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All Journal Jurnal Mirai Management Jurnal Wacana Ekonomi Jurnal Ekonomi Manajemen Sistem Informasi Komitmen : Jurnal Ilmiah Manajemen Jurnal DIALEKTIKA : Jurnal Ilmu Sosial JURNAL PARADIGMA: Journal of Sociology Research and Education Journal of Knowledge Management El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Hedi Cupiadi
Universitas Garut
Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Organizational Citizenship Behavior terhadap Kinerja Karyawan dengan Kepuasan Kerja Sebagai Variabel Intervening pada PT. Herlinah Cipta Pratama Dodol Picnic Garut Frederica, Frederica; Hedi Cupiadi; Husni Muharam
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 1 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i1.6186

Abstract

Organizational Citizenship Behavior merupakan perilaku kerja sukarela yang diyakini dapat meningkatkan efektivitas organisasi melalui kontribusi nonformal karyawan. Penelitian ini bertujuan untuk mengetahui pengaruh Organizational Citizenship Behavior terhadap kinerja karyawan dengan kepuasan kerja sebagai variabel mediasi pada karyawan tetap bagian produksi di PT Herlinah Cipta Pratama Dodol Picnic Garut. Penelitian ini menggunakan pendekatan kuantitatif dengan desain eksplanatori. Sampel dalam penelitian ini berjumlah 60 responden yang dipilih melalui teknik purposive sampling. Pengumpulan data dilakukan dengan kuesioner, dan data dianalisis menggunakan teknik Partial Least Squares Structural Equation Modeling. Hasil penelitian menunjukkan bahwa Organizational Citizenship Behavior tidak berpengaruh terhadap kepuasan kerja maupun kinerja karyawan. Sebaliknya, kepuasan kerja berpengaruh secara langsung terhadap kinerja karyawan. Selain itu, tidak ditemukan efek mediasi dari kepuasan kerja dalam hubungan antara Organizational Citizenship Behavior terhadap kinerja. Temuan ini menunjukkan bahwa peningkatan kinerja karyawan lebih dipengaruhi oleh persepsi terhadap kepuasan kerja daripada oleh perilaku kerja ekstra peran yang dilakukan secara sukarela. Implikasi dari hasil ini menekankan pentingnya penguatan aspek-aspek yang membentuk kepuasan kerja untuk meningkatkan performa tenaga kerja secara berkelanjutan.
Pengaruh Fitur Layanan Shopee Paylater dan Kepuasan Pengguna Terhadap keputusan Pembelian Gen Z di Garut Muhammad Akbar Surya Pratama; Hedi Cupiadi; Hilman Rismanto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.8718

Abstract

The background of this research is based on the increasing use of Paylater services among Generation Z, who tend to prioritize convenience and satisfaction in online transactions. This study aims to examine the influence of Shopee Paylater service features and user satisfaction on purchasing decisions among Generation Z in Garut Regency. The research employs a descriptive and verification quantitative approach, utilizing primary data collected through questionnaires distributed to 110 Shopee Paylater users in Garut Regency. The sampling technique applied is non-probability sampling with a purposive sampling method. The independent variables in this study are service features and user satisfaction, while the dependent variable is purchasing decision. Data analysis was conducted using the Structural Equation Modelling–Partial Least Square (SEM-PLS) method. The results indicate that service features have a positive and significant influence on purchasing decisions. Additionally, user satisfaction also significantly affects purchasing decisions. Thus, the findings confirm that the better the service features and the higher the level of user satisfaction, the stronger the purchasing intention of Generation Z consumers in Garut Regency through Shopee Paylater.
Pengaruh Disiplin Kerja dan Reward Terhadap Kinerja Karyawan di PT Aklab Nurse Call System Garut Wifi Syari; Dody Hermana; Hedi Cupiadi
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.8730

