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The Influence Of Satisfaction And Trust On Consumer Loyalty In Medan Oranges In Medan City Compared To Imported Oranges Hasibuan, Iqbal Fairuz; Netti Tinaprilla; Joko Purwono
Journal of Agri Socio Economics and Business Vol. 5 No. 02 (2023)
Publisher : Badan Penerbitan Fakultas Pertanian (BPFP), Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jaseb.5.2.65-74

Abstract

People's lifestyles are changing to meet their needs, and they are increasingly shopping at modern retailers. For Indonesian consumers, the presence of modern retail businesses such as minimarkets, supermarkets and even hypermarkets is very encouraging. Consumers are pampered with various positive things related to shopping convenience, safety, comfort, increasingly diverse product variations, increased product quality, and of course cheaper product prices due to competition. This research aims to test the influence of all aspects of the marketing mix on loyalty through satisfaction and trust The research uses a quantitative approach with an exploratory approach, the analysis method used is the SEM analysis method with Smart PLS. Based on the research results, it was found that only price influenced satisfaction. satisfaction and trust have a significant influence on loyalty. Furthermore, satisfaction is able to mediate price on loyalty.
Farmer's Decisions in Selecting Superior Shallot Seeds in Solok Regency West Sumatra Tane, Conny Belinda; Tinaprilla, Netti; Purwono, Joko
Jurnal Manajemen dan Agribisnis Vol. 21 No. 2 (2024): JMA Vol. 21 No. 2, July 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.21.2.225

Abstract

Background: Shallots are a commodity that is exceptionally strategic and economical regarding farming profits. One way that farmers can increase production results is by adopting technology, such as using superior seeds. Purpose: This research aims to describe the implementation of the SOP for SS Sakato red onion farming, identify factors that influence farmers using superior SS Sakato seeds, and analyze differences in performance between shallot farmers who use SS Sakato seeds and Non SS Sakato seeds.Design/methodology/approach: The methods used are qualitative and quantitative analysis, logit regression analysis, and propensity score matching (PSM) analysis. Findings/Result: The results show that the SOP adoption rate for shallots is 82%, with the highest SOP adoption being plant maintenance and the lowest SOP adoption rate determining when to plant. Factors significantly influencing farmers' decisions to use superior SS Sakato seeds in Sungai Nanam are farmer education, farmer income, access to production facilities, agricultural extension, land area, and seed resistance to pests and diseases. The use of superior SS Sakato seeds significantly positively impacts shallot production and farmer profit in shallot farming. The use of superior SS Sakato seeds can increase the income of shallot farmers even though the costs of farming are higher. The use of superior seeds should be able to reduce the costs that farmers have to pay, but in this study, the costs incurred by farmers remained high.Conclusion: Increasing the productivity of shallots can be achieved by using quality seeds, using shallot varieties that are highly productive, adaptive, and resistant to pests and diseases, and improving cultivation techniques according to SOP. Farmers who use superior SS Sakato seeds should comply with the Standard Operating Procedure (SOP) to maximize shallot production. With an emphasis on increasing production, there should be support for farmers from seed breeding institutions to innovate in order to be able to provide superior seeds, support from technology-producing institutions, and support from extension services both from the government and the private sector.Originality/value (State of the art): This study describes that the use of superior seeds will impact the production and productivity of shallots, costs incurred by farmers, and farmer profits. Technology is an essential factor in influencing the production function; utilizing technology will have implications for increasing efficiency. Superior seeds are a technology that can have a long-term impact. Keywords: binary logit regression, propensity score matching (PSM), shallots, standard operating procedures (SOP), superior seeds
Strategi Pengembangan Usaha Budidaya Udang Vannamei Dalam Meningkatkan Pendapatan Petambak di Kecamatan Klirong Kabupaten Kebumen Mazidatul Qonita, Siti; Purwono, Joko; Feryanto, Feryanto
Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Vol. 12 No. 1 (2024): Juni 2024 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2024.12.1.163-174

Abstract

Vannamei shrimp is a fishery commodity that has the potential to be developed. Klirong District has a high volume and value of vannamei shrimp production in Kebumen Regency. This research aims to analyze the vannamei shrimp commodity base, classify the growth of vannamei shrimp cultivation businesses, and formulate appropriate development strategies for vannamei shrimp cultivation businesses in Klirong District, Kebumen Regency. This research will analyze several aspects, including Location Quotient (LQ) analysis, Klassen Matrix analysis, External and Internal Factors, SWOT analysis, and formulating alternative strategies using the QSPM matrix. This research shows that vannamei shrimp is an essential commodity in Klirong District, Kebumen Regency, with a value of 1.18. Vannamie shrimp commodities in Klirong District, Kebumen Regency, are classified as advanced and slow-growing commodities. There are twelve alternative strategies in developing the vannamei shrimp cultivation business, the three strategic priorities with the highest value include implementing environmentally sound farming business practices, adopting innovative technology and implementing digitalization in production and marketing systems, as well as establishing good relationships with suppliers and customers and also expanding marketing.
Faktor–Faktor Yang Memengaruhi Purchase Intention Sayur Organik Pada Konsumen Mahasiswa Di Yogyakarta Cindy Khaerunisa, Almira; Tinaprilla, Netti; Purwono, Joko; Khaerunisa, Almira Cindy
Forum Agribisnis Vol. 15 No. 1 (2025): FA VOL 15 NO 1 MARET 2025
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.15.1.64-75

