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All Journal Harmonia: Journal of Research and Education Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Primanomics : Jurnal Ekonomi & Bisnis JPP IPTEK (Jurnal Pengabdian dan Penerapan IPTEK) Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Publicio : Jurnal Ilmiah Politik, Kebijakan dan Sosial Journal Community Service Consortium Cahaya Pengabdian Indonesian Journal of Humanities and Social Sciences
Henry Susanto Pranoto
Universitas Ciputra Surabaya
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Digitalisasi Sentra Wisata Kuliner Wiyung Kota Surabaya, Provinsi Jawa Timur Santoso, Wiliam; Pranoto, Henry Susanto; Septina, Fanny
JPP IPTEK (Jurnal Pengabdian dan Penerapan IPTEK) Vol 6, No 1 (2022)
Publisher : Institut Teknologi Adhi Tama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31284/j.jpp-iptek.2022.v6i1.2919

Abstract

Pandemi COVID-19 mengubah pola persaingan bisnis secara dramatis yang menuntut pelaku UMKM untuk kreatif dan inovatif. Salah satu sektor yang terkena dampak cukup signifikan adalah sektor usaha makanan dan minuman. Hal ini disebabkan oleh adanya kebijakan Pembatasan Sosial Berskala Besar dan kebijakan Pemberlakuan Pembatasan Kegiatan Masyarakat yang melarang setiap rumah makan, depot, atau warung untuk melayani konsumennya untuk makan di tempat (dine-in). Salah satu sentra kuliner yang cukup berkembang di Surabaya adalah Sentra Wisata Kuliner Wiyung yang berlokasi di Jalan Wiyung Pondok Indah, Kelurahan Wiyung, Kecamatan Wiyung, Kota Surabaya. Sebagai solusi dari pemasalahan tersebut adalah akselerasi pengadopsian teknologi. Kemampuan digitalisasi ini secara khusus adalah pada aspek pemasaran, yakni pemasaran produknya secara online melalui teknik pemasaran digital yang terpadu untuk dapat meningkatkan penjualan dan memperluas jangkauan pasar dari para UMKM Sentra Wisata Kuliner Wiyung. Kegiatan pengabdian masyarakat di Sentra Wisata Kuliner Wiyung berjalan dengan baik dan mendapat respons yang positif dari para UMKM peserta pelatihan di Sentra Wisata Kuliner Wiyung. Hal ini ditunjukkan dengan tingginya antusiasme dari para UMKM Sentra Wisata Kuliner Wiyung untuk mempelajari dan mempraktikkan digitalisasi pada usahanya.
Integration of Islamic Education and Entrepreneurship to Develop the Muslim's Economy in East Java Sitepu, Rismawati Br; Utami , Christina Whidya; Sembiring , Murpin Josua; Nainggolan, Romauli; Pranoto, Henry Susanto
JOM Vol 6 No 1 (2025): Indonesian Journal of Humanities and Social Sciences, March
Publisher : Universitas Islam Tribakti Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/ijhass.v6i1.6825

Abstract

This study explores how integrating Islamic education with entrepreneurship can support the economic development of Muslims. Islamic education, which emphasizes values ​​such as honesty, social responsibility, and perseverance, is believed to have the potential to shape an ethical entrepreneurial mentality. However, the integration between Islamic education and entrepreneurship has not been fully realized in practice, mainly due to the lack of a specific curriculum and systematic support from various parties. With a qualitative approach, this study uses an in-depth interview method with informants with a background in Islamic education and entrepreneurship. Informants were selected through purposive sampling to obtain an in-depth perspective. The results of the study indicate that the development of an Islamic curriculum, practical and field training, and the formation of an entrepreneurial mentality have an important role in building the character of ethical entrepreneurs, where values ​​such as honesty, social responsibility, and perseverance are the foundation for the mindset of Muslim entrepreneurs. In addition, this integration can potentially strengthen the Muslim economy by creating entrepreneurs based on moral values.
Program Kreativitas Mahasiswa Kios Usaha Bersama Anak (KUBA) Kampung Bakat, Surabaya, Jawa Timur Pranoto, Henry Susanto; Mihope, Indy Kevin; Sugiharto, Agus; Padmawidjaja, Liestya; Gondoputranto, Olivia; Hendra, Hendra; Adelyne, Felicia
Journal Community Service Consortium Vol 5 No 1 (2025): Journal Community Service Consortium
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/consortium.v5i1.5640

