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All Journal JDM (Jurnal Dinamika Manajemen) JAM : Jurnal Aplikasi Manajemen Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Manajemen & Keuangan Asia-Pacific Management and Business Application Jurnal Kesehatan Vokasional Indonesian Journal of Learning and Instruction JMM (Jurnal Masyarakat Mandiri) SEIKO : Journal of Management & Business Shirkah: Journal of Economics and Business Almana : Jurnal Manajemen dan Bisnis Aptisi Transactions on Technopreneurship (ATT) Edum Journal Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Manajemen International Journal Of Science, Technology & Management (IJSTM) Jurnal Abdi Masyarakat Indonesia Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Society: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Akademisi Return : Study of Management, Economic and Bussines PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi eProceedings of Management Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Enrichment: Journal of Multidisciplinary Research and Development In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Economic and Business Horizon Proceeding of Community Service and Engagement JRTI (Jurnal Riset Tindakan Indonesia)
Adhi Prasetio
Manajemen Bisnis Telekomunikasi & Informatika (MBTI) Fakultas Ekonomi & Bisnis Universitas Telkom
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Ease of use, user satisfaction, and net benefits: evidence from digital customs platforms in free trade zones Adriansyah Adriansyah; Adhi Prasetio
JRTI (Jurnal Riset Tindakan Indonesia) Vol. 11 No. 1 (2026): JRTI (Jurnal Riset Tindakan Indonesia)
Publisher : IICET (Indonesian Institute for Counseling, Education and Therapy)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/30036888000

Abstract

The digital transformation implemented by the Directorate General of Customs and Excise (DGCE) through the adoption of CEISA 4.0 aims to enhance efficiency, responsiveness, and reliability in customs services, including at operational units within the Free Trade Zone (FTZ). However, recurring issues such as system downtime, document validation failures, and access difficulties indicate a gap between user expectations and the net benefit of the system. This study aims to analyze the influence of perceived ease of use on user satisfaction and the net benefit of the CEISA 4.0 application among service users in the FTZ. A quantitative approach was employed using PLS-SEM via SmartPLS v4.2.9. A purposive sampling technique was applied to CEISA 4.0 service users in the FTZ areas of Batam, Bintan, Karimun, and Sabang. All constructs demonstrated adequate reliability and validity (Cronbach's Alpha 0.847–0.931; Composite Reliability 0.897–0.946; AVE 0.686–0.748). Data were collected through a Likert 1–5 scale questionnaire distributed to CEISA 4.0 service users in the Free Trade Zone. The theoretical framework integrates the Technology Acceptance Model (TAM) and the DeLone & McLean IS Success Model. Results indicate that: (1) perceived ease of use has a significant positive effect on user satisfaction (β = 0.649; p < 0.05); (2) user satisfaction has a significant positive effect on net benefit (β = 0.442; p < 0.05); (3) perceived ease of use has a direct significant positive effect on net benefit (β = 0.229; p < 0.05); and (4) user satisfaction significantly mediates the effect of perceived ease of use on net benefit (β = 0.287; p < 0.05). These findings underscore that improving ease of use of CEISA 4.0 is a strategic key to enhancing user satisfaction and net benefit of digital customs services in FTZ.
The Influence of Entrepreneurial Marketing and Digital Marketing on the Marketing Performance of Property Assets through a Competitive Environment at PT PLN (Persero) Pusdiklat Fandy Nuary; Adhi Prasetio
Enrichment: Journal of Multidisciplinary Research and Development Vol. 4 No. 5 (2026): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v4i5.739

Abstract

Marketing performance of property asset utilization is influenced by various strategic factors, including entrepreneurial marketing and digital marketing, as well as the competitive environment conditions faced by organizations. This research aims to analyze the influence of Entrepreneurial Marketing and Digital Marketing on the Marketing Performance of property assets through the Competitive Environment at PT PLN (Persero) Pusdiklat, examining both direct and indirect effects via competitive environment conditions. This research used a quantitative approach with a survey method. Data were collected through structured questionnaires distributed to the Implementation Unit, employees, and PIC Beyond kWh within PT PLN (Persero) Pusdiklat. The sample determination technique used the census method with a total of 312 respondents. Data analysis was carried out using PLS-SEM. The results Entrepreneurial Marketing and Digital Marketing have a positive and significant effect on Marketing Performance. Digital Marketing also has a positive and significant effect on the Competitive Environment, while Entrepreneurial Marketing does not significantly affect the Competitive Environment. The Competitive Environment does not have a significant effect on Marketing Performance. Mediation testing shows that the Competitive Environment fails to mediate the relationship between Entrepreneurial Marketing and Marketing Performance, as well as between Digital Marketing and Marketing Performance. The improvement in marketing performance of property asset utilization at PT PLN (Persero) Pusdiklat is more directly influenced by the implementation of Entrepreneurial Marketing and Digital Marketing than through competitive environmental conditions.
The Effect of Instagram Social Media Marketing (@Baliairport) on Consumer Purchase Intention, with Brand Awareness and Online Brand Engagement as Mediating Variables Celine Dyah Ayuning; Adhi Prasetio
Enrichment: Journal of Multidisciplinary Research and Development Vol. 4 No. 5 (2026): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v4i5.702