Abstract

Concerns about the negative impact of agricultural production that uses chemicals intensively on environmental sustainability and human health have resulted an increase organic consumption, especially organic vegetables. Important to know the factors that influence purchase intentions toward organic vegetables. Intentions can be studied using the Theory of Planned Behavior (TPB) model including attitudes towards behavior, subjective norms, and perceived behavioral control. Previous research also found that environmental concern, health concern, and product availability have an influence to that product. The purpose of this research is to analyze the Factors Influencing Purchase Intention Toward Organic Vegetable, especially by student as potential customer, it can help producers to formulate managerial implications. This research was conducted in Yogyakarta with a total 230 respondents. This research uses descriptive analysis, Partial Least Square (PLS-SEM), and Importance Performance Matrix Analysis (IPMA). The results of this study show that purchase intention organic vegetables is influenced by attitudes towards behavior and perceived behavioral control, while subjective norms do not influence purchase intention. Attitudes towards behavior in this study were influenced by environmental concern and health concern, perceived behavioral control were influenced by product availability. The managerial implication that can be carried to increase attitude toward behavior which is known to have the highest importance value through increasing environmental concern and health concern which influences students attitudes towards behaviour to purchasing intentions of organic vegetables in Yogyakarta.
THE INFLUENCE OF COMPETENCE AND KNOWLEDGE MANAGEMENT ON PERFORMANCE Hanum, Nikmah; Munandar, Jono Mintarto; Purwono, Joko
Jurnal Aplikasi Manajemen Vol. 18 No. 2 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.02.05

Abstract

This study aims to examine and analyze the effect of competence and knowledge management on performance (a case study of BAPETEN employees). Respondents in this study were BAPETEN employees, totaling 490 respondents. Data were analyzed using Structural Equation Modeling (SEM) Amos with Amos software version 24. The results of this study found that competence and knowledge management affect positively and significantly on performance. And also gender as a moderating variable does not have a significant effect on employee performance or competence, due to the absence of a distinction between male and female genders. So it is expected that further researchers can expand the variables in improving performance in the company.
FACTORS AFFECTING RESEARCHERS PERFORMANCE IN THE INDONESIAN INSTITUTE OF SCIENCES Wasfi, Sabrul; Mulyati, Heti; Purwono, Joko
Jurnal Aplikasi Manajemen Vol. 18 No. 3 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.03.02

Abstract

The Performance of Indonesian researchers is relatively low at the international and ASEAN levels. Moreover, LIPI (Indonesian Institute of Sciences) as one of the largest research institutions in Indonesia, its ranks on webometrics continue to decline. This study aims to prove the factors that influence the performance of LIPI researchers.  This study aims to examine the effect of competence, training, organizational support, organizational climate, and researchers'characteristics on performance. With a stratified proportional sampling data collection technique, we obtained 153 researchers in research centers in LIPI. Data was collected using a questionnaire manually and online. Data were analyzed using partial least square (SEM- PLS), multiple linear regression, and descriptive statistics. The analysis concluded that research competence, training, functional position, academic qualification, and age had a significant effect on performance. But, organizational support and organizational climate had no significant effect on performance. Research competence contributes to the highest influence on performance. From this study, we recommended an increasing frequency of organizing international scientific writing training to improve researcher performance.
Analisis Faktor Keberhasilan Kolaborasi Triple Helix: Perspektif Industri Irawan, Budi; Anggraini, Elisa; Purwono, Joko
Owner : Riset dan Jurnal Akuntansi Vol. 9 No. 3 (2025): Research Articles July 2025
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/owner.v9i3.2736