Abstract

The objective of this study is to analyze the influence of Work Discipline and Rewards on Employee Performance.The research utilizes primary data collected through questionnaires distributed to 35 respondents, who are employees of PT AKLab Nurse Call System in Garut. The sampling method employed is non-probability sampling with a purposive sampling technique. This study adopts a quantitative method with a descriptive and associative approach. Hypothesis testing is conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results indicate that both Work Discipline and Rewards have a significant partial effect on Employee Performance. The study concludes that effective implementation of Work Discipline and optimal provision of Rewards can enhance Employee Performance.
Pengaruh Celebrity Endorsement terhadap Purchase Decission dengan Brand Image sebagai Mediator pada Scarlett Whitening Zulham Muji; Hedi Cupiadi; Dani Adiatma
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9322

Abstract

This study was designed to examine Brand Image as an intervening variable in Purchase Decisions for Scarlett Whitening products influenced by Celebrity Endorsement. The background of this study shows that the development of digital technology has encouraged the massive use of celebrity endorsements in marketing strategies, but there is a gap in understanding regarding their effectiveness in shaping brand image and influencing purchasing decisions. This study adopts a quantitative approach using descriptive and causal methods. Primary data were collected through a questionnaire distributed to 96 respondents who are users of Scarlett Whitening, selected using the Lemeshow formula. The study employs Partial Least Squares Structural Equation Modeling (PLS-SEM) using the SmartPLS software. Based on the research, Celebrity Endorsement has a very strong positive influence on Brand Image, and Brand Image has a positive influence on Purchase Decision. Additionally, Celebrity Endorsement also influences Purchase Decision directly and indirectly through Brand Image as an intervening variable. These findings demonstrate the importance of building a strong brand image through celebrity endorsement strategies to enhance consumer Purchase Decision.
Pengaruh Influencer Marketing dan Brand Trust di TikTok terhadap Purchase Decision Skincare Emina pada Generasi Z di Garut Ressa Boni Noviantika; Hedi Cupiadi; Hilman Rismanto
Jurnal Mirai Management Vol 11, No 1 (2026)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v11i1.11688

Abstract

Pertumbuhan pesat TikTok sebagai Platform media sosial, telah memicu Tranformasi strategi pemasaran dalam industri kecantikan dengan memanfaatkan influencer marketing dan penguatan brand trust sebagai faktor penentu dalam membentuk perilaku pembelian Generasi Z. Tujuannya untuk menelaah pengaruh influencer marketing dan brand trust terhadap purchase decision produk skincare Emina di wilayah Garut. Penelitian ini menggunakan pendekatan kuantitatif dengan desain deskriptif dan asosiatif. Penelitian ini diperoleh melalui pengebaran kuisioner kepada sebanyak 96 responden. Generasi Z yang telah membeli dan menggunakan produk Emina lebih dari dua kali, dengan teknik purposive sampling. Analisis data dilakukan menggunakan metode (SEM-PLS) dengan bantuan SmartPLS 4. Hasil penelitian menunjukkan bahwa influencer marketing dan brand trust berpengaruh positif dan signifikan terhadap purchase decision, dengan brand trust sebagai variabel yang lebih dominan. Temuan ini menunjukkan bahwa kepercayaan terhadap merek menjadi faktor dominan yang secara signifikan memengaruhi Purchase Decision, sementara influencer marketing berkontribusi untuk membentuk persepsi konsumen, serta meningkatkan minat melalui penyampaian menarik oleh pemengaruh. Kata Kunci: Influencer Marketing;Brand Trust;Purchase Decision;TikTok;Generasi Z.
Co-Authors Adiatma, Dani Alya Fattima Azzahra Budiman Dody Hermana Frederica, Frederica Hani Siti Hanifah Hilman Rismanto Husni Muharam Imas Purnamasari Millah, Syaiful Mochamad Fikri Mochamad Romdhon Muhammad Akbar Surya Pratama Nurhasan, Rohimat Raka Fazal Aula Ressa Boni Noviantika Setiawan, Rahyuniati Sifa Rahmania SRI WULANDARI Tatang Mulyana Wifi Syari Windi Yulianti Zulham Muji