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Qualitative Insights Into Consumer Satisfaction Strategies at Padma Hotel Semarang: The Role of Facilities and Services Berliana, Ina; Wijoyo, Tuwuh Adhistyo
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 7 No. 1 (2025): January 2025
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v7i1.2855

Abstract

This research aims to explore the strategies employed by Padma Hotel Semarang to enhance consumer satisfaction through its facilities and services, with a focus on identifying the key factors that contribute to a superior guest experience. Using a qualitative research approach, data was collected through semi-structured interviews with heads of department, including the Front Office Manager, Marketing Manager, and Food and Beverage Manager, as well as non-participant observations within the hotel’s key operational areas. The study highlights the importance of high-quality facility management, personalized service delivery, integrated marketing strategies, and effective cross-departmental collaboration in shaping guest satisfaction. The findings reveal that Padma Hotel Semarang’s commitment to maintaining excellent facilities, offering tailored services, utilizing customer feedback, and fostering collaboration across departments contributes significantly to a positive guest experience. This research provides valuable insights for hotel management professionals seeking to improve service quality and customer loyalty. The originality of this study lies in its focus on qualitative insights from department heads, offering a deeper understanding of the strategies behind consumer satisfaction in a luxury hotel setting
Pengembangan SDM untuk Meningkatkan Kualitas Akomodasi Aswan, Mukhamad Kholil; Wijoyo, Tuwuh Adhistyo; Ray Octafian
Jurnal Pengabdian Masyarakat Waradin Vol. 3 No. 2 (2023): Mei : Jurnal Pengabdian Masyarakat Waradin
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/wrd.v3i2.325

Abstract

Pelatihan dan pengembangan SDM sering kali diabaikan atau tidak diberikan prioritas yang cukup oleh pemilik hotel dan manajemen. Tamu mengharapkan pengalaman yang personal dan konsisten di berbagai tujuan wisata. Teknologi telah berperan penting dalam mempermudah akses informasi dan meningkatkan kepuasan tamu.Menyimpulkan hasil kegiatan pengabdian dan mencerminkan keberhasilan dalam meningkatkan kualitas akomodasi melalui pengembangan SDM. Memberikan rekomendasi untuk langkah-langkah selanjutnya dalam mempertahankan dan meningkatkan kualitas akomodasi di masa depan
Improving Employee Quality to Support Operations at Hotel Amarelo Solo Ariyadi; Wijoyo, Tuwuh Adhistyo
International Journal of Integrative Sciences Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijis.v3i12.12617

Abstract

This research aims to identify strategies for improving employee capacity to support operational excellence at Hotel Amarelo Solo. The study highlights challenges such as limited employee skills, lack of structured training programs, and high turnover rates, which negatively impact service quality and guest satisfaction. A qualitative approach was adopted, utilizing a literature review to analyze data from relevant journals and research documents. The study employs thematic and narrative analyses to explore factors influencing employee capacity and provide actionable recommendations. The findings indicate that capacity development plays a vital role in enhancing organizational performance, particularly in the hospitality industry. Needs-based and innovative training programs, supported by technological integration, significantly improve employee skills, motivation, and service quality. Additionally, fostering a supportive and harmonious work environment enhances employee well-being and loyalty, further reducing turnover rates. The study concludes that structured capacity development, aligned with operational needs and long-term organizational goals, is essential for sustaining competitiveness in the hospitality sector
An Analysis of Guest Relation Officer Responses to Complaints at Zeus Restaurant, Apsara Beach Front Resort and Villa, Thailand Musa, Mukhammad; Wijoyo, Tuwuh Adhistyo
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 1 (2025): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i1.453