Abstract

Digital promotion through social networking platforms has reshaped the way airport tenants reach and communicate with prospective buyers. At I Gusti Ngurah Rai International Airport, @baliairport, the airport's official Instagram account, is used to circulate tenant-related information and promotional content. However, strong audience reactions to promotional uploads are not always followed by an increase in tenant turnover. This gap implies that digital interaction and purchase intention occupy distinct points in the consumer decision journey, especially in airport settings where purchasing decisions are frequently made under time constraints. This research evaluates how Instagram-based Social Media Marketing relates to consumers' Purchase Intention toward airport tenants, with Brand Awareness and Online Brand Engagement examined as mediating processes. The study adopted a quantitative explanatory survey and estimated the proposed relationships with Partial Least Squares Structural Equation Modeling (PLS-SEM) in SmartPLS. Responses were obtained from 155 qualified Instagram users through online questionnaires and direct QR-code distribution; all respondents had previously encountered tenant promotional material on @baliairport. The results confirm positive and statistically significant effects of Social Media Marketing on Brand Awareness, Online Brand Engagement, and Purchase Intention. Brand Awareness and Online Brand Engagement are likewise positively associated with Purchase Intention. Both mediators operate through complementary partial mediation. The indirect effect via Brand Awareness equals 0.191 (VAF = 33.69%), whereas the indirect path via Online Brand Engagement equals 0.118 (VAF = 23.89%). Among all structural relationships, Social Media Marketing to Brand Awareness is the strongest (B = 0.676). Overall, Instagram promotion appears particularly effective in strengthening tenant recognizability, while engagement-oriented content is more likely to support purchase consideration when tenant information remains clear, distinctive, and easy to remember.
The Impact of Mindset and Self-Efficacy on Entrepreneurial Intentions in Indonesia Dian Indiyati; Adhi Prasetio; Fetty Poerwita Sary; Nidya Dudija; Untung Rahardja
Aptisi Transactions On Technopreneurship (ATT) Vol 8 No 3 (2026): November
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v8i3.752

Abstract

Entrepreneurship contributes to the country's economy, but the low number of entrepreneurs in Indonesia indicates the need for research on the entrepreneurial intentions of business actors. The purpose of this study examines the interaction of entrepreneurial mindset and self-efficacy with entrepreneurial intention in the context of business actors in Indonesia. Data collection was conducted by distributing questionnaires to 129 respondents, which were then further processed. carry on using SEM-Second Order. Research results show that Entrepreneurial mindset plays a significant role in shaping the self-efficacy and entrepreneurial intention of MSMEs in Indonesia. Another interesting finding in this study is that self-efficacy does not play a significant role in influencing entrepreneurial intention. This expected can contribute to knowledge that explains that in the context of MSMEs in Indonesia, the entrepreneurial intentions of MSME actors can improved with change the entrepreneurial mindset.
Analisis Budaya Keamanan Informasi di Puskesmas Kota Bandung Syauqina, Syaza; Sari, Puspita Kencana; Prasetio, Adhi; Candiwan, Candiwan
Jurnal Kesehatan Vokasional Vol 4, No 2 (2019): May
Publisher : Sekolah Vokasi Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jkesvo.44409

