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MENUMBUHKAN BUDAYA INVESTASI MELALUI EDUKASI DAN LITERASI KEUANGAN PADA KELOMPOK IBU RUMAH TANGGA DI SAWANGAN DEPOK Fatimah, Fatimah; Endang Purwaningrum; Lini Ingriyani; Indianik Aminah; Zulmaita
Bhakti Persada Jurnal Aplikasi IPTEKS Vol. 10 No. 2 (2024): Bhakti Persada Jurnal Aplikasi IPTEKS
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/bp.v10i2.45-53

Abstract

Education and financial literacy are very important to increase community understanding in managing finances, including housewives. Lack of financial literacy can make people tend to invest in real form, such as buying a house or land, which is difficult to resold. In an effort to increase financial literacy, the Jakarta State Polytechnic Financial Management Study Program held training in Sawangan, Depok, for 40 members of the Dharma Wanita Unity BSSN. The training was carried out in a luring with two main activities: lectures and discussions about financial literacy, as well as investment simulation assistance using stockbit applications. The activity began with a pre-test and ended with a post-test, showing an increase in participants' knowledge, with an average score of the final test rising from 83.21 to 95.32. The statistical test using SPSS shows significant changes (p <0.05). For two weeks of assistance, 12% of participants managed to invest in stocks. The activity was closed with the formation of the WhatsApp group to continue to assist participants in capital market investment. In the future, the Community Service Team plans to expand the reach of activities to other cities around Depok, so that more people can feel the benefits.
Finding appropriate techniques in translating Sundanese terms of address Sukaesih, Ina; Purwaningrum, Endang; Indrayani, Septina
Journal of Applied Studies in Language Vol. 5 No. 2 (2021): Dec 2021
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasl.v5i2.222-228

Abstract

The research addresses how Sundanese terms of address are translated into English. It discusses specifically the translation techniques practiced by the translator which affect the quality of the translation. The data are taken from Sundanese short stories and their translation in English. The theories exercised to find out the applied techniques are based on Molina and Albir (2002). The translation quality is examined using translation quality assessment of Nababan et al (2012). The analyses are carried out using Santosa’s methods (2017), a modification of Spreadly’s, following the analysis steps of domain, taxonomy, componential and culture findings. The results show that there are five translation techniques practiced by the translator, namely established equivalent, pure borrowings, deletion, variation, and implicit. The translation quality appears to gain 2.7. This score means that the translation is quite good. While the translation accuracy takes the highest score of 2.9, followed by acceptability 2.8, and readability having 2.5.  
PENGARUH ELECTRONIC WORD OF MOUTH (EWOM) DAN KEAMANAN TERHADAP KEPUTUSAN MENGGUNAKAN FITUR DANA GOALS PADA DOMPET DIGITAL DANA Mega Febriyanti, Ni Made; Mirati, R. Elly; Purwaningrum, Endang
Indonesian Journal of Economy, Business, Entrepreneuship and Finance Vol. 4 No. 3 (2024): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v4i3.192

Abstract

This research is in the background of numerous cases of losing the balance of DANA users and placing DANA goals features that are not located on the main page of the DANA application so that the users do not know the advantages of the feature. This research aims to investigate how the influence of electronic word of mouth and security on user decisions in using DANA goals on DANA applications and to test the hypothesis whether free variables are electronic word of mouth and safety influence on bound variables that use DANA goals features. n this study, sampling techniques are purposive samplings with criteria that respondents are users of the DANA goals feature. This research uses primary data through the distribution of questionnaires to 100 respondents. Double linear regression analysis with the help of SPSS version 26 is the method of analysis used. The results of this study show that partly electronic word of mouth and security have a positive and significant influence on decisions using the DANA goals feature. In addition, simultaneous tests also show that electronic word of mouth and safety jointly positively and significantly influence decisions using DANA goals feature.
PENGARUH BRAND IMAGE DAN PRODUCT DESIGN TERHADAP KEPUTUSAN MENGGUNAKAN BANK DIGITAL (STUDI KASUS BLU BY BCA DIGITAL) Ahmad, Andita; Mirati, R. Elly; Purwaningrum, Endang
Indonesian Journal of Economy, Business, Entrepreneuship and Finance Vol. 4 No. 3 (2024): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v4i3.195

Abstract

Competition in the digital banking market is getting tighter, encouraging digital banking companies to formulate appropriate strategies to be able to compete. This research aims to investigate the influence of brand image and product design on the decision to use a digital bank with a case study of Blu by BCA Digital in Indonesia. Brand image and product design were chosen as the main variables because both have an important role in influencing consumer perceptions and preferences for digital banking services. The research method used was a survey of active Blu by BCA Digital users with a questionnaire as a data collection tool. A total of 100 responses from Blu by BCA Digital users belonging to generation z and millennials in Jabodetabek have been collected using a purposive sampling technique and then analyzed using the multiple regression analysis method with data processing tools, namely SPSS version 26.0. The findings in this research are that brand image and product design partially and simultaneously have a significant positive influence on the decision to use a digital bank with a case study on Blu by BCA Digital. It is hoped that further research can develop by adding other factors to deepen understanding in this context.
ANALISIS PENGARUH ROA, DER DAN CR TERHADAP RETURN SAHAM PERUSAHAAN SUB SEKTOR PERTAMBANGAN YANG TERDAFTAR DI BEI PERIODE 2021-2023 Nurfajria, Khodijah; Purwaningrum, Endang; Mirati, R Elly
Indonesian Journal of Economy, Business, Entrepreneuship and Finance Vol. 5 No. 2 (2025): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v5i2.241