Abstract

This study examines the role of Guest relations officers (GROs) in handling complaints at Zeus Restaurant, Apsara Beach Front Resort and Villa, Thailand, focusing on the effectiveness of various complaint management strategies and their impact on guest satisfaction. Utilizing a qualitative research approach, the study involved semi-structured interviews with 10 GROs to explore common types of complaints, the strategies employed for resolution, and the outcomes of these strategies. Findings revealed that complaints primarily concern services, food quality issues, and staff behaviour. GROs effectively managed these complaints through immediate acknowledgement, empathetic communication, and prompt problem resolution. The study highlighted the significance of follow-up actions, such as checking in with guests and offering compensatory gestures, in enhancing guest satisfaction and loyalty. Thematic analysis of the interview data indicated that well-handled complaints could transform negative experiences into positive ones, thereby improving overall guest perceptions and service quality. The research underscores the importance of training GROs in emotional intelligence and problem-solving skills and suggests that advanced technologies and structured complaint management processes are crucial for maintaining a high standard of service. This study contributes to the understanding of effective complaint-handling practices in luxury hospitality settings and provides insights into enhancing guest relations and operational excellence.
Customer Service Strategies for Building Loyalty and Satisfaction at The Heights Sky Lounge Amirullah, Faizal; Wijoyo, Tuwuh Adhistyo
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 1 (2025): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i1.737

Abstract

This research examines the influence of customer service practices on improving visitor loyalty and satisfaction at The Heights Sky Lounge. The study utilizes a qualitative research methodology to investigate the influential aspects of customer experiences. This is achieved via the use of in-depth interviews, focus groups, observational research, and document analysis. The results indicate that providing tailored service, comprehensive staff training, meticulous attention to detail, and strong feedback systems are essential for enhancing customer happiness and cultivating loyalty. Customized interactions and individualized suggestions greatly improve the eating experience, while proficient personnel guarantee constant and top-notch service. The careful consideration of the physical setting and eating mood enhances the whole experience, making it more memorable. Moreover, the proficient use of client input enables ongoing improvement and adjustment to changing tastes. While the present service procedures generally meet consumer expectations, there are areas where improvements may be made in terms of providing consistent customized care and being adaptable to individual demands. This study offers useful insights for improving customer service tactics to enhance loyalty and achieve long-term success in the highly competitive premium dining industry.
Inovasi Permen Jeli Jamu: Mendorong Semangat Kewirausahaan Siswa Sekolah Dasar Nugraheni, Krisnawati Setyaningrum; Palupiningtyas, Dyah; Wijoyo, Tuwuh Adhistyo; Intiar, Septa; Cahyaningtyas, Frisca Dwi; Yosiano, Theofilus Christo
Jurnal Abdimas Multidisiplin Vol. 2 No. 2 (2024): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jamu.v2i2.2690

Abstract

Purpose: This community engagement program aims to cultivate entrepreneurship spirit among elementary school students through two primary approaches: Introduction to Family Medicinal Plants (Tanaman Obat Keluarga or TOGA) and training in making herbal jelly candy from raw materials such as ginger, turmeric, and tamarind, as well as Entrepreneurship Capacity Building Training and practical market day exercises. Methodology: The methods employed include the Introduction to Family Medicinal Plants (Tanaman Obat Keluarga or TOGA) and training in making herbal jelly candy from raw materials such as ginger, turmeric, and tamarind, as well as Entrepreneurship Capacity Building Training and practical market day exercises, where the delivery of the material is conducted through lectures and practical exercises. Results: An impressive 95% of these students gained an understanding of various Family Medicinal Plants (TOGA) and their benefits, mastering the art of crafting and creatively packaging herbal jelly candy. Moreover, 85% of the students showed keen enthusiasm by practicing the production of healthy herbal jelly candy at home. Additionally, the program ensured the full participation of all students in Entrepreneurship Capacity Building training, where both students and teachers comprehensively embraced market day practices. Limitations: In a span of 1-2 weeks, this program successfully engaged 60 fourth-grade students from SD Labschool Unnes, achieving remarkable outcomes Contribution: This program offers students a chance to learn essential business skills like production planning, inventory management, and marketing strategies, thus promoting entrepreneurship among young learners while emphasizing the importance of healthy eating.
ANALISIS KEPUASAN PELANGGAN MELALUI KUALITAS PRODUK DAN BAURAN PEMASARAN AMARTA LOUNGE DI HOTEL SANTIKA PREMIERE SEMARANG Wijoyo, Tuwuh Adhistyo; Prasetyo, Danang Mursid
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 7 No. 2 (2024): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v7i2.828

