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All Journal Jurnal Ilmu Lingkungan Jurnal Pariwisata Pesona International Research Journal of Business Studies (E-Journal) International Journal of Supply Chain Management Almana : Jurnal Manajemen dan Bisnis Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Dinamika Lingkungan Indonesia SYNERGY: Jurnal Bisnis dan Manajemen CANANG: Jurnal Pengabdian Masyarakat Euclid VALUTA Jurnal Administrasi Bisnis, Manajemen dan Ekonomi Jurnal Penelitian Pendidikan Indonesia KOLABORATIF: Jurnal Isu Sosial dan Tinjauan Kebijakan Studies in English Language and Education
Mardatillah*, Annisa
Administrasi Bisnis Universitas Islam Riau
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Transportation Other

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Integrasi Augmented Reality Berbasis Budaya Lokal dalam Pemasaran UMKM untuk Keunggulan Kompetitif Annisa Mardatillah; Sri Yuliani; Lilis Marina Angraini; Yusnidar Yusnidar
SYNERGY: Jurnal Bisnis dan Manajemen Vol 6, No 1 (2026)
Publisher : Pelantar Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52364/synergy.v6i1.89

Abstract

In order to better understand how culture-based augmented reality (AR) helps MSMEs in the creative sector boost their competitive edge, this study looks into the topic. Prior research has mostly focused on augmented reality (AR) as a promotional or technological tool, but little focus has been placed on how AR might be used to strategically activate local cultural values. This study uses a qualitative methodology to fill this gap by applying NVivo-assisted thematic analysis to the analysis of observational and in-depth interview data. According to the results, culture-based augmented reality serves as a fundamental strategic tool that combines digital marketing strategy, user experience, product differentiation, and cultural authenticity. By converting cultural histories, symbols, and identities into immersive digital interactions, augmented reality (AR) improves experience value and increases emotional customer engagement and perceived product value. The findings also show that by enhancing exposure, interaction, and shareability, AR-based cultural content promotes the spread of innovation via social media. Furthermore, it becomes clear that dynamic capacities and technology literacy are essential enabling aspects for MSMEs to use AR sustainably. This study theoretically expands on the Resource-Based View by showing how immersive digital technology might transform local culture into a unique and valuable resource. From a practical standpoint, the results indicate that incorporating AR with cultural values can help MSME competitiveness in the digital economy. It is recommended that future studies employ mixed-methods or quantitative methodologies to validate the suggested conceptual model in larger cultural contexts
DAYA SAING UMKM MELALUI KEMASAN BERKELANJUTAN: PENGABDIAN KEPADA MASYARAKAT DI TERENGGANU, MALAYSIA Annisa Mardatillah; Evi Zubaidah; Normala Binti Riza; Yusnidar Yusnidar; Annisa Rahma Yuli
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): Volume 6 No. 2 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i2.43764

Abstract

Kemasan produk berperan penting memberikan daya tarik untuk meningkatkan minat konsumen serta daya saing produk di pasar. Namun, masih terdapat usaha mikro, kecil, dan menengah (UMKM) masih menggunakan kemasan berbahan plastik konvensional yang berdampak negatif terhadap lingkungan. Kegiatan Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan pemahaman dan keterampilan pelaku usaha UMKM Batik Lambo Sari di Terengganu, Malaysia, untuk dapat memanfaatkan sustainable packaging berbahan ramah lingkungan. Metode kegiatan dilakukan dengan memberikan penyuluhan dan pelatihan, kelompok mitra diperkenalkan dengan konsep kemasan berkelanjutan, seperti penggunaan bahan daur ulang ramah lingkungan berbasis sumber daya terbarukan. Hasil kegiatan menunjukkan pemahaman peserta semakin meningkat terhadap kemasan berkelanjutan dan peserta mulai mampu memahami mendesain kemasan yang ramah lingkungan dengan tetap mengkedepankan aspek fungsional dan estetika. Diperlukan dukungan lebih lanjut dari pemerintah dan berbagai pihak terkait untuk mendorong adopsi kemasan berkelanjutan secara lebih luas. Kegiatan ini sejalan dengan tujuan pembangunan berkelanjutan (SDGs) terkait industri, inovasi, dan infrastruktur, serta kemitraan untuk mencapai tujuan.
Workshop Digital Teacherpreneur Pengembangan Ketrampilan Digital dan Kewirausahaan Guru Provinsi Riau Annisa Mardatillah; Ria Darmasari; Mimelientesa Irman
CANANG: Jurnal Pengabdian Masyarakat Vol 6, No 1 (2026)
Publisher : PELANTAR PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52364/canang.v6i1.84

Abstract

The Digital Teacherpreneur Workshop was initiated to address the suboptimal use of digital technology by teachers as a creative economic opportunity. This activity aims to improve teachers' digital skills, managerial abilities, and entrepreneurial mindset through ongoing training and mentoring. The method used was participatory training, with pre- and post-test evaluations of 21 participants across six indicators: digital literacy, content creativity, platform management, digital marketing, managerial skills, and entrepreneurial mindset. The results showed significant improvements in all indicators. The most prominent improvements were seen in digital content creativity and entrepreneurial mindset, indicating a transformation not only in technical aspects but also in participants' mindsets. Furthermore, teachers' abilities to manage digital platforms and implement marketing strategies have also developed significantly, thereby supporting the potential monetization of technology-based educational products. The workshop concluded that it was effective in holistically improving teachers' digitalpreneur competencies. This program not only strengthens individual capacity but also opens up additional income opportunities and encourages the creation of an innovative, productive, and sustainable education ecosystem in the digital era
ANALYSIS KEBUTUHAN PEMBELAJARAN GEOMETRI BERBASIS AUGMENTED REALITY Lilis Marina Angraini; Sanine Ranisyah; Annisa Mardatillah; Agus Dahlia
Euclid Vol 13 No 1 (2026)
Publisher : Lembaga Penelitian Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/e.v13i1.11803

