how the integration of green strategies and digital technology can strengthen MSMEs’ competitive advantage while addressing gaps in the literature on green information management. By integrating three dimensions of green information as mediators, this research provides a more comprehensive understanding of GISO and DTI’s contribution to GCA in MSMEs. This approach is particularly relevant for MSMEs in regions with limited access to advanced technology and green information systems. The study offers practical implications for policymakers and MSME managers by emphasizing the importance of fostering green innovation and digital transformation. Future research is recommended to explore the role of external stakeholders and more advanced technologies in further enhancing sustainable competitiveness.
The Role of Digital Leadership in Transformation and Employee Creativity: A Case Study at PT. Ong Convection Pamekasan Ummy Wahyuni; Fathorrahman Fathorrahman; Zainurrafiqi Zainurrafiqi
Assyarikah: Journal of Islamic Economic Business Vol. 6 No. 2 (2025): Assyarikah: Journal Of Islamic Economic Business
Publisher : Al-Amien Prenduan for Islamic Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28944/assyarikah.v6i2.2311

Abstract

This study aims to examine the influence of Digital Leadership on employee performance at PT. Ong Konveksi Pamekasan, by considering the mediating role of Digital Transformation and Employee Creativity. The sample used in this study involved 90 employees of PT. Ong Konveksi Pamekasan. A quantitative approach was applied with a data collection method using a questionnaire, and the analysis tool used was WarpPLS. The results of the study indicate that Digital Leadership has a significant effect on Digital Transformation, Employee Creativity, and Employee Performance. Digital Transformation and Employee Creativity are also proven to improve Employee Performance. This study contributes to the literature on the role of Digital Leadership in improving employee performance through digital transformation and creativity, as well as providing practical insights for companies in implementing effective digital leadership strategies
The Effect of Digital Marketing Literacy and Digital Marketing Strategy on Customer Satisfaction and Its Implications for Customer Loyalty. Fathorrahman Fathorrahman; Ummy Wahyuni; Zainurrafiqi Zainurrafiqi
Assyarikah: Journal of Islamic Economic Business Vol. 6 No. 2 (2025): Assyarikah: Journal Of Islamic Economic Business
Publisher : Al-Amien Prenduan for Islamic Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28944/assyarikah.v6i2.2312

Abstract

This study aims to analyze the influence of digital marketing literacy and strategies on beauty products in Pamekasan Regency. The sample used in this study involved 190 beauty product consumers. A quantitative approach was applied using the Partial Least Square - Structural Equation Modeling (PLS-SEM) analysis method. This study found that digital marketing literacy and digital marketing strategies have a positive and significant influence on consumer satisfaction and loyalty. Furthermore, consumer satisfaction has also been shown to increase their loyalty. These findings enrich the digital marketing literature by highlighting the important role of effective literacy and strategies in building consumer satisfaction and loyalty. Practically, these results can serve as a foundation for designing more effective digital marketing strategies and provide guidance for companies in the beauty industry to strengthen relationships with consumers through more optimal digital marketing.
Co-Authors Aang Kunaifi Achmad Imam Adriana Pakendek Adriana Pakendek Adriani Kusuma Adriani Kusuma Amar, Siti Salama Diah Khairunnisa Dwi Retnoningsih Effiyaldi Enza Resdiana Fathorrahman Fathorrahman Gazali Gazali Gazali Gazali Gazali Hakim, Rachman Helman Suprapto Isnain Bustaram Isnain Bustaram Istianah Asas Meilinda Anggraeni Moh Hamzah Moh Herman Djaja Mohammad Mohammad Mohammad Redy Muslimatul Aina Nurul Hidayati Pawar, Avinash Pipatrapa, Anirut R.P Much Muchtar Ria Rachmawati Risal, Zef Robiatun Sifa Innisa Sri Wulandari Sukma Umbara Tirta Firdaus Sumratih Aini Ummy Wahyuni Wildatun Alifiana Putri