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Ditha Prasanti
Fakultas Ilmu Komunikasi, Universitas Padjadjaran
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Journal : Jurnal Manajemen Komunikasi

 1 
TikTok’s utilization as the Pangandaran tourism promotion media during COVID-19 pandemic Widyaswara, Safira; Arifin, Hadi Suprapto; Prasanti, Ditha
Manajemen Komunikasi Vol 8, No 1 (2023): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v8i1.42458

Abstract

This article aims to find out the use of TikTok social media as a promotional medium for Pangandaran Tourism during the COVID-19 pandemic, carried out by the @kelilingpangandaran account. This study uses a qualitative method. Data was collected by in-depth interviews with eight informants and observations of the social media accounts for two months. The results and discussion in the study were relevant to Berger and Luckman’s theory of social construction. This research found a social construction process carried out by the @kelilingpangandaran account. This process uses TikTok social media through audio-visual content packaged creatively and trends to attract more attention. In addition, the TikTok feature is used to facilitate the spread of promotions. The use of Tiktok social media as a promotional medium for Pangandaran Tourism was carried out because it saw the advantages and opportunities that Tiktok social media could utilize to increase promotion. During the tourism promotion activities carried out during the COVID-19 pandemic, of course, experienced various obstacles, but the @kelilingpangandaran account has a strategy to continue maintaining Pangandaran Tourism’s existence. It is even used as a good opportunity to get wider engagement. These processes are included in the construction, which was built to influence the audience to be interested in visiting tourism in Pangandaran during the COVID-19 pandemic.
Co-Authors Aaliyah Aulia Adi Wibowo, Kunto Ali Alamsyah Kusumadinata Ariadne Shinta Dewi, Evie Aulia Nursyamsiah Prasetyo Baihaqi, M Novan Benazir Bona Pratamawaty Dinda Fitriani Dinda Rakhma Fitriani Ernawati, Erna Galuh Valencia Hadi Suprapto Arifin I, Sri Seti Ikhsan Fuady Jenny Ratna Suminar Jenny Ratna Suminar Kemalasari, Gyska Kismiyati El Karimah Limilia, Putri Mardianah Nabilla, Bening Putri Nindi Aristi Nurhayati Nuryah Asri Sjafirah Nuryah Asri Sjafirah, Nuryah Asri Preciosa Alnashava Janitra Prihandhini, Lauditta Nurseptia Priyansyah, Rifki Nur Puji Prihandini Purwanti Hadisiwi Putri Limilia Putri Limilia Putri Limilia Rachmania Rachmania Rachmaniar Rachmaniar Rahmadini, Annisa Tri Rahmania, Nadia Alifa Rangga Saptya Mohamad Permana Ratna Suminar, Jenny Retasari Dewi Rizki Maulana, Rizki Sarah Aisha Sarah Aisha Seti Indriani, Sri Sri Seti Indriani Titien Yusnita, Titien Vinianto, Andika Widyaswara, Safira Yulia Andriani, Yulia