Article Per Year (5 Year)
p-Index From 2021 - 2026
4.892
P-Index
This Author published in this journals
All Journal Jurnal Mirai Management Jurnal Ilmiah Edunomika (JIE) Jurnal Ekonomi Jurnal Cakrawala Informasi (JCI) Populer: Jurnal Penelitian Mahasiswa Profit: Jurnal Manajemen, Bisnis dan Akuntansi Golden Ratio of Data in Summary Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Jurnal Ilmiah Multidisiplin Indonesia Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Jurnal Pengabdian Masyarakat dan Riset Pendidikan RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis Economics and Digital Business Journal Jurnal Publikasi Ekonomi dan Akuntansi Oikonomia : Journal of Management Economics and Accounting
Deri Apriadi
Universitas Kebangsaan Republik Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

Published : 38 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 38 Documents
Search

 1   2   3   4 
Peran Kreativitas Dalam Memediasi Hubungan Antara Pelatihan Dan Kinerja Pelaku UMKM Pada Desa Mekarjaya Kabupaten Bandung: Penelitian Galuh Boga Kuswara; Deri Apriadi; Gunawan
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2139

Abstract

Penelitian ini menganalisis pengaruh pelatihan pegawai terhadap kinerja pegawai UMKM di Desa Mekarjaya, Bandung, dengan kreativitas sebagai variabel mediasi. Menggunakan pendekatan kuantitatif dan analisis jalur, hasil penelitian menunjukkan pelatihan berpengaruh positif baik langsung maupun melalui peningkatan kreativitas terhadap kinerja pegawai. Kreativitas menjadi perantara penting dalam menghubungkan pelatihan dan kinerja, serta menjadi kunci optimalisasi hasil kerja. Implikasi manajerialnya, pelatihan harus fokus pada peningkatan keterampilan teknis dan pengembangan kreativitas. Sinergi antara lembaga pelatihan, pemerintah desa, dan pelaku UMKM diperlukan untuk menciptakan ekosistem pembelajaran yang mendukung daya saing berkelanjutan.
Meningkatkan Kemandirian Finansial Melalui Penguatan Literasi Keuangan Pelaku UMKM Desa Mekarjaya Kabupaten Bandung: Pengabdian Deri Apriadi; Galuh Boga Kuswara; Gunawan
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2154

Abstract

Program Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan kemandirian finansial pelaku UMKM di Desa Mekarjaya melalui penguatan literasi keuangan. Fenomena di lapangan menunjukkan bahwa sebagian besar pelaku UMKM di desa tersebut belum menerapkan prinsip-prinsip manajemen keuangan secara sistematis, seperti pencatatan keuangan, pemisahan keuangan pribadi dan usaha, serta perencanaan keuangan jangka panjang. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan teknik pengumpulan data melalui wawancara mendalam, observasi partisipatif, dan dokumentasi. Hasil penelitian menunjukkan bahwa rendahnya literasi keuangan berdampak negatif terhadap kemampuan pengelolaan keuangan dan keberlanjutan usaha. Akan tetapi, terdapat antusiasme dan keinginan kuat dari para pelaku usaha untuk belajar dan memperbaiki praktik keuangan mereka. Intervensi edukatif berupa pelatihan dan pendampingan berbasis komunitas menjadi strategi efektif untuk meningkatkan pemahaman finansial dan daya saing UMKM secara berkelanjutan. Penguatan literasi keuangan terbukti menjadi fondasi penting dalam mendorong kemandirian finansial, meningkatkan efisiensi usaha, dan memperluas akses pelaku UMKM terhadap layanan keuangan formal. Dengan pendekatan partisipatif, program ini diharapkan mampu mendorong transformasi UMKM desa yang lebih adaptif dan mandiri secara ekonomi.
Pengaruh Viral Marketing dan Online Consumer Review Terhadap Loyalitas Pelanggan Marketplace Digital di Kota Cipanas Susilo, Artika Pebrianti; Apriadi, Deri
Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis Vol. 2 No. 3 (2025): Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : YAYASAN PENDIDIKAN MULIA BUANA (YPMB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70451/cakrawala.v2i3.588

Abstract

Di tengah arus globalisasi saat ini, perkembangan teknologi informasi dan komunikasi, terutama internet, mengalami pertumbuhan yang sangat cepat. Perkembangan tersebut menjadikan internet sebagai kebutuhan mendasar bagi sebagian besar individu. Saat ini, berbagai platform marketplace belanja online bermunculan dan menarik minat masyarakat luas, menjadi sarana utama dalam penyediaan produk dan transaksi jual-beli secara digital. Dalam mengelola bisnis online, strategi pemasaran seperti viral marketing serta online consumer review memiliki peran yang sangat vital. Tujuan penelitian ini adalah untuk meneliti dampak viral marketing dan online consumer reviews terhadap loyalitas pelanggan di marketplace digital. Populasi penelitian mencakup seluruh pengguna marketplace digital yang bermukim di wilayah kota cipanas. Penelitian ini menggunakan pendekatan kuantitatif dengan metode purposive sampling, di mana pengumpulan data dilakukan melalui kuesioner online via google form kepada 50 responden. Data yang diperoleh kemudian dianalisis dengan di uji regresi linier berganda, uji validitas dan reabilitas, serta uji asumsi klasik dan uji hipotesis. Hasil analisis menunjukan bahwa: (1) Viral Marketing memberikan pengaruh positif dan signifikan terhadap loyalitas pelanggan marketplace digital serta (2) Online Consumer Reviews turut memberikan dampak positif dan sinifikan terhadap loyalitas pelanggan marketplace digital.
Pengaruh Program Diskon dan Penawaran Khusus Terhadap Keputusan Pembelian Pada Brand Lokal Insurgent Club Septiana, Muhamad Harvi; Apriadi, Deri
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 4 No. 3 (2025): Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v4i3.3737