Abstract

This study presents a comprehensive data analysis of an Augmented Reality (AR)-based geometry learning needs survey of 29 student respondents. The analysis includes user profiles based on gender, evaluation of geometry learning interests and difficulties, preferences for interactive media and educational games, level of AR technology recognition, attitudes toward learning innovations, and student learning motivation. Methods used include data visualization, descriptive statistical analysis, gender comparison, and categorical analysis to identify patterns of student needs and areas for development of learning media. The results provide strategic insights into geometry interests with an average score of 3.13/4.0 (78.2% agreement level), high preference for interactive media (3.08/4.0 or 77.1%), but still low AR recognition (2.30/4.0 or 57.5%). The main findings show a gap between high interest in interactive learning and low recognition of AR technology, indicating an urgent need for socialization programs and development of game-based AR learning media for geometry. The minimal gender gap (maximum 0.28 points) allows for the implementation of universal strategies without the need for significant gender-based customization.
Strategic Human Capital and Organizational Agility: The Mediating Role of Dynamic Capabilities Among Corporate Managers Ananda Putri Salsabila; Sri Indrastuti; Annisa Mardatillah
Almana : Jurnal Manajemen dan Bisnis Vol. 10 No. 2 (2026): August
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v10i2.3070

Abstract

In an increasingly dynamic and uncertain business environment, organizations require strategic capabilities to respond effectively to technological, market, and competitive changes. This study examines the relationships between Strategic Human Capital (SHC), Dynamic Capabilities (DC), and Organizational Agility (OA), with particular attention to the mediating role of DC among corporate managers in Riau Province, Indonesia. A quantitative cross-sectional survey was conducted involving 250 corporate managers from various industrial sectors. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with 5,000 bootstrap subsamples. The results indicate positive and significant relationships between SHC and DC (β = 0.765, p < 0.001), SHC and OA (β = 0.325, p < 0.001), and DC and OA (β = 0.582, p < 0.001). The model explains 58.5% of the variance in DC and 67.5% of the variance in OA. These findings indicate that strategic human capital is associated with organizational agility both directly and through the development of dynamic capabilities. The study contributes to the Resource-Based View and Dynamic Capability Theory by explaining the role of dynamic capabilities in linking strategic human capital with organizational agility in a rapidly changing business environment.
Cross-cultural communication and its effects on academic performance: Insights from international Indonesian students in Malaysia Sri Yuliani; Miharaini Md Ghani; Annisa Mardatillah; Shalawati Shalawati; Dicki Hartanto
Studies in English Language and Education Vol. 13 No. 3 (2026): In progress
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/siele.v13i3.1691

Abstract

Students participated in a study abroad program often experience cross-cultural communication challenges, which can influence their academic performance. Therefore, this research examines common cross-cultural communication barriers faced by Indonesian students undertaking a study abroad program at Malaysian universities and explores solutions to cultural misunderstandings affecting academic performance. The study involved a quantitative survey of 127 international students and used instruments formulated on the basis of Cummins (2008) to measure the frequency and severity of language barriers as perceived by students and identifying trends and connections in results across language proficiency levels. Data analysis focused on four distinct aspects: obstacles encountered by respondents in the Malay language, difficulties in the English language, adaptation/socialization, and academics. The data were analyzed using descriptive statistics to determine the frequency and severity of communication barriers, socialization and adaptation. In addition. inferential statistics was used to examine relationships between variables explored in this study. The findings reveal that effective cross-cultural communication significantly enhances academic performance by fostering better understanding, decreasing cultural misunderstanding, and promoting positive interactions with peers and faculty. Indonesian students actively engaged in cross-cultural communication strategies such as improving language proficiency, participating in multicultural activities, and seeking social support tend to achieve high academic success. Conversely, students who faced communication barriers in both Malay and English, as well as socialization and adaptation, frequently encountered academic challenges. Therefore, further language assistance and training for international students are necessary to promote fruitful interactions in academic settings.
Co-Authors Agus Dahlia Aidil Haris Almawaddah Almawaddah Ananda Putri Salsabila Annisa Rahma Yuli Bambang Hermanto Devli Anas Wati Dicki Hartanto Ela Marlianda Elizar Evi Zubaidah Farradinna, Syarifah Fiky Pramono Halimatussadiah Halimatussadiah Herawaty, Tety Indrian Syafitri Lilis Marina Anggraini Lilis Marina Angraini Miharaini Md Ghani Mimelientesa Irman Nadia Vega Normala Binti Riza Novi Suci Ramadhani Raihanatu Binqalbi Ruzain Resti Hefriyenni Reynaldo Septianda Ria Darmasari Rosmayani Rosmayani Rosmayani Rosmayani Sam'un Jaja Raharja Sania Ovila Sanine Ranisyah Shafira Amalia Ramadhani Shalawati Shalawati Sri Indrastuti Sri Rezeki Syakila Vazenly Al Alayya Tika Putri Yuliani, Sri Yusnidar Yusnidar