Abstract

Background : The use of information systems today has become a necessity in organizations, including in the health sector due to the large amount of patient data that must be managed. 95% of Bandung City citizens are entitled to health facility services in all health facilities that have been partnered with BPJS Kesehatan, one of which is the Puskesmas. In its service, the Puskesmas manages patient health data using computer-based SIM Puskesmas, thus personal health information is vulnerable to information security threats both from internal and external. Therefore, Puskesmas need to build information security to reduce the level of security violations and maintain the health information of their patients.Objective : The purpose of this study was to determine the factors that significantly influence the Culture of Information Security in Bandung Public Health Center.Methods : The research method used is a quantitative method with PLS-SEM data analysis technique using WarpPLS 6.0 software. The technique used is Model Evaluation consisting of Measurement Models, Structural Models and Hypothesis Testing. This research data uses primary data taken through questionnaires to 154 employees who were sampledResults : Based on the characteristics of the respondents it can be seen that the majority of health center employees are women, the highest age is 19-29 years, the most positions are Administration / Medical Records, Education of employees is S1, lenght of work of Employees is 1-5 years. In the information management process, the Puskesmas has used Computer Based. The Puskesmas has an Information Security Policy. Based on the Evaluation Model, it can be seen that the model is fit, because it meets the Rule of Thumb criteria.Conclusion : Based on the results of the Model Evaluation and Hypothesis Testing, it can be seen that the variables that influence the Information Security Culture in Bandung City Health Center are Management, Change Management, Knowledge, Soft Issue-Workplace Independent and Attitude.Keywords :  Information Security Culture, Healthcare, PLS-SEM.
Analisis Pengaruh Electronic Word Of Mouth (ewom) Terhadap Purchase Intention Pada Followers Akun Instagram Adorable Projects Marsella Melinda; Puspita Kencana Sari; Adhi Prasetio
eProceedings of Management Vol. 5 No. 2 (2018): Agustus 2018
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Industri fashion merupakan salah satu industri dengan perkembangan budaya konsumtif menjadikan bisnis fashion menjadi pasar potensial bagi perusahaan yang bergerak dalam bisnis ini. Hal ini dapat dilihat dari menjamurnya Factory Outlet yang ada di Indonesia khususnya di Bandung dan salah satunya adalah “Adorable Projects‟. Dalam social media Instagram Adorable Projects, followers memberikan komentar dan testimonial pada setiap postingan yang merupakan salah satu bentuk electronic word of mouth. Penelitian ini bertujuan untuk menganalisis pengaruh electronic word of mouth terhadap purchase intention followers akun Instagram Adorable Projects. Jenis penelitian yang digunakan adalah deskriptif dengan metode penelitian kuantitatif. Populasi pada penelitian ini adalah followers Instagram Adorable Projects. Teknik sampling yang digunakan adalah non probability sampling dengan metode pengambilan sampel insidental sampling. Pada penelitian ini melibatkan 400 orang followers Instagram Adorable Projects dengan menggunakan teknik analisis PLS SEM. Berdasarkan hasil penelitian, dapat disimpulkan bahwa pengaruh Electronic Word Of Mouth Terhadap Purchase Intention Followers akun Instagram @AdorableProjects berdasarkan hasil uji analisis PLS-SEM terlihat bahwa terdapat pengaruh positif dan terbukti signifikan antara Electronic Word Of Mouth dengan Purchase Intention. Sehingga Electronic word of mouth pada Instagram Adorable Projects dapat menjadi sumber Informasi yang kuat dalam mempengaruhi Purchase Intention seseorang. Kata kunci: Electronic Word of Mouth, Purchase Intention
Co-Authors Adevia Puji Angelina Adevia Puji Angelina Adriansyah Adriansyah Ahmad Darajat Basallama Aliffia Muchnita Aulia Ferina Sendhitasari Azizah, Sheila Brady Rikumahu Candiwan Celine Dyah Ayuning Dian Indiyati Dudija, Nindya Dwi Fitrizal Salim Eris Dianawati Fadhilah Rahadatul Aisy Fajra Octrina Fandy Nuary Farisha Pratami Tallei Favian Muhammad Gaus Fetty Poerwita Sary Fina Nailatul Izzah Ida Ayu Dewi Komala Kartika Ida Ayu Putu Dewi Komala Kartika Indira Rachmawati Intan Ayu Lestari Jurry Hatammimi Kadek Satria Yudha Pramana Marsella Melinda Maya Ariyanti Milleniartha Moslem Moslem, Milleniartha Muhammad Farraas Al-Faruq Nidya Dudija novita, endah Nur Alif, Noval Nurvita Trianasari Purnamawati, Eko Dinar Puspita Kencana Sari Rafly Mochamad Arief Ratih Hendayani Rolyana Ferinia Pintauli Rudy Hermanto, Muchamad Stimson Hutagalung Syarfina Estiana Zahira Syauqina, Syaza Syaza Syauqina Untung Rahardja Wita Nursandi