Abstract

This study aims to analyze the influence of discount programs and special offers on consumer purchasing decisions for the local brand Insurgent Club in Bandung. The research background is driven by the increasing competition in the local fashion industry and the high sensitivity of young consumers toward price-based promotional strategies. A quantitative approach with an associative design was employed. Data were collected through questionnaires distributed to 50 respondents who are active consumers of Insurgent Club and analyzed using descriptive statistics and multiple linear regression. The findings reveal that both discount programs and special offers have a positive and significant effect on purchasing decisions, both partially and simultaneously. The coefficient of determination (R²) of 0.718 indicates that 71.8% of the variation in purchasing decisions can be explained by the two independent variables, while the remainder is influenced by other factors. These results reinforce consumer behavior theory and price-based promotion strategies, while also providing practical implications for local brands to optimize discount and special offer programs through digital channels in order to boost sales and strengthen consumer loyalty.
Pengaruh Shopee Live dan Fitur Spay Later terhadap Perilaku Konsumtif Remaja Nafhan, Nafisah; Apriadi, Deri
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 4 No. 3 (2025): Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v4i3.3758

Abstract

This study aims to analyze the effect of Shopee Live and Shopee PayLater on the consumptive behavior of teenagers in Bandung. A quantitative approach was employed using a survey method with 75 respondents aged 13–24 years who had experience with both features. Data were collected using a five-point Likert scale questionnaire and analyzed through multiple linear regression with the aid of SPSS version 26. Validity and reliability tests confirmed that all questionnaire items were valid and reliable, while classical assumption tests indicated that the regression model met the criteria of normality, multicollinearity, and heteroscedasticity. The regression results revealed that Shopee Live had a positive and significant influence on teenagers’ consumptive behavior, whereas Shopee PayLater showed no significant effect when tested partially. However, when examined simultaneously, both features significantly affected consumptive behavior. These findings highlight that interactive promotions through Shopee Live play a more dominant role in shaping teenagers’ consumptive behavior compared to financial access via Shopee PayLater.
Pengaruh Penggunaan QRIS dan Gaya Hidup Konsumtif Terhadap Minat Menabung Gen Z di Kota Bandung Azahra, Hanifa; Apriadi, Deri
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 4 No. 3 (2025): Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v4i3.3759

Abstract

The advancement of digital technology has transformed financial transaction patterns, particularly through the adoption of the Quick Response Code Indonesian Standard (QRIS). This study aims to examine the effect of QRIS usage and consumptive lifestyle on the saving interest of Generation Z in Bandung City. This research employed a quantitative approach with a survey method. Data were collected from 75 Generation Z respondents who use QRIS, obtained through online questionnaires. Multiple linear regression analysis was applied, preceded by classical assumption tests including validity, reliability, normality, as well as simultaneous (F) and partial (t) tests. The results reveal that QRIS usage has a positive and significant effect on saving interest, while consumptive lifestyle has no significant effect. Simultaneously, QRIS usage and consumptive lifestyle significantly influence saving interest among Generation Z. These findings highlight that QRIS, as a digital payment instrument, not only facilitates transactions but also holds potential to encourage healthier financial behavior among the younger generation.
Pengaruh Strategi Pengelolaan Modal Kerja dan Akses Sumber Pembiayaan terhadap Keberlanjutan Usaha Pedagang Kaki Lima: Studi Kasus di Pulo Jahe, Jakarta Timur Syah, Seni Nuraenun; Deri Apriadi
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 4 No. 3 (2025): Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v4i3.3767

Abstract

Street vendors (PKL) are an essential part of the informal sector that significantly contributes to the urban economy, yet they face considerable challenges in sustaining their businesses. This study aims to analyze the influence of working capital management strategies and access to financing on the business sustainability of street vendors in Pulo Jahe, East Jakarta. A quantitative approach was employed using a Likert-scale questionnaire with 33 respondents selected through purposive sampling. Data were analyzed using validity, reliability, normality, multicollinearity tests, and multiple linear regression with t-test and F-test, supported by SPSS version 27. The results indicate that working capital management has a significant effect on business sustainability, while access to financing does not have a significant partial effect. However, both variables simultaneously exert a significant effect on business sustainability. These findings highlight the critical role of working capital management as the primary determinant of sustainability for street vendors, while external financing becomes effective only when supported by adequate financial literacy and managerial capabilities.
Pengaruh Liliterasi Digital dan Orientasi Kewirausahaan Terhadap Kinerja Usaha UMKM di Kota Bandung Agil, Mohammad Septo; Apriadi, Deri
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 4 No. 3 (2025): Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v4i3.3795

