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All Journal TEKMAPRO Journal of Industrial Engineering and Management Jurnal Teknologi JISI UMJ (Jurnal Integrasi Sistem Industri UMJ) Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura REKAYASA IMAGE OPERATION EXCELLENCE: Journal of Applied Industrial Engineering ITEj (Information Technology Engineering Journals) Jurnal Sistem dan Manajemen Industri Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri EKONOMIS : Journal of Economics and Business AFEBI Management and Business Review JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Journal of Humanities and Social Studies Jurnal Sistem Cerdas Maker: Jurnal Manajemen JURNAL Al-AZHAR INDONESIA SERI SAINS DAN TEKNOLOGI Jurnal Teknik Industri Terintegrasi (JUTIN) Indonesian Journal of Social and Environmental Issues (IJSEI) JURMATIS : Jurnal Manajemen Teknologi dan Teknik Industri Nusantara Science and Technology Proceedings Humanism : Jurnal Pengabdian Masyarakat Indonesian Journal of Industrial Engineering & Management Journal La Lifesci Journal La Multiapp Industrika : Jurnal Ilmiah Teknik Industri Jurnal Talenta Sipil Jurnal Hasi Penelitian Dan Pengkajian Ilmiah Eksakta - JPPIE IIJSE
Farida Pulansari
Fakultas Teknologi Industri, Jurusan Teknik Industri, Univesitas Pembangunan Nasional ”Veteran” Jawa Timur, Jl. Rungkut Madya Surabaya 60294
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Journal : REKAYASA

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Studi Perilaku Konsumen Terhadap Pemakaian Minyak Pelumas dengan Metode Markov Chain Pulansari, Farida; Permithasari, Nila Febriana
Rekayasa Vol 2, No 2: Oktober 2009
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1395.805 KB) | DOI: 10.21107/rekayasa.v2i2.2210

Abstract

Automotive community needs will grow rapidly. One of the tools that support the performance of a vehicle is a lubricating oil or more commonTy known as Oli. Various kinds oflu6ricating ozl brands marketed include Mesran Prima XP, Top 1 Syntetic motor oil, Pennzoil SAE, Active Castrol and Repsol Elite Competition. In this study thefocus is the lubricating oil or grease Mesran Prima XP. The problems faced by these oil products are perceived as declining sales of lubricating oil (grease) Mesran Prima XP, the research conducted by_ the method of Markov Chain, in tJie hope ofknowing the percentage of market share achieved by the oil Mesran Prima XP and determine strategies to increase the market share. Percentage ofknown research on the market share steady state conditions of each oil product in the region to the East Surabaya MESRAN PRIMA XP product for 25.99%; and SYNTETIC MOTOR Oil 7.93%; PENNZOIL  SAE  of  8.59%; CASTRQL ACTIVE   is 53.51%  and  REPSOL  ELITE   COMPETITION  3.97%.Keywords: Markov chain, SWOT Analysis
Co-Authors Adistara, Asya Fadhilah Aflah, Rifka Mauliana Ariyanti, Fredika Aura Kusuma Armadani, Aditya Cahya Arzety, Zahra Bagaskara, Tegar Winoto Dwi Sukma Donorianto, Dwi Sukma Dwi Sukma Donoriyanto, Dwi Sukma Donoriyanto Erlangga, Veto Andhika Fatkur Huda Fergisya, R. A. Luthfi Asia Gilang Ramadhan Gutawa, Ayyub Ihza Haqi, Muhamad Mukhtarul Hardiyanti, Ari Vera Harendsa, Naia Putri Hayati, Kinanti Resmi Hidayah, Shesfi Nur Iriani Iriani Kartika, Ardi Puspa Kurniasari, Fadillah Kusuma, Yahya Lailiyah, Wardatul Liddin, Jundana Shidqiyah M., Triyono Dwi Retno Miskiyah, Aliffatul Ningtiyas, Ristina Kusuma Nisa Masruroh Nugraha, Isna Nur Rahmawati Oktaviya, Ananta Permithasari, Nila Febriana Putri, Frydella Krisna Putri, Nadya Permata Qisthosin, Rikza Rahmadsyah, Mohamad Faris Ramadani, Deo Globy Ramadhanti, Viola Indira Restu Rivaldi, Dzikri Sanjaya, Yahya Cakra Sinta Dewi Sulaiman, Yoga Aulia Susanto, Indhira Prameswari Winursito, Yekti Condro Yekti, Dini Yulia Sari, Alma Dwi Zidane, Muhammad Azzam