Abstract

This research identifies and evaluates the key success factors for Triple Helix collaborations (academia, industry, and government) from the perspective of the industrial sector. The research is contextualized within an industry-driven Open Innovation model, where 19 national-scale companies, including state-owned and private enterprises, partner with the Indonesia Endowment Fund for Education (LPDP) to address industrial innovation challenges. Within this framework, LPDP and its industry partners invite university research teams to compete for funding based on industry-proposed themes. Primary data were collected through an online survey of 107 industry professionals, representing diverse hierarchical levels (from staff to top management) across strategic sectors such as energy, agribusiness, pharmaceuticals, defense, and telecommunications. Respondents assessed 21 success factors using a 1-to-10 Likert scale. Quantitative data were analyzed using SPSS to calculate the mean rank of each factor, which were then categorized into five levels of importance. Concurrently, qualitative data from open-ended questions were visualized as a word cloud using NVivo. The principal findings indicate that industry prioritizes transparency (the absence of hidden agendas), knowledge sharing, and the alignment of research objectives with realistic implementation pathways. Furthermore, qualitative results emphasize the need for government support to simplify product certification regulations and recommend market potential analysis to enhance research commercialization. This study offers crucial managerial implications for all Triple Helix stakeholders by identifying the most decisive factors in fostering successful and impactful collaborations.
The Marketing Strategy and Florist Business Development at Little Puff Florist Astuti, Endah Cahyaning; Sarma, Ma’mun; Purwono, Joko
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7971

Abstract

The florist industry has experienced significant growth in recent years, particularly due to increased consumer interest in flowers as part of home decor, gifts, and special events. However, the competitive market and changing consumer preferences demand that florists adopt effective marketing strategies and understand the internal and external factors that can impact their business. By leveraging internal strengths and external opportunities, while addressing weaknesses and threats, florists can design effective strategies for business development. The methods used in this study are qualitative with a case on Little Puff Florist. SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) is utilized to identify internal and external factors, and QSPM (Quantitative Strategic Planning Matrix) decision stage to evaluate alternative strategies based on internal and external success factors. The alternative strategies for Little Puff include improving customer service, enhancing marketing through digital technology, and developing products with new innovations. The marketing and development strategies employed by Little Puff are market penetration and product development. The SWOT analysis indicates maintaining product quality, improving service, enhancing product development, and maintaining customer trust.
The Influence Of Public Perception, Social Media, And Content Type On Bimba Baca Brand Awareness Nopiah, Neneng; Hidayatulloh, Furqon Syarief; Purwono, Joko
Indonesian Journal of Multidisciplinary Science Vol. 4 No. 12 (2025): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v4i12.1194

Abstract

West Java Province, with the largest population in Indonesia, and Sukabumi Regency, which boasts the widest area and a substantial population, also exhibit a significant proportion of young children. The 2025-2045 National Long-Term Development Plan highlighted the pivotal role of quality education as a cornerstone of national development. The Indonesian education system, as stipulated in Law No. 20 of 2003, encompasses formal, non-formal, and informal pathways. Early childhood education is a key focus, given the substantial presence of this demographic. Child reading and learning interest guidance, known as bimba, represents non-formal education for young children. Bimba Baca Sukabumi located in Sukabumi Regency, employs diverse learning methods designed to provide targeted stimulation for early childhood development and support the Indonesia Emas 2045. Enhancing Bimba Baca Sukabumi's brand awareness is crucial for contributing to the achievement of Indonesia Emas 2045. Social media, digital content, and perception management are effective tools for disseminating information and building brand awareness. This research was conducted at Bimba Baca Sukabumi. The study utilized purposive sampling, selecting respondents based on criteria representative of the variables. Kotler's Marketing Theory and Kelley's Attribution Theory served as the theoretical foundation for variable determination. The independent variables examined included public perception, social media usage, and content type, while brand awareness was the dependent variable. The research employed the SEM-PLS analysis method to analyze the influence of public perception, social media, and digital content on public brand awareness of Bimba Baca Sukabumi.
The Intention of Using Biofertilizer Among Shallot Farmers in Nganjuk Regency, East Java Province, Indonesia Ulfa, Amelia; Burhanuddin, Burhanuddin; Purwono, Joko
Agro Bali : Agricultural Journal Vol 7, No 1 (2024)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/ab.v7i1.1506

Abstract

The excessive use of chemical fertilizer leads to a critical contribution to the environment, such as the decline of soil fertility and shallot productivity in the future. Whereas biofertilizer is one of the alternative ways to diminish the usage of chemical fertilizer to support sustainable agriculture. However, the majority of shallot’s farmers have a lack of knowledge towards biofertilizer. This study aims to analyze the influence of attitude, subjective norms, and perception toward the intention of using biofertilizers. This research was conducted in September 2022 – November 2022 in Gondang and Rejoso District, Nganjuk Regency, East Java, Indonesia. The respondents are considered by census method, and it is distributed to 140 shallot farmers who consist of biofertilizer users. The data was analyzed by using Partial Least Square (PLS) in order to examine the influence of attitude, subjective norms, and perception towards the intention of using biofertilizer. Overall, it is illustrated that attitude, subjective norms and perception have a positive and significant influence towards the intention of using biofertilizer among shallot farmers.