Abstract

This study aims to analyze the effect of digital literacy and entrepreneurial orientation on the business performance of MSMEs in Bandung City. A quantitative approach was applied using descriptive and verificative methods to describe empirical phenomena and test causal relationships between variables. Data were collected through questionnaires distributed to 201 MSME owners, selected using an accidental sampling technique. Data analysis employed multiple linear regression with the assistance of SPSS software. The results indicate that digital literacy and entrepreneurial orientation simultaneously have a significant effect on business performance, with a coefficient of determination (R²) of 0.716, meaning that 71.6% of performance variation is explained by both variables. Partially, digital literacy shows a more dominant influence than entrepreneurial orientation. These findings confirm that the ability of MSME actors to utilize digital technology and integrate it with entrepreneurial values plays a crucial role in enhancing efficiency, innovation, and competitiveness in the digital transformation era.
Pengaruh Sumber Daya Manusia dan Inovasi Produk Terhadap Kinerja Kewirausahaan Muttaqin, Arya Abdul Jabbar; Apriadi, Deri
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 3 (2025): Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v3i3.3794

Abstract

This study aims to analyze the effect of Word of Mouth (WOM), brand image, and brand ambassador on consumer satisfaction with Le Minerale in Wonodadi District, Blitar Regency. A quantitative approach with a descriptive design was applied. The study involved 128 respondents selected through accidental sampling. The research instrument was a four-point Likert scale questionnaire tested for validity and reliability before use. Data were analyzed using SPSS version 27, including validity and reliability tests, normality, multicollinearity, heteroscedasticity, multiple linear regression, t-test, F-test, and coefficient of determination (R²). The results show that WOM, brand image, and brand ambassador each have a positive and significant effect on consumer satisfaction. Simultaneously, these three variables also have a significant impact, with an R² value of 0.604, indicating that 60.4% of the variation in consumer satisfaction is explained by WOM, brand image, and brand ambassador, while the remaining 39.6% is influenced by other factors beyond this study. These findings highlight the importance of combining marketing communication strategies to enhance consumer satisfaction in the bottled drinking water industry.
Strategies to Increase Employee Engagement Through Employee Empowerment and Self-Development Programs Yulianah, Yulianah; Galuh Boga Kuswara; Deri Apriadi; Kania Laelawati; Asri Sundari
Jurnal Ekonomi Vol. 14 No. 04 (2025): Jurnal Ekonomi, 2025
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to describe and analyze strategies for increasing employee engagement through employee empowerment and self-development programs. The research approach used was descriptive qualitative, with data collection techniques using in-depth interviews, observation, and documentation studies. Data analysis was conducted through the stages of data reduction, data presentation, and conclusion drawing according to the Miles and Huberman model. The results indicate that empowerment and self-development strategies have a significant influence on increasing employee engagement. By providing autonomy in decision-making, providing relevant training, and supporting career development, employees feel more valued and in control of their work. Furthermore, a supportive organizational culture and regular recognition have been shown to increase motivation and a sense of belonging to the organization. Although challenges remain, such as budget constraints, ineffective training methods, and difficulties in measuring success, the results of this study confirm that employee engagement can be significantly improved if organizations consistently implement empowerment and self-development strategies on an ongoing basis.
Co-Authors Aghniya Agustina Agil, Mohammad Septo Alrifni, Seftia Artino, Adi Asatibi, Ilham Sam Ayub Asri Sundari Azahra, Hanifa Dessy Adelin Dio farhan Eko Budi Lestari Elihu, Elihu Eva Yuniarti Utami GALUH BOGA KUSWARA Giana, Hasna Gunawan Husaini, Abdil Iklina, Dede Indrianti Indrianti intan, Intan Merlina Rahayu Irma Handayani Kania Laelawati La Ode Marihi Laela Lanjarsih Lestari, Eko Budi Lucky P, Muhammad Made Susilawati Meisya Ayu Novianti Merry Fithriani Miftah Faiz Ali Ramdhani Muhammad Lucky P Muttaqin, Arya Abdul Jabbar Nabila Khoirunnisa Nadiya Yunan Nafhan, Nafisah Nurcahyati, Selly Pambudi, Pandu Dwi Luhur Primadonna Ratna Mutumanikam Putri, Defina Fitriana Retnawati Siregar Rohiman, Rohiman Rudy Irwansyah Sadikin, Muhamad Bahrul Safitri, Ai Mira Salwa Fatimah Azahra Septiana, Muhamad Harvi Sopyan, Fadillah Maulana Sulaeman, Muhamad Buldan Susilo, Artika Pebrianti Syah, Seni Nuraenun Utami, Eva Yuniarti Wendy Wendy Wendy Yulianah Yulianah