Abstract

The objective of this investigation is to assess and scrutinize the manner in which consumers comprehend the caliber of the commodities they acquire, as well as the impact exerted by the marketing mix, comprising elements like product, price, place, promotion, people, physical evidence, and process, on the degree of customer contentment.This study was conducted at Amarta Lounge in Hotel Santika Premiere Semarang with the aim of evaluating and explaining the influence of service quality and marketing mix on customer satisfaction. Amarta Lounge in Hotel Santika Premiere Semarang has poor service quality and marketing mix, which negatively impacts customer satisfaction. Research data were collected through questionnaires, involving 96 respondents. The results of the study are expected to assist both management and customers. Service quality and marketing mix have a significant influence on customer satisfaction. Multiple regression analysis results show the influence of independent variables on the dependent variable, hypothesis testing, and validity and reliability tests. Quantitative analysis using multiple regression analysis was employed to determine the influence of independent variables on the dependent variable. This indicates that a good marketing mix and service quality are necessary to enhance customer satisfaction
INSPIRASI MENGINAP: Daya Tarik Media Sosial Instagram dalam Keputusan Tamu untuk Menginap di Aruss Hotel Semarang Anggrean, Ricky; Wijoyo, Tuwuh Adhistyo
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 7 No. 3 (2024): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v7i3.883

Abstract

The study employs a qualitative descriptive research method to thoroughly examine the influence of Instagram on guests' decisions to choose Arus Hotel Semarang for their stay. The key focus areas include the exploration of social media, particularly Instagram, and its impact on the decision-making process regarding accommodation. Through an in-depth analysis, the research delves into the implications and core findings, shedding light on how social media, with an emphasis on Instagram, plays a crucial role as a determining factor for guests opting to stay at Arus Hotel Semarang. The study aims to provide a detailed understanding of the specific features within Instagram that contribute positively to the decision-making process of potential guests, thereby highlighting the platform's significance in the realm of the hospitality industry, particularly in the context of Arus Hotel Semarang.
Assessing the Effects of Leadership and Work Discipline on Employee Outcomes at Sukses Mulya Magelang Enterprise Sari, Putri Kumala; Wijoyo, Tuwuh Adhistyo
International Journal of Integrative Sciences Vol. 3 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijis.v3i7.10269

Abstract

This paper seeks to examine the effects of leadership styles and work discipline on employee outcomes at Sukses Mulya Magelang Enterprise using qualitative research methodologies. The research investigates the impact of transformational and transactional leadership styles on employee motivation and performance via the use of semi-structured interviews and focus groups with workers and managers. The key results emphasize the crucial role of leadership in creating a supportive work environment and improving employee engagement. In addition, the research explores the significance of work discipline in upholding corporate norms and fostering responsibility among workers. Effective leadership and strong work discipline are essential for attaining corporate objectives and maintaining a competitive edge. The acquired insights assist to improving management practices and cultivating a constructive organizational culture at Sukses Mulya Magelang Enterprise
The Role of Waiters and Waitresses in Supporting Front Office Performance: A Case Study in Five-Star Hotels Randynata, Ham Beltsazar Kevin; Wijoyo, Tuwuh Adhistyo
International Journal of Integrative Sciences Vol. 3 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijis.v3i7.10296

Abstract

The objective of this study is to examine the crucial contribution of waiters and waitresses in enhancing the performance of the Front Office in the setting of luxury hotels. The study examines the impact of effective communication, mutual support, training programmes, and guest feedback integration on service delivery in two luxury hotels. This is done through qualitative approaches such as semi-structured interviews and participant observation. The results emphasise the significance of establishing effective communication channels to provide prompt information exchange, enabling the Front Office to efficiently anticipate and fulfil guest requirements. Furthermore, the study highlights the importance of interdepartmental collaboration and the influence of comprehensive training programmes in promoting a unified service culture and enhancing guest satisfaction. Incorporating client input into operational operations is a vital factor in achieving ongoing service enhancement and guest loyalty. Potential areas for future research include investigating cutting-edge communication technologies, examining the impact of cultural diversity on collaborative efforts, and utilising emerging technologies in luxury hotel management to enhance service quality to its maximum potential