Abstract

KUBA atau Kios Usaha Bersama Anak adalah suatu wadah pemberdayaan ekonomi kewirausahaan yang memiliki konsep berupa sebuah kios yang kegiatan operasionalnya dijalankan oleh kaum remaja. Kegiatan KUBA bertujuan untuk memberikan wawasan baru dan praktik langsung mengenai kewirausahaan kepada kaum remaja. Pelaksanaan pelatihan dilakukan di Sanggar Kampung Bakat, yang berkedudukan di Jl. Sono Indah 4, Kec. Sukomanunggal, Kota Surabaya. Metode pemberdayaan meliputi pelatihan wawasan kewirausahaan, sistemasi kios, dan pelaksanaan praktis kewirausahaan. Pemberdayaan ini diikuti dengan antusias oleh sebanyak 17 remaja, dengan testimoni para peserta menyatakan bahwa kegiatan KUBA ini sangat membantu mereka dalam memahami konsep usaha dan memberikan wawasan yang berguna untuk mengembangkan kewirausahaan.
PENGARUH SOCIAL MEDIA MARKETING, E-COMMERCE, DAN KUALITAS PRODUK TERHADAP PENINGKATAN PENJUALAN TOKO OFFLINE PADA FAMILY BUSINESS UNIVERSITAS CIPUTRA ANGKATAN 9 Gunarto, Williams Sentoso; Susanto Pranoto, Henry
PERFORMA Vol. 8 No. 2 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i2.3051

Abstract

The purpose of this research is to find out the effect of Social Media Marketing, E-commerce, and Product Quality on increasing offline store sale of ninth batch Universitas Ciputra family business. This research uses quantitative approach with the number of 119 population , the samples that is taken as many as 92 with Slovin formula. Sampling uses non-probability sampling technique with the criteria of having offline business and using social media and e-commerce. This research is processed using SPSS software, data collection method uses questionnaire that is distributed online through google form. The result of this research indicates that Social Media Marketing does not affect significant on increasing sale, e-commerce can increase sale significantly, and Product Quality does not affect significant on increasing sale.
MEDIATING EFFECT OF VIDEO-ON-DEMAND ON XXI’S CUSTOMER PERCEIVED VALUE AND LOYALTY Paramitha, Teta Maharani; Pranoto, Henry Susanto
RISET: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Vol. 5 No. 2 (2023): RISET : Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis
Publisher : Kesatuan Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/riset.v5i2.251

Abstract

Disruption has become the main reason for abandoning conventional ways of modernization. This phenomenon also applies to the entertainment industry, where cinemas compete with subscription video-on-demand (SVOD). The largest cinema industry in Indonesia, Cinema XXI, is undoubtedly not resistant to this disruption. This research study applies a sample of 215 respondents from the sliced population of Cinema XXI customers and SVOD services subscribers. It aims to review the mediating effect of subscription video-on-demand services on the relationship between customer perceived value and customer loyalty to Cinema XXI. This study is a quantitative research, applying the Structural Equation Modeling (SEM) analysis method. Primary data was taken directly from the respondents using a Google Form-based questionnaire and later analyzed using JASP software. The results of the study show that subscription videos on demand do not have a significant mediating effect on the relationship between customer perceived value and customer loyalty. Subscription video on demand does not have a significant effect on customer loyalty. Though without a mediation, customer perceived value directly affects customer loyalty and subscription video on demand.
THE APPLICATION OF UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY IN MUSICAL METAVERSE Maurlen, Carlence; Pranoto, Henry Susanto
RISET: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Vol. 5 No. 2 (2023): RISET : Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis
Publisher : Kesatuan Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/riset.v5i2.267