Abstract

The purpose of this research is to study how return on assets (ROA), debt-to-equity ratio (DER), and current ratio (CR) impact the stock returns of mining sub-sector companies listed on the Indonesia Stock Exchange (IDX) from 2021 to 2023. The research sample consists of 44 businesses selected through purposive sampling technique based on certain criteria. The data used comes from past stock prices and the company's annual financial statements. The quantitative method of panel data regression, which uses the common effect model (CEM) approach, was used in this study. The results show that DER and CR have no effect and are insignificant to stock returns; on the other hand, ROA partially affects and is significant to stock returns. Simultaneously, the three independent variables have a significant effect on stock returns. The findings provide practical implications for investors and company management on the importance of considering financial indicators when making investment decisions and developing strategies to improve financial performance.
PENGARUH ROE, EPS, DAN DER TERHADAP RETURN SAHAM PERUSAHAAN SEKTOR PERTANIAN YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) TAHUN 2020–2023 Desmita, Devira Patria; Purwaningrum, Endang; Mirati, R Elly
Indonesian Journal of Economy, Business, Entrepreneuship and Finance Vol. 5 No. 2 (2025): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v5i2.242

Abstract

This study aims to analyze the effect of Return on Equity (ROE), Earnings per Share (EPS), and Debt to Equity Ratio (DER) on stock returns in agricultural sector companies during the 2020–2023 period. The data used in this research are annual data obtained from the official website of the Indonesia Stock Exchange. The analysis technique used is panel data regression with a 5 percent level of significance. The results of the partial test show that ROE and DER have a significant negative effect on stock returns, while EPS does not have a significant effect. Meanwhile, the simultaneous test shows that ROE, EPS, and DER together have a significant effect on stock returns in agricultural sector companies.
PENGARUH LITERASI KEUANGAN DAN TOLERANSI RESIKO TERHADAP KEPUTUSAN INVESTASI SAHAM PADA APLIKASI STOCKBIT (STUDI KASUS GENERASI Z DI DKI JAKARTA) Taria, Putri Anas; Purwaningrum, Endang; Mirati, R Elly
Indonesian Journal of Economy, Business, Entrepreneuship and Finance Vol. 5 No. 2 (2025): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v5i2.245

Abstract

The increasing number of capital market players, the majority of whom are members of Generation Z in DKI Jakarta, is not always accompanied by adequate financial understanding and risk awareness. This situation is a challenge in producing logical investment decisions, especially with the emergence of digital investment platforms such as the Stockbit application. The purpose of this study is to gather empirical data regarding how Risk Tolerance and Financial Literacy affect Generation Z stock investment choices in DKI Jakarta who utilise the Stockbit app. IBM SPSS version 22 software is used to analyse multiple linear regression analysis in this quantitative investigation. The sampling method used is purposive sampling of 100 Generation Z respondents who live in DKI Jakarta and have invested through the Stockbit application. The research findings show that financial literacy and risk tolerance, both separately and simultaneously, have a positive and significant influence on stock investment decisions. This underscores the importance of understanding finance and readiness to face risk as key factors in making intelligent investment decisions in the digital era.
PERAN SELEBRITI ENDORSE TERHADAP KEPERCAYAAN KONSUMEN MENENGAH ATAS PADA PRODUK UKM Fatimah; Darna; Endang Purwaningrum; Elisabeth Yansye Metekohy
Ekonomi & Bisnis Vol 20 No 2 (2021): JURNAL EKONOMI BISNIS VOL 20 NO 2 DESEMBER 2021
Publisher : Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/eb.v20i2.4349

Abstract

Pandemi covid-19 membuat perekonomian Indonesia mengalami penurunan daya beli konsumen. Cara meningkatkan pertumbuhan ekonomi Indonesia adalah memulihkan kepercayaan kelompok konsumen menengah atas yang masih memiliki daya beli. Tingkat kepercayaan tersebut akan mendorong peningkatan belanja barang dan jasa yang dijual oleh UKM . Promosi dengan menggunakan selebriti endorse melalui media sosial banyak digunakan Pelaku UKM. Tujuan penelitian ini adalah untuk: mengukur pengaruh langsung selebriti endorse kepada keputusan membeli produk UKM dan mengukur pengaruh tidak langsung selebriti endorse terhadap keputusan membeli produk UKM melalui variabel ntervening tingkat kepercayaan kepada produk. Penelitian dilakukan di sekitar Jakarta, Bogor dan Depok, dengan populasi adalah kelompok menengah atas dengan penghasilan di atas 5 juta rupiah dan jumlah sampel sebanyak 90 orang. Teknik sampling menggunakan purposive non-random sampling, teknik ini dipilih karena tidak adanya data yang pasti mengenai jumlah anggota populasinya. Alat analisis menggunakan Path Analysis. Hasil perhitungan menunjukkan Selebriti Endorse hanya dapat mempengaruhi konsumen menengah atas untuk membeli produk UKM sebesar 3,1%, Sedangkan pengaruh tidak langsung dari selebriti endorse mempengaruhi keputusan konsumen menengah atas untuk membeli produk UKM melalui variabel intervening tingkat kepercayaan kepada produk adalah sebesar 59%. Saran kepada Pelaku UKM, harus memilih selebriti endorse yang dapat memunculkan kepercayaan konsumen menengah atas kepada produk UKM. Kata Kunci: Selebriti Endorse, Produk UKM, Menengah Atas, Tingakat Kepercayaan.