Abstract

This research study observes the musical Metaverse and applies the theories of UTAUT (Unified Theory of Acceptance and Use of Technology) and IDT (Innovation Diffusion Theory). It aims to examine the acceptance of the musical Metaverse toward the behavior intention to use (BI), which is influenced by performance expectancy (PE), effort expectancy (EE), social influence (SI), and facilitating conditions (FC), moderated by personal innovativeness (PI). The Google form data was collected from 250 Ciputra University students who familiarized themselves with the musical Metaverse, and the data was later processed using SmartPLS 4. The results showed that PE has a significant effect on BI, EE has no significant effect on BI, and SI has no significant effect on BI. FC has a significant effect on BI; PI has not been able to strengthen other factors to have the intention to use the musical Metaverse. Thus, performance expectancy and facilitating conditions influence the intention to use the musical Metaverse. Meanwhile, personal innovativeness cannot significantly moderate the relationship between PE, EE, SI, and FC
Self-Leadership Transformation: Enhancing The Development and Performance of Human Capital Management Professionals Sitepu, Rismawati Br; Pranoto, Henry Susanto; Soeparto, Wahyudi Henky; Teofilus, Teofilus; Singh, Sanju Kumar
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 3 (2025): JABM Vol. 11 No. 3, September 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.3.883

Abstract

Background: Self-leadership is increasingly recognized as an important competency for enhancing performance and professional development, among mid- to senior-level professionals in Human Capital Management (HCM). As the work environment is rapidly evolving, mid- to senior-level HCM professionals must transform the way they manage themselves and their teams and enhance their ability to innovate and be role models. Objectives: This study explores the factors that foster self-leadership in mid- to senior-level professionals in Human Capital Management. Design/Methodology/Approach: Using a qualitative approach, we conducted in-depth interviews with 15 mid- to senior-level HCM professionals from various companies. Thematic analysis was applied using the Gioia Corley methodology to identify self-leadership factors such as self-reflection self - goal setting, self-monitoring, continuous learning, and self-reward. Findings/Results: The results show that the implementation of self-leadership contributes substantially to the improvement of skills, motivation, overcoming complex organizational challenges, and employee engagement, in the HCM development program. The transformation that occurs includes changes in the way of manages oneself and leads, which is part of the professional development process. Conclusion: The implementation of self-leadership strategies has been proven to accelerate professional development, and encourage employees to be more proactive, adaptive, and independent, to changes in the work environment. Originality/Value (State of the art): This study shows the importance of self-leadership training and implementation to improve performance, encourage individual initiative, and build a positive work culture. Keywords: self-leadership, human capital management, professional performance transformation, qualitative research, development program
Hubungan Lagu Srikandi dan Motivasi Reflektif Inspirasi terhadap Mindset Wanita Bersemangat Wirausaha Pranoto, Henry Susanto; Sitepu, Rismawati Br; Soeparto, Wahyudi Henky; Subagio, Hartono
JOM Vol 5 No 4 (2024): Indonesian Journal of Humanities and Social Sciences, Desember 2024
Publisher : Universitas Islam Tribakti Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/ijhass.v5i4.6852

Abstract

As an effort to optimize the function and role of women, researchers conducted a descriptive study to determine the relationship between the influence of the song "Srikandi" and the influence of reflective inspirational motivation on the growth of entrepreneurial spirit in building a female entrepreneurial mindset. This study was conducted by collecting questionnaire data distributed to 14 respondents representing the Dharma Wanita Persatuan (DWP) LLDIKTI VII Surabaya. The results of the calculation of the study using the Pearson Correlation Coefficient showed a moderate negative (inverse) material correlation strength (r = -.45). The results of the study concluded that the meaning of the song "Srikandi" which has a melancholy nuance (minor) with expressive sad lyrics, shows the expression of beauty from the participants involved. However, the deep expressive results of the songs provide a negative (weakening) reflective inspirational motivational influence on the growth of entrepreneurial spirit in building a female entrepreneurial mindset.
Co-Authors Adelyne, Felicia Agus Sugiharto Alexander Wahyudi Henky Soeparto Carlence Maurlen Christina Whidya Utami Elang Mulya Pratama Fanny Septina Guardiola, Vendi Guardiola Gunarto, Williams Sentoso Hartono Subagio Hendra Hendra Lazuardi, Muhammad Lazuardi F Liestya Padmawidjaja Liliana Dewi Maurlen, Carlence Mihope, Indy Kevin Murpin Josua Sembiring Nathania Felisa Kurniawan Olivia Gondoputranto Paramitha, Teta Maharani Rismawati br Sitepu Romauli Nainggolan Sanju Kumar Singh Sitepu, Rismawati Suwangsih, Iwang Teofilus Teofilus, Teofilus Teta Maharani Paramitha Vava, Muhammad Akhva Aulia N Wiliam Santoso